CATS - Performance Review
PERFORMANCE REVIEW
COMMUNITY ACCESS TELEVISION OF SALINA, INC.
June 20, 2006
Presented by
THE BUSKE GROUP
3001 J STREET, SUITE 201
SACRAMENTO, CA 95816
(916) 441-6277
TABLE OF CONTENTS
PaQe
I. PROJECT OVERVIEW
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II. TELEPHONE SURVEY OF SALINA CABLE SUBSCRIBERS
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III. REVIEW OF PEG ACCESS FACILITIES, EQUIPMENT, AND SERVICES
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A. OVERVIEW 4
B. FACILITIES AND EQUIPMENT 5
C. OPERATIONS 21
D. COMMENTS ABOUT PUBLIC ACCESS OPERATIONS BY COMMUNITY 29
PRODUCERS
E. OTHER INPUT GATHERED DURING THE FOCUS GROUP WORKSHOPS 37
IV. MAJOR FINDINGS AND RECOMMENDATIONS
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APPENDICES
COMMUNITY
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Television of Salina~ Ine,
Board of Directors
Nona Miller
Chair
David Norlin
Vice Chair
Carroll Long
Treasurer
Philip Kerstetter
Secretary
Phil Black
Tim Cornelius
Lucy Crowell
Paul Green
Randy Syring
Tricia Weems
Executive Director
David Hawksworth
410 West Ash
P.O. Box 645
Salina, Kansas 67402-0645
(785) 823-2500
(785) 823-2599 Fax
accesstv@salnet.org
www.salnet.org
June 23, 20.0.6
Board of Commissioners
City of Salina
30.0. W. Ash St.
Salina, KS 67.40.1
Dear Commissioners:
Pursuant to Sections 1 . L. and 21.A. of the Agreement between the
City of Salina and Community Access Television of Salina, Inc.
(CATS), dated March 23, 1992, please find attached six (6) copies of
a performance review of CATS by the Buske Group, an entity expert
in access from Sacramento, California. The report consists of the
review conducted by the Buske Group from February through April
20.0.6, which included an opportunity for public access users to
provide input, and the results of a telephone survey conducted by
Group VV Communications of North Hampton, New Hampshire in
March 20.06, which included an opportunity for cabie subscribers to
provide input.
This will also serve as a letter of intent requesting that the City enter
into negotiations with CATS for a new contract between the parties.
CATS understands that pursuant to Section 21.B. of the Agreement,
the City shall respond to this letter of intent by December 1, 20.0.6,
and if the City intends to refuse to enter into a new agreement, it shall
explain the reasons for this decision in its response to-CATS;
however, because of changes in state law that will affect CATS'
funding beginning February 4, 20.0.7, CATS feels time is of the
essence in completing a new agreement, and therefore requests an
immediate response to this letter and further requests that negotiations
commence as soon as possible.
Please contact me should you have any questions or require further
information regarding the performance review or the request for
negotiations for a new agreement.
ctJ~~
David Hawksworth
Executive Director
cc: Jason Gage, Salina City Manager
I. PROJECT OVERVIEW
The Buske Group was retained by Community Access Television of Salina to conduct a
performance review of its facilities and operations, similar in scope to work that we had done
for Community Access in 2001. Once again, the project was designed to gather information
from Community Access participants and cable subscribers. The following major tasks were
undertaken as part of our consulting services:
· A telephone survey of cable subscribers regarding their awareness of the
programming and services offered by Community Access, and their opinions
of the organization and its operations.
. Preparation and submission of questionnaires to Community Access that
enabled us to: (1) collect information about the recent levels of access
activity in Salina, and (2) analyze the equipment inventory.
· An on-site inspection of the production facilities.
· Interviews with members of the Community Access staff and Board of
Directors.
· Meetings with City and school district representatives.
· Two focus group sessions to obtain the opinions of public access producers
about the current facilities and services provided by Community Access, and
other facilities and services that could be provided in the future.
· Compilation of all information in this written report of findings and
recommendations.
A concise summary of the findings and recommendations that resulted from this project is
provided in Section IV ("Major Findings And Recommendations"), pages 41-45 of this report.
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II. TELEPHONE SURVEY OF SALINA CABLE SUBSCRIBERS
During the period of March 13-15, 2006, Group W Communications conducted a
telephone survey of 202 randomly selected cable subscribers in the City of Salina. The
purpose of this survey was to gauge the level of customer awareness of and satisfaction with
local cable programming and services. Following are the primary findings of this telephone
survey.
· Over three-fourths of all telephone survey respondents (77.7%, VS. 77.0% in the
2001 survey) had heard of Community Access Television of Salina. Of that group,
86.1% were aware of Community Access channels 19, 20 and 21 (up from 79.5%
in 2001).
· Of those who said they had watched a program on channels 19, 20 and 21 (64.9%
of all respondents, up from 62% in 2001), 90.8% -- vs. 88.7% in 2001 -- said they
had watched at least once in the past month and almost one third of them
(30.6%,down from 34.7% in 2001) said they had watched five or more times in the
past month.
· When asked if they had ever watched several specified programs on these
channels and if so, how often they had watched them, the most frequently
mentioned programs were:
* "Salina Citv Commission Meetinqs" (at least once: 77.9%; over five times: 27.4%)
(2001 results: at least once: 65.3%; over five times: 11.3%)
* ''The Smokev Hill River Festival" (at least once: 68.7%; over five times: 14.5%)
(2001 results: at least once: 70.2%; over five times: 11.3%)
* "Salina City Planninq Meetinqs" (at least once: 50.4%; over five times: 13.7%)
(not measured in 2001)
It appears that significantly more viewers watch the Salina City Commission
Meetings than reported five years ago, with more than twice as many respondents
(27.4% vs. 11.3%) saying they have tuned in over five times. ViewHrship of ''The
Smokey Hill River Festival" has held relatively steady or slightly better over this time.
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· Nearly two-thirds (65.6%, down from 71.8% in the 2001 survey) of those
respondents who had ever watched the Community Access channels knew that
they can be trained to make programs to show on Public Access channel 21. Less
than two of 10 (18.3%,a big decrease from 28.2% in 2001) of these respondents
said the organizations they are involved with would be interested in having
programs about them and their services appear on channel 21.
· When those who had ever watched the Community Access channels were asked to
rate the quality of five services provided by these channels, about one-third (32.8%,
up slightly from 31.5% in 2001) gave the highest possible rating ("Extremely Well") to
"provides good coverage of local government meetings and other activities."
"Extremely Well" ratings also increased for "provides valuable community
information" (27.5% vs. 25.0% in 2001) and "provides programming that deals with
local issues" (26.0% VS. 20.2% in 2001). Very few of these respondents gave the
lowest possible rating to any of the five services in question. As in 2001, "provides
effective educational programming" received lower rankings than the others.
· Almost 80% of ill! survey respondents (78.2%, significantly up from 69.5% in 2001)
said that it is "important" (41.1%, VS. 38% in 2001) or "very important" (37.1%, VS.
31.5% in 2001) to have cable channels that feature programs about Salina schools,
City government, community organizations and residents.
· When all survey respondents were asked how much of their monthly cable bill
should be set aside to support the development of cable TV programs about Salina
schools, City government, community organizations and residents, the average of
all responses was $1.69 (a substantial amount, but down from $2.19 in the 2001
telephone survey).
A complete analysis of the responses to this telephone survey has been provided in a
separate report prepared by Group W Communications.
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III. REVIEW OF PEG ACCESS FACILITIES, EQUIPMENT, AND SERVICES
A. OVERVIEW
Community Access Television of Salina is an independent nonprofit organization
that manages public, educational and government access operations in Salina. Authority to
provide these management services is granted by an Agreement between Community
Access and the City of Salina.
The tasks conducted by The Buske Group to evaluate the current facilities,
equipment, and services managed by Community Access included the following:
· Examined the Community Access training materials, programming schedules,
promotional materials, and other related documents).
· Inspected the Community Access equipment and facilities, and evaluated the
current level of usage by completing the following tasks:
· Conducted an on-site inspection of facilities and met with staff members;
· Prepared and distributed questionnaires to the Community Access staff
to help determine:
the amount and status of the available equipment and facilities;
the degree to which the equipment and facilities are used;
original programming hours (local and imported);
staffing levels and hours of operation.
· Evaluated the levels of original programming, operating budget,
available facilities, etc.
· Reviewed the "Video Competition Act," recently adopted in Kansas, that will
significantly impact the future of Community Access Television of Salina.
Suggested activities in the wake of this new law are provided in this report.
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The consultant prepared a "Local Programming Questionnaire" and a set of "Video
Facility Inventory" sheets that were sent to the Community Access staff for completion.
These documents were designed to collect information with regard to the equipment,
channels, and services being provided. Copies of the completed Local Programming
Questionnaire and Video Facility Inventory sheets are included in Appendix 1 to this report.
The consultant visited the Community Access facility on April 25-26, 2006 to meet
with staff, Board members, and representatives of the City and school district; clarify
information submitted on the Questionnaire and Inventory sheets; observe the general
appearance of the facilities and take photographs of the major equipment packages; and
conduct two focus group sessions to obtain the opinions of public access producers about the
current facilities and services provided by Community Access, and other facilities and
services that could be provided in the future.
B. FACILITIES AND EQUIPMENT
The Community Access facility is located in a portion of the historic Memorial Hall
at 410 West Ash. A parking lot is available for participants on the north side of the building.
Additional parking space for the field production truck (shown in the photograph below) and
handicapped participants is provided near the entrance to the Community Access facility.
Photo #1: Community Access field production truck, parked in front of Memorial Hall.
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Once inside, the visitor is greeted on the main floor by a staff member behind a
large counter decorated with attractive neon art. The visual impact of this entrance area is
striking, probably the best of all access centers visited by the consultant.
Photo #2: Community Access entry area.
The Community Access facility includes approximately 7,000 square feet of space
on various levels of the Memorial Hall building. The ground floor includes the entry area; a
room that includes servers for the computer system and web site, along with a video dubbing
rack, fax machine, and other office equipment; staff office space; conference room; rest
room; a community use computer (connected to the internet, available for users to check
email, browse the web, etc.), a checkout/storage room for field equipment, supplies and
"retired" equipment; and two nonlinear editing rooms. The upper levels include a large
production studio; a studio control room; an open area for studio prop storage; a third editing
room (with two equipment packages, including one for linear editing); master control for
channels 19, 20 and 21; the Community Access "headend" (with transmission equipment that
links the three channels to the Cox cable system master control, and hub equipment for an
"institutional network" that is used primarily by educational facilities); storage for finished
programs on DVD and videotape; a "green room;" etc. Also included in the equipment
package is a three-camera field production system installed in a 1999 Ford truck.
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A very appealing design element in the facility is the designation of a large, curving
hallway behind the studio as an art gallery, which regularly showcases the works of local
visual artists.
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Photo #3: Art gallery entry
Photo #4: Art gallery.
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The television production studio, located on the second floor, is large (1,460 square
feet) with a 20 feet high ceiling and a well-designed studio control room. Unfortunately, as was
the case in 2001, set materials and props are stored in an open area which patrons must walk
around as they enter the studio. Placing these items in an enclosed storage area would greatly
improve the appearance of the facility as you approach the studio. The studio now includes
three JVC GY-DV550 cameras, a monitor, curtains, and a full lighting grid of 23 instruments
with dimmer controls. The studio control room is equipped with a new Echolab MVS-5
production switcher/ special effects generator, four video recorders (two DV, one DVD and one
S-VHS), an on-line editing system, a Compix graphics system, preview and program monitors,
waveform monitor, vectorscope, intercom system, and a Yamaha audio mixer.
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Some of the most important studio equipment items (cameras, production switcher
and graphics system) were purchased since our last performance review, and are reported to
be in "excellent" or "good" condition. Many other items were purchased as part of the original
equipment package in 1993, including the tripods, vectorscope, audio mixer, audiotape
player, and ElectroVoice handheld microphones, but these items are still considered to be in
"good" condition. Other items that were also purchased in 1993 -- one of the time base
correctors, waveform monitor, intercom headsets, and Sony lavaliere microphones -- are in
"fair" condition, near the end of their useful life.
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Photo #5: Television production studio.
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Photo #6: Studio control room.
Photo #7: Studio set materials storage area.
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Portable field production equipment includes six mini-DV camcorders and a two-
camera system. Camcorders include five Canon XL-1 units and one JVC GY-DV500, all of
which were purchased since the year 2000. Six portable tripods, two lighting kits, six
microphones, 18 battery packs and other accessories are available for checkout by the public
for use with these camcorders. The two-camera system is quite large and heavy, but it can
be transported to a production location in a full-size car or small truck (assuming that people
with enough strength are available to help. The system includes two Canon GL-1 cameras
with 100-foot video cables, a 12-year-old Panasonic WJ-MX12 switcher, a Panasonic
AJ-D230H DVCPRO video recorder, two color monitors and four 100-foot audio cables.
The consultant was told that the two-camera system will soon be replaced by a
NewTek TriCaster system, a much more compact package with far greater capability. This is
a wise move, which may free the existing two-camera system to be located in the conference
room to periodically transform that area to become a "hotline" studio on the facility's ground
floor. Such a "studio" would be appropriate for very simple talk or demonstration programs
(and may be preferred by community producers who hesitate to use the large studio because
of its second floor location).
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Photo #8: Camcorder storage area (Canon XL-1 on top of case on right).
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Photo #9: Two-camera field production
system.
Photo #10: NewTek TriCaster system
(coming soon?)
Photo #11: Canon GL-1 camcorder, used with two-camera field production system.
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In addition to the on-line editing system in the studio control room, Community
Access has three dedicated editing systems located in separate rooms within the facility.
Two nonlinear editing systems, located in rooms on the ground floor, have identical,
sophisticated elements, built upon recently-purchased and very powerfullMac G5 computers.
These systems offer the choice of transferring the finished programs to anyone of four
recorders (DVD, DVCPRO, mini-DV and S-VHS formats).
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A third editing room is located upstairs, and includes two editing systems. One is
nonlinear, and similarly equipped as the systems described above, except that it also has a
scanner to readily accommodate printed images and includes three recorders (DVD,
DVCPRO and S-VHS formats). The other editing system is an older, linear package for ....J
producers who prefer this to the nonlinear systems that are more commonly in use today. It
has two Panasonic DVCPRO recorders and a Panasonic edit controller. A 13-year-old
Amiga 2000 computer (in "fair" condition, which is surprising for such a legacy device) is used
for graphics. -
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Photo #12: Nonlinear editing system #1.
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Photo #13: Nonlinear editing system #2.
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Photo #14: Nonlinear editing system #3.
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Photo #15: Editing system #4 (linear).
Community Access also provides an inter-format video dubbing system, capable of
recording in DVD, mini-DV, DVCPRO, S-VHS and VHS formats.
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Photo #16: Inter-format video dubbing system, in tall cabinet at left.
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The Community Access remote production unit is an air conditioned 1999 Ford
E350 truck that is still in good shape. As was the case for the studio, many important
equipment items (cameras, production switcher, DVD recorder and graphics system) were
purchased since our last performance review, and are reported to be in "excellent" or "good"
condition. The waveform monitor and vectorscope were purchased as part of the original
equipment package in 1993, but are still considered to be in "good" condition. However,
some items that were also purchased in 1993 or soon thereafter -- the tripods, CD player, two
of the color monitors, and microphones -- are in "fair" condition, and are near the end of their
useful life. The field production truck is also equipped with four video recorders (DVD,
DVCPRO, mini-DV and S-VHS formats), a Panasonic edit controller, a full set of preview and
program monitors, an audio mixer, 900 feet of camera cables, and 400 feet of audio cables.
Photo #17: Field production truck control room.
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Photo #18: Field production truck rear storage (cable reels, etc.).
Master control for playback of programming on the channels has been updated since
our performance review in 2001. Previously a manual operation, playback is now handled by
the "Tightrope Cablecast" automated system with a Leightronix MVP 2000 controller, after staff
programs the system computer and loads the DVDs and DVCPRO/mini-DV tapes to be played.
The master control package includes eight DVD players, four DVCPRO/mini-DV decks, two
time base correctors, program monitors for each channel, a Targetvision graphics system, and
an audio mixer and speakers. Programming can also be transmitted live from the studio or via
satellite. A live feed can also be delivered via a fiber link to the City Commission chambers.
Community Access offers on-demand streaming of many programs via its web site.
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Since master control is located on the far side of the second floor, it is quite
inconvenient for the staff that must prepare the system to handle the playback of programs,
deliver the various media to be loaded or stored nearby, get to it quickly in case of a
malfunction, etc. Therefore, it would be worthwhile to carefully explore the pros and cons of
moving master control to the ground floor, in the right side of the storage room near the front
desk, where the two-camera field production system and a large stack of "retired" equipment
currently resides. This would be particularly possible if the existing two-camera field production
system is moved to the conference room, periodically transforming it into a "hotline" studio.
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Photo #19: Master control.
As mentioned above, a fiber optic cable connection links the master control system
to the City Commission chambers in City Hall, located across the street from the Community
Access facility. A remote-controlled production system (completely updated less than two
years ago) is installed in the chambers, including three compact Panasonic cameras, camera
controllers, one VHS and one DVD recorder, a video switcher, monitors, and a Compix
graphics system. Audio is taken directly from the public address system in the chambers.
Photographs of the City Commission chambers equipment are included on the following
pages.
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Photo #20: City Commission chambers (from front camera).
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Photo #21: City Commission chambers (from rear camera).
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Photo #22: City Commission chambers camera.
Photo #23: City Commission chambers control room.
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In summary, the overall status of the current Community Access production
equipment inventory is very good. All important items have been purchased within the past
five years, and are in "excellent" or "good" condition. Some other items are no longer
manufactured and are approaching the end of their useful life, but would be relatively
inexpensive to replace. Included in the list of equipment that should be included on a priority
list of items to be replaced in the near future are the following:
· Tripods for the camcorders
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Studio equipment: intercom headsets, waveform monitor, one of the time
base correctors, Sony lavaliere microphones
Field production truck equipment: tripods, CD player, two of the color video
monitors, and microphones
Color video monitors in most of the editing systems, one In the City
Commission chambers control room
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· Amiga graphics computer in the linear editing system
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C. OPERATIONS
The Community Access staff of five (5) full-time and two (2) part-time people
oversees activities during the following normal hours of operation: Monday through Thursday
from 9:00 a.m. to 10:00 p.m., and Fridays from 9:00 a.m. to 6:00 p.m. David Hawksworth has
been the Executive Director since 1998.
In order to help determine the level of ongoing activity at the Community Access
facilities, the consultant prepared and provided a "Local Programming Questionnaire" for staff to
complete. The questionnaire requested information regarding local programming operations,
including funding amounts and sources, annual expenditures, hours of programming (including
those that are first-run and locally produced), equipment usage levels, training services provided,
and the total number of people currently certified to use the facilities. The Questionnaire was
nearly identical to the one completed for the performance review in 2001, to allow a comparison
to that time period. A copy of the completed Questionnaire is provided in Appendix 1.
Community Access reported that its "total funding" support (including revenues that
it actually received from the cable company, franchise fees, membership dues, contributions,
grants, etc.) has been decreasing during the past three years, from $368,226 in 2003 to
$359,398 in 2004 and to $351,815 in 2005. Therefore, expenditures have also dropped from
$375,124 in 2003 to $350,908 in 2005. During each year of this period, about 93% of total
funding support came from the cable company and franchise fees, a percentage that is
identical to the three year period prior to our 2001 performance review.
During 2003 to 2005, personnel costs represented an average of 63% of the total
expenditures by Community Access (up substantially from an average of 54% of total
expenditures in 1998-2000). Therefore, the percentage of expenditures for personnel is now
about the same as reported by PEG Access operations in other communities (typically 60-
70%). Operating costs (utilities, supplies, etc.) comprised about 20% of total expenditures,
and equipment purchases made up the balance (17%).
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The Community Access staff is to be commended for the fact that it keeps track of
the various activities at the facility in a very comprehensive fashion. Therefore, information
that was requested by the consultant regarding the Community Access training activities,
equipment use levels, programming, etc., during the past three years was readily available.
Figures provided by the Community Access staff showed that the average annual
amounts of locally produced, first-run hours of programming on Public Access Channel 21
and Educational Access Channel 19 decreased since the performance review conducted by
The Buske Group five years ago. On the other hand, yearly figures for locally produced, first-
run hours of programming on Government Access Channel 20 are slightly higher than before
(average of 129 hours per year in 2003-2005, vs. 123 hours per year in 1998-2000).
Locally produced, first-run programming presented on Educational Access Channel
19 included 262 hours in 1998, 81 hours in 1999 and 98 hours in 2000, an average of 147
hours per year during that period (although this figure was greatly skewed by the much higher
figure in 1998). By comparison, there were 64 hours of locally produced, first-run Educational
Access programming in 2003, 60 hours in 2004 and 72 hours in 2005, an annual average of
only 65 hours during the most recent three-year period (more than a 55% decrease from
1998-2000 to 2003-2005 -- a 27% decrease if the 1998 figure is excluded).
There were 569 hours of locally produced, first-run programming presented on
Public Access Channel 21 in 1998, 555 hours in 1999 and 577 hours in 2000, an average of
567 hours per year during a period that had only a slight variation from one year to the next.
By comparison, there were only 299 hours of locally produced, first-run Public Access
programming in 2003, 369 hours in 2004 and 512 hours in 2005, an annual average of 393
hours during the most recent three-year period (more than a 30% decrease from 1998-2000
to 2003-2005). While last year's figure of 512 hours is still lower than that of any of the three
years in our previous study, it is encouraging to see that the trend from 2003 to 2005 is a
strong upswing.
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According to the Community Access staff, the decline in Channel 21 programming
hours during the past few years (as compared to the 1998-2000 totals) was largely due to the
fact that many active religious program producers stopped their activities in 2002 and 2003,
for personal reasons. Community Access reports that outreach efforts were subsequently
increased to develop the participation of new community volunteers, which leel to the creation
of 512 hours of original programming for Channel 21 in 2005, an amount that is about 10%
lower than the average for 1998-2000. However, Community Access also reports that for the
period of January 1 - May 31, 2006, 273.5 hours of new public access pro!~ramming were
produced -- an annual rate of over 650 hours -- which would significantly exceed the 1998-
2000 programming average that is used as a point of reference. Furthermore, Community
Access reports that there is more diversity of programming topics on Channel 21 now, since
only a small percentage of the new local producers create religious programming.
Since a stable or growing amount of locally produced, first-run programming is
widely considered as one of the most important objective goals of a PEG Access center,
Community Access staff and board members should carefully monitor these figures on a
regular basis, and develop ideas that would encourage the creation of additional hours of
original programming for the Public and Educational Access channels. The Annual Plan
could specify goals of higher amounts of locally produced original programming for those
channels next year, and ideas could be sought from all participants regarding ways to
achieve that goal. A number of possible activities could be considered 01' strengthened,
including:
· Establish a special award to recognize volunteers who work with Salina nonprofit
groups to make new programs.
· Set up student internships that involve the production of new programs as assigned
by the Community Access staff (e.g., for productions that require a crew to cover
an event that no volunteers have come forward to produce, etc.).
· Expand the Community Access outreach activities by involving Board members in
efforts to increase participation by organizations with which they are affiliated.
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· Designate the conference room for use occasionally as a "hotline studio" that
requires minimal training to make it easy to get involved. The currently under-used
(and soon to be replaced) two-camera field production equipment package could
be used for this purpose.
· Continue to track the amount of first-run programming that is locally produced for
the Public and Educational Access channels, and have the Community Access
staff report these figures on a quarterlv basis to the Board of Directors. This data
should be: (1) viewed as one important "barometer" of the ongoing success of
Community Access, (2) used to determine if a revitalized outreach effort is needed,
and (3) carefully evaluated to find out if something is causing current producers to
scale back or cease their activities, and devise an effort to address those matters.
Given the recent decrease in the amount of original, locally produced programming
in Salina, it was no surprise to see that Community Access reported lower usage levels in
2003-2005 with respect to its editing systems and camcorders, as compared to these figures
for 1998-2000. Camcorders were checked out 411 times in 1998,401 times in 1999 and 439
times in 2000, an average of 417 checkouts per year during that period. By comparison,
camcorders were checked out 293 times in 2003, 263 times in 2004 and 308 times in 2005,
an average of 288 checkouts per year during the most recent three-year period (a 31 %
decrease from 1998-2000 to 2003-2005). However, a good portion of the decline in
camcorder checkouts may be due to the fact that more people today have their own high-
quality, affordable camcorders to use whenever they want, as compared to five years ago.
Video editing systems were used a total of 2,584 hours in 1998, inCrE3asing to 2,956
hours in 1999 and 3,012 hours in 2000, an average of 2,851 hours per year. By comparison,
editing systems were used a total of 2,676 hours in 2003, dropping to 2,136 hours in 2004
and jumping back up to 3,496 hours in 2005, an average of 2,769 hours per year (only a 3%
decrease from 1998-2000 to 2003-2005).
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On the other hand, studio use actually increased from the previous time period:
908 hours in 2003, 952 hours in 2004 and 928 hours in 2005 (an average of 929 hours per
year), as compared to 732 hours in 1998, 875 hours in 1999 and 893 hours in 2000 (an
average of 833 hours per year), nearly a 12% increase in 2003-2005 over the 1998-2000
period.
Community Access reported that only 81 people completed a training workshop in
2005, compared to 148 reported in 2000. However, there are now 169 people who are
trained/certified to use the Community Access facilities, as compared to just 98 five years
ago. Community Access staff attributes these developments to the organization's recent
adoption of different recruitment techniques to attract and retain new producers, including
"on-demand" training classes, "Tuesday Night Television," and its "Afterschool Media
Literacy" program for local 7th and 8th grade students.
In late 2004, Community Access ended its previous practice of offering a set
schedule of monthly training classes, and began conducting all training on a one-to-one, by
appointment basis. The intent of this move was to provide more individualized attention and
enable volunteers to receive training at their convenience, rather than waiting several weeks
until the next scheduled class. The staff expected that fewer people would be trained, but
hoped that more of them would follow through and get actively involved as producers, as
compared to those that did so under the previous training model.
"Tuesday Night Television," which began about nine months ago, is a weekly open
crew call for community members to help on a studio production. "TNT" allows potential
volunteers to meet others with more experience, enables them to be exposed very quickly to
the Community Access facility and the production process, and can often provide a hands-on
opportunity with studio equipment on their first visit. If newcomers want to become certified in
producing or in the use of one or more production equipment packages, they can schedule a
personal training session with a staff member. Community Access reports that growing
numbers of volunteers are initially recruited through the "Tuesday Night Television" activities.
25
The Afterschool Media Literacy program seeks to improve the communications
skills of middle-school students, many of whom are at-risk. In two-hour sessions that occur
twice a week for nearly 30 weeks, staff and other communications professionals teach
students how media messages are created and perceived. Students learn to produce videos
on topics of interest to them, which are premiered in a televised program that includes a
recognition of the students' achievements. Community Access also reports that several
students from the 2005-2006 class have gone on to produce their own programs. The
Afterschool Media Literacy program began as a one-time, grant-funded project but continued
as a means for Community Access to maintain a more long-range outreach effort to younger
residents. Not counting staff costs (about five hours per week for two staff during the 30-
week period), the class is funded by proceeds received from the annual Access Auction.
These new training and outreach approaches appear to be working as intended. A
much higher percentage (43% vs. 10-15%, according to the Community Access staff) of
those who completed the individualized training for production certification in 2005 actually
went on to produce at least one program, as compared to the previous training model.
Community Access also reports improved volunteer retention -- 169 people are currently
certified to use the Access facilities, as compared to 98 in 2001.
While in Salina, the consultant met with many of the Community Access staff and
Board members, the City Manager, and the Public Information Officer of the local school
district. These meetings provided a great deal of insight regarding Community Access, as
well as the challenges that face it in the future.
Community Access continues to be fortunate in its ability to attract very energetic,
dedicated people to its staff and Board. As they prepare to face serious challengies in the future
(especially in light of the changes caused by the "Video Competition Act," recently adopted in
Kansas), their very positive approach to their responsibilities will be a vital trait. The optimistic,
helpful approach of the staff is appreciated by the community producers who attended the focus
group sessions, and was mentioned by the representatives of the City and school district.
Community Access is to be commended for the quality of its staff and leadership.
26
City Manager Jason Gage praised the work by Community Access to date, and
suggested some ideas for other programming that he would like to help develop for
Government Access channel 20. Included were programs associated with the upcoming
census activities, partnerships between City departments and Community Access to create
programs about the services that are provided by the City, programs aimed at Salina's
growing minority populations, and a variety of programs done in the field, as opposed to
being taped or televised live from the studio (e.g., a demonstration of the City's new
hazardous materials truck that was recently obtained with national security funding). He also
would like to explore the possibility of helping to promote Community Access services and
programming in the City's annual newsletter and with inserts in the monthly water bills.
City Manager Gage is very concerned about the impact of the "Video Competition
Act," especially with respect to PEG Access resources from Cox. According 1to the language
of this recently enacted Kansas legislation, a video service provider may not be required to
provide more than two PEG Access channels, nor be required to provide any PEG Access
funding support in addition to franchise fee payments. The new state law requires that Cox
must continue to honor its current obligations until the franchise expires -- but that will occur
in February of 2007. Since the existing franchise agreement requires that Cox provide three
PEG Access channels and PEG Access funding support ($135,000 in 2005) in addition to
franchise fee payments, the potential impact of this legislation is very serious. Mr. Gage does
appear willing to consider an increase in the allocation of franchise fee revenues to support
Community Access, especially if additional services would be provided to the City by
Community Access. He is also ready to work with Community Access stakeholders and
other community leaders to meet with Cox officials and request that the company continue to
support PEG Access activities as it has during the current cable franchise term.
Carol Pitts, Public Information Officer for Salina Public Schools, was effusive in her
praise for the work done by Community Access on behalf of the schools. She is highly
impressed with the staff's smooth, professional coverage of the School Board meetings, and
very appreciative of the fact that Community Access videotapes graduation ceremonies, high
school sports, and other occasional school programs.
27
As nonprofit access management entities know all too well, it is very difficult to
raise significant amounts of money (from sources other than the cable company's franchise
requirements for PEG Access support funding, and an allocation of a portion of the franchise
fees collected by local government) to support public, educational and government access
activities. On average, nonprofit access organizations in the United States rclise about 15%
of their total funding from sources other than the cable company and local government. As
mentioned earlier in this report, Community Access receives about 93% of its total funding
support from the cable company and franchise fees. Without question, significant
improvement will be needed in this area in the years ahead, especially with the impact of the
new state law that will become more clear in less than one year.
In addition to seeking to maintain its partnership with Cox that provides community-
responsive programming in return for funding support from the cable company, Community
Access must identify other revenue sources. One relatively productive approach by other
PEG Access nonprofit management organizations has been to establish ~rtnerships with
other local nonprofit groups to seek funding to develop new programming. For example,
Community Access could team up with the school district or a local arts organization to seek
state and federal grants to produce educational programming materials, or a series of
programs about artists who work (or have worked) in central Kansas. Given the relatively low
amounts of locally-produced, first-run educational and government programming that were
reported by Community Access, the development of such programming (in addition to
meeting coverage) should be a major goal. A number of joint efforts with area nonprofit
groups should be considered in attempts to receive grants from other funding agencies in the
Salina Area. Such activities should be explored by the Community Access staff and Board --
now.
28
D. COMMENTS ABOUT PUBLIC ACCESS OPERATIONS BY COMMUNITY
PRODUCERS
One element of the process undertaken during the Community Access
performance review was the distribution of questionnaires to community producers who
participated in two focus group workshops that were held on April 25 and 26, 2006. (A copy
of the questionnaire is provided as Appendix 2 to this report.) These questionnaires were
designed to obtain feedback from the participants regarding the services provided by
Community Access. A total of 20 questionnaires were completed and returned to the
consultant. Following is an analysis of their responses to the questionnaire items that dealt
with the facilities and services of Community Access.
Seventy percent (70%) of all questionnaire respondents said that they subscribe to
the Cox cable TV service in Salina.
All but one of the questionnaire respondents who subscribe to the Cox cable TV
service said they had seen or would be interested in seeing locally prodllJced cable TV
programs about Salina citizens, organizations, community events, schools, or local
government. Of this group, ill! said that they had watched programs on Educational
Access Channel 19, Government Access Channel 20, or Public Access Channel 21.
Those who indicated that they had watched the access channels were then asked
how often they watched Educational Access Channel 19, Government Access Channel
20, or Public Access Channel 21in the past month. 38% of them said "1-5 times," 31%
said "6-10 times," 31 % said "more than 1 0 times" and none said "never." These respondents
were then asked to describe or provide the names of the programs that they had watched on
the access channels. Those programs are listed in alphabetical order on the next two pages.
Programs that were named or described more than once are listed first (in bold print), with
the number of respondents who mentioned that program included in parentheses.
29
COMMUNITY ACCESS PROGRAMS THAT HAD BEEN WATCHED BY RESPONDENTS
· City/County government meetings (9)
· Eye on Salina (4)
· Oh, Say! (4)
· School board meetings (4)
· Community Bulletin Board (3)
· Democracy Now! (3)
· Health Matters (3)
· High School Football (3)
· River Festival (3)
· Cancer Survivor show(2)
· Crafts (2)
· Global Flyer (2)
· Open Mic (2)
· Parker Francis Show (2)
· Psychic Live (2)
· Barbershop Chorus
· Christmas parade
· Classic Arts Network
· Coffee Show
· Community Access Awards program
· Drama
· Ethel Knox
· Fair parade
· Grade School programs
· Graduation
· Helen Smith - Jerry Ivy Park
· High School basketball
· History of Presbyterian Church
30
COMMUNITY ACCESS PROGRAMS THAT HAD BEEN WATCHED BY RESPONDENTS
· "How to" shows
· Information on vitamins (how to take)
· Listened to Radio KS behind announcements
· Local Church shows
· Mall productions
· Media Reform
· Messages for the Soul
· Museum Update
· Numerous general interest shows
· Planning Commission meetings
· Political shows
· PSAs
· Ross Long's Stuff
· Salina and its People
· Seasonal programs - Christmas, Easter
· Smoky Hill Museum Reconstruction
· Some school programs
· South High music programs
· Sports Talk
· SRHC (Mike Maddock)
· Strictly Salina
· The Mikado
· Tire Repair
· Various board meetings
· Various recycle programs
· Viva Ross Vegas
· Vocational skills
· We the People
31
All subscriber-respondents were given a list of various types of programs and
asked to indicate which ones they were interested in seeing (or seeing more often) on the
access channels in the future. Here are their responses, in order by the indicated level of
interest ("V" = Very Interested; "I" = Interested), topics with highest interest levels listed first:
1. Community festivals, neighborhood events (V=53%; 1=47%)
2. Ethnic and cultural programs (V=40%; 1=53%)
3. Programs about Salina arts, history and culture (V=33%; 1=60%)
4T. Events & activities sponsored by the City (V=27%; 1=66%)
4T. Programs about issues facing City government (V=27%; 1=66%)
6. Courses from area colleges (V=47%; 1=40%)
71. City Council meetings (V=33%; 1=53%)
7T. Special events and activities at area colleges (V=33%; 1=53%)
9. Environmental programs (V=26%; 1=60%)
10. Local health and wellness programs (V=20%; 1=66%)
11T. Information regarding public emergencies (V=33%; 1=47%)
11T. Programs about City government services (V=33%; 1=47%)
13. Local public safety information (V=13%; 1=67%)
14. Senior citizen activities and concerns (V=O%; 1=80%)
15. Informational programs about services and activities of local organizations/clubs
(V=43%; 1=36%)
16. Local business news and information (V=29%; 1=50%)
17. Consumer protection programs (V=33%; 1=40%)
18. Programs about activities and concerns of persons with disabilities
(V=36%; 1=36%)
19. Local sports and recreational activities (V=21%; 1=50%)
20. School Board meetings (V=13%; 1=53%)
21. Programs about K-12 schools and school activities (V=27%; 1=33%)
22. K-12 plays and musical performances (V=36%; 1=21%)
23. High School equivalency courses (V=7%; 1=43%)
24. K-12 instructional courses (V=14%; 1=29%)
25T. Religious programming -- local churches (V=7%; 1=27%)
25T. Foreign language programs (V=7%; 1=27%)
32
All subscriber-respondents were invited to indicate any other types of local
programs that they would like to see. These "other" responses are provided below.
· Short films
· Dramatic and theatrical presentations
· More quality documentaries
· Creative productions
· Video art
· Amateur documentaries
· More "how to" programs
· Ethnic and cultural programs
All participants were asked how important they think it is to have cable TV
channels that feature programs about local residents, organizations, schools, and
local government. Almost all of them (94%) said it was "Very Important" or "Important."
Almost all (94%) of the participants knew that community organizations in Salina can
have programs about their services and activities appear on Public Access channel 21, and all
knew that Community Access will teach them how to make programs to show on that channel.
Next, .ill! respondents were asked if the Community Access facility should include
personal computer systems that are connected to the Internet, and offer training
services to help low-income and new computer users learns how to use the resources
available on the Internet (and new activities like blogging, pod-casting, video blogging,
digital storytelling, etc.). Equal percentages of them (44%) answered "Yes" and "Don't
Know."
All respondents were then asked how important they felt it was for them to have
the ability to present programming live from locations throughout Sallina (such as
libraries, churches, schools, football fields, etc.). Half (50%) of the respondents said this
was "Very Important" and a third (33%) indicated that this was "Moderately Important."
33
All respondents were then asked if they had ever used the equipment provided
by Community Access Television of Salina to help produce a program to show on
Public Access channel 21. A very large majority (88%) of the respondents replied "Yes."
The participants who answered "Yes" to the preceding question were then asked to
indicate how many programs they had produced (or helped to produce) for
presentation on Public Access channel 21 during the past two years. 38% of them said
"more than 10," 12% said "6-10," and 50% said "1-5. "
This group of respondents was then asked how readily availalble were the
Community Access Television of Salina video production facilities and equipment
when they wanted to produce a program (or material for a program). 63% of them said
"Always, " 37% said "Sometimes," and no one said "Rarely."
The respondents who had previously used the Community Access video
production facilities and equipment were then asked to describe the typical operating
condition of that equipment. 29% of them said "Excellent," 41% said "Good," and 29%
said "Fair." No one indicated the equipment condition as "Poor" or "Very Poor."
These respondents were then asked if the quantity, technical quality, and "user-
friendliness" of the Community Access Television of Salina video production
equipment currently met their needs. Of the 15 respondents who answered this question,
eight said that it did. The other seven respondents, when asked to indicate what they
needed, most often mentioned "editing systems that are easier to use" (6), followed by
"camcorders that are easier to use" (5), "more camcorders available for checkout" (3), "more
editing systems" (3) and "more portable laptop based video editing systems that can be
checked out" (3).
34
The respondents also provided these other comments about the Community
Access Television of Salina video production equipment and facilities:
Satisfied with everything
Production truck is grossly underused; needs a microwave link to the access center for more live
production truck programs
Web-streaming; DVD authoring; satellite television capture capability needs to be made available
· Open Saturday to allow more volunteers access to Access! Close on Monday.
Staff are always willing to help
The respondents who had previously used the Community Access facilities were
then asked if they had ever taken a video production training course that was provided
by Community Access. All of them responded "Yes." When they were aslked to rate the
overall quality of the training services provided, 20% of them said "ExceJ/ent," 40% said
"Good," 33% said "Fair" and 7% said "Poor." No one said it was "Very Poor. "
Respondents who had used the Community Access facilities were asked to rate
the quality of other services provided by the Community Access staff. Here are their
responses, with the highest-rated services listed first ("E" = Excellent; "G" = Good):
1. Assistance to reserve the production equipment needed to produce your program(s) (E=40%;
G=53%)
2T. Introduction to the Public Access video production facilities and services (E=13%,G=53%)
2T. Assistance in planning the creation of your program(s) (E=13%; G=53%)
4. Playback of programming on Channels 19,20 & 21 (E=14%; G=50%)
5. Assistance to help find production crew members needed to produce your program(s) (E=23%;
G=38%)
6. Maintenance of the production equipment to keep it in good working condition (E=:7%; G=50%)
7. Efforts to inform area residents about the video production facilities, services, and programming
(E=13%; G=40%)
8. Assistance to help you promote your program(s) when ready to show on cable TV (E=21%;
G=21%)
9. Advice to help you improve your program(s) (E=14%; G=21%)
Prior to this question, the responses from the focus group participants were very
similar to those given by their counterparts in 2001. The 2006 group's ratings of services
provided by Community Access staff were significantly less positive than in 2001, when all
but one of these services received ratings of "Excellent" or "Good" from at least 82% of the
participants (and even the lowest-rated service received "Excellent" or "Good" ratings from
70% of them).
35
Finally, respondents who had used the Community Access facilities were asked to
indicate, from a list, which improvements would encourage them to produce more programs.
They could check all that applied. Thirteen of the focus group questionnaire respondents
answered this question. Their responses are shown below in order of frequency, with the
number of respondents mentioning each item provided in parentheses:
1. Advice to help me improve my programs (8)
2T. Staff persons to help me plan my programs (6)
2T. Staff persons to help me promote my programs when ready to show on cable TV (6)
4T. More portable laptop-based video editing systems (that can be checked out) (5)
4T. More training classes (beginning through advanced levels) (5)
4T. Assistance to help me find crew members needed to produce my programs (5)
7. Other* (3)
8T. Editing systems available for me to use more often (2)
8T. More hours of operation at Community Access Television of Salina facility (2)
8T. More reliable equipment that I know will be working when I am scheduled to use it (2)
11T. Camcorders available for me to check out more often (1)
11T. Studio available for me to use more often (1)
11T. More multiple-camera production systems for my crew members to use in the
community (1)
11T. State-of-the-art production equipment (e.g., digital cameras and camcorders) (1)
11 T. Capability to produce and broadcast radio programs, too (1)
* The "other" comments included:
· More availability of technical staff to help implement the production of our program
ideas
· Just getting used to present equipment
· Competent, trained staff members
36
E. OTHER INPUT GATHERED DURING THE FOCUS GROUP WORKSHOPS
Each focus group workshop allowed participants to engage in brainstorming
sessions. During this time, participants provided useful feedback regarding. (1) how they
first found out about Community Access, (2) why they first got involved, (3) which Community
Access services are most helpful, (4) which Community Access services rank as the
weakest, (5) suggestions for improving the weakest services, (6) what new services would
help, and (7) what new or upgraded equipment is needed.
The responses provided during these brainstorming sessions are listed below,
continuing on the following pages.
Question 1: How did vou first find out about Communitv Access?
· Access TV Day at the mall
· Advertisement in the paper
· City commission all got involved
· Executive Director presentation
· First community meeting (over fifteen years ago)
· Heard from a community volunteer
· Interviewed Hawksworth for radio show
· Newspaper article
· Radio
· SALNET e-mail notice
· Saw crew on location
· Saw the truck
· Saw TV channels (CATS) - channel surfing
· T old by a friend
· Visiting the CATS gallery
· Volunteer program for students
· While doing a Red Cross event
37
Question 2: Whv did vou first Get involved?
· Affordable, educational opportunity
· Asked to edit poorly produced tape
· Because of daughter's involvement
· Career opportunity
· Invited to be a guest on a program, got inspired
· It's fun
· Needed a third person
· Needed to use outlet that the City worked so hard to get, made sure CATS was
created
· Potential to tell story of local non-profits
· Retired, looking for something to do - asked to help clean up the place
· To get my messages out to the public
· To help build the facility
· To learn how to use the equipment
· Uniquely important place in Salina - free speech outlet
· United Way funding program
· Wanted to produce a political show
· Wanted to record an event
Question 3: Which Communitv Access services are most helpful?
· Ability for kids to say they were on TV
· Access to equipment
· Bringing together people with similar interests
· Candidates forum (and individual programs)
· Community calendar
· Coverage of public meetings
· Food
· Helpful attitude by all
· Live capability away from studio
38
Question 3: Which Communitv Access services are most heloful? (continued)
· Loyalty of co-producers
· Mobile production unit offers flexibility to make multi-cam shows out of studio
· Open Mic Night
· Paid staff people to talk to when their help is needed
· Parties
· Producers are responsible for content
· PSA Day
· Social networking opportunities
· Staff - energy, knowledge, help, encouragement, unusual
· Staff-produced programs - helpful to those without enough time
· Support (follow-up to provide ongoing assistance, advice, mentoring)
· Training (how to use equipment)
· Training classes that use equipment to be used in productions
· Uncensored programming
Question 4: Which Communitv Access services rank as the weakest?
· Auction -- should include mention of the contributor of the donated items
· Auction -- talent should be better understand the item being bid on
· Concern about content of some programs - kids show with no adults on show
· Imported programs
· Little if any feedback from staff after show is turned in
· Minority participation
· Two-camera kit - Needs intercom, too big, not user-friendly
· No internet presence - limited video streaming on website
· Not enough equipment
· Not enough live remote production
· Not enough promotion of program schedule
· Not enough support after programs turned in
· Not enough volunteer recruitment
39
Question 4: Which Community Access services rank as the weakest? (continued)
. Scheduling equipment for checkout or in-facility use (too inflexible)
. Some programs have technical problems that should have been fixed before airing
· Some staff is young and inexperienced, so they are not qualified to provide needed
assistance
. Too many programs that deserve many airings are stuck in the archive and are
never seen any more
Question 5: How would yOU improve the weakest services?
.
Emphasize creativity, not just how to record an event
Encourage people to use the TV medium appropriately (too many long single-
camera shows of a talking head, which is better suited to an audio web stream with
slides)
Encourage producers to make programs only as long as they need to be
Encourage requests to re-air programs
Include re-airings of archived, timeless programs
Less expensive camcorders
Set scheduling priorities (Salina produced, determine place for "imported"
programs, too many reruns)
Shorten the scheduling turnaround time - include a time slot for unannounced
programs
Staff Goal - Quality not quantity
Staff should offer critique of programs that do not meet minimum technical
standards
Update policies and procedures to make them more user-friendly, less restrictive
Use best volunteers as mentors to new volunteers
.
.
.
.
.
.
.
.
.
.
.
40
Question 6: What new services would helo?
· After February (when franchise expires), allow producers to use underwriters
· Board and staff must always ask, "How relevant are we?" - in light of emerging
technologies
· Close facility on Monday, open Saturday
· Develop programs to involve kids in creation of access shows
· Help or advise volunteers who want to purchase their own equipment
· Insert time and temperature on channels
· Investigate sponsoring a video festival (Salina and adjacent counties)
· K-State video club - tied to CATS programming
· Let non-profits do fundraising on channel
· More frequent showings of "Eye on Salina" and "We the People"
· Offer information about other access stations
· Scriptwriting class (multilingual, including Spanish)
· Scriptwriting video
· Swap programs with other access centers - set priorities, interest in Spanish-
language programs
· Use bottom line scroll to promote upcoming programs
· Using a DISH-TV satellite, download programs available from UCTV, etc., for local
people to select to show on CATS
Question 7: What new or uoqraded equioment is needed?
· 10 laptops with I-Book and I-Movie
· Boom mic
· Closed-captioning equipment
· Community radio equipment (for background audio during community bulletin
board times)
· DISH-TV satellite receiver
· FM wireless microphone systems
· Microwave link from truck to studio
· More compact multi-cam field production system
41
Question 7: What new or uOQraded eQuioment is needed? (continued)
. Simpler, easy-to-use, less expensive equipment - high quality, low cost
camcorders
· Tape decks in NLE systems - replace with Firestore hard drive recorders
· Wireless mic
42
IV. MAJOR FINDINGS AND RECOMMENDATIONS
The information gathered through the performance review conducted by The Buske
Group helped identify many important achievements and challenges for Community Access
Television of Salina. The summary list below represents the major findings and
recommendations that are presented in this report. These have been identified through the
information collected by the consultant via: (1) a telephone survey of cable subscribers;
(2) two focus group sessions; (3) survey questionnaires; (4) on-site inspection of the
Community Access facilities; (5) evaluation of Community Access activities; (6) meetings with
members of the Community Access staff and Board of Directors, as well as City and school
representatives; and (6) analysis of many documents that relate to public, educational and
government access matters in Salina (including the new "Video Competition Act" in Kansas).
· The major findings of the consultant's telephone survey of 202 cable subscribers in
the City of Salina included the following:
A high percentage (78%) of Cox cable subscribers have heard of Community
Access Television of Salina, and of that group, 86% are aware of access
channels 19,20 and 21.
About two-thirds (64.9%) of all subscribers have watched the access
channels. Of that group, 91 % said they had watched at least once in the past
month and about 31 % said they had watched five or more times.
Of those who had watched the access channels, 78% had watched the Salina
City Commission Meetings at least once (up substantially from 65% in our 2001
survey), and over 27% had watched over five times (up from 110;(, in 2001).
Nearly two-thirds of those who had ever watched the access channels knew that
they can be trained to make programs to show on Public Access channel 21.
Almost 80% of ~ survey respondents (up from about 70% in 2001) said it is
"important" or "very important" to have cable channels that feature programs
about Salina schools, City government, community organizations and residents.
When ~ survey respondents were asked how much of their monthly cable bill
should be set aside to support the development of cable TV programs about
Salina schools, City government, community organizations and residents, the
average of all responses was $1.69.
43
· The visual impact of the entrance area in the Community Access facility is striking,
probably the best of all access centers visited by the consultant. The "art gallery"
behind the studio is a very appealing and positive element.
. As we recommended in our 2001 report, enclosing the storage area for studio set
materials and props would improve the appearance of the area as the visitor
approaches the studio.
· The overall status of the current Community Access production equipment
inventory is very good. A relatively small number of less expensive items are
aging, no longer manufactured, and are approaching the end of their useful life.
. The bulky two-camera field production system will soon be replaced by a much
more compact package with far greater capability. This may free the existing
system to be located in the conference room, to periodically transform that area
into a "hotline" studio on the facility's ground floor.
· Community Access should carefully explore the pros and cons of mOiling the master
control system into a storage room on the ground floor. Master control is currently
located on the far side of the second floor, where it is inconvenient for the staff that
must prepare the system to handle the playback of programs, deliver the various
media to be loaded or stored nearby, get to it quickly in case of a malfunction, etc.
· From 2003 to 2005, about 93% of total funding support for Community Access
came from the cable company (as required by the current cable franchise
agreement) and a portion of the franchise fees allocated by the City. This
percentage is identical to the three year period prior to our 2001 report.
· During 2003 to 2005, the amount spent by Community Access for personnel (63%
of all expenditures, up substantially from an average of 54% of total expenditures
in 1998-2000) was about the same as reported by PEG Access operations in other
communities.
44
· Figures provided by the Community Access staff for the 2003-2005 period revealed
that the average annual amount of locally produced, first-run hours of programming
on Public Access Channel 21 and Educational Access Channel 19 was much lower
than previously reported for the years 1998-2000. Channel 21 experienced a
precipitous drop from 577 hours in 2000 to 299 hours in 2003, but has clearly
reversed that trend to reach 512 hours in 2005 and is on track to exceed 650 hours
this year. Community Access staff attributes that decrease in locally produced,
first-run programming primarily to the fact that many religious proglram producers
stopped their activities in 2002 and 2003. The large increase in activity by a more
diverse group of community volunteers during the past 18 months is due at least in
part to revamped training and outreach efforts by Community filccess. Going
forward, the Community Access staff and board should carefully monitor the
volunteer activity levels and develop new ideas to encourage the creation of
additional hours of original programming for the channels. A number of possible
activities could be considered or strengthened, including:
*
Establish a special award to recognize volunteers who work with Salina
nonprofit groups to make new programs.
Set up student internships that involve the production of new programs as
assigned by Community Access staff (e.g., for productions that require a crew
to cover an event that no volunteers have come forward to produce, etc.).
Expand outreach activities by involving Board members in efforts to increase
participation by organizations with which they are affiliated.
Designate the conference room for use occasionally as a "hotline studio" that
requires minimal training to make it easy to get involved. The currently under-
used (and soon to be replaced) two-camera field production equipment
package could be used for this purpose.
Continue to track the amounts of first-run programming that is locally produced
for the Public and Educational Access channels, and have the Community
Access staff report these figures on a Quarterlv basis to the Board of Directors.
This data should be: (1) viewed as one important "barometer" of the ongoing
success of Community Access, (2) used to determine if a revitalized outreach
effort is needed, and (3) carefully evaluated to find out if something is causing
current producers to scale back or cease their activities, and devise an effort to
address those matters.
*
*
45
. Community Access reported that only 81 people completed a training workshop in
2005, compared to 148 reported in 2000. However, there are now 169 people who
are trained/certified to use the Community Access facilities, as compared to just 98
five years ago. These developments appear to be related to the fact that in 2004,
Community Access stopped offering a set schedule of monthly training classes, and
began conducting all training on a one-to-one, by appointment basis, This resulted
in more individualized attention and enabled volunteers to receive training at their
convenience, rather waiting for several weeks until the next scheduled class.
. Recently implemented activities by Community Access -- like "on-demand" training
classes, "Tuesday Night Television," and the "Afterschool Media Literacy" program
for middle school students -- appear to have improved volunteer retention
significantly. In addition, a much higher percentage of those who completed the
individualized training for production certification went on to produce at least one
program, as compared to the previous training model.
. Community Access is fortunate to have very energetic, dedicated people to its staff
and Board. The staff was praised by community producers during the focus group
sessions, and by representatives of the City and school district.
· The recent adoption of the "Video Competition Act" in Kansas presents a very
significant challenge to the future financial health of Community Access. When
the current cable franchise expires in February 2007, Cox can no longer be
required to: (1) provide any PEG Access funding support in addition to
franchise fee payments; and (2) provide more than two PEG Access channels.
Since the existing franchise agreement requires that Cox provide three PEG
Access channels and PEG Access funding support ($135,000 in 2005) in
addition to franchise fee payments, the potential negative impact of this
legislation is very serious. The Community Access staff and board must gear
up immediately to work with the City, its stakeholders, and oth'er community
leaders to identify and secure reliable sources of PEG support funding.
Potential sources may include: (1) an increase in the City's allocation of
franchise fee revenues; (2) a voluntary continuation of support by Cox,
especially in the wake of the audience survey's finding of such a high level of
interest in local programming by cable subscribers; and (3) the establishment
of partnerships with other local nonprofit groups to seek funding to develop
new programming.
46
· City Manager Jason Gage wants to explore the possibility of helping to promote
Community Access services and programming in the City's annual newsletter and
with inserts in the monthly water bills. Community Access should follow up on this
offer. Due to the potential negative impact of the "Video Competition Act" in Kansas
on PEG funding from Cox in the near future, Mr. Gage appears willing to consider an
increase in the allocation of franchise fee revenues to support Community Access,
especially if additional services would be provided to the City by Community
Access. He is also ready to work with Community Access stakeholders and other
community leaders to meet with Cox officials and request that the company
continue to support PEG Access activities as it has during the current cable
franchise term.
· Community Access should attempt to establish partnerships with other local
nonprofit groups to seek funding to develop new programming. Given the relatively
low amounts of locally-produced, first-run educational and government
programming that were reported by Community Access, the development of such
programming (in addition to meeting coverage) should be a major goal.
· A number of joint efforts with area nonprofit groups should be considered In
attempts to receive funds from other funding agencies in the Salina Area. Such
activities should be explored by the Community Access staff and Board -- now.
· The levels of interest in, viewership of, and perceived importance of local
programming are very high among the community producers who attended the
focus group sessions conducted by the consultant.
· The types of local programming that the focus group participants are most
interested in seeing (or seeing more often) are:
Community festivals and neighborhood events
Ethnic and cultural programs
Programs about Salina arts, history and culture
Events and activities sponsored by the City
Programs about issues facing City government
47
. Focus group participants gave a high level of importance to the ability to present
programming live from locations throughout Salina ("Very Important" = 50%,
"Important" = 33%).
· In general, the feedback from community producers regarding equipment
availability and operating condition, and ease of use was positive. However, a
number of them expressed concerns about the quantity, technical quality, and
"user-friendliness" of the equipment. The most commonly mentioned suggestions
for improvement were "editing systems that are easier to use", followed by
"camcorders that are easier to use", "more camcorders available for checkout",
"more editing systems" and "more portable laptop based video editing systems that
can be checked out".
. When asked to rate the quality of various services provided by the Community
Access staff, focus group participants that had used the services gave significantly
lower ratings than their counterparts did five years ago. Equipment reservation
assistance got high marks, but all other services (program planning assistance,
playback, promotion, advice to improve programs, etc.) were ranked lower than in
2001. Two services (promotion assistance and advice to improve programs) were
rated "excellent" or "good" by less than half of this year's participants.
· Improvements that respondents who had used the Community Access facilities
most frequently indicated would encourage them to produce more programs were
(1) advice to help me improve my programs; (2) staff persons to help me plan my
programs; and (3) staff persons to help me promote my programs.
. Brainstorming by focus group participants provided a great deal of information
regarding how people find out about Community Access, why they got involved,
which Community Access services are most helpful (and least helpful) to them,
their suggestions to improve the Community Access services, and their thoughts
about new services and equipment that are needed. Staff and Board members
should carefully review the comments listed in the focus group brainstorming
section of this report (pages 37-42), and consider this feedback from community
producers as plans are made for the organization's future operations, equipment
purchases, and related matters.
48
APPENDIX 1
LOCAL PROGRAMMING QUESTIONNAIRE
AND
VIDEO FACILITY INVENTORY
(as completed by the Community Access staff)
COMMUNITY MEDIA OPERATIONS QUESTIONN~dRE
(NOTE: UNAUTHORIZED USE OF THIS DOCUMENT IS PROHIBITED.)
FACILITY ADDRESS: 410 W. Ash, Salina, KS 67401
1. Tvpe(s) of Community Media Services Provided. ("P" = Public Access; "E" = Educational Access,
"G" = Government Access)
~P
L-E
L-G
2. Number and Tvpes of Community Media Channels ProQrammed.
---.L P
---.L E
~G
Combined P-E
Combined P-G
Combined E-G
Combined P-E-G
_ Other (Please Describe)
3. Number of Staff AssiQned to Community Media Activities.
5
Full Time
2
Part Time
4. Allocation of Above Listed Staff Time bv Tvpe of Community Media Service Provided.
(e.g, 2.5 for Public Access; 0.5 for Educational Access, and 1.5 for Government Access)
6.25 Public Access .25 Educational Access .5 Government Access
5. FundinQ -- Sources and Amounts for 2003, 2004 and 2005. Please indicate the funding amounts received from
each source to support your community media activities. Do not include "in-kind" services and materials here.
FundinQ Source 2003 2004 2005
Cable Company (for capital purchases) $ 20279 $ 0 $ 0
Cable Company (for operating costs) $ 141341 $ 139449 $ 1 35000
Government (dedicated franchise fees) $ 182108 $ 185507 $ 191099
Government (general fund allocation) $ 0 - $ 0 -- $ 0
Educational Institution( s) $ 0 - $ 0 -- $ 0 -
Membership Fees $ 4375 - $ 4755 -- $ 3815 -
Contributions $ 4087 - $ 4298 $ 7117
-
Grants $ 3620 - $ 12355 $ 0
-
Other (Please list)
Tape Sales $ 6293 $ 6654 $ 6175
Interest $ 1802 - $ 1632 $ 3283
-
Misc. $ 4321 $ 4748 $ 5326
Total Fundinq -- All Sources $ 368226 - $ 359398 -- $ 351815
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6. Expenditures -- Amounts bv CateQorv for 2003.2004 and 2005. Please indicate your expenditures by category
to support your community media activities. Do not include "in-kind" services and materials.
Expenditure CateQorv 2003 2004 2005
Personnel (wages, benefits, payroll taxes, etc.) $ 230679 $ 229668 -- $ 235779
Operations (rent, utilities, supplies, etc.) $ 75263 - $ 75560 -- $ 74328 -
Capital (production and office equipment) $ 69182 $ 73885 $ 40801
Total Expenditures -- All Cateqories $ 375124 $ 379113 -- $ 350908
Amount of Total Expenditures used for each
type of community media service managed: 2003 2004 2005
Public Access $ $ $
Educational Access $ $ $
Government Access $ $ $
* Expenditures have not been classified according to type of community media service.
7. In-Kind Services and Materials -- Sources and Value for 2003. 2004 and 2005. Please describe the nature of
any in-kind services and materials provided to support your community media activities, and indicate their source
and value. Do not include any funding amounts here.
2003 Description of In-Kind Services and Materials
Source
Facilities
City of Salina
2004 Description of In-Kind Services and Materials
Source
Facilities
City of Salina
2005 Description of In-Kind Services and Materials
Source
Facilities
City of Salina
Page 2
(This form was created by The Buske Group. Unauthorized use is prohibited.)
Value
$ 58200
$
$
$
Value
$ 55900 -
$
$
$
Value
$ 53700
$
$
$
8. ProQramminQ Statistics for Each Community Media Channel ManaQed: 2003. 2004 and 2005.
A. Channel Type: Public Access
Channel Number on Cable System: 21
(i.e., Public, Educational, Government Access)
2003 2004 2005
1. Total number of hours (include replays on this 4380 4392 -' 5205
line only; do not include character-generated)
2. Total number of locally produced, first-run hours 299 369 -, 512
3. Total number of imported, first-run hours 0 0 -' 0
B. Channel Type: Education Access
Channel Number on Cable System: 19_
(i.e., Public, Educational, Government Access)
2003 2004 2005
1 . Total number of hours (include replays on this 2787 2970 -. 2798
line only; do not include character-generated)
2. Total number of locally produced, first-run hours 63.75 - 60.25 72
3. Total number of imported, first-run hours 32 26.5 -. 20
C. Channel Type: Government Access
Channel Number on Cable System: 20_
(i.e., Public, Educational, Government Access)
2003 2004 2005
1 . Total number of hours (include replays on this 1987 1619 -- 1701
line only; do not include character-generated)
2. Total number of locally produced, first-run hours 138 131 -' 119.25
3. Total number of imported, first-run hours 101.25 95.5 60.5
If necessary, copy this page to report the programming statistics for each additional community media channel
managed by your organization.
9. ProQramminQ Schedules. (for Public, Educational, and Government Access)
Please attach a copy of your programming schedule or log for each Access channel during the following months:
November, 2003
July, 2005
February, 2004
September, 2005
May, 2005
December, 2005
Please indicate the type of Access channel that is represented on each schedule or log.
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10. Eauipment Usaae Level. Do you keep track of the use of your facility's equipment, including the number of hours
of available equipment time and the number of hours of actual use, by category of equipment?
x Yes _ No (If "No, "go to Item #11, below)
If "Yes," please provide the following information:
A. Studio(s) 2003 2004 2005
Total number of studios available 1
Total annual hours available (per studio) 2912 2912 2912
Total annual hours used (all studios) 908 952 928
B. Editing Systems 2003 2004 2005
Total number of editing systems available 4 4 4
Total annual hours available (per system) 2912 2912 2912
Total annual hours used (all systems) 2676 2136 3496
C. Camcorders 2003 2004 2005
Total number of camcorders available 5 5 5
Total annual number of check-outs (all systems) 293 263 308
D. Multiple-Camera Field Production Systems 2003 2004 2005
Total number of systems available 2 2 2
Total number of times used in year (all systems) 41 43 46
11. Trainina Services Provided.
A. Do you provide training courses in video production, media literacy, etc.?
x Yes
No
B. If "Yes," please provide the following information about the training courses you offered ir 2005:
List each training course offered in 2005, the length of each course, how often each course was offered, the
total number of enrollees in each course, and the total number of people who completed each course in 2005.
Total No. of Total No. of Total Number
No. of Courses Enrollees of People who
Hrs. Per Offered in the Completed the
TraininQ Course Name Course in 2005 Course(s) Course(s) in 2005
C. Please provide the current total number of people who are trained/certified to use your facilities: 169
D. Please provide a copy of your training curriculum and any associated handouts.
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12. OperatinQ Rules and Procedures. Please provide a copy of your current operating rules and procedures.
13. Community Media Participants.
A. Please provide a list of the organizations, schools, colleges and universities, clnd divisions of local
government that used the community media resources and services provided by you during 2004 and/or
2005.
B. Please estimate the number of individuals who used your community media resources in 2004 and 2005.
2004: 175
2005: 170
14. Other Community Media Services.
Please describe any other community media services you provide, such as outreach, newsletter, promotion, etc.
Attach a copy of examples of such services where appropriate (e.g., a newsletter, printed programming schedule,
etc.). Attach additional pages as needed.
E-mail service offered to the public at no charge
Public use computer
Presentations to community groups
Member newsletter (sample attached)
Community Bulletin Board
Printed programming schedule (sample attached)
After-school Media Literacy Program for yth and 8th graders
THANK YOU VERY MUCH FOR YOUR ASSISTANCE.
Name: David Hawksworth
Phone: 785-823-2500
Organization/Company: Community Access Television of Salina, Inc.
Address: 410 W. Ash St.
City/State/Zip: Salina, KS 67401
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COMMUNITY MEDIA FACILITY INVENTORY
OVERVIEW
(NOTE: UNAUTHORIZED USE OF THIS DOCUMENT IS PROHIBITED.)
FACILITY ADDRESS: 410 W. Ash St., Salina, KS 67401
FACILITY IS USED FOR (check all that apply): x Public Access
x Educational Access
x Government Access _ Local Origination
INSTRUCTIONS:
Please complete these Community Media Facility Inventory pages as completely as possible. List each piece of
equipment only once, although it may be used for multiple purposes. (For example, list an editing system's equipment
that is located in the studio control room under the "Studio Production Equipment" heading on the appropriate attached
form.) If a piece of equipment has multiple functions, list it under the heading which most closely describes its primary
location or function. If you do not have the make and model of equipment available, please fill out the remainder of each
sheet.
Make a copy of any page that does not include enough space to include all of your equipment packages (e.g., copy the
following page if you have more than five camcorders or portable VCR/camera systems).
IF A VAILABLE, PLEASE PROVIDE A COMPLETE COPY OF YOUR PRODUCTION EQUIPMENT INVENTORY.
A.
Normal Hours of Operation for Facility (e.g., 9 a.m. to 9 p.m.):
Monday: 9am-10pm Tuesday: 9am-10pm
Thursday: 9am-10pm Friday: 9am-6pm
Sunday: Closed
Wednesday: 9am-10pm
Saturday: Closed
B. Is this facility's video production equipment used only for activities related to the creation of programs for cablecast
on an Access channel?
x Yes (If "Yes," go to Item C, below)
No
If no, how many hours is this facility used during an average week for marketing/advertising production, creation of
programs for the cable company's Local Origination (L.a.) or Leased cable channel, or for any purpose other than
the creation of programs for cablecast on an Access channel?
Marketing/Advertising Production: _ hours/week
L.a. or Leased Production: hours/week
Other Purposes*
hours/week (*Describe:
C. Does your organization/company own or lease the facility space?
from City of Salina)
Own
x Lease (in-kind contribution
D. Please provide the following information about the facility.
1. Total square footage: approx. 7,000. square feet
2.
3.
Meeting/Conference/Training Room Size:
Number of offices: 5_
24_ feet x 21 _feet
4. Number of editing rooms: 3 _
5. Estimated replacement cost of ALL production equipment in the facility: $ 481,000__
(This form was created by The Buske Group. Unauthorized use is prohibited)
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COMMUNITY MEDIA FACILITY INVENTORY
PORTABLE SINGLE CAMERA VIDEO PRODUCTION SYSTEMS
(CAMCORDER -- OR PORTABLE CAMERA THAT DOCKS TO A PORTABl.E VCR)
(If you have more than five portable systems, make enough copies of this page to include each portable system)
Item MakelModel Qualitv Level* Condition** Aae ( Years)
System #1_ Camcorder Canon XL-1 G 5
Camera
VCR
(Format: 0%" OS-VHS OOVO C8JMini-OV 0 OVCAM or OVCPRO OBetacam o Other.
System #2_ Camcorder Canon XL-1 G 4
Camera
VCR
(Format. 0%" OS-VHS OOVO C8JMini-OV o OVCAM or OVCPRO OBetacam [) Other:
System #3_ Camcorder Canon XL-1 G 4
Camera
VCR
(Format.. 0%" OS-VHS OOVO C8JMini-OV o OVCAM or OVCPRO o Betacam [) Other:
System #4_ Camcorder Canon XL-1 G 6
Camera
VCR
(Format: Ow OS-VHS OOVO C8JMini-OV o OVCAM or OVCPRO o Betacam [) Other:
System #5_ Camcorder Canon XL-1 G 5
Camera
VCR
(Format: Ow OS-VHS OOVO C8JMini-OV o OVCAM or OVCPRO o Betacam C) Other:
Age (years): 5-10
Age (years): 5-6
Age (years): 13
Age (years): 5-10
Number of Portable Tripods: 6_
Number of Extra Battery Packs: 18_
Condition**: F
Condition**: G
Number of Portable Lighting Kits: 2_
Condition**: G
Number of Microphones: 6_
Condition**: G
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
COMMUNITY MEDIA FACILITY INVENTORY
- 3 -
PORTABLE SINGLE CAMERA VIDEO PRODUCTION SYSTEMS
(CAMCORDER -- OR PORTABLE CAMERA THAT DOCKS TO A PORTABLE VCR)
(If you have more than five portable systems, make enough copies of this page to include each portable system)
Item
System #6_ Camcorder
Camera
VCR
(Format: 0;,:;"
System #_ Camcorder
Camera
VCR
(Format: 0;,:;"
System #_ Camcorder
Camera
VCR
(Format: O%"
System #_ Camcorder
Camera
VCR
(Format: 0;,:;"
System #_ Camcorder
Camera
VCR
MakelModel
AQe (Years)
Qualitv Level* Condition**
JVC GY-DV500
G
6
OS-VHS OOVO !:RJMini-OV 0 OVCAM or OVCPRO OBetacam []Other:
OS-VHS OOVO OMini-OV 0 OVCAM or OVCPRO OBetacam [IOther.-
OS-VHS OOVO OMini-OV 0 OVCAM or OVCPRO OBetacam [I Other:
OS-VHS OOVO OMini-OV 0 OVCAM or OVCPRO OBetacam [I Other:
(Format. O%" OS-VHS OOVO OMini-OV 0 OVCAM or OVCPRO OBetacam [I Other:
Number of Portable Tripods:
Number of Extra Battery Packs:
Number of Portable Lighting Kits:
Number of Microphones:
Condition**:
Age (years):
Condition**:
Age (years):
Age (years):
Age (years):
Condition**:
Condition**:
B '" Broadcast, I '" Industrial/Professional, C '" Consumer
E '" Excellent, G '" Good, F '" Fair, P '" Poor
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COMMUNITY MEDIA FACILITY INVENTORY
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VIDEO EDITING SYSTEMS (NOT IN STUDIO CONTROL ROOM)
(If you have more than two editing systems, make enough copies of this page to include each editing system)
AQe (Years)
5
5
System #1_
Item Make/Model
Panasonic AG-2550
Video Player 1 Panasonic AJ-D230H
Video Player 2 Panasonic AG-DV2000
(Video Player Format(s): D:v." [RlS-VHS Dovo [RlMini-OV
Quality Level* Condition**
I G
I G
I F 7
[RlOVCAMorOVCPRO DBetacam DOther'_)
Video Recorder Panasonic DMR-E60 I E 2
(VideoRecorderFormat D:v." Ds-vHS [Rlovo DMini-OV DOVCAMorOVCPRO DBetacam DOther'_)
Edit Controller Apple PowerMac G4
Video Monitor Sony PVM-14M2U
Video Monitor
Video Monitor
C.G.lGraphics
Switcher
Audio Mixer
G
F
TBC 1
TBC 2
CDlTape Player
5
7
Panasonic AG-2550
System #2_ Video Player 1 Panasonic AG-DV 2000
Video Player 2 Panasonic AJ-D230H
(Video Player Format(s): D:v." [RlS-VHS Dovo
I G
I F
I G
[RlMini-OV [RlOVCAM or o VCPR 0
5
7
6
DBetacam o Other: _)
Video Recorder Panasonic DMR-E60 I E 2
(Video Recorder Format. D:v." Ds-vHS [Rlovo DMini-OV DOVCAMorOVCPRO DBetacam DOther:_)
Edit Controller Apple PowerMac G4
Video Monitor Sony PVM-14M2U
Video Monitor
Video Monitor
C.G .IGraphics
Switcher
Audio Mixer
G
F
TBC 1
TBC 2
CDlTape Player
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
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5
7
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COMMUNITY MEDIA FACILITY INVENTORY
VIDEO EDITING SYSTEMS (NOT IN STUDIO CONTROL ROOM)
(If you have more than two editing systems, make enough copies of this page to include each editing system)
Item
MakelModel
Qualitv Level* Condition**
AQe (Years)
System #3_
Video Player 1 Panasonic AJ-D230H
Video Player 2 Panasonic AG-5700
(Video Player Format(s)" 0%" C8JS-VHS
G
5
I F 13
OOVO C8JMini-OV C8JOVCAM orOVCPRO [IBetacam o Other: _)
Video Recorder Panasonic DMR-E50 I E 2
(Video Recorder Format: 0%" OS-VHS C8Jovo OMini-OV OOVCAMorOVCPRO OBetacam o Other" _)
Edit Controller Apple PowerMac G4
Video Monitor Sony PVM-14M2U
Video Monitor
Video Monitor
G
G
5
7
C.G.lGraphics
Switcher
Audio Mixer
TBC 1
TBC 2
CD/Tape Player
System #4_ Video Player 1 Panasonic AJ-D250
Video Player 2
(Video Player Format(s). 0%" OS-VHS
G
5
OOVO C8JMini-OV C8JOVCAM or OVCPRO OBetacam o Other- _)
Video Recorder Panasonic AJ-D250 I G 5
(Video Recorder Format: Ow OS-VHS OOVO OMini-OV C8JOVCAM or OVCPRO OBetacam o Other: _)
Edit Controller Panasonic AJ-A250
Video Monitor Panasonic CT-1383Y
Video Monitor Panasonic CT-1383Y
Video Monitor
C.G.lGraphics Commodore Amiga 2000
Switcher
Audio Mixer
G
F
F
5
13
13
F
13
TBC 1
TBC 2
CD/Tape Player
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
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COMMUNITY MEDIA FACILITY INVENTORY
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VIDEO EDITING SYSTEMS (NOT IN STUDIO CONTROL ROOM)
(If you have more than two editing systems, make enough copies of this page to include each editing system)
Item
MakelModel
Quality Level* Condition**
AQe (Years)
System #5_ Video Player 1
Video Player 2
(Video Player Format(s). 0%" Ds-vHS Dovo DMini-OV DOVCAM or OVCPRO DBetacam o Other' _)
Video Recorder
(Video Recorder Format: D%" Ds-vHS Dovo DMini-OV DOVCAMorOVCPRO DBetacam DOther'_)
Edit Controller Apple Powerbook G4
Video Monitor
Video Monitor
Video Monitor
C.G./Graphics
Switcher
Audio Mixer
TBC 1
TBC 2
CDlTape Player
F
5
System #_ Video Player 1
Video Player 2
(VideoP/ayerFormat(s): 0%" Ds-vHS Dovo DMini-OV DOVCAMorOVCPRO DBetacam DOther:_)
Video Recorder
(VideoRecorderFormat: 0%" Ds-vHS Dovo DMini-OV DOVCAMorOVCPRO DBetacam DOther'_)
Edit Controller
Video Monitor
Video Monitor
Video Monitor
C.G./Graphics
Switcher
Audio Mixer
TBC 1
TBC 2
CDlTape Player
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.]
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COMMUNITY MEDIA FACILITY INVENTORY
STUDIO PRODUCTION FACILITY
(If you have more than one studio, make enough copies of this page to include each studio)
Studio # 1
Studio dimensions (feet):
43_ Length x 34
Width x 20
Height
Is there a lighting grid installed in the Studio Production Facility?
o No
[R] Yes ... Number of Lighting Instruments: 23_ Condition*: G
Type of Lighting Control System:
[R] Dimmer Controls
Age (range, in years): 13
o On/Off Switches
Is there a separate Set Storage Room?
o No
[R] Yes ... Dimensions (feet): 36_ Length x 18_ Width x 50_ Height
Is there a Studio Monitor?
o No [R] Yes ... Make/Model: Panasonic CT-2086Y
Condition*: G
Is there a Studio Cyclorama or Curtain(s)? 0 No
[R] Yes ... Condition*: E_
Is there an Intercom System in the Studio Production Facility?
ONo
[R] Yes'" Number of headsets: 5 Condition of System*: F Age (years): 13
Are any of the Studio Cameras equipped with a teleprompter?
DNa
[R] Yes'" Number of teleprompters: Make/Model: Mirror Image LC-160 Condition*: E_
Studio Control Room dimensions (feet): 20
Length x 10
Width x 8_ Height
Are Studio Control Room facilities also required for videotape playback on the channel(s) you manage? 0 Yes
[R] No
Can programs be cablecast live from this Studio Production Facility?
[R] Yes
DNa
E = Excellent, G = Good, F = Fair, P = Poor
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COMMUNITY MEDIA FACILITY INVENTORY
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STUDIO PRODUCTION EQUIPMENT
Studio # 1
MakelModel
(If you have more than one studio, make enough copies of this page to include each studio)
AQe (Years)
Quality Level* Condition**
Camera #1
JVC GY-DV550
JVC GY-DV550
JVC GY-DV550
Camera #2
Camera #3
Camera #4
Tripods (quantity: 3_ )
Video Recorder/Player #1
Video Recorder/Player #2
Video Recorder/Player #3
ITE-T40
Panasonic AJ-D440
Panasonic AJ-D455
Panasonic AG-7650
E
E
E
3.75
3.75
3.75
G
G
G
G
13
5.75
5.75
10.5
Video Recorder/Player #4 Panasonic DMR-E50 G 2
(Video Format(s): 0%" [RlS-VHS [RlVHS [Rlovo [RlMini-OV [RlOVCAM orOVCPRO DBetacam o Other:
Production Switcher/SEG
Echola b MVS-5
JVC SA-T400U
TBC #1
TBC #2
IDen IVT-7
Edit Controller
Panasonic AG-A850
C.G./Graphics Unit Compix LCG-4000R
Color Monitors (quantity: 8_) 6 Marshall V-R82P, 2 Sony PVM-14M2U
B/W Monitors (quantity: _)
Waveform Monitor Tektronix 171 OB
Vectorscope Tektronix 1720
Audio Mixer Yamaha MR1642
Telephone Interface Unit Gentner Hybrid Coupler
CDlTape Player Emerson EWD7002 C
CDlTape Player Kenwood KX3510 C
Hand Mics (quantity: 2_) Shure SM57, Electrovoice 635A/B_
Lavaliere Mics (quantity: 11_) AudioTechnica AT831 B, Sony ECM55B ---1
E
G 8
F 13
G 5.75
E 4
E,G__ 0,7
F 13
G 13
G 13
G 7.75
G 3
G 13
G 5,13
G,F 3,13
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
COMMUNITY MEDIA FACILITY INVENTORY
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PORTABLE OR MOBILE MUL TIPLE-CAMERA FIELD PRODUCTION EQUIPMENT
Installed in a Vehicle? 0 No [R] Yes (If Yes, Vehicle year/make/model: 1999 Ford E350
Camera Cables: How Many? 3_ Total Length: 900_ feet Dedicated?* [R] Other Uses, Too? 0
Audio Cables: How Many? 5_ Total Length: 400_ feet Dedicated?* [R] Other Uses, Too? 0
* "Dedicated" means that the items are used onlv with this multiple camera field production equipment package.
Item
Make/Model
Qualitv Level* Conditicm**
Aae (Years)
Camera #1
JVC GY-DV550
JVC GY-DV550
JVC GY-DV550
Camera #2
Camera #3
Camera #4
G
G
G
2.75
2.75
2.75
Tripods (quantity:3 _ )
Video Recorder/Player #1
Video Recorder/Player #2
Video Recorder/Player #3
Video Recorder/Player #4
ITE T -40 F-P -- 13
Panasonic AJ-D450 G 55
Panasonic AJ-D455 G 5
Panasonic AG 7650 G 10.25
Panasonic DMR-E60 E 2
Production Switcher/SEG
Echola b MVS-3
(Video Format(s): 0%" [KlS-VHS [KlVHS [Klovo [KlMini-OV [KlOVCAM or OVCPRO OBetacam OOther.
E
o
TBC #1
TBC #2
Edit Controller
Panasonic AG-A850
Color Monitors (quantity: 8_) 6 Marshall V-R43P, 2 JVC TM-R9U
BIW Monitors (quantity: _ )
C.G.lGraphics Unit Compix LCG-4000R
Waveform Monitor
Tektronix 1710B
Vectorscope
Audio Mixer
Tektronix 1720
Mackie 1402-VLZ
CD/Tape Player
Philips CD910
C
Audio Snake (quantity: _ )
Microphones (quantity: 2_) Electrovoice MC1 00, Vivitar TVM-1
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
G 5
E,F__ 0,13
E 3.5
G 13
G 13
G 6.5
P 13
F
10
(This form was created by The Buske Group_ Unauthorized use is prohibited.)
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COMMUNITY MEDIA FACILITY INVENTORY
PORTABLE OR MOBILE MUL TIPLE-CAMERA FIELD PRODUCTION EQUIPMENT
Installed in a Vehicle? [R] No 0 Yes (If Yes, Vehicle year/make/model:
Camera Cables: How Many? 2_
Total Length: 100_ feet
Dedicated?* 0
Dedicated?* [R]
Other Uses, Too? [R]
Other Uses, Too? 0
Audio Cables:
How Many? 4_ Total Length: 100_ feet
* "Dedicated" means that the items are used onlv with this multiple camera field production equipment package.
Item
MakelModel
Qualitv Level* Condition**
Aae (Years)
Camera #1
Canon GL 1
G
G
4
Camera #2
Canon GL 1
4
Camera #3
Camera #4
Tripods (quantity: _ )
Video Recorder/Player #1
Video Recorder/Player #2
Video Recorder/Player #3
(Video Format(s)" 0%" Ds-vHS DVHS Dovo DMini-OV [8]OVCAMorOVCPRO DBetacam [lOther
Panasonic AJ-D230H
G
5
Production Switcher/SEG
Panasonic WJ-MX12
G
12
TBC #1
TBC #2
Edit Controller
Color Monitors (quantity: 2_) Ikegami TM9-1
BIW Monitors (quantity: _ )
C.G.lGraphics Unit
E
4
Waveform Monitor
Vectorscope
Audio Mixer
CD/Tape Player
Audio Snake (quantity: _ )
Microphones (quantity: 1_) Shure SM-57
E
4
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
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COMMUNITY MEDIA FACILITY INVENTORY
MASTER CONTROUPLA YBACK FACILITY AND EQUIPMENT
Is this a dedicated Playback Facility? (e.g., equipment is not shared with studio control room package) IKI Yes 0 No
Master Control/Playback Facility dimensions (feet): 11_ Length x 7
Number of channels controlled: 3
Width
Do you have live programming capability? 0 No
IKI Yes, via: [Xl Studio 0 Microwave [) Cable Return Feed
[Xl Satellite [Xl Other: Fiber system (i-net)_
Do you "stream" programming via the Internet?
demand
o No
IKI Yes .... 0 Full-time, live
[Xl Programs on-
Playback Facility Item
Make/Model
Quality Level* Condition**
AQe (Years)
Automated Playback Controller Tightrope Cablecast
Automated Playback Controller Leightronix MVP 2000
G
G
G
5
5
Manual Switcher/SEG
Sierra Tahoe 20x1 0
Server-Based Video Storage
Video Player #1
Video Player #2
Video Player #3
Video Player #4
Video Player #5
Video Player #6
Video Player #7
Video Player #8
Video Player #9
Panasonic AJ-D230H
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Panasonic DVD-S55
Video Player #10-12 Panasonic DMR-T2020 (3 decks)
(Video P/ayerFormat(s): 0%" OS-VHS OVHS [8]ovo [8]Mini-OV
TBC (quantity: 2_)
JVC KM-F250, I.den IVT-7
Color Monitors (quantity:1 _) Panasonic BT-LS1400
B/W Monitors (quantity: _ )
C.G./Graphics Unit
Targetvision System
G
3
Waveform Monitor
Audio Mixer
Electrovoice 8108
G
13
CD/Tape Player
B = Broadcast, I = Industrial/Professional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
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COMMUNITY MEDIA FACILITY INVENTORY
VIEWING/DuBBING EQUIPMENT
Is there a dedicated Viewing/Dubbing Area? (i.e., not used for any other purpose)
o No
[8] Yes ... Dimensions (feet): 20_ Length x 9 Width
Do you have dedicated Viewing/Dubbing Equipment? (i.e., not used for any other purpose)
o No [8] Yes (If Yes, complete this page)
Number of Viewing/Dubbing Stations:
Age of VCRs: 5_ @ 2_ years
1_ @ 5_ years _ @ _ years __ @ _ years
Viewing Equipment Formats:
Do/."
[8]DVD
[8]S-VHS
OBetacam
[8]VH S
OOther:
[8]Mini-DV
[8]DVCAM or DVCPRO
Dubbing Capabilities:
%" - to: 0%" OS-VHS OVHS OMini-DV OIJVCAM or DVCPRO
ODVD OBetacam OOther:
S-VHS - to: Do/." [8]S-VHS [8]VH S OMini-DV [8]DVCAM or DVCPRO
[8]DVD o Betacam OOther:
VHS - to: 0%" [8]S-VHS [8]VH S OMini-DV [8]DVCAM or DVCPRO
[8]DVD OBetacam o Other:
Mini-DV - to: 0%" [8]S-VHS [8]VHS OMini-DV [8]DVCAM or DVCPRO
[8]DVD OBetacam OOther:
DVCAM or DVCPRO - to: 0%" [8]S-VHS [8]VHS OMini-DV [8]DVCAM or DVCPRO
[8]DVD o Betacam OOther:
DVD - to: Do/." [8]S-VHS [8]VHS OMini-DV [8]DVCAM or DVCPRO
[8]DVD OBetacam OOther:
Betacam - to: Do/." OS-VHS OVHS OMini-DV OIJVCAM or DVCPRO
ODVD OBetacam o Other:
Other ( ) - to: Do/." OS-VHS OVHS OMini-DV OIJVCAM or DVCPRO
ODVD OBetacam OOther:
Do you have any of the following: Videoconferencing facilities? DYes [8] No
Satellite downlink facilities? [8] Yes o No
Satellite uplink facilities? DYes [8] No
(This form was created by The Buske Group. Unauthorized use is prohibited.)
- 13 -
COMMUNITY MEDIA FACILITY INVENTORY
MAINTENANCE AND TEST EQUIPMENT
Annual budget for outside equipment maintenance:
$ 3500
Annual budget for spare/replacement parts:
$ 3500
Do you conduct in-house maintenance?
[8] No
D Yes (If Yes, complete this page)
Is there a dedicated Maintenance Area? (i.e., not used for any other purpose)
D No
DYes -+ Dimensions (feet): Length x Width
Do you have dedicated Maintenance and Test Equipment? (i.e., not used for any other purpose)
D No
D Yes (If Yes, complete this page)
Waveform Monitor? DNo DYes Condition*:
Vectorscope? D No DYes Condition*:
Dual-trace Oscilloscope? D No DYes Condition*:
Camera Test Charts? D No DYes Condition*:
Age (years):
Age (years):
Age (years):
Age (years):
Video Recorder/Player Adjustment tools (e.g., tape tension gauges, etc.)?
DYes D No Condition*:
Age (years):
Other maintenance/test items (describe):
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
- 14 -
COMMUNITY MEDIA FACILITY INVENTORY
TRAINING FACILITY
Is there a dedicated Training Area? (i.e., not used for any other purpose)
[RJ No
DYes -+ Dimensions (feet): Length x Width
Do you have dedicated Training Equipment? (i.e., not used for any other purpose)
lliJ No
o Yes (If Yes, complete this page)
Portable single camera production equipment (describe):
Video Editing Equipment (describe):
Multiple Camera Production Equipment (describe):
Video Graphics Equipment (describe):
Other (describe):
(This form was created by The Buske Group_ Unauthorized use is prohibited.)
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COMMUNITY MEDIA FACILITY INVENTORY
ELECTRONIC GRAPHICS PRODUCTION EQUIPMENT
[NO TE. An typical example of "Electronic Graphics Production Equipment" would be a computer workstation with
software and appropriate accessories needed to create titles, graphics, animation, etc., for insertion in a video production
or to create a program made entirely with such equipment.]
Do you have a dedicated Electronic Graphics Production area? (i.e., not used for any other purpose)
[R] No
DYes" Dimensions (feet): Length x Width
Do you have dedicated Electronic Graphics Production equipment? (i.e., not used for any other purpose)
[R] No
o Yes (If Yes, describe below)
PERSONAL COMPUTER / INTERNET ACCESS EQUIPMENT
Do you provide personal computer equipment for use by residents of your cable franchise area?
DNa
[R] Yes (If Yes, describe below)
1 Apple iMac G5
If you provide personal computer equipment for use by residents, are any of these computers connected to the Internet?
DNa
[R] Yes (If Yes, please describe these connections and the ways that residents have used this equipment on-line.)
Check e-mail, browse the Internet
(This form was created by The Buske Group. Unauthorized use is prohibited.)
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COMMUNITY MEDIA FACILITY INVENTORY
REMOTE-CONTROLLED PRODUCTION EQUIPMENT (COUNCIL CHAMBERS OR JMEETING ROOM)
(If you have more than one of these equipment packages, make enough copies of this page to include each package)
Location of Remote-Controlled Production Equipment Package: City Commission Meeting Room
Equipment is used for (check all that apply): 0 Government Access
o Educational Access
o Public Access
Item
MakelModel
Qualitv Level' Condition**
Aae (Years)
Cameras (quantity: 3_ )
Panasonic AW-E300
1.5
1.5
1.5
E
E
E
Camera Controller (quantity:3 _) Panasonic AW-RP501
Camera Mounts (quantity: 3_ ) Panasonic AW-PH300A
(Indicate Camera Mount type(s): 0 Tripod 0 Wall [RJ Ceiling 0 Pedestal 0 Other:
Video Recorder/Player #1
Video Recorder/Player #2
Video Recorder/Player #3
Video Recorder/Player #4
(Video Format(s): 0%" Ds-vHS [RJVHS [RJovo DMini-OV DOVCAM orOVCPRO DBetacam [lather:
Panasonic DMR-T3040
E
2
Panasonic AG-2580
E
1.5
Production Switcher/SEG
Panasonic AW-SW350
E
1.5
TBC #1
TBC #2
Edit Controller
C.G./Graphics Unit
Com pix LCG-3000
E
E,F__
1.5
1.5,13_
Color Monitors (quantity: 2_) Panasonic BT-LS1400, CT-1383Y_
B/W Monitors (quantity: _)
Waveform Monitor
Vectorscope
Audio Mixer
Mackie 1202-VLZ
E
1.5
CDlTape Player
Microphones (quantity: _) , audio taken from house PA
B = Broadcast, I = IndustriallProfessional, C = Consumer
E = Excellent, G = Good, F = Fair, P = Poor
(This form was created by The Buske Group. Unauthorized use is prohibited.)
APPENDIX 2
FOCUS GROUP QUESTIONNAIRE
SALINA PEG ACCESS QUESTIONNAIR'E
The following questions are designed to gather information about your knowledge and/or use of the
Public, Educational and Government (PEG) Access resources provided in Salina. The information
gathered will be used to assess current PEG Access services and resources, and help to identify
changes, if any, that might be made in the future.
1. Do you currently subscribe to the Cox cable TV service in Salina?
Yes No (If "No," skip to Question 7 on page 3 of this questionnaire)
2. Have you seen or would you be interested in seeing locally produced cable TV programs
about Salina citizens, organizations, community events, schools, or local government?
Yes
_ Maybe
_ No (If "No, " skip to Question 7 on page 3)
3. Have you ever watched programs on Educational Access channel 19, Gc.vernment Access
channel 20, or Public Access channel 21 on the Cox cable TV service in Salina?
Yes
No (If "No, " skip to Question 6 on the next page)
4. How often did you watch Educational Access channel 19, Government Access channel 20,
or Public Access channel 21 in the past month?
More than 10 times 6 - 10 times 1 - 5 times Never
5. Please describe or provide the names of the programs that you have watched on
Educational Access channel 19, Government Access channel 20, or Public Access channel
21:
- 1 -
SALINA PEG ACCESS QUESTIONNAIRE
6. How interested are you in seeing (or seeing more often) the following types of programs
on the Public, Educational or Government Access channels in the future -- are you y!!!y.
interested, interested, not very interested, or not interested at all?
VERY NOT VERY NOT INTERESTED
INTERESTED INTERESTED INTERESTED AT ALL
a. Community festivals, neighborhood events
b. Consumer protection programs
c City Council meetings
d. Courses from area colleges
e. Environmental programs
f. Ethnic and cultural programs
g. Events & activities sponsored by the City
h. Foreign language programs
I. High School equivalency courses
J. Informational programs about services and
activities of local organizations/clubs
k. Information regarding public emergencies
I. Kindergarten through 12th grade
instructional courses
m. Kindergarten through 12th grade plays and
musical performances
n. Local business news and information
o. Local health and wellness programs
p. Local public safety information
q. Local sports and recreational activities
(Little League baseball, fishing, etc.)
r. Programs about activities and concerns of
persons with disabilities
s. Programs about City government services
t. Programs about issues facing City
government
u. Programs about K-12 schools and school
activities
v. Programs about Salina arts, history and
culture
w. Religious programming (local churches)
x. School Board meetings
y. Senior citizen activities and concerns
z. Special events and activities at area
colleges
aa. Indicate any other types of local programs that you would like to see:
- 2 -
SALINA PEG ACCESS QUESTIONNAIRE
7. How important do you think it is to have cable TV channels that featum programs about
local residents, organizations, schools, and local government?
_ Very Important
_Important
_ Not Very Important
_ Not Important at All
8. Prior to this meeting, did you know that community organizations in Salina can have
programs about their services and activities appear on Public Access channel 21?
Yes
No
9. Prior to this meeting, did you know that Community Access Television 01f Salina will teach
you how to make programs to show on Public Access channel 21?
Yes
No
10. Should the Community Access Television of Salina facility include p.~rsonal computer
systems that are connected to the Internet, and offer training services to help low-income
and new computer users learn how to use the resources available on the Internet (and
new activities like blogging, pod-casting, video blogging, digital storytellling, etc.)?
Yes No Don't Know
11. How important do you feel it is to have the ability to present programming live from
locations throughout Salina (such as libraries, churches, schools, football fields, etc.)?
_ Very Important
_ Moderately Important
_ Not Important
Unsure
12. Have you ever used the equipment provided by Community Access Television of Salina
to help produce a program to show on Public Access channel 21?
Yes
No (If "No," STOP HERE. Thank you very much for your participation.)
13. How many programs have you produced (or helped to produce) for presentation on
Public Access channel 21 during the past two years?
More than 10
6 - 10
1 - 5
None
14. How readily available were the Community Access Television of Salina video production
facilities and equipment when you wanted to produce a program (or material for a program)?
_ Always Available Sometimes Available _ Rarely Available
- 3 -
SALINA PEG ACCESS QUESTIONNAIRE
15. How would you describe the typical operating condition of the Community Access
Television of Salina video production facilities and equipment when you have used them?
Excellent Good Fair Poor _ Very Poor
16. Does the quantity, technical quality, and "user-friendliness" of the Community Access
Television of Salina video production equipment currently meet your ne,eds?
Yes _ No (If "No," please indicate what you need below. Check all that apply.)
Camcorders that are easier to use
More camcorders available for check-out
_ Camcorders with more advanced capability
_ Editing systems that are easier to use
_ More editing systems
_ Editing systems with more advanced capability
_ More portable laptop-based video editing systems (that can be checked out)
_ Better studio production equipment
_ Better electronic graphics capability
_ Other (describe):
17. Please use the space below to provide any other comments about the Community Access
Television of Salina video production equipment and facilities.
18. Have you ever taken a video production training course that was provid,ed by Community
Access Television of Salina?
Yes
No (If "No," skip to Question 20 on the next page of this questionnaire)
19.
How would you rate the overall quality
Community Access Television of Salina?
Excellent Good
of the traininQ services provided to you by
Fair
Poor
_ Very Poor
- 4 -
SALINA PEG ACCESS QUESTIONNAIRE
20. Please rate the Qualitv of the following services provided by the Community Access
Television of Salina staff:
EXCELLENT
GOOD
FAIR
POOR VERY POOR
a. Efforts to inform area residents about the video
production facilities, services, and programming
b. Introduction to the Public Access video
production facilities and services
c. Assistance in planning the creation of your
program( s)
d. Assistance to reserve the production equip-
ment needed to produce your program(s)
e. Assistance to help find production crew members
needed to produce your program(s)
f. Maintenance of the production equipment to
keep it in good working condition
g. Assistance to help you promote your program(s)
when ready to show on cable TV
h. Advice to help you improve your program(s)
I. Playback of programming on Channels 19, 20 & 21
21. Please indicate which of the following would encourage you to produce more programs
(check all that apply):
Camcorders available for me to check out more often
_ Editing systems available for me to use more often
Studio available for me to use more often
_ More multiple-camera production systems for my crew members to use in the community
_ More hours of operation at Community Access Television of Salina facility
_ More reliable equipment that I know will be working when I am scheduled to use it
_ State-of-the-art production equipment (e.g., digital cameras and camcorders)
_ More portable laptop-based video editing systems (that can be checked out)
_ Capability to produce and broadcast radio programs, too
_ More training classes (beginning through advanced levels)
_ Staff persons to help me plan my programs
_ Assistance to help me find production crew members needed to produce my programs
_ Staff persons to help me promote my programs when ready to show on cable TV
_ Advice to help me improve my programs
_ Other (describe):
THANK YOU VERY MUCH FOR YOUR PARTICIPATION.
- 5 -