Bicentennial Center Market Study And Impact Analysis 1991 Il
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1J BICENTENNIAL CENTER
MARKET STUDY AND IMPACT ANALYSIS
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JPresented to
Bicentennial Center Special
Study Task Force
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--� March 1991
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HAMMER , SILER , GEORGE ASSOCIATES
Atlanta/Denver/Fort Lauderdale/Silver Spring/Washington
1638 Pennsylvania Street
Denver, Colorado 80203
303/860-9996
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ITABLE OF CONTENTS
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FOREWORD i
111 EXECUTIVE SUMMARY ii
Section I . BICENTENNIAL CENTER CHARACTERISTICS 1
I Facilities 2
Arena 2
Heritage Hall 3
I Building Improvements 4
Operations 4
Utilization Patterns 5
Definitions 6
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Past Trends in Events and Attendance 7
Utilization 13
Revenue and Expenses 15
I Market Demographics 16
Trade Area Growth 17
Demographic Characteristics 18
IIncome 19
Section II . BICENTENNIAL CENTER IMPACTS 20
Economic Impacts 21
I Employment Impacts 25
Taxes 26
Multiplier Impacts 28
I Community Survey 30
Community Use 31
Evaluation of Facilities 33
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Recommended Improvements 37
Conclusions 38
Section III. COMPETITIVE FRAMEWORK 40
I Salina Audience-Support Facilities 40
Hotels 40
Kenwood Park 42
I Kansas Competitive Facilities 44
Kansas Expocentre 47
Bramlage Coliseum 52
Kansas Coliseum 53
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Century II Convention Center 56
Conclusions 59
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TABLE OF CONTENTS
(Continued)
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' Section IV. MARKET POTENTIALS 61
The Convention Market 61
Kansas Convention Market Survey 62
' Kansas Convention Competitive 70
Conclusions 72
Concerts and Entertainment 74
Concerts 74
' Family Entertainmen 77
Conclusions 79
' Section V. PRELIMINARY RECOMMENDATIONS 80
Economic Market Conclusions 80
Recommendations 82
APPENDIX A Seasonal Distributors of Event Days
' by Type of Event 1987-1989 A-1
Appendix B. Economic Impact Analysis, 1987-1989 B-1
Appendix C. Salina Resident Survey C-1
Appendix D. Kansas Association Survey D-1
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EXECUTIVE SUMMARY
This report contains an analysis of the economic and community impacts
of the Bicentennial Center to the City of Salina, and an analysis of its
future market potentials. Based on the analysis, preliminary recommendations
regarding operational and facility improvements are made.
Operational Characteristics
The operations of the Bicentennial Center were evaluated for the four-
year period 1987 through 1990. We analyzed usage by type of event, markets
served and financial performance.
• Over the last four years, the number of events held
at the Bicentennial Center has increased from 241 to
' 369. Gains in the number of conventions and meetings
have been offset by declines in trade shows and
entertainment events.
• The greatest growth has been in the number of civic
events which include a wide range of activities
' geared to local audiences. Weekly civic club
luncheons comprise much of this growth, increasing
from 162 events in 1987 to 282 in 1990.
' • Total attendance has risen by 42,739 over the last
four years to reach 302,589 in 1990. The greatest
gains in attendance have been achieved in sporting
' events (primarily basketball tournaments) ,
conventions and civic events. The greatest loss has
been in entertainment events including concerts and
' touring family shows.
• The Bicentennial Center had a 1990 operating deficit
of $368,450 based on revenues of $581 ,236 and
HAMMER • SILEB GEORGE: • AssOCIAI FS
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expenses of $949,686. The deficit has been reduced
' by $26,000 over the last two years.
• Annual revenues have risen over $100,000 over the
last two years due to several factors. The decision
to run an in-house catering operation in 1989 was
most significant. An increase in rental rates in
mid-1989 (along with increased attendance) has also
' increased revenues. Most of the operating expense
increases over the same period are attributable to
the cost of running the food and beverage operation.
' • As a multifunctional facility, the Bicentennial
Center serves and competes in several market
contexts. As a civic facility the Center serves the
' Salina area. At the other extreme -- for convention
and trade show business -- the facility competes in
a statewide context. For consumer and trade shows,
the center draws the majority of its business from
the six counties encompassing a 50 to 75 mile trade
area around Salina.
' • The population of this trade area is not growing.
Of even greater significance is the fact that the
population in target age groups for entertainment
' events has declined by 6,500 while the population
over 55 has grown by 1,500.
' Economic and Community Impact
' The economic impact analysis and the community survey revealed a number
of important facts regarding the benefits of the Bicentennial Center to the
' City of Salina.
• The events held at the Bicentennial Center are
' responsible for 239,000 out-of-town visitors, 27,000
hotel room nights, and $5.0 million in direct hotel ,
retail , and restaurant expenditures.
' • The total economic impact of this business on the Salina
economy is nearly double, estimated at $9.7 million
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annually, approximately equal to a manufacturing plant
employing 50 to 75 workers.
t • Almost one-half of this economic impact is attributable
to conventions and trade shows which are events attended
' by few local residents.
• According to the community survey, about 70 percent of
Salina residents used the Bicentennial Center over the
last year, most for entertainment and consumer shows.
• The types of events attended by local residents generate
' little direct economic benefits to the community. Most
residents, however, value these entertainment, consumer
shows, and civic events as important to the cultural
' quality of life in Salina.
• A vast majority of Salina residents feel the Bicentennial
Center is an important public facility with 51 percent
' rating it very important and 40 percent rating is
somewhat important to the city. Its importance is
recognized for both its economic and civic functions.
• The community does feel that greater utilization of the
Bicentennial Center is an important objective with the
' emphasis placed on concerts and other entertainment
events.
• The community gives the Bicentennial Center a generally
' • "good" evaluation regarding the quality of facilities and
services.
' Market Potentials
' The market analysis focused on additional potentials for two types of
business. First, we evaluated the potentials for attracting additional
' multiday convention business, because of its economic benefits to the city.
Second, we evaluated the future market for large arena-based activities such
' as concerts and family events because of their importance for community use
as well as their potential to generate operating revenues.
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Conventions
• The primary market for convention business is the annual
meeting of state associations with size and space needs
' greater than can be accommodated under one roof by the
existing hotel base.
' • The Bicentennial Center in Salina is in direct
competition with public convention centers in Wichita
and Topeka for this business and increasingly with the
larger hotels in Johnson County, Kansas.
• The Bicentennial Center's locations advT an�tages are its
lack of local hotels capable of holding meetings with
' over 30 attendees and multiple meeting room needs, and
Salina's geographic location in the state. Its
disadvantages are lack of air service, low population
base and lack of adequate hotel facilities.
• The Bicentennial Center staff is viewed as professional
and highly competent in arranging and handling
conventions, meetings and associated food functions.
• In light of Salina's and the Bicentennial Center's local
' and statewide competitive position, the facility is
capturing its competitive share of the larger multiday
association meeting market.
• Our forecasts are that the Bicentennial Center has a
maximum potential of 10-14 multiday association
conventions per year which is one to five more than
' current levels. Its ability to capture new meetings will
be based on marketing identified prospects and retaining
current events.
' Concerts and Entertainment
• The Central Kansas market for large arena events --
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particularly concerts and large family entertainment
events -- is not growing. Population growth in aggregate
is flat and in the target age groups is declining.
• In addition, new facilities at Expocentre in Topeka and
KSU in Manhattan have increased the total competition and ,
' have larger capacities and larger market areas, all of
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which have affected the Bicentennial Center's market
' position.
• Entertainment events have dropped from 24 in 1987 to 14
in 1990. Within this total touring concerts in 1990
' totaled eight events and family entertainment but three -
events.
' • Other factors have also contributed to the Bicentennial
Center's ability to attract acts including scheduling
conflicts inherent in a multipurpose facility, a lack of
local media exposure due to the lack of local television
stations and only one rock radio station.
• Interviews with touring act promoters indicate that the
' Center's ability to attract acts may also be limited by
absence of a staff person oriented towards arena-type
touring acts and active marketing and promotion of such
' acts.
• Several additional concerts per year could be added by
going after market niches that could be accommodated in
' the smaller Bicentennial Arena including Christian
artists, smaller country and western acts, rock and roll
nostalgia acts and new rock and roll acts. There is also
t a potential for an additional one or two touring family
acts and two or three motor sport events per year. These
events need fewer ticket sales, but greater media
exposure to be profitable.
Recommendations
' • Based upon the market opportunities reviewed above, there
are no facility improvements required for the
' Bicentennial Center to achieve its targets. We therefore
do not recommend major capital facility expenditures to
increase meeting rooms or exhibit space.
' • From an operational perspective, the additional
convention business potentials can be pursued by the
Bicentennial Center with no changes in current staffing
' or marketing.
• The potentials for additional entertainment business, we
' believe, would require the addition of a staff person
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with experience in promoting arena-type events. It would
also require additional flexibility to promote and co-
promote events.
• Consider filling the vacant staff position with an
' individual with expertise in the promotion and management
of arena events.
' • The City should also consider giving the center greater
autonomy and flexibility, including the ability to
discount rents and co-promote events.
• The Center may also want to consider an incentive
contract with promoters active in the region to bring in
a greater number of entertainment acts.
• The multifunctional role of the facility should not be
forgotten and should be clearly articulated. It needs
to continue to pursue all types of events including
conventions, meetings, sporting events, entertainment,
consumer shows and civic events.
' • The Bicentennial Center will always require City.support.
Its success therefore should be measured by increased
utilization as well as increased revenues.
• To this end, we do not recommend the facility be totally
privatized and/or contracted to a national management
concern. Their priority would be solely deficit
' reduction which would negatively impact access and use
by the community. Also, much of the deficit reductions
would flow out of the community in the form of management
' or performance incentives to the management company.
• We also recommend the City and the County investigate
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options for the joint management of the Bicentennial
Center and Kenwood Park. There would likely be
operational expense reductions in personnel and some
potential increase in food and beverage revenues. It
would provide a larger and more flexible array of
facilities for accommodating event conflicts. There may
also be potential for attracting larger agricultural and
equestrian events using the combined facilities.
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Section I.
BICENTENNIAL CENTER CHARACTERISTICS
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Section I. BICENTENNIAL CENTER CHARACTERISTICS
This report summarizes an analysis of market potentials and economic
impact of the Bicentennial Center in Salina, Kansas. The analysis addresses
three major questions.
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I . The economic and civic impact of the Bicentennial Center.
The facility's direct and indirect economic contributions
to the city are quantified as a basis for understanding
' its economic as well as civic importance, as well as for
evaluating the need for and the value of city financial
support.
' 2. The market potential of the Bicentennial Center.
Historical utilization data, an evaluation of competitive
facilities and quantification of potential user group
' needs provide the basis for determining the future market
potentials for increased utilization of the facility.
' 3. Recommended improvements. Based on the determined market
potentials, we evaluate potential capital and operational
changes based on their ability to help improve
utilization.
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This first section briefly summarizes the Bicentennial Center facilities
and operational characteristics. The utilization patterns of the facility
are then examined by type of event over the last three years. The economic
' and demographic characteristics of the trade area within which the
Bicentennial Center competes are also briefly summarized.
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Facilities
The Bicentennial Center is a multipurpose event center owned and
' operated by the City of Salina. The $6.5 million facility was financed by
general obligation bonds in 1977 and opened for operations in 1979. It is
located in Kenwood Park, a major city park about one mile from downtown
Salina. Also located within the park adjacent to the center are the Saline
County agricultural hall buildings and facilities and a city outdoor pool .
The center contains a 7,800-seat capacity arena and attached Heritage Hall
Exhibition Center. There is a common lobby serving both major facilities.
' The second level above the lobby contains the majority of the facility's
meeting rooms. There are about 2,000 parking spaces in surface lots adjacent
to the building. The specifications and capacities of the Bicentennial
Center facilities are summarized below.
' Arena Heritage Hall
Permanent Seats 5,245 Flat Floor Space 18, 160 Sq.Ft.
' Risers 1,308 Total (with Arena) 39,272 Sq.Ft.
Basketball 7,000 Theater Seating 1,600
Concert 7,800 Banquet Seating 1,400
' Flat Floor
Lobby 21,112 Sq.Ft.
5,370 Sq. Ft. Meeting Rooms
Number 15
Capacity 30-200
Arena
The arena accommodates about 7,000 for basketball and up to 8,000 for
concerts with a center stage. Most concerts are set up with an end stage.
The arena has a curtain that can be used as a back drop for the stage or for
' dividing the arena in half. However, use of the curtain usually necessitates
using a separate sound system because the speaker cluster is behind the
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curtain. The center does not allow festival seating for concerts because of
concern about potential liabilities.
The arena does not have ice-making capability, and over the last 12
years, there has only been one ice show in the building. Ice shows do not
like to bring in portable ice to a building supported by less than 100,000
' population. Nevertheless, there have been more requests for ice shows than
any other type of event by Salina residents.
The arena has an attractive dressing room addition/renovation, built in
' 1988, which includes two star dressing rooms and four team dressing rooms.
The dressing rooms can be converted to additional meeting rooms, although the
location and configurations are not ideal for breakout functions. Signing
the Big Eight Women's Basketball post-season tournament was a motivation for
making this building modification.
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Heritage Hall
The Heritage Hall exhibition hall is attached to the arena by the common
' entryway that also provides access to the box office and administrative
offices and to the second-level meeting rooms. The 18,160-square-foot
' exhibition hall has 20-foot clear span ceilings and is subdividable into
fourths. It has a full -service kitchen with direct access to the great hall .
Banquet capacity is about 1 ,000 in the exhibition hall and up to 1,400 in the
' arena.
' The meeting rooms include the first-level VIP room which can be set up
for small parties and receptions for 30 to 40 people. The eight second-level
rooms with a total of 4,910 square feet are more utilitarian but functional .
They can be combined into two large rooms, one accommodating about 150 people
and the other about 200. There are only two thermostats in each of the large
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' meeting rooms which results in some difficulties in regulating temperature
when they are divided into smaller spaces.
Building Improvements
Bucher, Willis, Ratliff Architects and Engineers have evaluated the
' current building facilities and developed conceptual plans for modifications
and expansion. They are briefly summarized below.
1 . Box Office and Administration Expansion. This improvement would
' provide additional administrative office space and would expand the
box office and provide a separate box office entrance separated
from the lobby. This would eliminate congestion and conflict from
ticket sales and general entry to arena or Heritage Hall
activities. Also included are air-lock doors on the north
vestibule entrance to reduce cold air penetration. The total
estimated cost is $410,000.
2. Meeting-Room Addition. This addition would add second-level
meeting rooms as a second-level addition over the proposed box
office expansion, as well as renovating the existing second-level
' meeting rooms. The change would add 5,690 square feet of meeting
rooms resulting in a total of 8,670 square feet of second-level
meeting rooms divisible into 10 rooms. The estimated cost would
' be $605,000 (or $1,010,000 if combined with Option One) .
3. Heritage Hall Expansion. The existing Heritage Hall would be
' renovated and converted to provide two levels of additional meeting
rooms. A new 50,000-square-foot exhibit hall would be added. This
major addition and renovation would cost an estimated $6.3 million.
Operations
' The Bicentennial Center has a full -time staff of 14 and a part-time
staff of about 30, most of whom work in food and beverage. The Bicentennial
Center manager is assisted by three department managers: the food and
beverage manager; the events coordinator and office manager; and the
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operations manager. The center manager position has been vacant since
October 1 , 1990, when the manager retired. The food and beverage manager is
also the assistant manager and is presently acting manager of the facility.
' Until 1989, all food and beverage activities were handled by outside
caterers. The building took over food and beverage operations and has two
full -time staff, three classified part-time staff and 10 to 12 other part-
time employees. They handle all concessions and alcohol service and they
cater most banquets. Outside caterers can still be used with the
Bicentennial Center charging 15 percent of gross sales.
' Rents
The Bicentennial Center rental rates are summarized below. The rates
are generally commensurate with competitive arena and convention centers
elsewhere in Kansas, but more costly than available local hotel facilities
for most events.
Arena Heritage Hall
Commercial $1,750 versus 10% Exhibition Hall $880 per day
Half Arena $1,350 versus 7.5% Move In/Out $660 to $330 per day
Civic $880 - $1,210 per day One-Half $580 per day
Box Office $0.50 per ticket One-Fourth $290 per day
Meeting Roans Total $420 per day
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Range $45 - $210
Total Building $2.530 per day
' Utilization Patterns
' The recent market performance of the Bicentennial Center is examined
below. Two major lines of research were undertaken. The Bicentennial Center
' staff provided detailed event calendars for the three-year period 1987
through 1989. The consultants analyzed these calendars to provide an
understanding of past trends and utilization. We also conducted personal
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' interviews with a cross section of sponsors of events held in the
Bicentennial Center. We asked for them for data on their use of the
facilities, criticisms of the current building, and operations, as well as
for their evaluations of future needs.
Definitions
For the purpose of this analysis, we have separated the events held in
the Bicentennial Center into seven discrete categories: meetings,
conventions, trade shows, consumer shows, entertainment, sports events, and
civic events. These categories are defined as follows:
Meetings. Gatherings of companies or professional groups for seminars,
training sessions, or corporate planning sessions. Meetings tend to be small
and many last for only one day. Many meetings bring at least some
tparticipants from out of town.
Conventions. Gatherings of the members of large associations.
Conventions are usually held annually and often move their location from
city to city to provide convenient access to all of their members. Some
conventions also have exhibits as a part of their activities although the
' main focus is on association business, education, and social contact. Most
conventions last several days, but we have included events that only use the
Bicentennial Center for one day if they bring a large number of people to
Salina and otherwise meet the criteria for a convention.
' Trade Shows. Trade shows are intended to promote the products of a
particular industry and are attended by the people who purchase these goods
as a part of their jobs. These shows are closed to the general public. Most
trade shows attract attendees from a state or regional area.
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Consumer Shows. Consumer shows are similar to trade shows but orient
their displays to the general public. Boat, Auto, Home, Travel , Craft, and
Sports shows are all included in this category. These shows are generally
' oriented to the metropolitan area or the regional trade area served by the
city where the event is held.
' Entertainment. Entertainment events include concerts; touring shows;
variety acts; family shows such as ice shows, shows for small children, and
circuses; dirt events such as truck and tractor pulls; and professional
wrestling. These events are consistently among the most popular activities
held in an arena.
Sports. Sports events may include regular or tournament team events as
well as occasional exhibition events. Basketball , hockey, and indoor soccer
all use arenas for their games. A regular sports tenant can block key dates
that would otherwise be available for conventions and entertainment and may
require practice time at low rates. Sports events usually have very high
concession sales.
' Civic Events. Civic events include a wide range of activities geared
primarily to local audiences. Most do not charge an admission. Typical
' civic events include club meetings, youth activities, dances, receptions, and
commencements.
Past Trends in Events and Attendance
Recent trends in the utilization of the Bicentennial Center were
analyzed by the categories of events described above. The number of events
is shown in Table 1 below.
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Table 1
' EVENTS BY TYPE
SALINA BICENTENNIAL CENTER, 1987-1990
Number of Events
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Type of Event 1987 1988 1989 1990
Meetings 20 24 24 29
I Conventions 7 8 18 15
Trade Shows 8 4 5 5
Consumer Shows 12 15 15 15
Entertainment 24 14 16 14
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Sports Events 8 11 8 9
Civic Events 162 173 232 282
ITotal 241 249 318 369
Source: Bicentennial Center Event Calendars and
' Hammer, Siler, George Associates
The total number of events grew from 241 in 1987 to 369 in 1990. Gains
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in the number of meetings and conventions were offset by declines in the
number of trade shows and entertainment events. The greatest growth was in
Ithe number of civic events, much of which is accounted for by the addition
of weekly civic club luncheon meetings in 1989 and 1990.
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' An important concept that will be used in this analysis is that of an
I event day. Some events such as sporting events, shows, or concerts can have
multiple performances. Total event days equal the number of performances
I which is greater than the number of events. Similarly, a convention or
meeting held for three days is one event but three event days. Event days
give a clearer picture of how the facility is being utilized. The number of
Ievent days by type of event is shown in Table 2 below.
I Table 2
EVENT DAYS BY TYPE
SALINA BICENTENNIAL CENTER, 1987-1990
INumber of Event Days
Type of Event 1987 1988 1989 1990
IMeetings 52 35 30 30
Conventions 17 17 39 35
Trade Shows 14 15 13 9
I Consumer Shows 35 35 32 38
Entertainment 41 20 24 17
Sports Events 19 24 19 22
ICivic Events 172 177 238 282
Total 350 323 395 433
I Source: Bicentennial Center Event Calendars and
Hammer, Siler, George Associates
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Total attendance has risen by 42,739 over the last four years to
' 302,589. The greatest gains in annual attendance were in conventions,
sporting events, and civic events. The greatest loss in attendance was in
entertainment as shown in Table 3.
Table 3
' TOTAL ATTENDANCE
SALINA BICENTENNIAL CENTER, 1987-1990
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Type of Event Total Attendance Change
1987 1988 1989 1990 1987-90
' Meetings 4,807 4,710 5,618 4,501 (306)
Conventions 27,360 31 ,477 49,237 40,610 13,250
Trade Shows 14,588 16,950 16,850 23,663 9,075
Consumer Shows 51,826 66,847 61,200 58,334 6,508
' Entertainment
Sports Events 55,397 47,587 54,350 39,334 (16,063)
63, 109 61 ,589 53,791 77,661 14,552
Civic Events 42,763 36,994 45,368 58,486 15,723
Total 259,850 266, 154 286,414 302,589 42,739
Source: Bicentennial Center Event Calendars and
Hammer, Siler, George Associates
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' The largest events, on the average, are the sports and entertainment
I activities which are largely held in the arena. Business meetings are the
smallest, as many are accommodated in one or two meeting rooms. Average
I daily attendance is calculated by dividing total annual attendance by the
number of event days (as opposed to the number of events) . The average daily
attendance is shown by type of event in Table 4 below.
Table 4
I TRENDS IN AVERAGE DAILY ATTENDANCE
SALINA BICENTENNIAL CENTER, 1987-1989
Type of Event 1987 1988 1989 1990
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Meetings 92 135 187 150
Conventions 1,609 1,852 1,262 1 ,160
' Trade Shows 1,042 1, 130 1,296 2,629
Consumer Shows 1,481 1,910 1,913 1,535
Entertainment 1,351 2,379 2,265 2,314
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Sports Events 3,322 2,566 2,831 3,530
Civic Events 249 209 191 207
All Events 742 824 725 790
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Source: Bicentennial Center Event Calendars and
Hammer, Siler, George Associates
IBusiness and Professional Meetings. The number of business meetings has
Igrown from 20 to 29 over the last four years. In 1990, 29 events were
attended by about 4,500 people. Meetings account for 7.8 percent of all
I events, but meeting attendees only account for about 1 .5 percent of
Bicentennial Center patronage.
IConventions. Some of the conventions using the Bicentennial Center
regularly include the Wheatland Cluster Dog Show, Kansas State Square Dance
IAssociation, Sports Car Club of America, Kansas Bankers Association, Kansas
Funeral Directors, and Aid Association for Lutherans. In 1989 there was a
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substantial growth in convention events and attendance, with 18 conventions
' lasting for 39 days and accounting for more than 49,000 delegate days. In
1990, the number of conventions dropped to 15 with about 40,600 attendees.
Between 1987 and 1990 the proportion of total attendance accounted for by
conventions rose from about 10 percent to about 13 percent. It should be
noted that in our analysis, one-day convention events (such as the SCCA
banquet in the Bicentennial Center when the rest of the convention takes
place elsewhere) are counted under conventions.
Trade Shows. Trade shows represent a fairly steady but small part of
the Bicentennial Center's utilization. In 1990, five trade shows attracted
almost 24,000 attendees. Trade show attendees represented about eight
percent of all Bicentennial Center attendees. Most trade shows are put on
by locally based distribution and manufacturing businesses and are generally
held on an annual basis. Among the repeating shows held at the Bicentennial
Center are the Lee Company Show, the Mid-America Farm Equipment Show, and
the Best Yet Food Show. The Lee Company hardware show ended after 1989
because that business closed.
' Consumer Shows. Consumer shows are fairly steady in terms of events,
event days, and attendance over the last three years. In 1990, consumer show
' attendees made up about 19 percent of the Bicentennial Center's total
attendance. Average daily attendance was about 1,900 in 1988 and 1989 and
1,500 in 1990. Some regular consumer shows using the Bicentennial Center
are the Home and Garden Show, the YMCA See-N-Sell Craft Show, and the
exhibits associated with the Tri Rivers Fair and the Smoky Hill River
Festival .
' Entertainment. The largest drop in business has been in entertainment
events. The number of events dropped from 24 in 1987 to 14 in 1990, and the
' number of event days dropped from 41 to 17 over the same time period. Total
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attendance remained steady from 1987 to 1989 but dropped substantially in
1990. Average attendance rose from 1,400 to 2,300. During the period,
wrestling and rodeo events stopped using the Bicentennial Center and motor
' sports events sharply declined. Concert business declined from 16 concerts
in 1987 to 8 concerts in 1990. Attendees at entertainment events now account
' for about 13 percent of all Bicentennial Center attendees.
Sports Events. Sports usage of the Bicentennial Center is largely the
' tournament play of high school and college basketball teams that draw
audiences from around the state. There are no professional or amateur teams
' playing their regular schedule in the Bicentennial Center arena. The
Bicentennial Center attracted the 4A State Basketball Tournament in 1981, the
Big 8 Women's Basketball Tournament in 1987, and the Region 6 Junior College
(NJCAA) Tournament in 1990, which are now all annual events. As a result,
sports now account for the greatest attendance with 26 percent of the total
' in 1990. Sports attendance fluctuates with the popularity of the teams
playing.
' Civic Events. Civic events using the Bicentennial Center are largely
' the meetings of local associations. An increase in the total number of civic
events from 173 in 1988 to 282 in 1990 was largely accounted for by the
' addition of weekly service club meetings. Although civic events account for
more than 65 percent of event days, they account for only about 19 percent
of total attendance. Most civic events are one-day events such as banquets,
' dances, luncheons, or meetings.
' Utilization
' We also evaluated the utilization of the Bicentennial Center by month
to determine the seasonal distribution, as shown in Table 5 below.
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' Table 5
AVERAGE MONTHLY DISTRIBUTION OF EVENTS AND EVENT DAYS
'
BICENTENNIAL CENTER
Event Percent
' Eventsl Days 1/ Event Days
January 8.0 12.7 8%
I February 6.3 12.7 8
March 8.0 23.0 15
April 8.0 14.3 9
May 5.0 8.7 6
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June 7.3 13.3 9
July 1 .7 1.7 0
August 6.3 14.0J 9
I September 6.7 13.0 9
October 9.0 16.0 11
November 8.7 15.7 10
I December 5.0 8.0 6
Total 80.0 153. 1
100%
I J 1987-1989 averages not including civic uses.
J One 1987 event lasting 25 days deleted.
' Source: Hammer, Siler, George Associates
As may be expected, spring and fall are the busiest seasons, and summer
Iand winter are somewhat slower. The utilization is further separated by type
of event in Appendix Table A. One would normally expect more consumer and
Ishow utilization in March, but preexisting commitments to three basketball
tournaments and two trade shows limits time availability. There is an
Iaverage of 23 event days booked in March which is by far the busiest month.
October is the second-busiest month with an average of 16 event days.
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—HAMM1IER • Su.tan• CFORUF: •AssocIxrt:s
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Revenue and Expenses
The annual operating statements for the Bicentennial Center for 1987
IIthrough 1990 have been included in abbreviated form in Table 6 below.
Table 6
BICENTENNIAL CENTER BUDGET
II1987 1988 1988 1990
REVENUES/RENTS
Conventions/Trade Show $49,687 $42,958 $57,979 $82,174
' Entertainment 49,052 37,816 35,708 31,044 ,
Sports 32,833 29,527 26,347 34,696
•
Other 37,507 32,133 30,952 34,695
Total $169,079 $142,434 $150,986 $182,609
IFOOD/BEVERAGE
Conventions/Trade Show $31,369 $33,138 $57,519 $87,359
Entertainment 89,514 69,359 65,410 47,482
II Sports 62,890 73,426 68,249 118,595
Other 33,127 38,147 120,746 137,538
Total $216,900 $214,070 $311,924 $390,974
' OPERATING REVENUE
Misc. Income $385,979 $356,504 $462,910 $573,583
9,286 7,653 •
TOTAL REVENUE $472,196 $581,236
II EXPENSES
Salaries $321,906 $334,963 $371,243 $419,679
Office Related 16,164 14,306 24,586 22,315
Adv-Promotion 14,756 21,951 24,877 17,253
II
Facility Related
77.092 66,073 70,634 83,213
Concession/Food 86.721 85.830 132,770 172,881
FF&E 25,534 19,379 21,805 22,380
' OPERATING EXPENSES $542,173 $542,502 $645,915 $737,721
Utilities $96,787 $112,237 $113,117 $112,497
Benefits 64,130 65.713 71,340 77,374
Insurance 26.679 32,142 36,757 22,094
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TOTAL EXPENSES $729,769 $752,594 $867,129 $949,686
DEFICIT $343,790 $396,090 $394,933 $368,450
' Source: Bicentennial Center and Hamner, Siler, George Associates
IRevenues. As shown, total annual revenues declined from 1987 to 1988,
but have risen by over $100,000 per year in the last two years. Two factors
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' FInvivi ER . siLER . GEoRGE •AssocLcrrs
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have contributed to the growth in revenues. Most significant was the
' decision to staff and run an in-house catering operation in 1989. Total food
and beverage revenues (including nominal revenues from outside caterers) grew
by $97,854 from 1988 to 1989 and $79,054 from 1989 to 1990.
' The other contributing factor to revenue growth was an increase in
facility rents in mid 1989 that contributed (along with increased attendance)
to a $31,623 increase in rental income in 1990.
1
Expenses. The in-house food and beverage operation contributed to most
' of the $103,000 increase in operating costs in 1989, primarily in increased
salaries and costs of food for catering. It is not clear from this level of
' financial data whether food and beverage operations are generating a net
profit as of 1990. A detailed financial analysis of operations would be
' required to determine this. Other operating cost increases have been nominal
over the last four years as have increases in utilities, benefits, and
insurance costs paid for directly by the city.
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The bottom-line facility operating deficit which reached $396,090 in
1988 dropped slightly in 1989 and by a more significant $26,000 in 1990.
Market Demographics
' As a multifunctional facility, the Bicentennial Center serves and
competes within several market contexts. As a civic facility, the center
largely serves the greater Salina area. At the other extreme--for a portion
' of its convention and trade show business--the Bicentennial Center competes
within a statewide context. For consumer shows and entertainment events,
' attractions at the center draw the majority of patrons from a trade area
equivalent to the city's retail and service regional trade area, which
' includes the six counties encompassing about a 50-mile radius from the City
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' HAMNIEH • SII.r:x• GEORGE .Assoc IA LS
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' of Salina. An analysis of license plate data for entertainment events
I indicates 60 to 80 percent of the patronage for these events from a six-
county primary trade area. However, because Salina is the largest city
Iserving a vast rural hinterland, it receives some business from a much larger
portion of north central Kansas including 24 counties.
' Trade Area Growth
IPreliminary 1990 census figures indicate that over the last ten years,
the population of the six-county Bicentennial Center primary trade area has
Ideclined slightly, as shown in Table 7.
Table 7
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POPULATION TRENDS
BICENTENNIAL CENTER TRADE AREA, 1980-1990
I Change
County 1980 19901/ Number Percent
I
Saline 48,905 49,105 200 0.41%
Dickenson 20, 175 18,914 1,261 -6.25%
Ellsworth 6,640 6,583 -57 -0.86%
Lincoln 4, 145 3,653 -492 -11.87%
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Ottawa 5,971 5,664 -307 -5.14%
McPherson 26,855 27,219 364 1 .36%
ITotal 112,691 111, 138 -1,553 -1 .38%
J Preliminary figures.
ISource: U.S. Census
ISaline and McPherson counties have grown slightly, by 564 persons, but
this has been more than offset by a loss of 2,117 in the remainder of the
' trade area.
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IHAMNF.R • SII ER • GEORGE: •Asscxarcrrs
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' Demographic Characteristics
IFor many events, the change in the total population of specific age
cohorts is of greater relevance. Using 1990 estimates and 1995 projections
' by National Planning Data Corporation, the age distribution of the trade area
population is shown in Table 8.
' Table 8
POPULATION BY AGE GROUP
'
BICENTENNIAL CENTER TRADE AREA, 1980-1995
1980 1990 1995 Change
' Age Number Percent Number Percent Number Percent 1980-90 1990-95
0-9 15,727 14.0 16,129 14.3 15,325 13.7 402 -804
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10-14 8,123 7.2 7,086 6.3
3,654 3.2 7,386 6.6 -1,037 300
15 17 5,974 5.3 4,024 3.6 -2,320 370
18-24 14,335 12.7 10,117 9.0 8,685 7.8 -4,218 -1,432
25-34 16,335 14.5 17,820 15.8 15,631 14.0 1,485 -2,189
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35-44 11,700 10.4 16,460 14.6 17,490 15.7 4,760 1,030
45-54 11,234 10.0 11,558 10.3 13,608 12.2 324 2,050
55-64 11,150 9.9 10,269 9. 1 9,738 8.7 -881 -531
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65-74 9,799 8.7 10,000 8.9 9,798 8.8 201. -202
75+ 8,314 7.4 9,623 8.5 10,069 9.0 1,309 446
ITotal 112,691 112,716 111,754 25 -962
Median 32.3 35.9 37.8
Source: National Planning Data Corporation
1
It is a well -known fact that the average age of the United States
Ipopulation is increasing. This trend is even more pronounced in rural areas
where the decline in farm employment and lack of alternative job
I opportunities has caused portions of the work-age population to move to
larger metropolitan areas. This trend, concurrent with declining birthrates,
I has caused the greatest declines to occur in the teenage and young adult
population.
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- HA%IMER• SH.ER • GHORGF: •Assoc,xres-
In particular, the population in the 15 to 24 age group, which accounts
for the prime rock and roll concert audience, declined by over 6,500 from
1980 to 1990 and is expected to continue to decline albeit at a slower rate.
At the same time, the population over 55 grew by 1,500 from 1980 to 1990 and
will continue to grow, again at a lower rate.
Income
1 Average per capita income in the trade area is estimated at $12,391 in
1990, compared to the statewide average of $13,114. Average household income
is $30,803, compared to $33,647 for the state of Kansas as a whole.
In the next section of the report, the Bicentennial Center's importance
to the City of Salina is evaluated through an economic impact analysis and
community opinion survey.
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' HAAT}IFR • SII.ER • GEORGE. •ASSOC IATFIS
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' Section II.
BICENTENNIAL CENTER IMPACTS
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' Section II. BICENTENNIAL CENTER IMPACTS
In few instances do public civic centers (regardless of their
facilities) operate with revenues that cover capital costs. Most facilities
do not even fully meet annual operating expenses. But many communities
choose to subsidize their facilities as important public improvements, the
' justification for which can be found in contributions to public welfare in
the same manner as schools, libraries, roads, and sewers.
' The Bicentennial Center was promoted and built to serve both community
needs and as a strategic economic investment. The facility serves public
needs for local civic functions, but was built of sufficient size and quality
to attract touring shows, sports events, and conventions. Whether the
facility was perceived as a strategic investment or a discretionary community
investment was a matter of debate when the bonds to construct the building
' were approved in 1976, after three previous defeats. And, to some extent,
its role and economic importance to the community still lacks clear
' consensus.
This section of the report investigates the dual role of the facility
to the City of Salina. First, the strategic importance of the Bicentennial
Center is evaluated by measuring the direct and indirect economic activity
occurring in Salina as a result of the facility. Second, the importance of
the center to the residents of Salina is evaluated through a community
' opinion survey.
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HAMMER . SUES . GEORGI- • Assoc'AILS
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Economic Impacts
' The economic impact of an audience-support facility is related primarily
to its ability to draw people from out of town to attend events and make
other expenditures while they are in Salina. Because Salina has a small
population relative to the size of events that can be accommodated at the
Bicentennial Center, and because the city is a regional trade center, a high
proportion of meetings, conventions, trade shows, consumer shows, sports and
entertainment events draw some business from outside Salina. By contrast,
' only a few events classified as civic, mostly those sponsored by the Society
for Sobriety, draw significant attendance from outside the community.
' The primary economic benefits to Salina (beyond direct revenues to the
Bicentennial Center) are additional lodging, retail and service expenditures
made by visitors and the associated sales and room tax revenues to the city
as a result of those expenditures. These expenditures generate support
employment in these sectors of the economy. There is also a secondary
economic impact, referred to as the respending or "multiplier" effect,
generated by the expenditures of these employees in the local economy.
' We quantified the economic impact of the Bicentennial Center to the City
of Salina for the years 1987 through 1990 based on the event schedule data
previously discussed. The derivation of the 1990 impacts are discussed
below, followed by a table summarizing the prior years' economic benefits.
' Evaluation of the events that draw people from outside Saline County was
based on interviews with event sponsors and building staff as well as the
' consultant's knowledge of patterns by type of event in other communities.
In 1990, a total of 74 events comprising 138 event days were determined to
have attracted out-of-town attendance as shown in Table 9 below.
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HAM1IM4:R • SII j R • Gr:uacr •Assx :IA1Ts
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ITable 9
EVENTS WITH SONE OUT-OF-TQM ATTENDEES
HELD AT THE BICENTENNIAL CENTER. 1990
IEnter-
Sports Civic Consumer taunment Trade
Meeting Event Event Slow Convention Event Show Total
I
Total Events 29 9 282 15 15 14 5 369
Drawing Events' 16 7 2 15 15 14 5 74
Event Days 17 20 2 38 35 17 9 138
Total Attendance 2,173 73,532 1,175 58,334 40,610 39,334 23,663 238,821
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Exhibitor Days 4,940 2,250 7,190
1) The number of events drawing some out-of-town attendees.
1 Source: Event Records of the Salina Bicentennial Center
In addition to attendance at the event, trade and consumer shows also
Ibring exhibitors to Salina. The exhibitor days shown in the table above is
the number of exhibitors times the number of days per event, including set-
1 up and break-down days.
I
There is considerable variance in the attendance characteristics of
events that draw from outside Salina by type and events by year. Some
I
conventions draw from the entire state, others are more regional in nature.
This would also be true for sporting events. The proportion of out-of-town
visitors will vary by year, depending on the origin of the participating
'
teams. Through an analysis of event schedules, interviews with facility-user
groups, license plate survey data on specific function attendance, and our
Iexperience with other facilities, we have established the average attendance
characteristics for events with out-of-town attendance by type of event.
1 The specific assumptions referring to those events that have been
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identified as having some out-of-town attendees incorporated into this
analysis are shown in the table and bullet points below.
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1 HAMMER • SI t:R . GEORGE .ASSOCIATES
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' Out-of-Town Attendance Assumptions
by Type of Event
IPct. of Pct. of Avg.
Col . (11 Col . (2) Persons/
I Pct. from Staying Staving Party in
Out-of-Town Overnight Extra Night Col . (2)
(1) 12) 13) (4)
IMeetings 50% 50% 0% 1.75
Sports 50% 50% 0% 2.00
Civic 50% 50% 0% 2.00
I Consumer 25% 25% 0% 2.00
Convention 75% 50% 20% 1 .75
Entertainment 40% 25% 0% 3.00
ITrade Show 75% 50% 0% 1 .75
Source: Hammer, Siler, George Associates
' • Half of meeting attendees are from out of town and half
of the out-of-town attendees stay overnight. Those
I staying overnight use one hotel room for each 1.75
attendees staying overnight.
I .'
Half of sports events attendees are from out of town and
half of these stay overnight using one hotel room for
every two attendees staying overnight.
I • Half of civic event attendees are from out of town and
half of these stay overnight using one hotel room for
each two attendees staying overnight.
I • Twenty-five percent of consumer show attendees are from
out of town and one-quarter of these stay overnight for
one night. They use one hotel room for each two
'
attendees.
• Three-quarters of convention attendees are from out of
I town and 50 percent of these stay overnight. They use
one hotel room for 1.75 attendees and one-fifth of those
staying overnight stay for an extra night.
I • Forty percent of entertainment event attendees are from
out of town and 25 percent of these stay overnight. They
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—HAMN4R • sn i.R• Geoaca: • Assoc:inrrs
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' use one hotel room for every three attendees staying
overnight.
• Three-quarters of trade show attendees are from out of
town and 50 percent of these stay overnight for one
night. They use one hotel room for each 1.75 attendees
staying overnight.
• Half of exhibitors are from out of town and half of these
stay overnight in hotel rooms using one hotel room for
every two exhibitors staying overnight.
• The average daily expenditure for those staying overnight
is $40.00 for a hotel room, $26.95 for food, and $30.30
for retail and other purchases including gasoline and
' recreation.
• Average daily expenditures for day visitors (attendees
from out of town who do not stay overnight) is calculated
' at 25 percent of that of the overnight visitors, which
is $6.74 for food and $7.58 for retail and other
purchases.
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Based on these assumptions, the direct hotel , retail and restaurant
' expenditures of out-of-town visitors resulting from Bicentennial Center
events totals $5.0 million as shown in Table 10 below.
' Table 10
ECONOMIC IMPACT OF EVENTS
BICENTENNIAL CENTER. 1990
I •
Enter-
Sports Civic Consumer tainment Trade
Economic Impact Meeting Event Event Show Convention Event Show Total
' Room Nights 310 9,192 220 1,337 10,443 1,967 3,098 26,567
Hotel Room Expend. $12.417 $367,660 $8,813 $53,483 $417,703 $78,668 $123,931 $1,062,675
Food Expenditures $18,301 $619,277 $9,896 $213,553 $513,019 $185,509 $317,879 $1,877,433
Retail & Other Ex. $20.121 $680,860 $10,880 $229,904 $564,035 $198,686 $349,490 $2,053,975
' Total Expenditures $50,838 $1,667,798 $29,588 $496,939 $1,494,756 $462,863 $791.301 $4,994,084
Source: Hamner, Siler, George Associates
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HANINIFR • SILER • GEORGE • Associ,crES
In 1990, the greatest economic benefit was derived from sporting events.
' The second highest level of expenditures was from conventions which generate
the highest proportion of out-of-town visitors and also the highest number
of hotel room nights.
Employment Impacts
Estimates of the jobs supported by the expenditures of out-of-town
' visitors are based on data from the 1987 Census of Retail Trade for Kansas.
•
This data was used to estimate the proportion of total business revenues that
' accrue to wages and average annual wages per employee. The proportion of
revenues that accrue to wages is 26 percent in the lodging industry, 27
percent for eating establishments, and 12 percent in retail trade. Average
wages are $8,245 in the lodging industry, $9,437 in the restaurant industry
(including tips) , and $10,227 in the retail industry. All wage figures are
in 1990 dollars. Estimated direct employment in Salina attributable to
Bicentennial Center events is equivalent to 112 jobs, as shown in Table 11
' below.
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HAMMER • Su t:k • Gr�oai;t: • AssociATFs
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' Table 11
DIRECT EMPLOYMENT EFFECT
' BICENTENNIAL CENTER, 1990
Lodging Restaurant Retail Total
Meetings 0.39 0.53 0.24 1 . 16
Sports 11 .59 17.89 7.99 37.47
Civic 0.28 0.29 0.13 0.69
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Consumer 1 .69 6. 17 2.70 10.55
Convention 13. 17 14.82 6.62 34.61
Entertainment 2.48 5.36 2.33 10.17
ITrade Show 3.91 9. 18 4. 10 17.19
Total 33.51 54.23 24. 10 112.84
INote: Employment in terms of average job equivalents.
Source: Hammer, Siler, George Associates
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Taxes
' The lodging, restaurant, and retail expenditures shown in Table 11
I generate city sales tax revenues and hotel room tax revenues for the City of
Salina. The City of Salina's sales tax rate is one percent. Applied to the
I direct expenditures, a total of nearly $50,000 in sales tax revenues are
attributable to Bicentennial Center activity.
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HAMMER• SII I. • GEORGE • AssociA its
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ITable 12
SALES AND HOTEL TAX REVENUES
' BICENTENNIAL CENTER, 1989
Sales Tax Lodging Tax
IMeetings $ 508 $ 373
Sports 16,678 11,038
Civic 296 264
I
Consumer 4,969 1,604
Convention 14,948 12,531
Entertainment 4,629 2,360
' Trade 7,913 3,718
Total $49,941 $31,880
ISource: Hammer, Siler, George Associates
' State sales taxes are 4.25 percent resulting in a total sales tax rate
of 5.25 percent levied in Salina. The state sales taxes derived from
I Bicentennial Center visitors were not calculated because the redistribution
of state sales taxes is based on per capita calculations and does not relate
' to the point of sale.
In 1991, an additional one-half percent local sales tax will go into
Ieffect in Salina for a period of two years. Based on 1989 figures, the
Bicentennial Center would generate an additional $25,000 in sales tax
Irevenues to the city.
I Room taxes are three percent of lodging revenues in Salina. The out-
of-town visitors associated with Bicentennial Center activities generated an
I estimated $31,880 in hotel tax revenues in 1989. Compared to total tax
collections of $249,126, this is about 12 percent of total lodging activity.
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HAMMER • SI 1.1!R • GRoacr: • ASSOCIAI'FS
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Multiplier Effects
The secondary economic impact of primary economic activity on a local
economy is referred to as the respending or multiplier effect. The
' expenditures by out-of-town visitors supports additional employment in the
Salina economy, which in turn supports additional purchases of goods and
' services. This multiplier impact can be calculated on the basis of
expenditures or employment using multiplier figures derived from input-output
I analyses of specific economic sectors. The multipliers we used to estimate
the secondary impact of the lodging, restaurant, and retail expenditures on
I the local economy were published by the University of Kansas Institute for
Public Policy and Business Research. Lodging and restaurant expenditures
have an expenditure multiplier of 1.9 and retail expenditures have a
Imultiplier of 2.0. The $5.0 million in direct economic impacts generate an
additional $4.7 million in secondary expenditures, resulting in a total
Ieconomic impact of $9.7 million per year based on 1990 calculations. The
total economic impact for 1987 was $7.8 million, for 1988 $8. 1 million, and
' for 1989 $9.3 million, based on the same assumptions, as shown below.
Table 13
I SUMMARY OF ECONOMIC IMPACT OF EVENTS
SALINA BICENTENNIAL CENTER, 1987-1990
1987 1988 1989 1990
I Event Days 158 131 151 138
Attendance 210,000 222.000 236,000 239,000
Hotel Room Nights 21,000 21,000 26,000 27.000
Total Expenditures $4,000,000 $4,200,000 $4,800,000 $5,000,000
I Jobs Supported 90 93 107 112
Sales Tax Collected $40,000 $42,000 $48,000 $50,000
(County Portion Only)
Hotel Tax Collected $25,000 $25,000 $31,000 $32,000
Total Economic Impact $7,800,000 $8,100,000 $9,300,000 $9,700,000
I
Note: All Figures in 1990 Constant Dollars
Source: Harmer, Siler, George Associates •
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I HA}IAIER - SILER • GF:ORGr: •ASSOCIATES
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While the estimated economic contributions of the Bicentennial Center
' to the Salina economy are significant, the effects on business revenue and
employment are not discrete, but are rather dispersed over many individual
establishments. They are, therefore, difficult to isolate. In other words,
one would have a difficult time finding an individual employee of a local
restaurant who would indicate that her/his job was uniquely and specifically
' attributable to the Bicentennial Center. Yet, without the Bicentennial
Center, total employment in local eating establishments would be reduced and
' one or more establishments might even be forced to cease operations.
It is therefore difficult to visualize the value of $9.7 million to the
local economy. It is sometimes helpful in such an endeavor to draw a
' parallel between the economic stimulus provided by such a facility and that
of a more traditional business establishment. Using data from the 1987
Census of Manufactures for Kansas and the input/output multipliers, we
estimated the approximate size of manufacturing firm that would yield an
total economic impact comparable to that generated by the Bicentennial
' Center. Our analysis indicates that the a moderate-size manufacturer or
combination of firms, employing 50 to 75 workers, located in Salina would
' generate an economic impact comparable to that of the Bicentennial Center.
The 1990 Directory of Manufacturers and Products for Kansas categorizes
manufacturing firms by the number of employees. Based on that publication,
there are a number of firms in Salina fitting this general parameter. Firms
listed include:
Manufacturers Employing 10 to 49:
' • B & S Saw & Tool Service
• Kasa Industrial Controls
• Kuhn & Cox Printing
' • Salina Vortex Corp.
• XETEC, Inc.
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Manufacturers Employing 50 to 99:
' • Crestwood, Inc.
• Exline, Inc.
• Holiday Mansion
' • PKM Steel Services
• REMA Bakeware
The above are provided strictly for illustration. Furthermore, while
the analysis indicates comparability in the overall economic contributions,
' the effects on public tax revenues are not necessarily comparable between
manufacturing facilities and that of the Bicentennial Center.
' Community Survey
' The Bicentennial Center plays an important community function as a venue
for cultural , entertainment, and civic events. To the extent that these
' events are attended by local residents, there is little economic impact
associated with these activities. To assess the level of utilization of the
' facility and the perception of its importance as both a civic amenity and an
economic development tool , we conducted a telephone survey of Salina
' residents regarding their utilization of the facility, opinion of its
importance to the community, and suggestions for improvement.
' A total of 300 City of Salina households were randomly selected and a
seven- to ten-minute phone interview was conducted by Colorado Market
Research with the male or female heads-of-households. The demographic
characteristics of the interviewees and their households are shown in Table
' 14 below. The demographics are generally consistent with the Salina area
population as a whole, and the sample is considered to be random and
representative.
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' Table 14
SELECTED DEMOGRAPHIC CHARACTERISTICS
ISALINA RESIDENT SURVEY
Percent
IGender Number of Total
Male 126 42%
Female 174 58%
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Age
18-29 42 14%
I 30-49 140 47%
50 64 69 23%o
65 and over 48 16%
IHousehold Income
Less than $15,000 35 13%
$15,000-$24,000 79 29%
I $25,000-$34,000 83 30%
$35,000-$49,000 56 20%
$50,000 and over 21 8%
IAveraged $30,270
I1/ Midpoint of range calculation.
Source: Hammer, Siler, George Associates
The survey instrument and the raw data responses are included in
Appendix C. The results of the survey and conclusions reached are summarized
I
by major area below.
Community Use
IOf the 300 heads-of-households interviewed, 213, or 71 percent,
indicated they had attended an event at the Bicentennial Center during the
I last year. Entertainment events were the most frequently attended event type
with 56 percent of those attending, followed by consumer shows with 46
' percent, as shown below.
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I Table 15
EVENTS ATTENDED DURING PREVIOUS YEAR
SALINA RESIDENT SURVEY
' Percent
Type of Event Number Attending
I Entertainment 117 56%
Consumer Shows 99 46%
Basketball 54 25%
I Other Sports 8 4%
Civic Events 47 22%
Fairs 24 11%
Trade Shows 18 8%
I Conventions 5 2%
Business Meetings 8 4%
I Total Responses 435
Total Respondents 213
' Source: Hammer, Siler, George Associates
Sporting events, primarily basketball and civic events, were next in
Ifrequency with 29 percent and 22 percent respectively. Trade shows,
conventions, and business meetings--which are most important in terms of
Ieconomic benefits to the local economy--are attended by a relatively small
percent of the local population.
' We also asked residents which events they enjoyed the most. Responses
' to this question closely paralleled actual attendance. Regarding preference
for additional events, 48 percent indicated they would like to see additional
events, with the vast majority indicating a preference for more
Ientertainment, principally concerts, as shown in Table 16 below.
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' Table 16
PREFERENCE FOR ADDITIONAL EVENTS
SALINA RESIDENT SURVEY
Percent
Type of Event Number Attending
-111
Entertainment 125 86%
Consumer Shows 11 8%
' Sports 11 8%
Basketball 4 3%
Civic 4 3%
' Total Responses 155
Total Respondents 145
Source: Hammer, Siler, George Associates
' The overwhelming demand was for more concerts. The majority did not
specify a type or a specific act. Of those mentioning a type of concert, the
' largest number indicated rock and roll or specific rock and roll acts,
followed by Christian-related, country and western, and big-band or big-name/
' older-audience acts. There were isolated mentions of jazz, opera, cultural ,
and comedy acts.
' Other than concerts, the responses were dominated by requests for the
Ice Capades. Consumer show requests included boat, camping, car, gun, craft,
' and antique shows. Sports event requests included boxing, volleyball , and
karate, as well as basketball .
Evaluation of Facilities
' The vast majority of respondents feel the Bicentennial Center is
important to the city, with 51 percent indicating it is very important and
' 40 percent indicating it is somewhat important to the city. Only nine
percent of those interviewed responded that the Bicentennial Center was not
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' important to the city. We cross-tabulated the ranking of facility importance
' with selected demographic statistics in Table 17 below.
Table 17
' IMPORTANCE OF FACILITY BY DEMOGRAPHIC CHARACTERISTICS
Very Somewhat Not
IOccupation Important Important Important
White Collar 56% 36% 8%
Blue Collar 49% 43% 8%
I
Service 22% 72% 6%
Age
I 18-29 50% 48% 2%
30-49 53% 42% 5%
50-64 48% 35% 17%
_I 65 and over 51% 32% 17%
Gender
Male 55% 38% 7%
IFemale 48% 41% 11%
Income
' Less than $15,000 47% 38% 15%
$15,000-$24,000 48% 41% 11%
$24,000-$35,000 46% 45% 10%
' $35,000-$50,000 64% 34% 2%
$50,000 and over 76% 24% 0%
Years in Salina 26 23 19
ISource: Hammer, Siler, George Associates
IAs shown, higher income and white-collar-worker households are more
likely to consider the Bicentennial Center very important. Elderly
Ihouseholds and lower-income households are more likely to consider the
facility not important.
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' When asked to elaborate on why they consider the facility very or
somewhat important, the most common responses indicated the following:
• It brings people to Salina.
' • It generates revenue for the city.
• It generates revenue for business.
• It brings culture/entertainment to Salina.
' • It brings in conventions/tournaments.
• It puts Salina on the map.
The negative comments from those who considered the facility not
important (or only somewhat important) centered on its low utilization level
' and costs to operate. A full tabulation of the responses to Question 7 is
included in Appendix C.
' The survey respondents were also asked to evaluate the quality of the
facilities and services of the Bicentennial Center. The responses were
' tabulated for all respondents and for those who have visited the center in
the last year with those results shown below. The results for all
' respondents were very similar except with higher percentages in the "Don't
Know" column.
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ITable 18
EVALUATION OF FACILITIES AND SERVICES
I SALINA RESIDENT SURVEY
Don't
Excellent Good Fair Poor Know
' Number of Responses
Quality of Facilities 77 123 8 2 3
Level of Maintenance 63 127 9 1 13
I Concessions 35 109 38 3 28
Banquet Food 23 51 17 2 120
Parking 43 132 30 6 2
Staff Service 44 117 20 2 30
Comfort (Heating/Cooling) 54 131 21 2 5
I Percent of Total2/
Excellent Good Fair Poor
I Quality of Facilities 37% 58% 4% 1%
Level of Maintenance 32% 64% 4% 1%
Concessions 19% 59% 20% 2%
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Banquet Food 25% 55% 18% 2%
Parking 20% 63% 14% 3%
Staff Service 24% 64% 11% 1%
Comfort (Heating/Cooling) 26% 63% 10% 1%
IJ Those visiting in the last year.
J Not including Don't Know.
ISource: Hammer, Siler, George Associates
IOverall , the facility was perceived as generally good in all categories.
The quality of facilities and level of maintenance received the highest
Iratings with 95 percent indicating either good or excellent. The highest
levels of fair or poor responses were in concessions and banquet food, but
I even in these areas the facilities were ranked good or excellent by 78 and
80 percent of the respondents who had a comment. (It should be noted that
a majority of those interviewed had no experience with banquet food.)
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Parking was considered to be good or excellent by 83 percent and fair
or poor by 17 percent. In response to the question, "Would you be in favor
of paid parking close to the building?", only 21 percent were in favor and
79 percent were opposed.
Recommended Improvements
All interviewees were asked an open-ended question, "In your opinion how
' could the Bicentennial Center be improved?" The most common responses are
summarized below, and a complete listing is included with the survey
tabulation in Appendix C.
Table 19
' RECOMMENDED IMPROVEMENTS
SALINA RESIDENT SURVEY
Number of
Mentions
Don't know/no opinion 67
Nothing/fine the way it is 65
' More or better attractions (entertainment) 55
More utilization (not specific) 13
Cheaper ticket prices for events 12
' More or better advertising of events 11
Better acoustics or P.A. system 8
More or better parking 8
Better or improved seating 5
More trade shows/conventions 5
More local access/use 4
' Source: Hammer, Siler, George Associates
' The most common response category was "Don't know/no opinion", followed
closely by a response category comprising responses categorized as "It is
' fine the way it is" or "There is nothing I can suggest to improve it. " Of
specific suggestions, the community request is for more concerts, more
entertainment, consistent with the responses to Question 5 above.
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Other comments not previously noted include those related to advertising
or promotion of events, which was considered inadequate by 11 interviewees,
and the cost of tickets for events, which was considered excessive by 12
persons. There were also a number of comments regarding the poor quality of
the seating and the acoustics.
Conclusions
The economic impact analysis and the community survey reveal a number
' of important points regarding the benefits of the Bicentennial Center to the
City of Salina.
• The events at the Bicentennial Center are responsible for
239,000 out-of-town visitors, 27,000 hotel room nights,
and $5.0 million in direct hotel , retail , and restaurant
expenditures.
• The total economic impact of this business on the Salina
' economy is nearly double, estimated at $9.7 million
annually, approximately equal to a manufacturing plant
employing 50 to 75 workers.
' • Almost one-half of this economic impact is attributable
to conventions and trade shows which are events attended
by few local residents.
' • According to the community survey, about 70 percent of
Salina residents used the Bicentennial Center over the
' last year, most for entertainment and consumer shows.
• The types of events attended by local residents generate
little direct economic benefits to the community. Most
' residents, however, value these entertainment, consumer
shows, and civic events as important to the cultural
quality of life in Salina.
' • A vast majority of Salina residents feel the Bicentennial
Center is an important public facility. Its importance
is recognized for both its economic and civic functions.
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• The community does feel that greater utilization of the
' Bicentennial Center is an important objective with the
emphasis placed on concerts and other entertainment
events.
' • The community gives the Bicentennial Center a generally
"good" evaluation regarding the quality of facilities and
services.
The next sections of the report evaluate the facility's competitive
' position and the potentials for increasing its utilization.
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' Section III.
COMPETITIVE FRAMEWORK
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Section III. COMPETITIVE FRAMEWORK
This section of the report evaluates the market framework and
competitive facilities with which the Bicentennial Center competes. On the
' local level , the Bicentennial Center both complements and competes with the
other facilities capable of accommodating conventions, meetings, banquets and
1 dances. This incudes the local hotels with meeting and banquet rooms and
Saline County's Kenwood Park facilities. On a statewide level , the
Bicentennial Center competes primarily with public convention centers and
' arenas in other cities. First, the local audience-support environment will
be reviewed. Second, we will evaluate the statewide competitive market.
Salina Audience-Support Facilities
An evaluation of the Salina Chamber of Commerce Calendar of Events
' indicates that the majority of meetings, conventions, and banquets in Salina
are held at three hotel/motel facilities: the Holiday Inn Holidome, the Red
' Coach Inn, and the Ramada Inn. The same data source indicates that the
Kenwood Park facilities are competitive with the Bicentennial Center for
civic events including some banquets, meetings and dances. We visited the
' primary local competitive facilities to obtain information on their
facilities and their audience-support business.
' Hotels
Salina has a total of 1,336 motel rooms in 19 facilities. Of this
total , nine motels with 991 rooms are considered better quality facilities.
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Only three facilities--the Holiday Inn Holidome, Red Coach Inn, and Ramada
Inn--accommodate significant meeting and banquet events.
' The Ramada can accommodate about 100 to 150 persons for a banquet or
meeting but is limited by a lack of break-out rooms. The Red Coach Inn with
a subdividable (into thirds) banquet room and a smaller subdividable (into
thirds) room has more flexibility and a banquet capacity of 200 to 225.
These two motels have 104 and 113 rooms, respectively, which is an
1 appropriate ratio to their meeting capacity.
' The Holiday Inn Holidome, which opened in October 1986, provided a
higher level of meeting and banquet facilities than previously available in
' Salina. It has 192 rooms and a total of eight meeting rooms with over 7,500
square feet of space. In its largest configuration, the main meeting hall
can seat up to 1,000 theater-style and 700 banquet-style.
Before the Holiday Inn was built, banquets of larger than about 200 and
' meeting groups needing multiple rooms, flexible set-ups or exhibit space were
a captive audience of the Bicentennial Center. Now local groups as large as
' 700 can be accommodated for banquets at the Holiday Inn, providing local
competition where none existed. And many groups as large as 300 can be
accommodated for meetings needing break-out rooms.
The competitive hotels also can exercise greater flexibility in rental
charges. Although meeting room rates are comparable, if there is any meal
service, the rooms are generally free. And there are often other incentives
provided if there is significant hotel room rentals associated with an event.
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There are only two annual events large enough to necessitate the use of
' Bicentennial Center and Kenwood Park facilities jointly: the Mid-American
Farm Expo, sponsored by the agricultural committee of the Chamber of
' Commerce; and the Smokey River Festival . The Mid-American Farm Expo, a farm-
implement trade show, uses all of the Bicentennial Center Exhibition Hall and
the 4-H Building for exhibit booths and the Bicentennial Center Arena,
' Agricultural Hall , and Barn #1 for equipment display. The Smoky River
Festival , an outdoor music and craft festival , uses Tri River Stadium and
Oakdale Park with the headline concert in the Bicentennial Arena.
Operations. The Kenwood Park facilities have eight full-time staff
(including a director, secretary, and six staff) and three part-time workers.
' The total 1990 annual operation budget is $221,748 from two sources, the
4-H Building fund, a separate mill levy generating almost $95,000 in 1990,
and the Park Fund, a line item of the county's Road and Bridge Fund which is
' $127,000 in 1990.
' Table 21
KENWOOD PARK BUDGET, 1990
' Revenues
4-H Mill Levy $ 94,689
Park Fund 127,059
' Total $221,748
Expenditures
' Personnel $122,955
Utilities 36,868
Insurance 19,302
' Maintenance 30,123
Capital Outlay 12,500
Total $221,748
' Source: Saline County Budget
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Facility rentals generate about $70,000 annually, about one-third of the
' operating costs, which is returned to the county. As a result, this facility
operates with a net operating deficit of about $150,000 to the county. The
rental rates for Kenwood Park facilities are much lower than the Bicentennial
Center, and are lower than other comparable county agricultural facilities.
' Table 22
KENWOOD PARK RENTAL RATES
' Daily Rate) Move-In
Agricultural Hall $150 $ 50
' Tri Rivers Stadium $ 50/10% gross $ 20
4-H Building $100/day
Kenwood Hall $ 75/day --
' Stall Buildings $60-$160 --
J Eight-hour day plus utilities.
Source: Kenwood Park, Saline County
' With the difference in rental costs, many price-sensitive civic groups
use the 4-H Building and/or Kenwood Hall for their functions, which affects
the utilization of the Bicentennial Center facilities.
Kansas Competitive Facilities
This section will discuss selected facilities in the state of Kansas
that compete with the Salina Bicentennial Center for conventions, trade
shows, and entertainment and sports events. Like the Bicentennial Center,
' the competitive public facilities are multipurpose, combining a number of
functions under one roof or at least at one location under a single
management entity. Four facilities were visited for detailed analysis:
' Kansas Expocentre in Topeka; Bramlage Coliseum at Kansas State University in
Manhattan; Kansas Coliseum in Wichita; and Century II Convention Center in
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' Wichita. Each is evaluated in terms of its facilities and their capacities;
' utilization based on event schedules; and operating characteristics including
rental rates, staffing and management, budgets and operating deficits. The
' key characteristics of each facility are summarized and compared to the
Bicentennial Center in Table 23 on the following page.
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Table 23
SELECTED KANSAS CONVENTION CENTERS ANO ARENAS
Name Bicentennial Center Kansas Expocentre Century II Convention Center Kansas Coliseum Bralage Coliseum
City Salina. Kansas Topeka. Kansas Wichita. Kansas Wichita. Kansas Manhattan, Kansas
Facilities
Arena (seating)
Basketball 7.000 7,400 5,244 10.500 13,343
Concert in Round 7,800 10,000 5.244 - 11,600 14,092
Permanent 5.245 7,400 0 7.872 13,343
Exhibit Space (square feet)
Arena 21,112 22.400 0 51,000 13,000
Exhibit Hall 18.160 44,500 93,000 0 0
Other 5,370 11.000 97,500 225,000 30,000
Banquet Capacity 1,400 1,600 3,000 NA 600
Theater Capacity 1.600 2,000 5,000 NA NA
1 Meeting Rocas
a Number 15 15 19 2 1
cr
1 Square Feet 5,690 20.140 20.000 7,000 3,000
Parking Spaces 2.000 2.500 1,200 5,500 5,000
Other Facilities County Ag. Ag. Exhibit Hall 17,800 Sq. Ft. Concert Hall 2187 Seats Pavilion Hall 135,000 Sq. Ft. None
facilities adjacent Reception Hall 5,750 Sq. Ft. Theater 660 Seats Pavilion II 90,000 Sq. Ft.
Livestock Hall 45,000 Sq. Ft. Equestrian Arena 45,000 Sq. Ft.
Events Basketball 6 Basketball 17 Cultural Events 182 Soccer 30 Basketball 30
= Other Sports 3 Other Sports 5 Entertainment 83 Other Sports 5 Concerts 3
0. Entertainment 14 Concerts 11 Consumer Shows 15 Concerts 15 Entertainment 2
Convention 15 Family Entertainment 6 Banquets 15 Entertainment 8 Other 8
Business Meetings 29 Consumer Shows 35 Conventions 20 Horse Shows 21
F Consumer Shows 15 Business Meeting 84 Trade Shows 6 Livestock 6
Trade Shows 5 Conventions 10 Meetings 71 Other/Civic 26
Y' Civic 282 Civic 426 Civic 240
IT Horse-Ag 66
r,• Total 369 • Total 660 Total 632 Total 111 Total 43
Rental Rates Arena $1.750 vs. 10% Arena $1,500 vs. 12.5% Expo Hall $2.300 Arena $1.500 vs. 12% Ticketed $1.500 vs. 12%
BB. Exhibit Hall $880/day Exhibit Hall $1,350 + Labor Concert Hall $450 vs. 10% Pavilion $1,000 vs. 12% Civic $800
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Kansas Expocentre
The Kansas Expocentre is a multipurpose convention, trade show and
' entertainment complex located in Topeka, Kansas. The facilities include a
10,000-seat arena, a large exhibition hall , and a flexible conference center,
all under one roof. Also on site are two community meeting halls and an
indoor livestock arena and stall building.
facilities. Landon Arena and the Exhibition Hall were newly constructed
in 1987; the conference center facilities were completely renovated at the
' same time. The arena has 7,600 permanent seats and 2,400 on risers for a
total capacity of 10,000. The arena floor is 22,400 square feet and the
' Exhibition Hall is 44,500 square feet for a maximum exhibit space of 67,000
square feet. Banquet capacity in the Exhibition Hall is 1 ,600 persons.
' The attached Maner Conference Centre was an existing building
extensively remodeled as part of the arena and exhibition hall construction.
' There are a total of 15 meeting rooms ranging in size from 700 up to a
11,000-square-foot ballroom.
Also on site is the 1930s-vintage Agricultural Hall and the smaller
' Heritage Hall which have been renovated primarily for community use. The Ag
Hall building has 17,800 square feet, a portable stage and full kitchens.
The adjacent Heritage Hall is a more intimate building with 5,750 square feet
' and a permanent stage and kitchens used extensively for receptions and
weddings.
t
The agricultural -oriented Livestock Building is 45,000 square feet
including an indoor dirt arena with seating for 1 ,800, an exercise arena and
a stall building with room for 215 livestock stalls.
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Utilization. Landon Arena had 47 events in 1990, of which basketball
Icomprises 17 days, other sports 5 days, concerts 11 days, family
entertainment 6 days, trade shows 1 day, consumer shows 1 day, and civic
I events 5 days. The Topeka Sizzlers Continental Basketball Association (CBA)
team accounted for 14 of the 17 basketball days in 1990. This use will be
lost in 1991 because the team has moved out of town. Although this may
Iresult in a reduction of event days in the arena, it should not reduce event
revenues because the Sizzlers had a low fixed rent and were not drawing well ,
Iresulting in low concession revenues. With these days freed up, the arena
is expected to focus on more entertainment and concert events.
' Arena revenues have already dropped from 1988 to 1989 because of lower
I income from the Sizzlers and a drop in other entertainment business. As
shown in Table 24 below, entertainment revenues dropped from $1.85 million
in 1988 to $1.24 in 1989, while revenues from every other type of event
Iincreased.
I Table 24
REVENUE BY TYPE OF EVENT, 1988 AND 1990
KANSAS EXPOCENTRE
I1988 1989 Change
I Entertainment/Sports $1,846,157 $1,238,976
161,875 196,438 ($607,181)
Consumer Shows 34,563
Conventions/Trade Shows 37,502 46,405 8,903
Corporate 29,574 42,494 12,920
I
Agricultural 87,437 111,031 23,594
Civic 139,570 195,037 55,467
ITotal $2,302,115 $1,830,381 ($471,734)
Source: Kansas Expocentre
' Other facilities of the Kansas Expocentre are more heavily used. There
Iwere a total of 35 consumer shows held in 1990--many community oriented such
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as gun shows, antique shows and second-hand clothing shows. The smaller
' events were held in the convention center ballroom or the agricultural hall .
There were 80 business or association meetings held in 1990. These one-day
' meetings include locally based corporations and state agencies based in
Topeka. There were a relatively small number of multiday state conventions,
14, held in the Expocentre. There were a total of 66 agricultural events
' held in 1990, most in the livestock building. This building is booked with
horse shows or similar events almost every weekend.
The Expocentre hosts many civic and community events; 426 of these were
' held in 1990 including a large number of wedding receptions, dances and
reunions. Banquets and receptions of up to 500 people can be held in the
' convention center ballroom and smaller receptions can be held in Heritage
Hall . The Expocentre does not host weekly civic club luncheons as does the
Bicentennial Center.
Like the Bicentennial Center, the Expocentre suffers from a lack of
' nearby hotels. The best hotel for meetings and conventions is the downtown
Ramada Inn which has 430 rooms, a large ballroom and adequate meeting space
for up to 500 people. The majority of the corporate and even a large portion
of the association business in Topeka falls in the 300- to 500-delegate range
' and can, therefore, be accommodated in a hotel facility. The Expocentre
meeting/convention potential is also hurt by the lack of a date protection
booking policy for conventions.
Operations. The Expocentre was a separate county division but has been
' merged into the city's Parks and Recreation Department. The facility
organization and chain of command is confusing and in disarray. The former
' building manager has left and the position of facility manager is currently
handled by the director of the Parks and Recreation Department.
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Expocentre has a full-time staff of 37 including 5 in management, 4 in
' events, 4 in accounting, 5 secretarial , 4 box office and 15 laborers. This
does not include temporary part-time help or security. Exterior maintenance
t is handled by Parks and Recreation. Catering and concessions are contracted
to Service America Corporation.
' The facility has its own sales and marketing division with an annual
budget of $205,000 supported by 1 .5 percent of the bed tax (out of a total
bed tax of five percent) . The funds are used primarily to market meetings,
conventions and banquets. Currently, the sales and marketing director is
responsible to a recreation director. Bookings of entertainment events were
formerly handled by the building manager. The fact that this position is
vacant may hurt the Expocentre's ability to generate additional arena
' entertainment events.
The Convention and Visitors Bureau is responsible for overall marketing
of Topeka. It used to be a Chamber function but has been set up as a
' separate entity with its own management board. The CVB operates with a
budget of $410,000 annually funded by three percent of the five percent bed
' tax.
Financial . The 1990 operating budget for the Expocentre is $3.75
' million which includes $2.47 million for operations and $1 .28 million for
events. Total revenues are estimated to be $4.3 million based on the
' following sources; $1 .1 million carryover from 1989, $1.2 million subsidy
from the county, event-related revenues of $1 .8 million, and $200,000 from
' the bed tax. This will result in a smaller year-end cash balance of about
$600,000, as shown below.
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Table 25
1990 BUDGET
KANSAS EXPOCENTRE
Revenues
1989 Carryover $1,111,966
Guest Tax 201,506
Shawnee County 1, 158,937
' Event-Related
Events 1,541,000
Food Service 262,500
Other 33,000
1 Total Event Revenues $1,836,500
Total Revenues $4,318,909
Expenses
' Events $1,275,000
Operations
Salaries $ 947,697
' Services/Utilities 1,221 ,300
Supplies 210,500
Improvements 95,000
Total Operations $2,474,497
' Total Expenses $3,749,497
Carryover $ 569,412
Source: Kansas Expocentre
The operating deficit (facility expenses minus facility-generated
revenue) for 1990 is estimated to be $1,343,585. This deficit is funded by
outside revenues from the county, the guest tax and a reduction of the
carryover.
' Rent. The rental rate for Landon Arena is $1,500 versus 12.5 percent
of the gross ticket sales for sporting events and general entertainment
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events. For family entertainment events, the percentage rate is 10 percent.
' A front-of-stage one-half arena set-up can be rented for $750 versus 12.5
percent.
' Exhibition Hall rates are $1,350 per day plus contract labor staffing
costs. Move-in and move-out rates are $675 per day. The Livestock Pavilion
' rents for $300 per day versus 10 percent of the gross. The Conference Center
has room rates from $125 to $2,000 for the entire center.
Bramlage Coliseum
Bramlage Coliseum, on the campus of Kansas State University (KSU) in
' Manhattan, was completed in October 1988. The facility was built as a
multipurpose building but designed primarily for basketball . The Coliseum
has total seating for 13,343. Most of the arena has bench seating except for
4,000 upholstered chairs which are located on one side of the arena allowing
for their use for one-half house stage performances.
Permanent seating surrounds the basketball floor leaving a relatively
' small flat floor space of 13,000 square feet for exhibit or banquet use.
The building is constructed as a pit with concourse entry from the top only.
' When the entry-level circular concourse area is used for exhibits, it
provides about 30,000 square feet of usable space.
Utilization. KSU plays 17 men's and 11 women's basketball games during
the school year at Bramlage. Since opening two years ago, there have been
' about 12 concerts held at Bramlage, a mix of county and western and smaller
second-tier rock acts. In 1990, there were a total of 47 events held in
' Bramlage including 30 basketball games, 3 concerts, 2 family entertainment
events, and 1 trade show. The remaining events were civic and university
functions including graduations and alumni banquets (even though the food has
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to be brought over from the Kansas State Union building) . There is a
' prohibition on alcohol sales in the facility which is also a negative factor
for booking banquets and some events.
' The floor width of 80 feet limits stage capacities for big acts. A 60-
foot stage with two 12-foot sound wings will not fit for a full -round
performance. The Coliseum staff has a promotional budget to bring in acts.
There is a lack of clear direction at present in what role the staff should
1 take in promoting concerts. While there is pressure to generate revenue,
there are also expectations that providing a well -rounded mix of
' entertainment for the campus and the community is the main priority. For
instance, Red Skelton was brought in for Parent's Day. The act needed
attendance of 4,000 to break even but sold less than 3,000 seats.
Operation. The facility is part of university operations and is not a
' fully separated functional department. It is staffed with a director,
assistant director, box office manager, and 6.5 full -time additional
' operational staff. The facility depends heavily on student help for events.
' Rent. The entire building rents for $800 per day for university and
civic events. For general public and entertainment events, the entire
' building is $1,500 per day and $800 per day for the concourse only. Concerts
are $1,500 versus 12 percent of the gross with a cap of $10,000.
Kansas Coliseum
' The Kansas Coliseum was built by Sedgwick County in 1978 as a cultural ,
entertainment and education facility on 320 acres of purchased land 15 miles
' north of downtown Wichita. This places the Coliseum within 75 miles of the
Bicentennial Center in Salina. The facilities include the 10,500-seat Britt
Brown Arena and the adjacent pavilion livestock exhibition hall and arena
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facilities. The original Pavilion I exhibit hall has 135,000 square feet of
' space with concrete floor space for up to 500 stalls and an indoor exercise
arena. The Pavilion II addition added 90,000 square feet of exhibit space
' and a 45,000 sq.ft. working arena with seats for up to 1,000. Together, they
can handle up to 854 stalls. The Pavilion buildings are also used for other
uses such as flea markets, and auto and gun shows.
Utilization. The primary use of Britt Brown Arena is for concerts,
' family entertainment and sporting events. The facility manager describes
their role as handling the "blue-collar" events for Wichita while the Century
' II Convention Center/cultural facility downtown handles the "white-collar"
events. The Wichita Wings professional soccer team is based here and has 30
home games with a total attendance of about 250,000. But since the Wichita
Wind CHL hockey team left in 1984, there have been relatively few other
sporting events held. An average of 15 concerts per year brings in about
' 50,000 attendees. Family entertainment such as the Ringling Brothers Circus,
Ice Capades, Shrine Circus and truck and tractor pulls are annual events.
' There are an average of six to eight similar events per year with attendance
of about 30,000.
Pavilion events are dominated by horse and livestock shows. Last year
there were 21 horse shows with a total attendance of 43,300 and livestock
shows accommodating about 20,000. Next to the Wichita Wings, this use raised
the largest share of revenue for the facility, as shown in Table 26 below.
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' Table 26
REVENUE BY EVENT, 1989
KANSAS COLISEUM
Attendance Income
' Wings Soccer 252,834 $ 196,390
Other Sports 14,401 19,394
Concerts 48,558 126,302
Family Entertainment 158,857 319,450
Conventions 60,055 21,311
Horse Shows 43,296 146,462
' Livestock Shows 20,240 36,932
Other Pavilion 79,356 130,772
Other 32,802 51,025
' Total 710,399 $1 ,048,038
Source: Kansas Coliseum
Operation. The Kansas Coliseum is run as a county division with the
director reporting to an assistant county manager and the Board of County
Commissioners handling budgetary matters. The Coliseum does have an outside
' board of directors who meet from time to time to discuss policy matters.
' There is a permanent staff of 27 full-time and 11 part-time employees.
Concessions are leased out to Canteen of Wichita who pays 49 percent of the
' after-tax food and beverage revenues with a minimum guarantee of $450,000.
The contract help is union.
' The Pavilion activities help achieve staffing efficiencies for the arena
which is largely vacant over the summer. The facility director feels that
' the Bicentennial Center may be able to achieve some staffing efficiencies if
they also managed and operated the Saline County fairground facilities.
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' Financial . The Kansas Coliseum was built for a budget of $10.2 million
' in 1978. Only $3.8 million came from Sedgwick County funds, the remainder
came from economic development and revenue sharing funds. Some facility
improvements have been paid for from county funds over the last 12 years.
The operating budget was $1,185,000 in 1989, of which $1, 104,000 was net
' income and $81,000 was paid from an annual $250,000 allocation from the
county. The largest cost categories are salaries which are $600,000, and
' utilities which, for this all-electric facility, are over $300,000 per year.
A number of additional costs, specifically insurance, are paid for directly
by the county and are not part of the facility budget.
Rent. Rental rates for ticketed events at the Kansas Coliseum are
' $1 ,500 per day against 12 percent of the gross including utilities for 12
hours. For nonticketed events, the rates are $3,000 per day. Livestock
shows are charged $750 per day against 12 percent of the gross. The Pavilion
rates are $1,000 per day against 12 percent of the gross plus electrical
' costs.
Century II Convention Center
The Century II Convention Center is a combined performing arts facility
' and convention center located in downtown Wichita. The original hall built
21 years ago, is a circular building with a 2,187-seat concert hall , 660-seat
' theater and an exhibit hall and convention hall that, combined, have 97,500
square feet of flat floor space. The convention hall has a combination of
' riser seating and permanent balcony seating with a capacity of 5,244 for
stage attractions.
' The Expo Hall expansion built in 1986 added 93,000 square feet of
exhibit space and 20,000 square feet of meeting rooms. The Expo Hall
'
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additions also added a loading dock, kitchen and major lobby making the total
facility more functional for conventions, exhibits and trade shows. There
is now a total of 198,500 square feet of flat floor space and 19 smaller
meeting rooms.
Utilization. The facility is still most heavily used for performing
' arts with nearly 200 event days per year including the Wichita Symphony with
22 performances, Music Theater of Wichita (summer stock) 35 performances, and
various community theater series. Cultural entertainment (including symphony
concerts and theater performances) totalled 108 event days in 1989 with total
' attendance of nearly 200,000. There were only two concerts in 1990 that were
of a more general entertainment nature that could be considered a competitive
event for the Coliseum in that each could have been accommodated in either
facility.
' There were 14 statewide conventions held last year with a total of 38
event days and 35,500 attendance. There were also three regional/national
conventions, six trade shows, and 71 individual meetings held in smaller
meeting rooms. Century II considers Topeka their major competition for
' conventions and trade shows. Overland Park is also getting an increasing
share of smaller conventions in the larger suburban Kansas City hotels
' including the Doubletree and the Marriott. A public convention center in
Johnson County would provide additional competition for larger meetings and
trade shows.
Wichita's downtown hotels are a negative and positive factor affecting
' convention business. On the positive side, with two 400-room downtown hotels
to support the convention center, Wichita can accommodate larger groups than
any of its Kansas competitors. On the negative side, Wichita does not have
the number or quality of downtown hotels as many cities its size which
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impacts its ability to attract national and regional meetings and trade
shows.
Like the BiCentennial Center, Century II is also the home to the weekly
Rotary, Lions and Kiwanis Club luncheons. The facility handled 13 larger
banquets last year with a total attendance of 11,500.
1
Operations. The Century II facilities are operated as a division of
the City of Wichita with the director reporting to an assistant city manager.
There is no separate board of directors. Food and beverage is contracted to
' Volume Services who are on site and have an exclusive contract for catering.
Stage hands are union contractors and outside maintenance is handled by the
City Parks and Recreation Department.
Financial . The original Century II building was funded out of the
general fund of the city and is paid off. The Expo Hall was built and funded
from guest tax revenues with an annual debt service of $1. 1 million. Last
year, the annual operating budget was $1,479,000 with revenues of $1,169,000
requiring net general fund support of $310,000.
The city guest tax is now six percent, the highest in the state. In
addition to Expo Hall , the remaining guest tax revenues are used to promote
conventions and tourism which is handled by the independent Convention and
Visitors Bureau under contract with the city. The one percent jump from five
to six percent was used to fund improvements to Lawrence Dumont Baseball
Stadium. Century II does not have an in-house marketing staff or budget.
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Rent. The daily rental schedule for the Expo Hall is $2,300 for the
' entire building or $1,400 for 60 percent of the facility. The convention
center building can be rented for portions of the day, i .e. , morning,
afternoon or evening. The rental schedule for each period is as follows:
First Additional
Period Period
Concert Hall $450 $225
' Convention Hall $550 $275
Exhibit Hall $550 $275
Theater $170 $ 85
These are minimum rents with ticketed events paying ten percent on the
first $40,000 and five percent thereafter.
Conclusions
1
Review of the facilities in Kansas that compete with the Bicentennial
' Center for events and audiences reveals a number of important points
regarding the competitive environment within which the center operates.
• The Bicentennial Center competes with three local hotels
for meeting, convention, and banquet activity in Salina.
The hotels are in an advantageous position to capture
meetings and conventions of up to 300 out-of-town
attendees because of their ability to house all lodging
' and meeting functions under one roof and the cost
advantages hotels can offer.
• The Bicentennial Center has competition for events from
adjacent Kenwood Park which offers local events lower
rates for similar kinds of spaces. Many of these events
are banquets which means that the Bicentennial Center
' loses food and beverage revenue as well as rent.
• The four major Kansas facilities that compete with the
' Bicentennial Center are all located within an easy
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driving distance and nearly within a 100-mile radius.
Many commercial promoters do not want to play facilities
that are within 100 miles of each other.
• All of the competing arena facilities are larger. A
' commercial promoter's profit margin is greater at all of
the competing facilities. Other things being equal , a
promoter will choose the facility that offers the highest
' profit margin.
• All of the competing facilities for which we have data
have operating deficits. (Operating financial data was
' not available for Bramlage Coliseum.) These deficits
vary greatly from a low of $81,000 at Kansas Coliseum to
a high of $1 .3 million at Expocentre.
' • In terms of events, the Bicentennial Center has about the
same number of entertainment events but fewer sports
' events because it has no tenant sports team.
• Because it has lost its resident basketball team, the
Landon Arena at Expocentre is likely to be more
' aggressive in booking concerts in the near future. This
will offer greater competition for the Bicentennial
Center.
The next section of the report investigates the potential for increased
convention and meeting business and concert and entertainment business
considering the competitive climate reviewed herein.
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' Section IV.
MARKET POTENTIALS •
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Section IV. MARKET POTENTIALS
This section of the report investigates the potentials for increased
utilization of the Salina Bicentennial Center. Our focus is on the types of
' business that can generate either additional economic benefits to the City
of Salina and/or business that can increase the operating revenues of the
' facility. First, we investigate the market and potentials of increasing
convention and meetings business. Second, we investigate the future market
for large arena-based activities, in particular, concerts and family
' entertainment events.
The Convention Market
' The first method of investigation of Kansas convention potentials was
a mail survey of Kansas state associations regarding their meeting patterns
' and their interest in using the Bicentennial Center for future events. The
data from this survey is used to evaluate the types of groups that will
consider the Bicentennial Center as well as to identify specific groups for
future marketing efforts. Following the survey analysis, we investigate
convention meeting potentials by evaluating the market capture and
characteristics of convention business at the competitive facilities reviewed
in Section III .
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Kansas Association Convention Survey
' Associations including professional , trade, fraternal , and educational
are the primary, but not only, users of public convention and civic centers
' for meetings and business, and therefore are the target group for determining
convention potential . Private corporate meetings are generally smaller
' (although there are some large groups) and more oriented toward hotels,
resorts, and private conference centers for meeting locations.
A survey questionnaire was mailed to 191 convention groups based in
Kansas. The list includes primarily state associations, but also some
regional organizations based in Kansas. The candidate organizations include
some present users of the Bicentennial Center. The list of organizations
' receiving the survey was assembled from the following sources: Kansas
Society of Association Executives (KSAE) ; League of Kansas Municipalities;
Association of Community Arts Organizations of Kansas; Directory of
Conventions, Successful Meetings Magazine; Encyclopedia of Associations,
1990; and the Salina Chamber of Commerce Event Calendar.
' None of the survey forms were returned by the post office as
undeliverable. Sixty-one were returned. This is a return rate of 32
percent, considered excellent for this type of mail survey. Two returned
' forms gave information about non-convention events and these were excluded
from the analysis. Several returned forms gave information on more than one
' event. In all , we analyzed information on 66 convention events. The groups
responding to the survey were primarily trade, professional , educational , and
' nonprofit associations. Most of the events met once a year. One met twice
a year, two met quarterly, and one group only met once every four years. The
' survey results are summarized below and a complete tabulation is included in
Appendix D.
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In an effort to expand the sample size and in order to determine if
those responding were representative, the non-respondents were subsequently
contacted by phone by a Bicentennial staff person. An additional 63 groups
were reached. Eleven groups expressed no interest or refused cooperation.
The remaining associations provided at least some meeting information on 53
meetings. There was considerable variance in the amount of information
Igathered in the phone interviews, making it difficult to fully and accurately
integrate the data into the original survey results. These additional survey
contacts were therefore added to the tabulation of attendance in Table 27
below and to the quantification of those interested in meeting at the
Bicentennial Center. There were insufficient responses on the remaining
questions to add the survey data to the original sample for the tabulation
of hotel , meeting room and exhibit space needs. The tabulations of the
follow-up survey responses are included in Appendix D for comparative
purposes.
Attendance. The distribution of size of meetings is shown in Table 27
below. We have tabulated all events as well as those events indicating they
would consider meeting at the Bicentennial Center. The general distributions
of both samples are quite similar. The percentage of events with 400 or
greater attendees is 28 percent for all events and 25 percent for those
indicating they would consider the Bicentennial Center.
The average attendance of those events that will meet at the
Bicentennial Center is 335. The average attendance for all respondents was
345.
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ITable 27
DISTRIBUTION OF ATTENDANCE
' KANSAS ASSOCIATION SURVEY
Number Distribution
' All With Salina All With Salina
Attendance Events Potential Events Potential
100 or less 31 15 26. 1 25.0%
II
101 to 200 25 14 21.0 23.3
201 to 300 19 11 16.0 18.3
301 to 400 13 5 10.9 8.3
I 401 to 500 7 4 5.9 6.7
501 to 1,000 16 8 15.4 13.3
1,001 to 1,500 7 3 5.9 5.0
II Total
and over 1 0 0.8 0.0
Total 119 60 100.0 100.0%
' Source: Hammer, Siler, George Associates
Consider Bicentennial Center. In the original sample, 29 groups out of
' 66 indicated they would consider meeting at the Bicentennial Center in Salina
for a future meeting, which is 44 percent of the total . In the follow-up
' telephone contacts, 31 out of 53 meetings answering the question would
consider the Bicentennial Center, which is 58 percent of the total . (If the
Iuncooperative responses are added, the positive rating is 31 out of 72, or
42 percent. ) These figures do not directly translate into convention
I potential because an expression of interest does not mean the groups will
necessarily come. Nevertheless, the characteristics of the groups expressing
interest is an indicator of the Bicentennial Center's market attractiveness
Ifor convention business.
' Exhibit Space Needs. A total of 36 events, or 55 percent, indicated a
need for exhibit space. Sixteen of the events of the groups responding
IIpositively to meeting in the Bicentennial Center needed exhibit space ranging
between 200 and 25,000 square feet, as shown below. The average amount of
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' exhibit space needed is about 7,000 square feet. None of the groups
I responding positively to meeting in the Bicentennial Center needed more
exhibit space than is currently available.
ITable 28
EXHIBIT SPACE NEEDS
KANSAS ASSOCIATION SURVEY
I
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Exhibit Space All Salina Distribution
INeeded (SF) Events Potential All Salina
5,000 or less 20 6 55.6% 37.5%
' 5,001 -10,000 9 4 25.0% 25.0
10,000-15,000 2 2 5.6% 12.5
15,001-20,000 2 2 5.6% 12.5
20,001-25,000 3 2 8.4% 12.5
IITotal 36 16 100.0% 100.0%
' Source: Hammer, Siler, George Associates
Hotel Rooms Required. Many convention and trade show events require
Isignificantly fewer hotel rooms than might be indicated from total
attendance. Some factors that account for this are local attendees, two or
IIthree attendees staying in one room, and stays for less than the full length
of the event. While average attendance at events interested in using the
IBicentennial Center is just over 400, the average number of hotel rooms
needed is just over 200. The table below shows the distribution of hotel
' rooms needed.
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ITable 29
DISTRIBUTION OF HOTEL ROOMS NEEDED
IKANSAS ASSOCIATION SURVEY
Number Distribution
' All Events w/ All Events w/
Rooms Needed Events Exhibits Events Exhibits
100 or less 7 4 30.4% 26.7%
I 101 to 200 9 5 39.1 33.3
201 to 300 4 3 17.4 20.0
301 to 400 0 0 0.0 0.0
I 401 to 500 2 2 8.7 13.3
501 to 1,000 1 1 4.3 6.7
1,001 to 1,500 0 0 0.0 0.0
ITotal 23 15 100.0% 100.0%
Average Needed 202 244
IJ Groups willing to meet at the Bicentennial Center.
ISource: Hammer, Siler, George Associates
I Meeting Room Needs. Nineteen of the groups interested in using the
Bicentennial Center indicated on the survey form that they needed meeting
rooms. The average number of rooms needed simultaneously is seven. This
Inumber can be met by the small second-floor meeting rooms in the Bicentennial
Center and the divisions of Heritage Hall .
' About 20 percent of the events need more meeting rooms than can be
I currently supplied by the Bicentennial Center. There is a large gap in needs
between the 80 percent of the events that can be accommodated now and the 20
I percent who cannot be accommodated. The groups that cannot now be
accommodated need between 13 and 30 meeting rooms. The table below shows the
distribution of number of meeting rooms needed.
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' Table 30
MEETING ROOMS NEEDED
' KANSAS CONVENTION SURVEY
Rooms J
Needed I Events Distribution
1 2 8.3%
2 6 25.0
II 3 1 4.2
4 1 4.2
5 2 8.3
II 6 5 20.8
7 . 2 8.3
13 1 4.2
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15 3 12.5
30 1 4.2
Total 24 100.0%
IJ Groups willing to meet at
the Bicentennial Center.
' Source: Hammer, Siler, George Associates
IThe Bicentennial Center's smallest meeting rooms seat only 50 to 150,
depending on how they are set up. Heritage Hall seats 1,400 banquet-style
Iand 1 ,600 theatre-style. About 50 percent of the events interested in the
Bicentennial Center indicate that they can be accommodated by meeting rooms
I that seat less than 200. The largest meeting room needed is 1,200. The
Bicentennial Center can technically accommodate the meeting room needs of all
groups in terms of the largest needed. The survey data did not contain any
groups where the size of the exhibit would preclude accommodating the largest
meeting. The table below shows the distribution of the sizes of the largest
Imeeting room needed by groups interested in using the Bicentennial Center.
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' Table 31
LARGEST MEETING ROOM NEEDED
' KANSAS CONVENTION SURVEY
Largest Meeting
' Room Needed
(seating capacity) Events Distribution
100 or less 4 16.7%
101 to 200 8 33.3
201 to 300 3 12.5
301 to 400 1 4.2
' 401 to 500 3 12.5
501 to 1,000 4 16.7
1,001 to 1,200 1 4.2
Total 24 100.0%
Source: Hammer, Siler, George Associates
Rotation Patterns. It is the custom of most convention events to rotate
their event among different cities so that members in different areas have
the opportunity to attend near their home. The length of time that must pass
' before they will meet in a different city varies. Nineteen of the groups
that are interested in meeting at the Bicentennial Center rotate their event.
' Not all gave a definite rotation length. The average length of rotation for
those that state one is 3.2 years, which is quite low compared to other
states. Nevertheless, some groups that do not have a definitive rotation
pattern established also move on an annual basis based on other criteria.
Competing Cities. The survey asked for a list of past and future
convention sites. As expected, Wichita is the strongest meeting site with
24 percent of the past and future events. Salina ranked third as a past
meeting site and second in the state as a future meeting site both by about
' 14 percent of the events. Salina is closely positioned with Topeka, but
based on future site mentions, Overland Park is now also closely grouped.
State convention business elsewhere in Kansas is somewhat dispersed with nine
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' cities receiving at least four mentions as either a past or future convention
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site. The table below shows the distribution of mentions of convention sites
in Kansas by the survey respondents. This table includes both the groups
that were favorable to meeting at the Bicentennial Center and those that were
I not.
ITable 32
PAST AND FUTURE MEETING SITES
KANSAS CONVENTION SURVEY
IPast Meeting Site Future Meeting Site
City Number Percent Number Percent
ISalina 20 13.7% 19 14.5%
Wichita 35 24.0 32 24.4
Topeka 21 14.4 16 12.2
I Overland Park Area 16 11.0 18 13.7
Manhattan 14 9.6 12 9.2
Hutchinson 9 6.2 6 4.6
I Lawrence 11 7.5 11 8.4
Emporia 2 1 .4 4 3. 1
Great Bend 4 2.7 2 1.5
IAll Others 14 9.6 11 8.4
Total 146 100.0% 131 100.0%
ISource: Hammer, Siler, George Associates
I Other Needs. The survey asked two open-ended questions relating to site
selection and specific facility needs. The answers to these questions given
by those events that were positive about using the Bicentennial Center are
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listed in Appendix D.
IMany of the comments concerning site selection addressed ease of access
from around the state. Three mentioned proximity of hotel to the convention
Isite. Two mentioned room or facility rental rates. The most frequently
mentioned item to the question about specific facility needs was the presence
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of on-site audio-visual equipment. Other items mentioned were exhibit space,
and on-site food service.
Future Potential . The results of the survey provide good information on the
characteristics and patterns of Kansas association convention market and
provide a list of potential groups for convention marketing efforts. The
' groups indicating they would consider the Bicentennial Center are listed in
Appendix D.
The Bicentennial Center staff should concentrate its efforts on trying
' to recruit the larger groups with 300 or more attendees and multiple meeting
room requirements, and those meetings with significant exhibit space needs.
as these groups are more likely to use a convention center than a hotel .
Kansas Convention Competition
A second analytical approach for measuring convention potential for the
Bicentennial Center involved comparing the number and type of conventions
held at the Bicentennial Center with its major competitors statewide. For
' these events, the Bicentennial Center is in competition with the Kansas
Expocentre and Century II Convention Center. The Kansas Coliseum and
' Bramlage Arena do not have significant meeting facilities and do not actively
go after these events.
' In 1990, the Bicentennial Center had nine multiday conventions using
multiple facilities at the center. In 1989, there were also nine such
' events, as shown on Table 33. These events ranged in attendance from about
500 to over 5,300 and are, therefore, events too large to be accommodated in
' meeting facilities in Salina hotels. With the exception of the Kansas State
Square Dancers Wheatland Dog Show and the KCC Pipeline Seminar, the remaining
' events are annual meetings held by Kansas-based associations.
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Table 33
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MILTIDAY CONVENTION BUSINESS
KANSAS CONVENTION CENTERS
BICENTENNIAL CENTER CENTURY II (1990)
' (1990) United School Administrators (KS)
Kansas Rural Water Convention Kansas Music Educators Association
Kansas Staff Development Leadership Kansas Plumbing and Heating Contractors
IIKansas
Credit Union League Mary Kay Cosmetics
Kansas State Effective Schools Vocational Industrial Clubs of U.S.
Kansas State Square Dance Association Kansas Bankers Association
Kansas Conference on Economic Development IBM Regional Conference
Kansas N.E.A. Convention Kansas Air Rescue Association
' KCC Pipeline Seminar
Wheatland Cluster Dog Show Kansas Motor Carriers Association
Kansas State Conference
Kansas Business Expo
(1989) Association of Christian Schools International
IIKansas
of God Youth Conference Kansas Association for Education of Young Children
Kansas State Bankers Association International Ready Association (Plains Region)
Kansas Medicaid Workshop Kansas Restaurant Association
Kansas State Aviation Conference Kansas Livestock Association
Kansas Rural Water Association Kansas Association of School Boards
I Kansas State Conference (AA)
Kansas State Square Dance Convention E7(POCENTRE (1990)
Kansas Water and Wastewater Seminars
Wheatland Dog Show Kansas Credit Union League
Volume Shoe Corporation
II Kansas State Board of Nursing
Kansas State Board of Technical Professions
Telephone Pioneers of USA State Convention
Tops Club State Convention
' Kansas Funeral Directors Association
Christian Science Annual Meeting
Kansas Health Care Association
Kansas Hospital Association
IISource: Convention Center Event Schedules and
Hammer, Siler, George Associates
The Century II Convention Center had 17 meetings in 1990 that meet the
Isame criteria of these meetings, 2 were corporate, 2 were regional or
national association meetings, and the remaining 13 were Kansas associations.
Century II in Wichita has the advantage of national airline service and a
Idowntown location with nearby hotels. In spite of these clear advantages,
Century II has been affected by competition from the expanded Expocentre in •
ITopeka and from the larger hotels in Overland Park.
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The Expocentre had 10 multiday conventions in 1990. Of the total , seven
' were Kansas state associations or organizations. (The Expocentre held 84
single-day meetings or smaller meetings, most of which were held by Topeka-
based state agencies or companies.) The Expocentre suffers from some of the
' same competitive liabilities as the Bicentennial Center for conventions. It
does not have nearby hotels and there are hotel facilities in Topeka that can
comparably accommodate meetings of 300 to 500 delegates. Topeka like Salina
also lacks major airline service. Therefore, the Expocentre's meeting
' business consists of assemblies and banquets for groups over 500, and for
meetings of organizations based in Topeka for which there is not a lot of
' out-of-town hotel demand. These are generally one-day meetings oriented
toward attendees in the metropolitan area.
These competitive facilities provide an upper threshold on what is
possible at the Bicentennial Center. The Bicentennial Center in Salina
clearly does not have the convention attributes of Century II in Wichita.
The 17 meetings held at that facility are probably out of reach as a
potential for the Bicentennial Center.
The Expocentre is located in a larger city, has a bigger convention
center, and has a large number of state associations located within the city.
By comparison, Salina's advantages are its geographic location and fewer
' local hotel competitors. The Expocentre's ten multiday meetings are only one
greater than the nine attracted to the Bicentennial Center in 1989 and again
' in 1990.
Conclusions
The determination of additional convention market potential for the
Bicentennial Center is based on four factors:
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' HAMMER . SILER . GEORGE • ASOCIAPES
1
• The evaluation of the Bicentennial Center facilities
and staff by existing convention users,
1 • The survey of Kansas associations regarding their
meeting patterns and facility and locational
' requirements,
• The experience and market capture rates of
competitive facilities, and
• The consultant's experience with similar and
comparable convention facilities and markets
' elsewhere.
Based on this information, we have reached the following conclusions
regarding the potential for additional conventions at the Bicentennial
Center.
• The Bicentennial Center staff is viewed by current
' users as professional and highly competent in
arranging and handling conventions, meetings, and
banquets.
' • The Bicentennial Center facilities including the
number of meeting rooms and exhibit space are
adequate to meet the needs of most of the groups
' surveyed who would consider coming to Salina for a
convention.
' • The Center is already capturing a comparable number
of multiday association meetings as the Topeka
Expocentre. Its ability to capture new meetings will
' be based on marketing identified new prospects and
retaining current events.
• The Bicentennial Center has a maximum potential of
' 10-14 multiday association conventions per year,
which is one to five more than current levels.
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HAmmFB • $HFR • (40Rur: •Ass<xaArec
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Concerts and Entertainment
The central Kansas market for large facility arena events--particularly
' concerts and family entertainment events--is not growing. Population growth
is flat and the number of people in the target age groups for concerts and
entertainment is declining. In addition, the construction of new facilities
at the Expocentre in Topeka and at KSU in Manhattan have affected the
Bicentennial Center's ability to maintain its market share of this constant
or declining business volume. We have evaluated the Bicentennial Center's
competitive position by type of event below based on our evaluation of event
' schedules, interviews with facility managers, and interviews with promoters
active in the Kansas market.
' Concerts
' Touring concerts held at Bicentennial Center and its four competitors
are shown in Table 34 below. The number of touring acts on the road has
' declined in the last three years. This is true nationally as well as in the
Kansas market area. The number of acts goes up and down based on national
economic conditions. The level of promotion and support from record
companies has declined and the cost of supporting a travelling show has
' risen. And given the decline in the U.S. dollar, more acts are travelling
and performing overseas. Over the last three years, the Bicentennial Center
has attracted a declining number of acts. The Kansas Coliseum has also seen
' a decline in the number of acts, from 20 to 22 a year five years ago to eight
concerts last year.
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' HAMMER • Sii rg • GI Oe(:N • ASSOC IAI ES
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II
' Table 34
TOURING CONCERTS AT KANSAS ARENAS
IIBICENTENNIAL CENTER BRAMLAGE ARENA
1988 1988
II Johnny Cash Beach Boys
Reba McEntire George Strait
Lawrence Welk Def Leppard
Conway Twitty/Loretta Lynn
Mama's & Papa's (2) 1989
II Beach Boys Metallics
Ray Clark Oakridge Boys
Mike Warnke Eddie Money
Chicago
I - 1989 The Judds
Ben Vareen
Reba McEntire 1990
Chapman Family Motley Crue
Bob 0. Links & Texans Red Skelton
II
Twitty/Jones/Haggard
Up with People CENTURY II
1990 1990
' Salt Lake Symphonic Choir Bob 0. Links & Texans
Ray Boltz Jay Lena
Roberta Flack Marvin Hamlish/Berkowitz
Bob Hope The Cordettes/Diamonds
Kiss
II
Chapman Family EXPOCENTRE - LANDON ARENA
KANSAS COLISEIJI 1990
Baldnobbers
' 1990 Bill Cosby
Kiss Richard Marx
Alabama Twitty/Tucker/Jones
Aerosmith Reba McEntire/Don Williams
KFDI Appreciation Hite (County) Heartland Christian Artists Presents
' Poison Bailie and the Boys
George Strait Wariner/Boone/Hobbs
ZZ Top Bob Hope
Reba McEntire Kiss
I George Strait
Source: Arena Event Schedules and Harmer, Siler, George Associates
' In addition to the decline in the number of acts, there is greater
competition. Many of the acts booked by the Expocentre are groups who have
Ipreviously stopped at the Bicentennial Center. Their mix of business
reflects the same type of country and western and second-tier general appeal
Iartists. Although the Bicentennial Center remains competitive for these
acts, they are not likely to play at both locations in the same year. The
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IHAMMER • Sunk• GEORGE •ASSOCIXI ES
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distance between Topeka and Salina is 110 miles and most acts will avoid
' booking venues within about 100 miles. And given the sparse market area
population base of central Kansas, Topeka and Salina are considered too close
by most promoters to schedule for the same show.
The same is true for the Kansas Coliseum. Because it is located in a
larger metropolitan market and has a larger venue, the larger acts will
prefer the Coliseum. Secondly, because the Coliseum is only 75 miles from
Salina, acts are very unlikely to play both venues on the same road trip.
A few of the larger rock and roll acts such as Motley Crue or Fleetwood Mac
' would be too large for the Bicentennial Center, but most of the country and
western acts could be accommodated at the Bicentennial Center.
tBramlage Arena presents further competition for concerts, particularly
larger rock and roll shows. Although Bramlage has done only three to five
' concerts per year, the larger venue and access to the college population has
allowed them to attract some larger draws including Motley Crue with 12,000
' tickets and Def Leppard with 14,800 tickets.
' The Bicentennial Center's ability to attract acts has been hurt by the
decline in the number of available acts, new facilities increasing the number
of competitors, and by these same facilities having larger capacities and
larger market areas. A number of other factors have also been identified as
potentially affecting the number of concerts in Salina including:
• Scheduling Conflicts. Concerts are often scheduled 60
' to 90 days in advance, compared to conventions, trade
shows, and sporting events which are scheduled a year or
more in advance. This was identified by both promoters
and Bicentennial Center staff.
1 • Local Media Exposure. Promoters and acts feel that the
lack of a local TV station makes it difficult to get the
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HAMMER • SIEE:R • GEORGE: •AssOci,vits
exposure and advertising necessary to promote acts.
There is also only one rock-oriented radio station.
• Co-Promotion. The importance of co-promotion to bringing
in acts is a matter of debate. Some promoters are
motivated by the ability of a facility to put its rent
and concessions on the line to reduce the down-side risk
on break-even attendance. Others indicate if the numbers
' are there, they will come. Nevertheless, with the Kansas
and Bramlage coliseums both involved in promoting, there
is some competitive pressure to do so.
• Marketing. Since the assistant manager responsible for
concerts and events left, there has been a gap in the
Bicentennial Center's staff. There is some feeling on
' the part of promoters that a staff person more
knowledgeable and oriented toward concerts, as well as
the ability of the organization to take a more active
' role in marketing will be necessary to compete for
concert acts.
' Although the Bicentennial Center is affected by greater competition and
a small population base, additional efforts in marketing and promotion may
attract some additional level of business. The Bicentennial Center's
competitive niche would appear to be smaller country and western, older rock
and roll nostalgia, and religious and other more specialized acts. The other
' largely untapped market is concerts and shows for the over-50 age group.
' Family Entertainment
' Other touring shows including rodeo, circus, truck and tractor pulls,
and touring sports events held at the Bicentennial Center and its competition
are profiled in Table 35. The Bicentennial Center has been attracting three
to five such events each year. The Kansas Coliseum and Kansas Expocentre had
eight to ten such events in 1990, and Bramlage Arena had two events.
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' HA}IMER • SlER - C.FOKGF, •Assix a,cres
•
' Table 35
WILT ENTERTAINMENT
BICENTENNIAL CENTER KANSAS COLISEUM
1988 1990
All Star Wrestling Shrine Circus
' Shrine Circus Ice Capades
Sesame Street Live Ringling Brothers Circus
IPRA Rodeo Monster Trucks
Sesame Street Live
' 1989 Truck and Tractor Pull
Harlem Globetrotters Mud Run
Shrine Circus Harlem Globetrotters
Motor Sports Thrill Show Teenage Mutant Ninja Turtles
Sesame Street Live
' EXPOCENTRE - LANDON ARENA
1990
Sesame Street Live 1990
Monsters/Mavericks Winter Nationals Sesame Street Live
' Shrine Circus Motor Sports Thrill Show
Shrine Circus
BRAMLAGE ARENA Modified Midget Winter Nationals
Midwestern Mud and Monster Blowout
1989-1990 Royal Lipizzaner Stallions
' Shrine Circus World Wrestling Federation
Wonderful World of Horses Ringling Brothers Circus
Source: Arena Event Schedules and Hamner, Siler, George Associates
In this category, Bicentennial Center appears to be competitive for most
' of same events as its competitors. It is hurt less by the smaller size of
the market and smaller facility than with concerts, as these events generally
have lower set-up costs and require lower ticket sales to be feasible.
Events such as Sesame Street Live will play each market. And, while the
' truck and tractor pull -type events may not play every city, they seem willing •
to go to several during the same year. However, some events will definitely
' bypass Salina if they play Wichita. For instance, the Ringling Brothers
Circus will go to Wichita and Topeka but not to Salina. The Bicentennial
Center is also hurt by its lack, of ice for ice shows.
1
The motor sport events account for four or five events per year for the
' Kansas Coliseum and the Expocentre. There may be some potential for
generating a couple of additional events per year at the Bicentennial Center.
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HAMMER• SI ER • GEORGE •Ass<xa,crrs
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Similarly, the Bicentennial Center has some potential for wrestling and other
' touring sports. The Bicentennial Center could generate an additional two or
three such events per year. To do so may also require a greater level of
' promotion and marketing than is currently possible under the current
operational plan. The lack of media exposure, particularly TV, is as big a
factor for entertainment events as it is for concerts. It may be necessary
to lower the base rent to bring some events in. But wrestling and motor
sports in particular generate high concession sales.
' Conclusions
The Bicentennial Center faces formidable competition in Wichita and
' Topeka for touring acts. The lack of TV media exposure is an additional
liability. In spite of these competitive pressures, there is some amount of
additions and business that can be attracted to the arena.
• Several additional concerts per year by going after
' market niches that could be accommodated in the
smaller Bicentennial Arena including Christian
artists, smaller country and western acts, rock and
roll nostalgia acts and new rock and roll acts.
• An additional one or two touring family acts and two
or three motor sport events per year as discussed.
' These events need fewer ticket sales, but greater
media exposure in order to be profitable.
' Achieving the above market targets would require a more aggressive and
flexible marketing and promotional effort on the part of the Bicentennial
' Center than is currently possible given current staffing levels, expertise
and city government restrictions.
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HAMMER • Sut:e • GEORGE: • Ass(xa,erts
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Section V.
' PRELIMINARY RECOMMENDATIONS
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Section V. PRELIMINARY RECOMMENDATIONS
The primary focus of this study was to 1) evaluate the economic and
community impacts of the Bicentennial Center to Salina and 2) to determine
' the market potentials of the Center to capture additional convention and
entertainment business. Based on these analyses, we were also asked to
provide some preliminary recommendations on physical and operational
improvements to the Task Force as outlined below.
' It should first be made clear that our recommendations are based on the
findings of the economic and market analyses. The Task Force mandate is
' broader than that of this study. The ultimate decisions regarding the future
direction of the Bicentennial Center will need to be made considering
' organizational , managerial and financial considerations beyond the scope of
this study.
' Economic Market Conclusions
' The economic impact analysis indicated that the sporting events and
conventions in particular, and other events to a lesser extent, generate
significant economic benefits to the City of Salina. Most of the community
is not directly exposed to these events, but there is nevertheless broad
' support for the Bicentennial Center as shown by the community survey both for
its economic contributions to the City and its community use for concerts,
' entertainment and civic events. There is also considerable community desire
for improving its level of utilization.
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' HAMMER • Sit ER GEORGE; •Ass(xaAI LS
1
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The market analysis of convention business indicated that the
' Bicentennial Center is generally performing well considering the size of the
market, level of staffing, and competitive environment. We determined there
is limited potential for additional multiday conventions that can be achieved
by present staff through a targeted marketing of the groups identified in the
association survey and by continued good services to retain existing
business. Although not explicitly addressed in the market analysis, the same
conclusion can be reached for sporting events, consumer shows and trade
' shows. The Bicentennial Center is rated highly by current users, and the
limited potentials for additional business in these areas can be achieved
within the current staffing levels and market budget.
The potential for additional entertainment business is also limited.
However, the current staffing and promotional efforts regarding this segment
of business is not as strong as that of the competition. We therefore
' believe that some additional focus on this area of operations can increase
the number of events attracted. Potentials include concerts, motor sports
and wrestling.
We have taken the market analysis forecasts and presented market targets
for the Bicentennial Center by type of event in Table 36 below. To achieve
this business would require a greater marketing effort for entertainment
business. The revenues from additional entertainment events would justify
the addition of a senior staff person oriented towards marketing and
' promoting these events. The implications of the market potentials on
operational revenues and expenses and economic impact are also estimated.
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' HANINFR • SII F,R . GEURG4: .AssoclAfFs-
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' Table 36
MARKET TARGETS
SALINA BICENTENNIAL CENTER
IIConvention Entertainment Sports Consumer Total
ATTENDANCE
' New Events 3 5 2 3 13
Average Attendance 500 3500 2000 300 6300
Days 3 1 2 2 8
Event Days 9 5 4 6 24
Total Attendance 4,500 17,500 8,000 1,800 31,800
' REVENUES
Rent Per Day $1,300 $1,750 $1,210 $580 $4,840
Total Rent $11,700 $8,750 $4,840 $3,480 $28,770
I Food Per Attendee $1.50 $1.5O $1.50 $1.50 $6.00
Total Food $6,750 $26,250 $12,000 $2,700 $47,700
Total Revenues $18,450 $35,000 $16,840 $6,180 $76,470
EXPENSES
II
Utilities $2,925 $2,188 $1,210 $870 $7,193
Food and Beverage $2,700 $10.500 $4,800 $1,080 $19,080
Total Expenses $6,300 $15,313 $7,210 $2,220 $31,043
' NET INCOME $12,825 $22,313 $10,830 $4,230 $50,198
ECONOMIC IMPACT
Direct Expenditures $165,600 $205,900 $181,500 $0 $553,000
Total Economic Impact $321,000 $400,100 $352,200 $0 $1,073,300
1
The quantification of additional potentials indicates that an additional
I $50,200 in net operating income would be expected from achieving the market
targets shown. This is approximately a five percent reduction in the current
Ioperating deficit. The total economic impact of this activity would be
approximately $1 million, distributed rather evenly between conventions,
' sports and entertainment.
IRecommendations
IThe additional market potentials summarized above are quite modest. That
is attributed to the difficult competitive environment, and a market that is
Inot growing. It is also due to the fact that the Bicentennial Center is
doing a competent job at attaining its potentials. The implications are that
I -82-
I -HAMMER • SILER• GEORGe •ASSOCIATES
1
there is no one type of event or direction with significantly greater
' potential that can be pursued at the expense of the rest. The Bicentennial
Center needs to remain multifunctional in order to be successful . And
' success needs to be measured in terms of increasing usage as well as
increasing revenues.
' Based upon the market opportunities reviewed above, there are no facility
improvements required for the Bicentennial Center to achieve its targets.
' We therefore do not recommend major capital facility expenditures to increase
meeting rooms or exhibit space.
From an operational perspective, the additional convention business
' potentials can be pursued by the Bicentennial Center with no changes in
current staffing or marketing budgets.
' The potentials for additional entertainment business, we believe, would
require the addition of a staff person with experience in promoting arena-
type events. It would also require additional flexibility to promote and co-
promote events. The market for these events is as competitive as for
' convention business. However, it is an area in which the Bicentennial
Center's potential to capture greater business through a directed marketing
effort remains untested.
From an operational perspective, the facility manager's position is
' vacant. It is therefore an appropriate time to evaluate the facility mission
and the organizational capacity for carrying out that mission. The following
' alternatives are presented for consideration:
' • Consider filling the vacant staff position with an
individual with expertise in the promotion and management
of arena events.
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' IIAMMFit • SILFR• GEORGF: • .ASANlAI F.S
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• The City should also consider giving the center greater
' autonomy and flexibility to market arena events. This
should include the ability to discount rents and co-
promote events.
• The Center may also want to consider an incentive
contract with promoters active in the region to bring in
a greater number of acts.
' • The Bicentennial Center will always require City support.
Its success therefore should be measured by increased
' utilization as well as increased revenues.
• Although our emphasis is on increasing arena utilization,
the multifunctional civic-oriented role of the facility
' should not be forgotten and should be clearly
articulated.
' • To this end, we do not recommend the facility be totally
privatized and/or contracted to a national management
concern. Their priority would be solely deficit
reduction which would negatively impact access and use
' - by the community. Also, much of the deficit reductions
would flow out of the community in the form of management
or performance incentives to the management company.
• We also recommend the City and the County investigate
options for the joint management of the Bicentennial
' Center and Kenwood Park. There would likely be
operational expense reductions in personnel and some
potential increase in food and beverage revenues. It
would provide a larger and more flexible array of
' facilities for accommodating event conflicts. There may
also be potential for attracting larger agricultural and
equestrian events using the combined facilities.
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f'IAMMY:R • SII.ER • GoecH. •ASS( CIA'fI:S—
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APPENDIX A
' Seasonal Distributors of Event Days
by Type of Event
1987-1989
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papnlom 100 515313 myD :3101.1
"4,001 %001 40041 04101 1.001 %401 n1/21 06001 %001 %0.01 °4001 •%001 •6001 %001 15101
.. •. oO .. %E °4.4 44.01 '4.6 "AE % %E %S %0 AL 11[101133a
"401 '4.11 11.0 "A9 %R °Ali °A,..1 ',All °301 %91 °4,9 on %11 AZI Ia.:0201,0N
Y,nl 0:-11 %6 %01 ._ 11:D %1; 0411 10 ._ %01 %L1 %91 lapoloo
°49 '1,1 %? °A9 °n0 °40 %9 °At '40Z %07. °44 AL %B %GI IapaaWaS
>091 4? Art :Ft' %E .Z 1? AT :Sr., :':0 49? •411 AS? %4 1510011.
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4'? n:. %Si °<-i .. .._'? •251 %E YE rienlsas
4? u,: .. .. '410 '4?? 411 %6 °4t °45 %t %6 %9 %6 .(0enatr
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.
=101:.3 •11100.31104: 119=._�••�'1 11133:ui:-. stt.111_1
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a _ _ _ _ _ _ _ 111111 1111111 a a a _ _ 11111 a a _
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APPENDIX B
' Economic Impact Analysis
1987-1989
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' APPENDIX B
ll
EVENTS WITH SOME OUT-OF-TOWN ATTENDEES
HELD AT THE SALINA BICENTENNIAL CENTER, 1989
' Sports Civic Consumer Enter-
tainment Trade
Meeting Event Event Shaw Convention Event Show Total
' Events 17 6 3 15 18 16 5 80
Event Days 23 17 3 32 39 24 13 151
Total Attendance 3,137 50,441 1,138 61,200 49,237 54,350 16,850 236,353
Exhibitor Days 4,160 3,250 7,410
' Source: Event Records of the Salina Bicentennial Center
' EVENTS WITH SOME OUT-OF-TOWN ATTENDEES
HELD AT THE SALINA BICENTENNIAL CENTER, 1988
' Enter-
Sports Civic Consumer tainment Trade
Meeting Event Event Shaw Convention Event Show Total
Events 12 6 5 15 8 14 4 64
ll Event Days 20 19 5 35 17 20 15 131
Total Attendance 1,577 55,793 2,200 66,847 31,477 47,587 16,950 222,431
Exhibitor Days 4,550 3,750 8,300
' Source: Event Records of the Salina Bicentennial Center
' EVENTS WITH SOME OUT OF TOWN ATTENDEES
HELD AT THE SALINA BICENTENNIAL CENTER, 1987
' Enter-
Sports Civic Consumer tainwent Trade
Meeting Event Event Show Convention Event Show Total
Events 18 5 8 12 7 24 8 82
II Event Days 26 16 9 35 17 41 14 158
Total Attendance 2,681 56,209 2,049 51,826 27,360 55,397 14,588 210,110
Exhibitor Days 4,550 3,500 8,050
' Source: Event Records of the Salina Bicentennial Center
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= = - M 1 E I - M I - - - MI - OM 1 N
ECONOMIC IMPACT OF EVENTS HELD AT
THE SALINA BICENTENNIAL CENTER, 1989
nter-
Sports Civic Consumer tainment Trade
Meeting Event Event Show Convention Event Show Total
Room Nights 448 6,305 213 1,416 12,661 2,718 1,795 25,557
Hotel Room Expenditures $17,926 $252,205 $8,535 $56,659 $506,438 $108,700 $71,799 $1,022,262
Food Expenditures $26,419 $424,808 $9,584 $215,432 $622,002 $256,328 $240,234 $1,794,807
Retail & Other Expenditures $29,047 $467,052 $10,537 $231,729 $683,856 $274,535 $264,124 $1,960,880
m Total Expenditures $73,392 $1,144,065 $28,656 $503,820 $1,812,295 $639,564 $576,157 $4,777,949
N
Direct Jobs Created:
Hotel 0.57 7.95 . 0.27 1.79 15.97 3.43 2.26 32
Restaurant 0.76 12.27 0.28 6.22 17.97 7.40 6.94 52
Retail and Other 0.34 5.48 0.12 2.72 8.02 3.22 3.10 23
Total Jobs 1.67 25.70 0.67 10.73 41.96 14.05 12.30 107
Direct Taxes Collected:
Sales $734 $11,441 $287 $5,038 $18,123 $6,396 $5,762 $47,779
Hotel $538 $7,566 $256 $1,700 $15,193 $3,261 $2, 154 $30,668
Total Economic Impact $142,349 $2,220,429 $55,501 $980,431 $3,511,747 $1,242,624 $1,121,111 $9,274,192
Source: Hammer, Siler, George Associates
MI 1 - UM 1 1 1 1 1 1 1 N I 1 1 1 1 1 1
ECONOMIC IMPACT OF EVENTS HELD AT
THE SALINA BICENTENNIAL CENTER, 1988
Enter-
Sports Civic Consumer tainment Trade
MeetingLien/ Event Show Convention Event Show Total
Room Nights 225 6,974 413 1,464 8,094 2,379 1,437 20,987
Hotel Room Expenditures $9,011 $278,965 $16,500 $58,561 $323,763 $95,174 $57,493 $839,468
Food Expenditures $13,281 $469,882 $18,528 $235,362 $397,643 $224,432 $245,708 $1,604,836
Retail & Other Expenditures $14,602 $516,608 $20,371 $253,168 $437,186 $240,374 $270,142 $1,752,451
W Total Expenditures $36,895 $1,265,455 $55,399 $547,091 $1,158,592 $559,980 $573,343 $4,196,755
L..)
Direct Jobs Created:
Hotel 0.28 8.80 0.52 1.85 10.21 3.00 1.81 26
Restaurant 0.38 13.57 0.54 6.80 11.49 6.48 7.10 46
Retail and Other 0.17 6.06 0.24 2.97 5.13 2.82 3.17 21
Total Jobs 0.84 28.43 1.29 11.62 26.83 12.30 12.08 93
Direct Taxes Collected:
Sales $369 $12,655 $554 $5,471 $11,586 $5,600 $5,733 $41,968
Hotel $270 $8,369 $495 $1,757 $9,713 $2,855 $1,725 $25,184
Total Economic Impact $71,560 $2,456,025 $107,295 $1,064,789 $2,245,044 $1,087,999 $1,116,367 $8,149,080
Source: Hammer, Siler, George Associates
1111 1 1 a 1 - 1 1 1 1 1 1 1 1 1 1 1 1 1
ECONOMIC IMPACT OF EVENTS HELD AT
THE SALINA BICENTENNIAL CENTER, 1987
Enter-
Sports Civic Consumer tainment Trade
Meeting Event Event Show Convention Event Shaw Total
Room Nights 383 7,026 384 1,124 7,035 2,770 2,224 20,946
Hotel Room Expenditures $15,320 $281,045 $15,368 $44,961 $281,417 $110,794 $88,951 $837,856
Food Expenditures $22,579 $473,385 $17,256 $191,085 $345,634 $261,266 $213,764 $1,524,969
Retail & Other Expenditures $24,824 $520,460 $18,972 $205,746 $380,005 $279,824 $235,021 $1,664,854
Ds Total Expenditures $62,723 $1,274,890 $51,596 $441,792 $1,007,056 $651,884 $537,737 $4,027,679
L.
Direct Jobs Created:
Hotel 0.48 8.86 0.48 1 .42 8.87 3.49 2.81 26
Restaurant 0.65 13.67 0.50 5.52 9.98 7.55 6.17 44
Retail and Other 0.29 6.11 0.22 2.41 4.46 3.28 2.76 20
Total Jobs 1.43 28.64 1.21 9.35 23.32 14.32 11.74 90
Direct Taxes Collected:
Sales $627 $12,749 $516 $4,418 $10,071 $6,519 $5,377 $40,277
Hotel $460 $8,431 $461 $1,349 $8,443 $3,324 $2,669 $25,136
Total Economic Impact $121,657 $2,474,338 $99,930 $859,980 $1,951,406 $1,266,562 $1,045,202 $7,819,076
Source: Hammer, Siler, George Associates
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' APPENDIX C
Salina Resident Survey
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APPENDIX C
' SALINA RESIDENT
QUESTIONNAIRF
Name: Phone Number:
' May 1 speak with the (male or female) head of the household? 21..k
This is with I have a five-minute market
survey we are conducting for the City of Salina. Would you be willing to
IIanswer our questions?
The City of Salina is conducting a study to evaluate the importance of the
Bicentennial Center and to determine how the facility can better serve the
II community. We need your help in getting an accurate description of
current usage patterns. We would also like your suggestions on what type
of events you would like the Bicentennial Center to bring to Salina.
' May I begin by asking:
1. Have you or any member of your family attended an event at the 1.
Bicentennial Center during the last year? Yes 213 No j
' att. 79%. .
2. If yes, what specific events did you or your family attend? 2.
Entertainment 117, Consumer Shows 99, Civic Events 47, Basketball 54,
' Fairs 24. Trade Shows 18, Sports 8, Business Meetings 8,
Conventions 5
•
I3. What event or events did you enjoy the most? Entertainment 93. 3.
Consumer Shows 53. Basketball 34, Civic 23, Fairs 11, Trade Shows 7.
' Business 6, Sports 3 Conventions 2
4. Are there additional events that you would like to see the 4.
Bicentennial Center bring to Salina? Yes 145 No 154
' 5. If so, what specific event or type of event? Entertainment 125, 5.
Consumer Shows 11, Sports 11, Basketball 4, Civic 4
' 6. What is your overall impression of the importance of the Bicentennial 6.
Center to the city?
Very Important 152 Somewhat Important 119 Not Important 28
' 51% 40%
important9%.
1. Why do you feel it is very to the city? 7.
somewhat or
not
IISee attached list of responses.
' 8-14. How would you rank the Bicentennial Center in the following
categories?
' Don't
Excellent Good Fair Poor Know
8. Quality of Facilities 31 53 6 1 8 8.
II 9. Level of Maintenance 25 52 5 0 17 9.
10. Concessions 13 46 16 2 24 10.
11. Banquet Food 8 20 7 1 64 11.
12. Parking 16 60 13 3 8 12.
13. Staff Service 16 50 9 1 25 13.
II14. Comfort (Heating/Cooling) 21 58 10 1 10 14.
IIC-1
15. In your opinion, how could the Bicentennial Center be improved? 15.
See attached list of responses.
16. Would you be in favor of preferred paid parking close to the building 16.
during major events? Yes 6.1. No Z
' 21% 79%
I would like to ask you a couple of additional questions about
yourself and your household for purposes of coding the survey information.
' 17. Sex: Male 126 Female 174 17.
42% 58%
18. What is your age in the following categories? 18.
t18 - 29 42 (14%) 50 - 64 69 (23%)
30 - 49 140 (47%) 65 + 48 (16%)
' 19. Counting yourself, how many persons live in your household? 2.79 19.
20. Of these, how many are under the age of 18? 0 - 181 (60%), 1 - 43 20.
(14%). 2 - 41 (14%), 3+ - 35 (12%)
21. Your occupation: White Collar 67%, Blue Collar 24%, Service 9% 21.
22. How long have you lived in Salina? Less than 5 years - 13%, 22.
5-9 years - 12%. 10-19 years - 25%, 20-29 years 18%, 30+ years 32%
23. What is the annual income range of your household? 23.
' Under $15,000 35 (13%) $25,000-$34,000 83 (30%)
$15,000-$24,000 79 (29%) $35,000-$49,000 56 (20%1
$50,000+ 21 (8%)
' Estimated Average Household Income = 530,270
Thank you for your cooperation!
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' APPENDIX C
QUESTION 7
' SUMMARY OF THE COMMENTS GIVEN WHEN ASKED
WHY THE BICENTENNIAL CENTER IS OR IS NOT IMPORTANT TO THE CITY
Salina Community Survey
' Number of
Responses
Comments from Those Who Rated Bicentennial Center as
VERY IMPORTANT
250 It gives the entertainers a good impression of our city and that may in
turn bring other big names here.
249 Brings business to the town - which has increased the whole revenue of
' the city.
297 I think it's important for sporting events and other large functions -
Because it brings a lot of people into Salina which means money for the
city.
248 Because a lot of people I know go there and really enjoy it. I think
it brings a lot of out of town people in.
294 It provides a means to bring to the community events we would not
' otherwise have.
81 People have a big place to meet for events.
292 The cityput a lot of money into the center and they should be proud of
' it.
246 Because, when it does have concerts and basketball tournament and the
circus, it draws people from outside communities.
' 9 It's a facility we use a lot. Without the center we wouldn't have seen
the shows that we did.
245 It can hold a lot of people. So it is a great place to hold concerts
and I feel that they are bringing in a lot of money.
' 11 As for as the kids shows, it gives kids a place to go where they won't
get into trouble.
243 Because it is the one major place that a lot of things take place. Such
' as the rodeos, concerts, fair events, craft & art shows.
13 It's a good focal place for conventions and concerts.
237 They use it for al lot of different things. Such as craft show & music
concerts.
' 15 It brings more people into town and they spend money.
86 Their able to hold different types of attractions. Home shows on one
side and sports on the other at the same time.
' 291 It's an additional drawing card to the city, it keeps the city alive.
233 Because the money, the city could use it and they are attracting lots
of people.
' 288 It brings people in. This area doesn't have anything like it faster
west.
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' 88 Well I know a lot of things go on there and I know it brings a lot of
money into the city. The Center has helped the city in numerous ways.
The city revenue has increased.
' 21 It draws big crowds and is good for the economy.
89 It brings people in from the surrounding area.
284 They have so many things going on over there. A lot of people come in
to the city which benefits the city's economy.
' 90 Place for families to go to.
283 It brings people from out of town and supports our city and motels.
232 They have a lot of events going on there. We enjoyed the basketball
' games there.
27 We'll look at the money that it has brought into the area for one thing.
I think everybody has profited one way or another by the Bicentennial
' being here.
92 It adds to the quality of life in city. I think the city should provide
this type of service if possible. Because of the size of center it
brings lots of people from outside of Salina.
' 29 Anything that attracts 2000 people is important to the city. It brings
in money and improves the area by bringing in restaurants.
93 Anytime your city can host a major venue, it's very important. Someone
might have a convention in town if they know there's a major facility.
The school system has used it on occasion.
31 Brings in outside dollars from other communities. That's really the
most important thing.
' 231 It brings a lot of people from all over the state, allowing it to bring
in more money for the city.
33 I think it adds a whole cultural aspect to the whole Salina county. It
' offers good wholesome entertainment for the community. It gives people
a large convention center.
95 They hold a lot of events that are beneficial to Salina and outside of
' Salina. Well money wise, & financially.
35 Because it's a regional center and allows for a lot of meetings &
conventions & shows that wouldn't come to the town otherwise. Has
economic impact on the city & attracts business.
' 96 Brings a lot of things to the town that otherwise wouldn't be available.
37 Because a lot of events that the center has hosted could not have come
to town otherwise, because there's no other place big enough to host
' these events.
229 Because we need a place to accommodate large groups of people. There
aren't many places in the city to accommodate conferences & conventions.
276 It attracts a lot of business for motels and restaurants and all the
business is in town.
228 Because most people can't afford to drive a long way to go to events in
other cities. This is more convenient for the people who live here.
' 41 Helps city economy.
227 We don't have any other place to bring in good entertainment.
274 For the city to have a place for conventions and things like that.
' 100 Provides a focal point for downtown. Provides a place for conventions
& meetings. Provides place for large sports events. No I really can't
give you any other reasons.
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' 45 It makes the north central Kansas area a regional area. It draws larger
crowds in the city, which is good for the area. Because it brings money
into the area.
' 101 Because it brings in business. It's a place to go to see craft shows &
the fair and we get people like Reba McIntire. If they brought the
prices down they'd get more people. They have a
47 The community needs a large meeting place for entertainment events, such
t as concerts & plays.
225 It helps the economy and that's good for everybody.
49 A important place for people in this area. Because a lot of things go
on there such as concerts and craft fairs.
103 It helps bring business to the town.
270 Places for people to go to.
' 220 Because it attracts so many people to the city and because there is no
other place big enough in our city to hold these events.
53 It brings money into the community.
105 The Center provides a good place to bring good quality entertainment and
' the city needs that.
268 It brings different things here and brings money into the town.
106 I think it's very important because of events held there and the revenue
' that of brings to the city.
264 They bring in larger groups for Salina & area. It's good for the
business here. People spend their money here.
' 219 Because it's used so much it's been used for all the sports like
basketball and high school events. It holds a lot of people, about
1000. . .it meets the sports needs of the city.
59 Because you get to mingle with people from out of town at the events.
' 108 Because we need a place as big as the Bicentennial Center for the events
they have there like the farm show.
261 The center gives a nice place for people to go and do different things.
' It brings money into the city.
217 It's probably the main building for any event to be held in the city.
63 It draws people to the city and that brings money into the city.
216 We need events to keep city from going down hill . Culturally and
' economically.
65 It brings in people who help business in Salina.
111 Because it draws money and because of its cultural background.
t 67 Because of the amount of income it creates through restaurants and
motels.
112 It brings in celebrities and events that is good for our economy.
' 69 It brings things to Salina that a town this size needs. It's important
to have events there for the people. It's central location.
212 The Center brings people and money into Salina.
71 The center is in a good location and the people get to see the city and
' what we have to offer.
210 It brings more business because when people come from other cities it
generates more money.
' 73 It brings in revenue to the city and that's good for the city/
208 The Center brings in a lot of people and that's good for the city.
75 It's a big drawing card to the city. It bring people here and they
' spend money.
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' 206 Because it's nice to have wholesome events to go to when it seems like
all there is on at home is dirty movies.
77 It brings revenue to the city and we always need more revenue.
' 205 Because it has brought business jobs here. Also, the events attract
wholesome people.
4 It's important for the economy of Salina. It brings a lot of money into
town. It's convenient to have events come here instead of having to go
' out of town for them.
118 A town this size has to have a facility that's large. Rounds out the
potential entertainment of the area.
1 8 It brings a lot of events to the city. that we would have to go elsewhere
to see if we didn't have the center.
119 It brings a lot of people to the town and helps the economy.
' 12 It brings in programs that we would not otherwise have. And they need
to promote it more.
203 I put taxes on the darn thing. . .it better be important to the city.
16 Because they are able to offer the Bicentennial Center to all the people
' who need it for something to do.
202 Because it allows a large gathering to come to the city, a lot of
out-of-towners.
' 285 It gives people here somewhere to go and it also draws people from other
towns which helps bring in more money.
201 I don't know.
24 A lot of dollars come into Salina because of all the people that come
into town for conventions & things.
199 Well I'm a big promoter of local businesses advertising and it's
important to us to have the Bicentennial center - for local functions.
' 28 Because all the events are mainly family entertainment and I feel it is
important for families to have wholesome, quality entertainment like
what is held at the center.
' 124 Gives outsiders a good impression of the community and draws the
community together.
32 The quality of the events and cheap prices help better the city's image.
198 There is not much else to do around here and the center is needed to
' bring different events to the city.
36 It's important for the improvement of city's revenue and it also gives
many people in the area a chance to do different things they haven't
done.
197 Brings new comers to a community bringing in revenues. Brings more
money for city.
' 40 Important to the economy. It brings money into the city. Gives city
a place to hold large events and bring in lots of people. Provides a
place for indoor events and is cool in the summer
193 Brings more people into the city and they spend money.
44 There are a number of events that it's the only place large enough to
accommodate. It's convenient to have it there for the Smoky river
festival because they have a concert there as part of
' 192 Because it brings money into Salina.
48 It has the potential to attract people and that helps the community.
Brings in more money.
' 191 A lot of things come that people are interested in.
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' 52 It brings in a lot of money. It gives the children something to do and
keeps them of the street. A lot of people go there and they just bring
in a lot of money.
189 Because they have a lot of events that are very important that give the
teenagers something to do so they can stay out of trouble.
265 We need it for entertainment purposes.
185 Because it's a nice, big place to hold events for our town.
' 262 It brings in people from out of town and that helps the economy.
184 Has many rooms to help our city grow, you can have more than one thing
going on.
' 64 The center is the central part of the city and that good for the city.
It brings in money for the city.
182 It's a good thing for the city. It brings money and people to the city.
' 68 Most of the events are well attended. It's important form an economy
standpoint. I hope it turns into a tradition. The 4-A State
Tournaments.
179 Because it's a big meeting place for people.
' 255 Competition for organizational meetings for the smaller cities.
178 Salina needs to bring in some kind of culture.
251 I think it's important to have a place in our city where large name
' entertainers can come and do shows. Our city isn't large and it's to
far to go to St. Louis all the time.
136 We need something like that to have events and draw people -- I think
it's essential . It's good for the town.
293 It's the only decent place in the area to have concerts and that helps
the city's image.
177 There's many things that Salina wouldn't be able to have if they didn't
' have the center. Events at the Bi-center take care of that.
14 It is an entertainment center but they have educational programs and
brings business into Salina.
' 175 The center is a place the city can be proud of. It brings people and
money to the city.
22 Bring people into Salina. The center helps the local economy.
139 Brings a lot of people into town and helps business.
' 281 Because Salina needs an entertainment place for all the people to enjoy
themselves.
140 It brings people into the city and this helps other businesses.
280 There are some groups that aren't able to stage events at the center
because of affordability and I think arrangements ought to be make to
alleviate that problem.
141 Nice place for conventions and concerts.
271 Nothing much I just feel it's important for Salina because it generates
money and it adds to things to do here.
174 Because it's a large enough center to attract a lot of business for the
' events they hold there.
269 Because it brings more entertainment.
143 It attracts people to the city and brings more money in.
' 260 It's very culturally oriented.
173 It's good asset for the city. It brings money into the city.
258 It gives us a place to draw people from out of the area to give Salina
money.
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' 172 It draws in people from outside the town.
154 It just has some thing going in town so people won't have to leave town.
For the economy, for people coming into town.
' 169 Because the events attract so many people to the city, and if we don't
have the Bicentennial Center I don't know where we'd have these events.
18 Well it's the one place we have for major functions. It also serves as
' a convention hall .
168 It allows us to see events that I used to have to drive to Wichita to
see.
34 They bring in a lot of people for the women's big game (
bi 8 Basketball Tournament, they host a large variety of events. . .it brings
in dollars to the community, restaurants & motels.
148 It does bring people in and is good for the economy.
' 50 The events that they bring in bring people to town.
166 It is the only place that will hold a bunch of people for big events
66 It brings people into Salina and Salina is not so backward & it keeps
' things livelier.
2 A good gathering place for the people of Salina and a good place for
conventions.
10 I like the park beside it, they held the county fair there. Because
' it's big enough to hold a county fair, without it Salina would miss out.
165 Cause it's just nice. Nothing. It just is. I don't know it just is.
275 It brings in a lot of people from the surrounding area.
' 152 It brings people into the city and that's good for the economy.
254 Because it provides a place for large group entertainment.
58 It draws more people, helping the economy and the job market.
26 Because it will bring more big name entertainment and we would use the
' center more thin we do now.
163 It holds a lot of functions for the city and it brings a lot of business
to the city.
' Responses from Those Who Rated Bicentennial Center as
' SOMEWHAT IMPORTANT
151 Because the events draw people and therefore commerce to Salina
98 It brings business to the city.
155 It's centrally located. We do need some entertainment. It's a good
place to have.
97 It does provide a place for certain events that otherwise wouldn't be
' available.
157 I think that they need to bring more money by bringing a better variety
of concerts. They mainly have country music concerts.
' 230 I don't think it is the most important thing that the city of Salina
has. For instance they have other activities around the city like
skating rinks and movies.
159 The town needs some entertainment & that's the place to do it. They
' need more entertainment at lower prices, more things for kids, and
dances maybe.
94 It's a great place for bigger corporations to be able to come together
for conventions & political events - To me are really important.
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' 161 Because it's just a nice place where we can go for nice events.
91 The center is a good meeting place. We need the center because it
brings business to the city.
' 153 The center brings people into the city and they spend money which helps
the economy.
87 They have a lot of good stuff that people like to go see. Basketball
' games and other events that people pay to see.
1 I don't know. It's just an opinion.
234 Because it attracts people to-come and helps better the economy.
167 Because it's not been used enough. As far concerts go they don't use it
' much.
235 I does bring in conventions to help town merchants. Just that it brings
in money in general to the city.
' 146 I think it would be better if they brought in more entertainment, they
don't have enough shows.
20 They do need to keep it occupied more because the taxpayers have put the
' money into it.
223 It brings in a lot of money for the city. I don't know.
145 It just isn't utilized enough, maybe because of marketing we don't get
enough events in. Perhaps the convention people could come more.
' 224 Well I'm not that familiar with the Bicentennial center but it seems to
be the place for all the major functions in town.
142 Well I think it's great for the city but it's not being used as much as
' it should be. It could be used for a lot of local events.
23 They bring interesting events into town.
176 It's a good place for a lot of the big things that are going on. The
tournaments, concerts and things such as that.
' 226 Because it brings in more revenue. It's the only place we can have any
type of concert.
135 It's someplace to go to see an event and be around other people.
' 99 I think we need more conventions here. More conventions means more money
coming into the city.
180 I think it's something we didn't need. I think there aren't enough
' people that frequent the events we have to begin with.
156 It brings in people from different areas.
133 I suppose it brings entertainment to the town that otherwise wouldn't
be available.
' 158 Well I think they don't have enough events going on at the Bicentennial
Center - to make it pay for itself.
132 Cause, we could have a lot more out of town business if we had more
' concerts and things like that going on there.
160 Well I think when they have events they don't advertise enough.
186 It brings newcomers in, lets people know Salina is on the map.
162 Because it brings money and people to the city.
' 299 Every place needs an entertainment center.
164 I think it's good for Salina because it brings a lot of people here
during conventions and other events they have there.
298 Well , for the size of it a large amount of people can attend it.
25 I don't know.
296 It does draw people in. We need the money.
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' 147 Well , I suppose the city could survive without the Center but it is nice
to have.
194 I think it's a good thing to have for conventions - and local town
' events.
170 It brings a lot of people to the city and that helps the economy.
5 The Bicentennial Center isn't very popular. The selection they offer of
events needs to be widened. Larger diversity. The prices of admittance
' need to be lowered. They are too expensive
171 It draws people from out of town on certain things.
125 They don't utilize the center enough.
' 282 Because they have good events which draw good (not rowdy) people to the
area.
200 For the younger set. They have some things going on over there.
' 30 When I talked to the manager of the center he told me what goes on over
there. They have conventions, business meeting & things that aren't
publicized. some people think the center costs t
121 It's a drawing card for the city and a boost for the economy.
' 239 I don't think that they have that many events, if they had more events
they could bring in more money.
204 Just because I've heard some good things about it. People have said
' they had fun there.
240 They aren't bringing enough events and the price is too expensive.
116 It brings different events into the city, events people like to go to.
To bring different people into the city, when those people come into the
' city it brings more business in the city.
241 There is not some thing going on there and I feel that they would bring
in more money if they had something planned everyday.
' 17 There are other places in the city. -I don't know that this is the only
place the city could hold functions.
242 It's nice for the city to have someplace for the young kids to go.
290 We need the facilities to bring in activities and bring people together.
84 It does seem to bring in some people out of town to basketball
tournaments. Brings in some revenue.
113 Oh, it brings the city good shows and entertainment.
' 244 It is a good place for the young kids to go instead of being out walking
the streets.
214 They have a lot of gatherings there but it's very expensive to rent a
' hall or space which makes it hard for local merchants to stage any
events.
83 It does bring people in from out of town. They spend money on events
that go on there.
' 110 Draws people to Salina and that's good for the city.
82 Because it is well advertised. Everyone knows about it.
218 Because it draws conventions and has music shows.
' 247 The center brings people to town and that is good for the city.
19 Proper use could bring in trade. If they can keep it booked up it's
good for the community. It would bring in more outside trade.
' 80 It brings in money and that helps the city.
273 It's an area where you can see big events and meet people.
79 Well it's important because they have a lot of events going on there and
a lot of people come outside Salina
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' 300 Draws in people to the city & is good for businesses because it brings
in money.
78 I wasn't excited about the location. I just don't like the location.
134 It's the only entertainment the city has.
38 It's a good way to bring in revenue to the city.
183 Because it's the only place within driving distance where you can go for
' good entertainment, otherwise you have to drive to the coliseum in
Wichita.
252 From what I hear, it brings in a lot of money for the city.
187 I just think it's good that they have someplace that's large enough to
provide different forms of entertainment.
253 It is a good place for big events. Draws bigger groups because of the
size.
3 Provides the city a place to have concerts, shows, etc without having
to travel so far like to Wichita.
74 Because it's not bringing in the kind of money that people thought it
would. If the Center was run by different management, I think it would
' bring in more money.
195 Plan more money making events for the center and it will help the
economy of the city.
' 279 They don't have events that draw a lot of people to the Bicentennial
Center - and a lot of people are losing interest in what kinds of events
are going on at the center. They should have m
123 Because they don't use it enough
277 I think it does bring in quite a few things that people want to go to.
6 Well it's something to bring the community together.
257 It's alright, I just don't go that much really.
' 7 It brings a lot of money into the town along with good entertainment.
70 Well , so far they haven't been running to good in the revenue. I think
the city is putting out more money than they've taken in. They need
' more amusements there. Anything they can get.
211 It gives people something to do and doesn't cost that much.
39 Well I don't really know, I've never thought about it.
' 215 If they have more variety in entertainment, it would bring business to
the city.
62 It brings people to Salina. That brings in money for the city.
289 It brings business to the city and that helps the economy.
' 61 It brings needed revenue to the town.
144 I don't know.
60 Because it's where they hold all their events and everybody gets
' together.
181 Brings a lot of income.
263 Because it draws people into Salina. If people come to Salina it brings
more money into the city.
' 130 Brings in people and provides a place for large gatherings.
57 They have a lot of hard rock groups. It more or less caters to younger
age group, teenagers. It's not very popular with older age groups. It's
' importance would improve with more variety.
126 I don't know.
56 I think brings in people into town, helps businesses, gives people
' things to do.
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' 117 To draw entertainment for kids and give them a healthy atmosphere to
enjoy themselves.
42 The center brings the people into Salina and that helps the economy.
213 It is big enough for a lot of people so big events can be held there
when there is no where else to have the event.
43 Because some of the events it hosts brings people from as far away as
400 miles, so when they pay to overnight, it brings money to the city.
287 They don't have very many concerts here.
55 I don't know. It draws girls big 8 basketball games which brings good
business I guess
' 131 I don't know.
54 The center attracts people from out of town and that brings money in to
the town.
22 Well I think it's a great place for events like concerts and different
shows and things like that.
51 It doesn't bring in that much money. It just brings in enough money to
keep going. I feel that if it would bring in more events they would
' make more money.
109 Because it added some jobs for our city and it's events attract people
so they spend money on the city.
' 46 Because it draws people to the city, therefore it brings commerce to the
city.
295 It brings other people here from out of town. Brings money into the
' city.
137 Only big place they have for large conventions in Salina.
209 I don't think they use facilities 100% of it's potential . It needs to
be used more.
' 272 It gives people something to see and a place to go for an evening.
' Responses from Those Who Rated Bicentennial Center as
NOT IMPORTANT
t 236 I don't think we need it. Tax burden. I s not paying for itself
because not very many people go there.
221 Because I never go to the Center I guess I don't really know how
important it is to the city.
104 They usually bring in something like a rock group. I don't like that
music. It's too small to have some things like truck pulls, motorcycle
races & big sports events.
' 266 It is a waste of money. Nothing is ever sold out.
107 I don't think it's being used the way it, the way it was presented to
the public. It`s supposed to be for convention type things and it
hasn't worked out that way.
' 256 There are too many convention centers in Salina already. It isn't
needed.
114 It is too large for the events they have there and I feel that it is a
' waste of tax payers money. Because most of the things there can be held
elsewhere.
72 There's hardly ever anything going on. It's just standing there most
' of the time.
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' 115 Downtown is nothing but a parking lot, but they could do something about
the space. The center doesn't pay for itself and should be used for
something useful .
' 238 I don't think it is profitable for the community. Some of the bookings
don't interest me, such as the music concerts are mostly heavy rock &
roll stuff & i don't like it at all .
' 207 My husband & I never go out of the house, so I've never been there. I
really don't really know how important it is.
149 They never have anything there we like. It's too expensive.
120 Would be more important to city if used more. It would help the
' downtown area by bringing in more business. That's all .
222 Well it's not important to me because I never go to the center.
196 They don't have enough activities going on. They don't use it enough.
It cost the city money to have it empty most of the time.
267 It is not important to me but is important to the kids; I don't get out
much.
127 I feel like a lot of the events they have are very expensive for the
families to go , and it's usually sitting empty so much of the time.
278 Because not enough music concerts are there and there are no choirs and
no circuses
' 128 I was not in favor of building the center in the first place. I just
wasn't.
85 I think that it is a waste of our money. It is not making that much
' money and I feel that we just don't need it.
129 Because the center isn't used enough. That's all .
286 Because there were other buildings they could have used and they didn't.
It's supposed to be self-supporting and it's not.
' 190 It's empty half the time and the taxpayers have to pay for the funding.
76 Well they have nothing I'm interested in there.
259 They don't do enough business. We don't go out much, we're retired.
' 102 It's dying. It isn't being used most of the year. It's useless & a tax
burden. It takes up space that could be used for something else.
188 I don't think the city of Salina can support the center. There are
' similar center in the area and they are better than our center.
138 It costs the city too much. They haven't used it this year as much as
last year. They don't use it enough. I think it was a waste of money
for them to build it.
' 150 I don't know enough about it.
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APPENDIX C
QUESTION 15
ANSWERS GIVEN TO THE QUESTION ON
' HOW THE BICENTENNIAL CENTER COULD BE IMPROVED
Salina Community Survey
300 The building is ugly, drab in color, more fountains, could be painted.
299 Lowering their rates for tickets.
' 298 I'm sure some improvements are needed; like more religious concerts.
297 I really can't see anything that could be improved.
296 Make the ticket prices lower.
295 No complaints.
' 294 I don't know.
293 I cost a lot of money and they should use it more often.
292 The city should use it more often, they put a lot of money into it.
291 They need more stall in the ladies bathroom, you have to wait in line.
290 Some seats are not good for viewing and the sound system is not good.
289 I really don't know.
288 By having more activities, especially county western shows.
287 More events. Well they don't have enough major events here.
286 Shut it down.
285 Bring in more entertainment.
' 284 I really don't know. As far as I'm concerned it's fine the way it is.
283 I have no idea.
282 I don't know. I've never been there.
' 281 Nothing can be improved. It is excellent as it is.
279 They need to have events that appeal to everybody and advertise more.
278 Could have religious choirs and the circus.
277 They have made improvements; something about rest rooms.
' 276 Make the arena bigger, have more seats.
275 A little broader advertising for their functions.
274 I really couldn't say and don't know enough to form an opinion.
' 273 Don't know.
272 They should have a smoking section.
271 Ticket prices should stay at prices listed, not raise them later.
' 270 It's ok right now.
269 More concerts.
268 I don't know.
267 I don't really know; they could have more dances.
' 266 I don't know.
265 Improve the acoustics in the hall .
264 I can't think of anything.
' 262 Bring in more music concerts; one or two concerts a year is not enough.
261 I would like to see more events at a reasonable price (fixed income) .
260 Utilize it more often with more concerts.
259 I don't really know, we don't go to many events.
258 I don't know.
257 They have a lot of meetings, but they don't have that many concerts.
256 Don't know.
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255 I don't know.
254 I really don't think it needs to be improved.
253 I can't think of anything.
' 252 I have not lived here long enough to say.
251 I really can't think of anything.
250 I can't think of any.
249 Well I'm not sure, I think it's great just the way it is.
' 248 I don't really know. I don't think I have any ideas on that.
247 More advertising.
246 I don't think it could be. I don't think so.
245 I don't know of anything.
244 Nothing.
243 I can't think of any.
' 242 Have more things during the day.
241 Auditorium needs a better venting system, too much smoke.
240 The seating needed to be arranged for better acoustics.
239 I don't know.
' 238 I fell that they should get events that are less expensive.
237 I really don't know.
236 Nothing.
235 They could get a bigger variety of entertainment.
234 I don't think it should be improved, it is fine the way it is.
233 Cleaner, grounds, better directions, more rock concerts.
232 I have no idea.
' 231 I can't think of anything.
230 I think that it should have been bigger.
229 Right now I can't think of anything.
228 I don't know. I don't really care.
227 Nothing I can think of.
226 Bring in more shows, like oldies groups: Beachboys, Johnnie Cash.
' 225 Bring in more big name entertainment.
224 By informing the people of Salina of major events coming to town.
223 Nothing.
222 I really don't have an opinion.
221 By letting people in Salina know what is going to be there.
220 I don't know what they could improve.
219 I don't know. Just continue to use it for a wide variety of programs.
1 218 I really don't know. I haven't thought about it.
217 I really don't know of any improvements it needs.
216 I don't know.
' 215 More variety of types of entertainment & more reasonable cost.
214 Having more events for the younger people: concerts, circus, Ice shows.
213 Don't know.
212 I cannot think of anything.
' 211 Nothing that I can think of.
210 They could get the Ice Capades event and more county music concerts.
209 Could be improved by bringing in more popular shows increasing revenue.
' 208 I can't think of anything
207 I don't know. . . I've never been there.
206 I think it's great just the way it is.
' 205 I`m not a good one to ask. . . I don't really know.
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' 204 I don't know because I've never been there.
203 I think we should have more well rounded event with better advertising.
202 Refreshments on the second floor.
200 I really have no opinion.
199 More exits and entrances to the building.
198 Fix the ceiling. During the tractor pull , part of the ceiling fell in.
197 Don't know.
' 196 Seeking & booking more entertainment & conventions of interest to people
in west & northwest parts of Kansas.
195 Better events. Better events that attract more people to the center.
194 Improve catering services.
193 I really can't think of anything.
192 They need to improve their sound system.
' 191 Don't know. Handicapped parking.
190 By not having it in the first place.
189 I don't think I'd change anything. In my opinion I'd keep it as it is.
188 I have no opinion
' 187 Do a good job on most things other than getting more events.
186 Drawing bigger acts.
185 Nothing I can think of right now.
' 184 Don't know.
183 The sound system needs some work; it's screechy and blaring.
182 It's all right the way it is.
181 Charge less money to utilize.
' 180 I wouldn't even be able to comment on that.
179 It needs to be used a lot more.
178 Don't know.
' 177 It's just fine as far as I'm concerned. No-smoking is a problem.
176 No comment. It was once terribly hot in there.
175 Better access for handicapped people.
t 174 Nothing I can think of right now.
173 I can't think of any.
172 Offhand, I don't know.
171 I don't really know.
' 170 It's fine the way it is.
169 I don't really know.
168 I can't say because I haven't' been there for so long.
' 167 Not enough advertising and the newspapers criticize.
85 I can't think of anything.
165 I wouldn't know.
164 I've been there only a couple of times and that has been a while ago.
' 163 I really don't see any problems in the way it functions now.
162 Nothing really except they built it in the wrong place.
161 Nothing I can think of.
160 I think they could bring more events and keep low ticket prices.
159 I don't really know. I really couldn't answer that.
158 By having more events (ie.) country music and others.
157 Nothing that I can think of.
156 Don't know.
155 I don't feel qualified to answer that.
154 Need more guest groups, basketball games are good. The women's big 8.
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' 153 I don't know.
152 Bring in more big name entertainment like Bob Hope who was just here.
151 Concession stands not easily accessible, and not clearly marked.
150 No.
149 It isn't big enough to get big names. They can't get any quality in.
148 I can't think of anything right off hand.
' 147 Holding evangelist speakers talks could be an improvement.
146 By having more entertainment, they don't bring enough acts in.
145 Lower the price of tickets so you can fill the place.
144 I don't know.
' 143 Attract more trade shows and conventions that would bring in the money.
142 By letting local businesses use the place for local functions.
141 Right off I can't think of anything.
140 By offering a bigger variety of concerts.
139 I can't think of them right now.
138 I don't know.
137 Lower prices on events so more people could afford to go to them.
' 136 Management who knows how to get different events.
135 Don't know.
134 Offer a wider variety of concerts.
' 133 I don't know.
132 I think sometimes they're overcharging on certain events.
131 I don't know.
' 130 Improve prices, bleachers, lower prices and comfortable seating.
129 Have more country music shows.
128 I have no opinion on that. I don't care what they do with it.
127 Events could by geared to what the majority of the population wants.
' 126. Nothing I can think of right now.
125 No physical improvements that I can think of.
124 No opinion. I'm satisfied with it the way it is.
t 123 I'm pleased with it the way it is.
122 I think it's fine the way it is.
121 More concerts. Country and western.
' 120 I could be used more.
119 I really don't know how it can be improved.
118 I wish it were big enough to have things like the Ice Capades.
117 I don't know.
' 116 Have more events. More concerts, more recreation events.
114 I don't know.
113 I don't know.
' 112 A better exhaust system or fan because at tractor pull it got smokey.
111 They could attract more people, by putting up fliers around Salina.
110 I have no idea.
109 I'm disabled, so I've never been there. . . . I don't know.
' 108 I don't know. Nothing I guess.
107 I 'm not sure. Maybe bring some conventions.
106 Well I think they could have more events there - than they have.
' 105 Bring in some good show and build up attendance, which is down.
104 It's past fixing. There's not enough room in the area for it.
103 Nothing I can think of.
' 102 They should have more sporting events besides basketball .
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' 101 Get the sound system so the sound doesn't blow you away.
100 I can't think of anything.
99 I think they need a better marketing staff to bring more conventions and
' business meetings. Need to sell the convention center and show just how
we can put on an attractive convention.
98 Bringing some big name entertainers.
97 It would be better if they had more hotels and dining facilities.
96 No nothing I can think of.
95 Enlargement of the arena area might be an improvement.
94 Bigger drawing tickets for concerts, more sporting events.
93 Facility is good, more aggressive salesmanship.
92 If the city allowed the management to book acts rather than through
booking agents they might be able to present more family-oriented
' entertainment .
91 I'm satisfied with the center but would like more rock & roll concerts.
90 I don't go much so I don't see how it can be improved.
89 It needs to be self-supporting, it was supposed to be but it isn't.
' 88 I really don't know - Honestly -
87 I can't think of anything.
86 Just more attractions, they don't use it enough.
' 85 I can't think of anything.
84 I just think they probably could have more events there. More concerts.
83 I'll have to pass on that. Not that I can think of right now.
82 By increasing the parking
' 18 More rock & roll concerts.
79 By advertising more in the paper, on T.V. & the radio.
78 In events that they bring in. Like tractor pulls & mud racing.
' 77 They need more events and they need more advertising.
76 I really have no opinion on how the place can be improved.
75 More events. After the basketball season the Center isn't used much.
' 74 Nothing I can think of at the moment.
73 I can't think of anything.
72 More seating.
71 Cheaper tickets and more big-name entertainment could be at the center.
' 70 By bringing in more shows for the older & younger people. I don't know.
69 Handle the size of conventions between the size of the Holidome & their
biggest room at the Center.
' 68 More parking and I think maybe the seats could be a little better.
67 Nothing.
66 Better speakers like Paul Harvey and more dances for the young people.
65 Make it more cost efficient by using it more and more concerts & shows.
64 Advertise the center more. Bring in big name acts.
63 More big-name entertainment, not just rock & roll .
62 I don't know.
61 I don't know.
60 More concession stands, improve parking, bigger and more accessible.
There aren't enough entrances & exits.
59 I don't really know.
58 It is excellent the way it is.
57 Better activities, events: big bands and state shows, advertising.
56 More activities. the concerts or different types of shows.
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55 More diversity-not all rock and not all country.
54 More parking spaces.
53 Bring in things that would be more interesting to middle-age people.
52 I can't tell you because I have never been there.
51 Nothing that I can think of.
50 Nothing.
49 I don't know.
47 Allowing local school groups to use the facilities for free.
46 They charge too much for concert tickets.
45 Nothing - without costing the taxpayers a lot of money.
44 Improve it acoustically & then maybe more comfortable seating.
43 More events. The center is empty too often.
42 Use the center more. Bring in more concerts.
41 New P.A. system.
40 Get more people, better directional signs, more handicapped parking.
39 I don't know.
38 More events brought in would be good.
37 They need more parking spaces.
36 I think it could be used more for locally sponsored events.
35 By increasing the usage of the center, utilizing more days of the year.
a 34 Everything is good to excellent.
33 I think just a great range of entertainment being brought in there.
32 I don't think it needs to be improved.
31 Better seating. Chairs instead of benches. Improve acoustics.
30 I have no idea.
29 Don't know. The way it is good.
28 Doing a good job with all the activities; no need for improvement.
27 I really don't know.
26 I think they could change the name, I don't like the name.
25 None.
24 The level of usage could be increased. I don't think it's being used
as much as it could be, but probably as much as the population of Salina
will support.
23 Bring in more car shows & concerts.
22 I don't know.
21 Suggest that they have better entertainers.
20 Get more events in and lower rental rates so more events could be shown.
19 I don't know.
18 They could have more concerts and famous people.
17 I don't think there is much to improve other than having more functions.
16 It doesn't need to be improved because it is already excellent.
15 I can not think of any thing.
14 Parking could be improved on by charging for designated areas.
13 More advertising. The local paper hardly advertised Eisenhower concert.
12 Need to promote it more. Newspaper should get behind it more.
11 By bringing in more shows & do more advertising around town. Return
money when concerts are cancelled. Mail lists to people in Salina.
10 Keep the entertainment coming.
9 Seating be made more comfortable.
8 Well I really don't know but maybe by marketing it'd be used more.
7 Nothing I can think of. More soft rock shows and ice shows.
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6 Nothing really just deep doing what their doing.
5 More family events, current admission prices need to be lowered.
4 Have more events.
3 I don't know
2 They need to bring in family events but I don't know what they would be.
1 I don't know.
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APPENDIX D
' Kansas Association Survey
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APPENDIX D
HAMMER, SILER, GEORGE ASSOCIATES
KANSAS ORGANIZATION MEETINGS
1. Name of your organization:
11
Address:
Contact Person/Title:
Telephone Number:
S 2. Type of Organization:
3. Number of Members:
11 THE FOLLOWING QUESTIONS REFER TO CONVENTIONS AND MEETINGS SPONSORED BY YOUR
ORGANIZATION (If your organization sponsors more than one event, use a
second page to describe other events.)
' 4. Name of this event:
5. How frequently is this event held?
6. How many days does it last?
' 7. Typical attendance:
8. Do you select locations on a geographic rotation? Yes No
' If yes, how many years must pass before you can meet again in the same
location?
9. What specific features do you look for in choosing a geographic location.
assuming that appropriate facilities are available?
10. Do your members prefer to meet in communities where mixed drinks are
t available? Yes No _ Does not matter _
11. Please list for us the locations where your group has held events in the
past four years.
a .
12. What locations are your group considering for future meetings?
11
' 13. Would your organization consider meeting at the Bicentennial Center in
Salina? Yes No
Comments
1
FACILITY NEEDS
14. Meeting rooms: Number needed Largest capacity
15. Hotel rooms: Number needed
16. Exhibit space needed:
B Square Feet OR Number of booths
17. What special equipment or features make a facility most useful for your
event?
THANK YOU FOR YOUR COOPERATION
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I Mail Survey Questions 1-7
13 14 15 16 17
NAME MEMBERS EVENT X/YR DAYS ATTEND
0 Kansas Association of Homes for the Aging Non Profit 130 Annual Meeting 1 2 175
Kansas Society of Insurance Women Professional 125 Annual Conference 1 2.25 83
Kansas Farm Bureau Government Annual Meeting 1 3 2,000
0 Kansas Assoc of Prop. and Casualty Insurance Companies Professional Annual Meeting 1 2 200
Independent Insurance Agents of Kansas Trade Convention 1 3 400
Kansas land Title Association Professional 210 Annual Convention 1 3 163
Kansas Electric Cooperatives Association 35 Board Meetings 6 1 85
IIKansas Association of Sanitarians Professional 200 Annual Conference 1 3 95
City Clerks and Municipal Finance Officers of Kansas Professional 464 March Clerks Schoo 1 2.5 200
Kansas Association of Consevation Districts Government Annual Convention 1 3 650
II International Wheat Gluten Association Trade 24 Annual Meeting 1 3 65
Kansas Crops Improvement Association Trade 400 Annual Meeting 1 4 150
Kansas Association of Directors of Plant Facilities Educational 90 Annual Convention 1 2 95
0 Professional Insurance Agents of Kansas Trade Annual Convention 1 3 325
Kansas Rural Letter Carrier Association 1800 Annual Convention
1 3 225
Kansas Recreation & Park Association Government 580 Annual Conference 1 3 475
Kansas Aggregate Producers Association Non-Profit 150 Annual Convention 1 2 300
II Kansas Medical Society Professional 3,400 Annual Meeting I 3 325
Central Kansas Alliance for the Mentally Ill Civic 15 State Convention 1 1.5 175
Kansas-National Education Association Educational 22,000 Representative Ass 1 2 900
0 Kansas Manufactured Housing Association Trade 155 Annual Meeting 1 3 100
Independent Insurance Agents of Kansas Trade Rural Agents Cont. 1 3 400
Kansas Meat Processors Association Trade 125 Annual Convention 1 3 350
0 League of Kansas Municipalities Government Annual Convention 1 2.5 1,000
Kansas Association of Wheat Growers Trade 3,500 Annual Convention 1 3 400
Markey Calle Association Trade 40 Annual Meeting l 3 18
- Kansas Association of Homes for the Aging Non-Profit 130 Spring Conference 1 2.5 300
II Kansas State Department of Education Public Annual Conference l 2.75 550
Kansas Poultry Association Trade 175 Annual Convention 1 2 88
Kansas State University Scoial 31,000 Board of Directors 1 2 45
0 Kansas Municipal Utillities Inc. Professional Annual Conference 1 3 250
Kansas Music Educators Association Educational 1,500 In-Service Worksho 1 2.5
Kansas Association of Life Underwriters Trade 1,998 Annual Convention 1 2.5 425
0 Kansas Dental Association Professional 1,150 Annual Meeting 1 3 650
Associated Clubs Social Annual Board Meeti 1 2 8
Kansas Land Title Association Professional 300 Annual Convention 1 2.5 200
Kansas Motor Car Dealers Association Trade 326 Annual Convention 1 3.5
0 Kansas Asphalt Pavers Association Trade 50 Annual Meeting 1 0.5 40
National Electrical Contractors Association Trade
12 Membership Meeting 2 2.5 30
0 Kansas Rural Water Association
Kansas Funeral Directors Association Non Profit 500 Annual Conference/ 1 2 1,100
Association 295 Annual Meeting 1 3.5 600
Kansas Staff Dev Council Educational 150 Staff Conference 1 3 450
United School Administration of Kansas Educational 1,350 Annual Convention 1 2.5 1,000
II American Cancer Society Non-Profit Annual Meeting 1 1.5 225
Kansas Oil Markets Association Trade 415 Conv./Trade Show 1 3 500
Kansas Association of School Boards Educational 3,000 Annual Convention I 3 1,500
II Kansas Association of Collegiate Registrars & Admissions UffGovernment 300 Annual Conference 1 3 183
No Name Annual Mid Yr. Con t
2 45
No Name Proffessional 175 Annual Convention 1 3 90
0 Kansas Press Association Professional 235 Annual Convention 1 2.5 250
Kansas Pharmacists Professional 1,000 Annual Meeting 1 4 350
Kansas Alliance for the Mentally Ill (Kansas AMI) Non-Profit 360 Annual Conference 1 2 150
Kansas Section of ANNA Professional 660 Annual Conference 1 3 300
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I Mail Survey Questions 1-7
13 14 15 16 t7
NAME MEMBERS EVENT X/YR DAYS ATTEND
II
Kansas Association of Realtors Trade 7,300 Annual Convention 1 4 900
Kansas County District Attorney's Office Government 275 Fall Conference 1
2 120
Kansas Independent Oil & bas Association Trade Annual Meeting 1 3 1,050
' American Seaeental Association Trade 13,000 Summer Conference 1 3 300
American Semmental Association Trade 13,000 Annual Meeting I 3 300
American Seaaental Association Trade 13,000 Summer (Youth) Cla 1 5 450
Kansas Dairy Fieldaan's Association Professional 100 Annual Meeting 2 2 60
II
The Public Accounts Association of Kansas Inc. Professional 430 5 Educational Semi 1 2 140
Kansas Chapter of the American Planning Association (KAPA) Professional 260 Chapter Meetings 4 1 50
Kansas Highway Users Conference Trade Mid-Continent Conf 0.25 3 125
II Kansas Deptment of Commerece Government Convention 1 2 600
Kansas Foundation for Medical Care, Inc, Professional 80 Quarterly Forums 4 I 75
Kansas Bankers Association Trade 560 Annual Convention 1 2 800
II Kansas MUnicipal Judges Association Government 300 Annual Seminar 1 3.5 200
The Public Accounts Association of Kansas Inc. Professional 430 Annual Convention 1 4 100
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' Mail Survey Questions 8-13
#Ba #Bb #14a 414b 114c #16 #13
NAME ROTATE ROTYRS MEETNO MEETLG HOTEL EXHIBIT SALINA
' Kansas Association of Homes for the Aging T 2 4 200 75 7,750 t
Kansas Society of Insurance Women F 1 3.5 90 25 0 f
Kansas Farm Bureau F 1 13 1,500 750 f
' Kansas Assoc of Prop. and Casualty Insurance Companies T 17 F
Independent Insurance Agents of Kansas
F 1 350 200 4,000 t
Kansas Land Title Association F 1 F
Kansas Electric Cooperatives F 1 2 35 35 O F
II
Kansas Association of Sanitarians T 3.1 2 100 55 0 F
City Clerks and Municipal Finance Officers of Kansas F 1 5 220 120 1,000 F
Kansas Association of Consevation Districts F 1 14 150 350 f
' International Wheat Gluten Association 1 6.5 2 40 F
Kansas Crops Improvement Association 1 3 6 ISO 100 f
Kansas Association of Directors of Plant Facilities F 1 4 120 70 10,000 F
I ofess'ona n9 ran e A enc of Kan;as T 3.1 F
Kansas Rural Letter (.arr�er Association T 4 3 213 120 F
Kansas Recreation & Park Association F I 5.5 250 150 6,000 F
Kansas Aggregate Producers Association T 2 5.5 200 150 F
' Kansas Medical Society T 4.5 10 200 I50 F
100
Central Kansas Alliance for the Mentally Ill T 3.1 4.5 200 F
Kansas-National Education Association F 1 16 900 450 f
Kansas Manufactured Housing Association T 3.1 4 85 27.5 f
IlIndependent Insurance Agents of Kansas F I 350 200 4,000 f
Kansas Meat Processors Association F 1 3 250 150 10,000 F
league of Kansas Municipalities T 2 12.5 600 600 f
II Kansas Association of Wheat Growers F I F
Markey Calle Association F 1 1 30 IS F
Kansas Association of Homes for the Aging T 2 4 200 75 7,750 f
II Kansas State Department of Education F I 12 ISO 150 F
Kansas Poultry Association F 1 3 75 20 F
Kansas State University F I F
Kansas Municipal Utillities Inc. F 1 3 250 120 F
Il Kansas Music Educators Association F 1 16 2,200 45,000 F
Kansas Association of Life Underwriters T 6.5 3 500 200 2,700 F
Kansas Dental Association F 3 20 300 200 F
1 Associated Clubs T 3.1 F
Kansas Land Title Association
F 3.5 F
Kansas Motor Car Dealers Association T 3 F
1 Kansas Asphalt Pavers Association F I 1 50 0 F
National Electrical Contractors Association T 2 2 15 F
Kansas Rural Water Association T 3.1 1 1,200 500 25,000 T
II Kansas Funeral Directors Association T 3 2 250 210 21,000 T
Kansas Staff Der Council F I IS 400 200 18,000 1
United School Administration of Kansas F 1 30 1,000 500 16,000 T
II American Cancer Society T 3.5 12.5 250 112.5 13,500 T
Kansas Oil Markets Association F 1 7 220 250 11,000 T
Kansas Association of School Boards F I 15 1,000 875 8,600 T
II Kansas Association of Collegiate Registrars & Admissions OffT 3 6 150 7,000 T
No Name T 2.5 2 60 45 5,500 T
No Name T 2.5 2 60 45 5,500 T
I Kansas Press Association 1 3.1 4.5 ISO 4,500 T
Kansas Pharmacists T 3 3.5 140 105 4,500 T
Kansas Alliance for the Mentally Ill (Kansas AM[) T 3.1 200 82.5 4,500 T
Kansas Section of AWWA T 3.1 5 200 187.5 3,250 1
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II Mail Survey Questions 8-13
tBa IBb 114a 114b 114c 116 113
NAME ROTATE ROTYRS MEETNO MEETL6 HOTEL EXHIBIT SAMNA
I Kansas Association of Realtors T 3 15 570 300 2,500 T
Kansas County District Attorney's Office T 2 2 125 100 200 T
Kansas Independent Oil 5 bas Association F 1 2 650 125 0 T
American Seuental Association T 4 6 500 150 0 T
II American Semmental Association T 4 6 500 150 0 T
American Sesmental Association T 4 6 500 150 0 T
Kansas Dairy Fieldman's Association T 2 1 100 40 0 T
I The Public Accounts Association of Kansas Inc. F I T
Kansas Chapter of the American Planning Association (KAPA) T 3.1 2 60 T
Kansas Highway Users Conference T 4 3 125 75 T
II Kansas Deptment of Commerece T 1 6 200 T
Kansas Foundation for Medical Care, Inc. T 1 1 110 0 T
Kansas Bankers Association T 4 300 T
Kansas MUnicipal Judges Association F I T
IThe Public Accounts Association of Kansas Inc. F I T
III
II
II
II
II
8
A
I
I
II
I
II
D-5
0
1
APPENDIX D
QUESTION 9
ANSWERS TO QUESTIONS OF SPECIFIC FEATURES
INFLUENCING SITE SELECTION
OExhibit space with good hotel accommodations.
Adequate facilities, reasonable rates.
Hotel rooms in close proximity to convention center.
e Accessibility for elderly, and convenience.
Hotel on-site and activities.
Central location, size of facilities, and quality of service.
Convenient location, attractions.
Number of members, cosmopolitan surroundings.
Easy access. Good room rates, low facility fee.
Reasonable driving distance
Invitation.
Easy access from all parts of state.
Meeting space, convenience.
Close to Wichita.
Hotel accommodations for group and meeting.
Airline and highway accessibility.
Outstanding fairgrounds.
Close proximity to airports, good highways, motels and suitable meeting
rooms.
1 Meeting rooms.
Rotate meeting throughout state.
Convenient site for driving from Arkansas, Kansas, Oklahoma, and Missouri .
Accessibility for all parts of state.
1
1
1
I
1
I
1
D-6
1
1
1
APPENDIX D
QUESTION 17
REPLIES TO SURVEY QUESTION ON SPECIAL
EQUIPMENT OR FEATURES NEEDED
The Bicentennial Center needs a large theater with a stage and elevated
seating.
Audio-visual equipment.
Room for trade show.
Audio-visual equipment with staff to coordinate.
Good food, service, and reasonable rates.
' Room for concurrent session, good food, and extracurricular facilities.
All in one meeting place with audio-visual equipment on premises.
Audio-visual equipment, adequate parking, and decent food.
a Cooperation.
Convenience.
Audio-visual equipment on-site.
Kitchen facility/service, audio-visual equipment.
I
A
1
1
1
I
I
D-7
1
I
FOLLOW-UP SURVEY -- Questions 1-7
' NAtE #3 414 #5 M6 M7
MEMBERS EVENT X/YR DAYS ATTENC
Kansas Health Care Association Professional 2,000 Annual Convention 1 2 1,300
II Associated General Contractors of Kansas Trade 220 Annual Convention 1 2 230
Kansas Association of Counties Government 1,200 Spring Convention 1 3 375
Kansas Chiropractic Association Professional 560 Fall Conference 1 2 200
I Barbers Association Professional 60 Annual Convention 1 2 50
Midwest Gas Association Trade 300 Annual Convention 0.5 3.5 400
Kansas Chiropractic Association Professional 560 Spring Conference 1 3 300
Kansas Association of Counties Government 1,200 Annual Convention 1 3 1,200
Kansas Liquified Petro-Gas Association Trade 325 Summer Conference 1 3 250
Kansas Motor Car Dealers Association Trade 327 Annual Convention 1 3 100
Kansas Liquified Petro-Gas Association Trade 325 Fall Conference 1 2 125
II Kansas Beer Wholesalers Association Trade 44 Annual Convention 1 2 450
Kansas Seed Industry Associatin Agricultural 250 events 2 3 120
Kansas Association of Community Colleges Educational 19 Conference 1 1 90
II Kansas Berverage Industry Recycle Program Inc Trade 172 Annual conference 1 3 200
Kansas Hospital Association Professional 150 Annual Convention 1 1200
Kansas Chamber of Commerce and Industry Trade 3,000 Caucus 1 3 850
IIKansas Bar Association Professional 5,500 Annual Convention 1 3
Kansas Association of Educational Negotiators Educational 150 Convention 3 1 100
Kansas Medical Society Professional 3,400 Annual Convention 1 3 220
Kansas Association of Community Colleges Educational 19 Convention 1 2.5 650
e American Legion Civic 59,000 semi-annual cony. 2 3 1,500
Kansas Library Association Professional 2,200 Annual Convention 2.5 700
1 Kansas Manufactured Housing Association Trade 125 Annual Convention 1 3 100
Kansas Auto Dismantlers and Recycle Association Professional 72 Annual Convention 1 3 150
Kansas Association of Fire Chiefs Professional yearly conference 1 65
Kansas Professional Nursing Home Administration Professional 400 Annual Convention 1 3 130
1 Kansas Cooperative Council Trade 200 bi-annual cony. 0.5 2 25
Community Bankers Association of Kansas Trade 160 CBA Convention 1 3 200
Kansas-Nebraska League of Savings Institutions Trade 466 Annual Meeting I 5 225
II Heart Association Non Profit Annual Convention 375 1 2 200
Kansas Council on Economic Education Educational Annual Meeting 1 1 50
National Association of Social Workers Professional 1,550 Annual Meeting 1 1 200
A Kansas Grain and Feed Fertilizer and Chemical Agricultural Annual Event
415 I 3 400
Kansas Oil Markets Association Trade Conv./Trade Show I 3 500
Kansas Association of Rehabilitation Facilities Professional Annual Convention 1 3 375
Kansas Optometric Association Professional 290 Annual Convention 1 3 200
II Kansas Trial Lawyers Association Professional 930 Meetings 24 1 80
Kansas Nurses Association Professional 1,500 Annual Convention 2 2.5 350
Kansas Psychological Association Professional 350 semi-annual cony. 2 3 110
II Kansas Association of Broadcasters Professional 150 Annual Convention 1 3 350
Kansas-Nebraska League of Savings Institutions Trade 46G Seminars 4 1 60
International Association of Arson Investigators Government 275 Fire&Police Arson 1 3 210
Association of Community Mental Health Centers of Kansas Professional 40 Annual Convention 1 3 250
II Kansas Association of Child Abuse Prevention Council Civic 600 Annual Convention 1 2.5 300
Central Kansas Mental Health Center Professional Continuing Educati 2 1 75
Kansas Title and Abstract Association Professional Annual Convention 1 3.5 125
II Kansas Telecommunications Association
Professional 200 Annual Convention 3 2.5 250
American Baptist Churches of Kansas Religious
Annual Convention 1 3 700
Association of Community Mental Health Centers of Kansas Professional 40 Board Meeting 7 2 50
II Kansas Association of Ostheopatic MedicineProfessional Annual Convention 1 3 250
Kansas Livestock Association Agricultural 10,10,000 Meetings 24 3 50
Kansas Credit Union Association Trade 179 Annual Meeting 1 3 650
Kansas Motor Carriers Association Trade 1,550 Annual Convention 1 2.5 900
II
D-8
IFollow-up Survey Questions 8-13
I NAME 08a 08b 014a 014b 014c 016 013
ROTATE ROTYRS MEETNO MEETL6 HOTEL EXHIGIT SALINA
Kansas Health Care Association T 2 F
4 Associated General Contractors of Kansas F 1 F
Kansas Association of Counties T 3 F
Kansas Chiropractic Association T 3 F
a Barbers Association T
T F
Midwest Gas Association 4.5 1 400 F
Kansas Chiropractic Association T 3 F
Kansas Association of Counties T 3 F
11 Kansas Liquified Petro-Gas Association T 3 F
Kansas Motor Car Dealers Association F F
Kansas Liquified Petro-Gas Association I 1 F
0 Kansas Beer Wholesalers Association T F
Kansas Seed Industry Associatin T 4 1 F
Kansas Association of Community Colleges F 1 F
S Kansas Berverage Industry Recycle Program Inc F F
Kansas Hospital Association F
Kansas Chamber of Commerce and Industry F 1 F
Kansas Bar Association I F
11 Kansas Association of Educational Negotiators T 1 F
Kansas Medical Society F 5 F
Kansas Association of Community Colleges F 1 500 F
11 American Legion T 2 F
Kansas Library Association T F
I Kansas Manufactured Housing Association F 1 1 210 21,000 T
Kansas Auto Dismantlers and Recycle Association T 3 3 150 25 T
Kansas Association of Fire Chiefs T 200 18,000 T
Kansas Professional Nursing Home Administration F - 1 1 150 60 T
I Kansas Cooperative Council T 3 250 11,000 T
Community Bankers Association of Kansas T 5 200 T
Kansas-Nebraska League of Savings Institutions F 5 7,000T
I Heart Association T 3 5 200 T
Kansas Council on Economic Education T 3 3 112.5 13,500 i
National Association of Social Workers T 2 2 210 T
Kansas Grain and Feed Fertilizer and Chemical T 2 1 50 300 3,500T
IKansas Oil Markets Association F 1 7 220 50 T
Kansas Association of Rehabilitation Facilities 1 5 6 70 40 1,000 T
Kansas Optometric Association F 5 1 225 T
I Kansas Trial Lawyers Association T 6 4 100 100 200 T
Kansas Nurses Association T 5 5 250 T
Kansas Psychological Association F 3 2 120 40 0 T
11 Kansas Association of Broadcasters 1 4 7 250 T
Kansas-Nebraska League of Savings Institutions F I 60 T
International Association of Arson Investigators T 4 1 300 75 T
Association of Community Mental Health Centers of Kansas T 6 875 8,600 T
11 Kansas Association of Child Abuse Prevention Council T 3 6 350 T
Central Kansas (dental Health Center F 1 t 75 100 500 T
Kansas Title and Abstract Association T 5 500 16,000T
I Kansas Telecommunications Association F 4 5,000 T
American Baptist Churches of Kansas 10 3 500 T
Association of Community Mental Health Centers of Kansas T 6 1 50 187.5 3,250 T
' Kansas Association of Ostheopatic Medicine T 4 45 5,500 T
Kansas Livestock Association T 2 100 250 300 T
Kansas Credit Union Association T 3 8 650 0 T
Kansas Motor Carriers Association F 15 1000 T
I
D-9
II
1 FOLLOW-UP SURVEY CALCULATIONS
ATTENDANCE
II A11 Salina All Salina
EventsPotential EventsPotential
1 100 or less 13 9 `4. 5% 29. 0%
101 to 200 12 8 22.6% 25.8%
201 to 300 10 6 18.9% 19. 4%
301 to 400 6 4 11. 3% 12.9%
I401 to 500 2 1 3. 8% 3. 2%
501 to 1, 000 6 3 11.3% 9. 7%
1, 001 to 1,500 4 0 7. 5% 0.0%
ITotal 53 31 100.0% 100. 0%
IHOTEL ROOMS NEEDED
A11 Salina A11 Salina
EventsPotential EventsPotential
II
•
100 or less 10 10 50. 0% 52.6%
101 to 200 3 3 15. 0% 15.8%
I 201 to 300 4 4 20.0% 21. 1%
301 to 400 0 0 0. 0% 0.0%
401 to 500 2 1 10. 0% 5. 3%
' 501 to 1, 000 1 1 5. 0% 5.3%
Total 20 19 100.0% 100. 0%
' EXHIBIT SPACE
NEEDED (SF)
II All Salina P11 Salina
EventsPotential EventsPotential
' 5,000 or less 7 7 46. 7% 46. 7%
5, 001 to 10, 000 3 3 20.0% 20.0%
10,001 to 15,000 2 2 13. 3% 13. 3%
15,001 to 20, 000 2 2 13. 3% 13. 3%
II20,001 to 25,000 1 1 6. 7% 6.7%
Total 15 15 100. 0% 100. 0%
I
ATTENDANCE/WITH EXHIBIT
A11 Salina A11 Salina
IIEventsPotential EventsPotential
100 or less 8 8 53. 3% 53. 3%
I
101 to 200 1 1 6. 7% 6.7%
201 to 300 4 4 26. 7% 26. 7%
301 to 400 2 13. 3% 13. 3%
IITotal 15 13 100. 0% 100. 0%
I D-10
.
0 HOTEL ROOMS/WITH EXHIBIT
A11 Salina All Salina
IEvent spot ent i al Event spot ent i ai
100 or less 4 4 30. 8% 30.8%
101 to 200 3 3 23. 1% 23. 1%
201 to 300 4 4 '30. 8% 30.8%
301 to 400 0 0 0.0% 0.0%
401 to 500 1 1 7. 7% 7. 7%
I501 to 1,000 1 1 7. 7% 7. 7%
Total 13 13 100.0% 100. 0%
1
NUMBER OF MEETING ROOMS NEEDED
I A11 Salina All Salina
EventsPoteritia1 EventsPotentia1
II 1 10 7 41. 7% 33. 3%
3 3 12.5% 14. 3%
3 3 3 12. 5% 14. 3%
4 1 1 4. 2% 4. 8%
52
2 8. 3% 9. 5%
62 2 8. 3% 9.5%
7 2 2 8. 3% 9. 5%
I8 1 1 4.2% 4. 8%
Total 24 21 100.0% 100. 0%
1
LARGEST MEETING ROOM NEEDED
' All Salina All Salina
EventsPotentia1 EventsPotentia1
100 or less 6 6 27. 3% 28. 6%
101 to 200 5 5 22. 7% 23.8%
201 to 300 6 6 27. 3% 28. 6%
' 301 to 400 2
1 1 9. 1% 4.8%
401 to 5001 4.5% 4. 8%
501 to 1,000 2 2 9. 1% 9. 5%
' Total 22 21 100. 0% 100.0%
1
II
I
D-11
1 ;I
1
i GROUPS INDICATING THEY WOULD MEET AT THE BICENTENNIAL CENTER
I
NAME EVENT DAYS ATTEND EXHIBIT MEETNO MEETLG
I II Kansas Association of School Boards Educational Annual Convention 3 1.500 8,600 15 1,000
Kansas Rural Water Association Non-Profit Annual Conference/ 2 1.100 25,000 7 1.200
Kansas Independent Oil 8 Gas Assoc. Trade Annual Meeting 3 1.050 0 2 650
United School Administration of Kansas Educational Annual Convention 2.5 1,000 16.000 30 1.000
Kansas Association of Realtors Trade Annual Convention 4 900 2,500 15 570
Kansas Motor Carriers Association Trade Annual Convention 2.5 500 1000
iKansas Bankers Association Trade Annual Convention 2 B00
American Baptist Churches of Kansas Religious Annual Convention 3 700 3 500
Kansas Credit Union Association Trade Annual Meeting 3 650 8 650
Kansas Funeral Directors Association Association Annual Meeting 3.5 600 21,000 2 250
II Kansas Deptment of Commerece Government Convention 2 600 6 200
Kansas Oil Markets Association Government
Conv./Trade Show 3 500 11,000 7 220
Kansas Staff Dev Council Educational Staff Conference 3 450 18,000 15 400
1 American Semmental Association Trade Summer (Youth) Cla 5 450 0 6 500
Kansas Grain, Feed Fertilizer and Chea. Agricultural Annual Event 3 400 3,5(K0
I 50
Kansas Association of Rehab. Facil. Professional Annual Convention 3 375 1,000 6 70
I Kansas Nurses Association Professional Annual Convention 2.5 350 5 250
Kansas Pharmacists Professional Annual Meeting 4 350 4,500 3.5 140
Kansas Association of Broadcasters Professional Annual Convention 3 350 7 250
1 American Semmental Association Trade Annual Meeting 3 300 0 6 500
Kansas Section of ALMA Professional Annual Conference 3 300 3,250 5 200
American Semmental Association Trade Summer Conference 3 300 0 6 500 •
Kansas Ass, of Child Abuse Prey. Council Civic Annual Convention 2.5 300 6 350
1 Kansas Telecommunications Association Professional Annual Convention 2.5 250 5,000
Kansas Assoc. of Ostheopatic Medicine Professional Annual Conventions 250 5,500
Assoc. of Comm. Mental Health Ctrs of KS Professional Annual Convention 3 250 8,600
II Kansas Press Association Professional Annual Convention 2.5 250 4,500 4.5
Kansas-Nebraska League of Savings-Instit. Trade Annual Meetinn 5 225 7,000
American Cancer Society Non-Profit Annual Meeting 1.5 225 13,500 12.5 250
Internat. Assoc. of Arson Investigators. Government Fire&Police Arson 3 210 1 300
• II
Heart Association Non-Profit Annual Convention 2 200 5 200
•
National Association of Social Workers Professional Annual Meeting 1 200 2 210 •
Kansas Optometric Association Professional Annual Convention 3 200 1 225
( Community Bankers Association of Kansas Trade CBA Convention 3 200 200
Kansas MUnicipal Judges Association Government Annual Seminar 3.5 200
KS Ass, of Colleg. Reg. & Adm. Officers Government Annual Conference 3 183 7,000 6 150
A Kansas Alliance for the Mentally Ili Non-Profit Annual Conference 2 150 4,500 200
Kansas Auto Dismantlers and Recycle Ass. Professional Annual Convention 3 150 3 150
The Public Accounts Ass. of Kansas Inc. Professional 5 Educational Semi 2 140
Kansas Professional Nursing Home Admin. Professional Annual Convention 3 130 I 150
U Kansas Title and Abstract Association Professional Annual Convention 3.5 125 16,000
Kansas Highway Users Conference Trade Mid-Continent Conf 3 125 3 125
Kansas County District Attorney's Office Government Fall Conference 2 120 200 2 125 ' '
N Kansas Psychological Association Professional semi-annual cony. 3 110 0 2 120 ' '
•
The Public Accounts Ass. of Kansas Inc. Professional Annual Convention 4 100
Kansas Manufactured Housing Association Trade Annual Convention 3 100 21,000 1 •
Kansas Trial Lawyers Association Professional Meetings 1 80 200 4 100
IKansas Foundation for Medical Care, Inc. Professional Quarterly Forums 1 75 1 110
Central Kansas Mental Health Center Professional Continuing Educati 1 75 500 I 75
Kansas Association of Fire Chiefs Professional yearly conference 65 18,000
I Kansas-Nebraska League of Savings Instit. Trade Seminars
Professional 1 60
Kansas Dairy Fieldman's Association Annual Meeting 2 60 0 1 100
Kansas Council on Economic Education Educational Annual Meeting 1 50 13,500 3
A Kansas Livestock Association Agricultural Meetings 3 50 300 2 100
KS Chapter of the American Planning Ass. Professional Chapter Meetings 1 50 2 60
Assoc. of Comm. Mental Health Ctrs of KS Professional Board Meeting 2 50 3,250 I 50
Kansas Cooperative Council Trade bi-annual cony. 2 25 11,000
D-12
II
I •