Salina Downtown Annual Report 1989
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I Annual Report 1989
· Salina Downtown, Inc.
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Salina Downtown, Inc. 1989 Annual Report
Table of Contents
Program
Economic Restructuring. . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Promotions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Organization. . . . . . : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Design. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 5
Details
Financial Report: Balance Sheet. . . . . . . . . . . . . . . . . . . . . 7
Financial Report: Income Statement. . . . . . . . . . . . . . . . . . 8
Additional Dollars Stimulated. . . . . . . . . . . . . . . . . . . . . .10
1989 Business Changes. . . . . . . . .; . . . . . . . . . . . . . . . . .11
Certificates of Compatibility. . . . . . . . . . . . . . . . . . . . . . . 12
1989 Annual Report
Salina Downtown. Inc.
Submitted by
Judy Ewalt
P.O. Box 1065
Salina. Kansas 67402-1065
(913) 825-0535
Copyright 1990 MEW Enterprises
"From bean counters to bean roasters" tour features:
Kennedy & Coe - Anita Hoffhines, guide
History, accounting & auditing, data processing services, linking
a 17 -office network
King, Adrain,King & Brown - Steve Brown, guide
Legal services
The Shoe Box - Del Hill, guide
How one business found a very special market niche
Salina Coffee House - Dale Lyon, guide
Ever wonder what they're doing to make that wonderful aroma?
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Salina Downtown, Inc. Board of Directors
Message fronl the President
January 27, 1990
Dear Salina Citizen,
The purpose of Salina Downtown, Inc. is to promote and co-ordinate activi-
ties in Downtown Salina for the general benefit of the entire area. The purpose
of the annual report is to focus attention on the statistics and events of the year
just ended. We have had a very busy and succesful year and I invite you to
study the attached report.
We were pleased to have been awarded "Main Street Status". This is a
national program whereby we can receive training and guidance as well as
networldng with other cities and their programs. This should result in our
organization being able to put together a more effective program in the future.
I would like to make a special request of each of you who are members of
Salina Downtown, Inc. to get involved in at least one event in the upcoming
year. I would like to see you volunteer for a committee or a program by
calling Judy or myself. Your input for plaiming, guidance, and work is needed
to make the program more effective. I feel we have the proper staff and
organization in place and functioning. Our staff is hard working, knowledge-
able, well trained, and willing to do whatever is needed to make our program
successful. If we will all now get involved and work together, we will all
benefit.
Sincerely,
~P*
Larry Dunlap, President
Board of Directors,
Salina Downtown, Inc.
Board of Advisors,
BID No.1
President
Larry Dunlap
Salina Auto Parts
VIce-President
Paul Warden
Warden's, Inc.
Secretary-Treasurer
Bud Jilka
Jilka Furniture
City Commission Representative
Bob Frank
Frank Construction
Board Members
Andy Anderson,Business Recru~ment
Anderson Leather Shop
Harold Cooley, Promotions
Harold's Clothing
James T. Graves
Clark, Mize, Linville
John Gunn
CompUlerland
John Hauptli
School Specialty Supply, Inc.
Chris Hoffman, III
National Bank of America
Ann Knowles
Legacy,/nc.
Paul Macek
Asbury-Salina Regional Medical Center
Don Timmel
Wright-Lorenz Grain Company
Staff
Coordinator
Judy Ewalt
Executive Assistant
Betty Duwe
Program
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EcollOlnic Restructuring
Economic Restructuring looks at the Downtown economy as a whole and fits it into the market of
Salina and the region. Aims include: knowing what resources are here, what is needed, and
formulating a plan to insure lasting improvements.
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Major 1989
Accomplishments
Net Business
Changes During
1989
Co-sponsored the Salina Farmers
Market, adding to Salina's econ
omy and bringing traffic Down
town
Raised approximately $120,000 in
private loans to help the Ben
Franklin franchise open, adding
more shoppers, circulating capital
Assisted nearly 30 businesses with
property needs, 11 of which either
stayed or opened Downtown
Created and distributed occupancy
-reports on over 1;S millioo'square-
feet of leasable commercial space to
gain an understanding of how much
progress is being made
Maintained and upgraded present
building inventory description
files to respond to property inquir-
ies
Placed image advertising for the
district as a whole to let others know
good things about Downtown
New Businesses:
16 retail
11 office
eXpansiOni:
10 estimated
Closings:
ll,a1lkinds
Out-relocations: .
4, all kinds
TotIl Gains:
12 businesses
59 jobs
see 1989 Business Changes.
p.11
SA L I NA
_ Market, Analysis Beg~n --=1:
Began work on a thorough market
analysis for Downtown. What
kind of people are our market?
What do they really want to find
Downtown? How can we serve
them better? What kinds of
businesses will prosper best
Downtown? Answers to these
and many more questions in early
fall of 1990.
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Program
Program
Pronlotion
Promotion involves organizing and funding activities to encourage people to shop, work, live and
invest in Downtown. Our retail promotions are privately funded, usually by package buy-ins.
Community events are supported both by private sponsorships and BID service fees.
SALINA
SAN T A F E
DAY
Successful
new event
Santa Fe Day was created in 1989 to celebrate the heritage of the community
and to give citizens an enjoyable Downtown festival. Highlights were: a run
the length of Santa Fe, a parade, numerous contests, old time skill demonstra-
tions, arts and crafts, historic window displays, ethnic showcase, authentic
powwow, entertainment, food and many other delights. Countless volunteers
and generous contributors made this memorable day a success. Over $12,000
in the form of private funds and sponsorships were raised to match $2,500 in
BID seed money.
CELEBRATE SAUNA'S HERITAGE.
Best Wishes for a
Joyous Ch,'istmas
..,from Downtown!
Public/Private Funding
Active promotions committee volun-
teers raised over $8,000 in private funds
-- above what was originally budgeted.
While almost $1,900 of this went
directly to Santa Fe Day activities, most
of the remaining $6,100 went for retail
promotions. Since many different types
of businesses pay BID service fees, BID
funds were spent for items to benefit the
community at large, such as:
Spi'l'ial Thanks
lightingCClcmony
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Children's Activity Center
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Generic advertising of free events
Maintenance of Christmas lights
Chrisunas pole lights & wrap
Lighting Ceremony and Children's
Activity Center expenses
Gift Certificates add value
Salina Downtown Gift Certificates are redeemable at any Downtown business
wishing to accept them. Certificates are paid by check the same day presented,
and will be honored as long as they can be identi-
fied as Downtown certificates. There is no charge
for this service. Gift Certificate sales in 1989
were over $16,00 . . . cash guaranteed to be spent
Downtown.
Major
Community Events
During 1989
Event
Audience
Pets on Parade 200
Santa Fe Day 8-10,000
Sate Trick or Traat 2,000
Holiday Parade 5.900
Lighting Ceremo ny 600
Children's Activity Center 200
Major
Retail Promotions
During 1989
Event Participants
Crazy Day Sale 25 stores
Sidewalk Sale 29 stores
Downtown BBQ 103 people
Super Seturdays 15 stores
Moonlight Madness 25 stores
Christmas 34 stores
page 3
Program
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Organization
Organization provides strong support services that make all the other activities possible: arranging
meetings, developing volunteer power, fiscal management and networking throughout the community.
JOIn us for the fIrst-ever
DlMITOlIN EYE-oPENER!.
FrldI1A_Feb. 24 It 8 I.m.
The aUna Art Center
"t ad ,net ,our Hlah'ol'. uJOJ
. 1"" 'n.'ut. 1Il0l't ,nluutlOll
.r 1911 DlNa.tCMI ._tl.oa. "Fill
Bot coff....rut-NU4 nU..t..t7 o.J.
12.1S Ie _ac. 12.50 at the 'door
page 4
Major 1989
Accomplishments
Salina
Ia6.G
All-AMERICA CITY
'lilt'
All America City Award in 1989. The Downtown con-
struction project and revitalization efforts were cited as
examples which make Salina outstanding in areas of
volunteer participation and public-private partnerships.
The National Civic League selected just ten cities as
worthy of the award, from a field of over 300 applica-
tions.
Services for volunteers:
Two Downtown Eye Openers
Six issues of BID News
Planning, fmances, notices and minutes for 2 boards. 5 to 8 comminees/month
Suppon for promotions: research, budgeting & billing; memo/copy writing;
layout, anwork. copies; delivery of materials
Services for the community:
Gift Certificate Program: sales. redemptions. records
Up to date records of all businesses within Downtown
Reservations for banner display on crosswalks
Coordinate flag displays. other large and small events
Speakers for 8 to 10 civic programs each year
Network with City staff to solve problems. act as information source
National Main Street City
In August. application was made to
the Kansas Department of Commerce
for selection as a Main Street City.
Three openings were avaliable. and
Salina was one of only two chosen
from several that applied. Although
award is not made on the basis of past
accomplishments. it is an honor to be chosen. The selection committee must
believe the commurtity is capable of supponing the project and able to supply
both volunteers and staff to do the work.
A
-
MAIN STREET
CITY
... Pratcr,.ellhe
N.tlwIaIT~rnrHi......il:l'n:Ienatlon
if""
1989
Main Street is a pro-active program, mearting that benefits come from the
commurtity working to bener itself. Kansas pays for valuable on-site consulting
services and trairting from nationally proven expens in economic restructuring,
promotion. organization and design. State staff is in frequent contact for techrti-
cal assistance as well.
A yearly work plan is developed and consulting services are tailored to the plan.
Cities are evaluated at the end of each year so that future progress occurs in a
manner best for each commurtity.
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Program
Design
Attention to design is important because what we see
influences what we think. The relatiQnship of architecture
to property value is often emphasized, but it is not the
only element to design. Store window display, attractive
consistent advertising layout and other visual elements
all work to create a positive image of Downtown.
Bright new banners
Seventy new Spring/Summer banners designed by Salina artists
Pam Jarvis and Leslie Shirack, graced high bay poles. Over a
dozen larger banners (2 are 90' long) hand-painted by the artists will
hang from crosswalks in 1990, completing the overall design.
A Horiwns Grant funded a contest to determine what designs
would be used. Entrants from the Salina area could submit single
designs or total concepts for light poles and crosswalks.
The panel of judges included representatives from co-sponsor
Salina Art Center, the BID Design Review Board, Salina Down-
town, Inc. and a professional graphic design educator from Newton.
They chose Jarvis and Shirack's total concept which presents images
representing majornatural elements at wolle in the Kansas landscape:
earth, sky, and water.
Exterior Renovation Helps
<0> Preservation Briefs from the Technical Preservation Services
Division, U.S. Dept. of the Interior. Topics include "Repointing
Mortar Joints in Historic Brick Buildings", "Conservation of
Energy in Historic Buildings", "The Preservation of Historic
Glazed Architectural Terra-Cotta"
Design Review Board
+ Resource network of
technical assistance for
owners and profession-
als wanting to do "re-
spectful" renovation.
The BID Design Review Board
approved the following in 1989:
3 new construction projects
1 facade renovation
2 demolitions
14 signs
o Revision proposal for sign
code -- grandfathers old signs,
mandates maintenance
See 1989 Certificate of Compati-
bility Applications, p.12
<0> Assistance in
applying for Certificates
of Compatibimy issued
by the BID Design
Review Board
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Details
Financial Report
BALANCE SHEET
Salina Downtown, Inc
preliminary unaudited report as of December 31, 1989
ASSETS
Petty Cash
Money Market Account
Gift Certificate Account
Operating Account
Falcon Account
Updownlowner.;
Fanners Market Account
Accounts Receivable
Accounts Receivable, Farmers Mkt
Accounts Receivable, Gift Cert.
Furniture and Fixtures
60.00
20,953.50
8,376.53
1,155.31
2,856.60
805.83
183.85
1,639.73
1,000.00
6,660.00
3,245.98
43,691.35
3,245.98
46,937.33
LIABILITIES
CURRENT UABIUTIES
Accounts Payable
FICA Payable
Federal Withholding Payable
State Withholding Payable
Sales Tax Payable
Accounts Payable, Fanners Mkt
Gift Certificates Payable
Total Current Liabilities
CAPITAL
Restricted Contributions
Appropriated Fund Balace
Fanners Market Fund
BID Reserve Fund
Fund Balance
Excess RevenuelExpense
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Total Capital
5,122.46
277.58
407.00
246.00
200.92
42.80
13,169.83
19,466.59
1.124.83
1.810.36
2,695.81
10,118.65
11,435.16
285.93
27,470.74
46,937.33
pal!e7
Details
Financial Report
EXPENSE:
ORGANIZATION
Salaries 39,293.57 38,440.00 853.57
Payroll Tax 3,605.73 4,000.00 394.27-
Health Insurance 1,200.00 1,200.00 0.00
Travel, Mileage 631.22 2,000.00 1,368.78-
Rent 3,600.00 3,600.00 0.00
Office Expense 4,748.68 6,400.00 1,651.32-
Equipment Use 300.00 300.00 0.00
Equipment & Repairs 6,000.00 1,000.00 5,000.00
Accounting 1,405.00 1,800.00 395.00-
Taxes & Insurance 604.50 1,100.00 495.50-
Dues & Subscriptions 484.00 699.00 215.00-
Newsletter 844.00 3,800.00 2,956.00-
Conf, Mlg Exp, Brd Tmg 2,663.87 2,750.00 86.13-
Olher Org Expense 150.82 1,000.00 849.18-
Total Organization Exp. 65,531.39 68,089.00 2,557.61-
BID Expense 992.89 3,302.00 2,309.11-
BID Maintenance 17,000.00 17,000.00 0.00
ORGANIZATION AND BID EXP. 83,524.28 88,391.00 4,866.72-
page 8
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YEAR
mDATE
BUDGET
FOR YEAR
YTD
VARIANCE
EXPENSE
DESIGN
Design Review Board Exp. 00.00 600.00 600.00-
Banners 4,396.67 0.00 4,396.67
Other Design Expense 123.50 0.00 123.50
mTAL DESIGN EXPENSE 4,520.17 600.00 3,920.17
ECONOMIC RESTRUCTURING
Downtown Marketing 2,553.46 5,000.00 2,446.54-
Community Education 50.00 1,400.00 1,350.00-
Fanners Market 2,512.18 1,000.00 1,512.18
Other Marketing Exp. 1,066.54 2,000.00 933.46-
mTAL ECONOMIC RESTRUCT. 6,182.18 9,400.00 3,217.82
PROMOTION
Generic Promotions
Advertising 5,267.60 2,000.00 3,267.60
Other Promotional Expense 4,778.28 1,000.00 3,778.28
Special Projects 4,603.13 5,000.00 396.87-
Commwtity EdUClltion 0.00 1,000.00 1,000.00-
Gift Certificate ExpJReserve 773.61 0.00 773.61
mTALPROMOTION EXPENSE 15,422.62 9,000.00 6,422.62
mTALEXPENSE 109,649.25 107,391.00 2,258.25
EXCESS REVENUFJEXPENSE 285.93 285.89
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page 9
Details
1989 was the first year gift certificate
privileges were extended to the entire
district.
Certificate sales are up a little over 30%.
and now that the public is becoming aware
of where the certificates can be spent. we
are redeeming for additional kinds of
businesses.
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Additional Dollars StiInulated
By putting most expenses under BID funding, we expected two results: a slight increase in
program money, and more programs would have to serve the whole Downtown or community at
large. Both these things happened, but what was not anticipated was the leverage it gave us
to receive and stimulate private funds.
Almost $11,000 was privately raised in
cash. About $10.500 of it was used to
promote lhe district, both to stimulate retail
sales and to encourage use of public spaces.
An even larger amount was stimulated by
Santa Fe Day. Close eSlimaces of six
sponsored events shows expenses made on
behalf of Santa Fe Day of approximately
$12,300. Well over $400 in goods and
services were also generated by the Fanners
Market and the Mitten Tree at N B A.
DIRECT CONTRIBUTIONS
as of 12/31/89
Miscellaneous donations
UpDowntowners donation
Fundraising income
Miscellaneous assets sale
Promotions fees
Promotions fees receivable
Farmers Market receivable
Santa Fe Day receipts
TOTAL
CASH RECEIPTS
470.09
500.00
864.00
627.64
4175.49
1392.06
1000.00
1890.42
10,919.70
GIFT CERTIFICATE PROGRAM
1989 sales
1989 redeemed
TOTAL
TRANSACTIONS
16,782.00
12,083.00
28,305.00
DOLLARS STIMULATED
by Program Activity
as of 12131/90
Estimated In-kind donations:
Santa Fe Day Sponsors
Christmas mitten tree
Farmers Market
TOTAL
ESTIMATED IN-KIND
12.300.00
183.00
300.00
12,782.00
Estimated Total In-Kind Donations
Gift Certificate Program Transactions
Ben Franklin Venture Capital Loans
TOTAL Estimated Dollars Stimulated
$12,782
$28,305
$110,000
$151,087
page 10
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Details
1989 Business Changes
GROWTH
LOSS
NEW RETAILJWHOLESALE
BUSINESSES: 16 businesses. 63 jobs
PDQ Emergency Services'
Mama Guido's Pizza Parlor*
Computer Connection
Terrible Terry's Takeaway'
Hair Gallery ,
Taylor Tea Room'
Paramount Bar (closed permanently,
then re-opened wtth new owner)
The Shoe Box
Uniforms Unlimited'
Martinez's Restaurant
Rainbows & Ribbons'
Ben Franklin Crafts Store'
neon stuff
C & C Soup and Salad'
The Heirloom Shop
Taxidermy'
RETAIL/WHOLESALE
BUSINESSES: 12 businesses, 31 jobs
Class Act Sportswear (illness)
Field's Pharmacy (retirement)
Scott Automotive
Tony's Restaurant & Winery
The Village Kitchen
Kids, Etc.
Tony Lopez Tacos & Bu rritos
Sub & Stuff Sandwich Shop
The Palace
Baskets N'Brass
Griffin's Uphoistery (retirement)
Sun mark Hotel & Convention Center
NEW OFFICE BUSINESSES:
11 businesses, 25 jobs
CLOSED OFFICE BUSINESSES:
3 businesses, 7 jobs
Railroad Savings'
Claim Care Plus'
Bennington State Bank'
Association of Communtty Arts
Agencies of Kansas'
Kansas Area Assembly
(Alcohlics Anonymous)'
New York Life Insurance'
Brenda Gillette, Attorney'
Farmers Home Administration
of Kansas Appeals Office
Falla & Goering, Optometrists'
Zoch Art Gailery'
Recovery Cove'
* newly-created businesses
or those new to Salina
Armed Forces Recruiting
Dr. Adam Herman
John Heline - Century 21 Realtor
EXPANSIONS (space or jobs):
10 businesses, 15 jobs (estimate)
Kennedy & Coe
Bear Promotions
Carol Lee Donuts
Salina Art Center
Asbury-Salina Regional Medical Ctr.
Northwestem Mutual Life Insurance
McKenna & Mitcheil
Bob Constable
Mid America Productions
Waddeil & Reed
CONSOLIDA nONS (space or jobs):
no reliable estimates available
SUMMARY
Businesses gained 27
Businesses lost ...:..12
TOTAL Business gain 12
Jobs gained 98
Jobs lost ~
TOTAL Job gain 59
Estimated Commercial Occupancy
as of December 31, 1989
Occupied space 1,365,624 sq. '
Available vacant space 140,621 sq. '
TOTAL SPACE 1,506,245 sq. '
Occupied space
Available vacant space
TOTAL Space
90.66%
9.34%
100.00%
page II
Details
Work
New building adjacent to existing facility
New building to house high service water
pumping station
Satellite dish
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Certificates of C0l11patibility
The Design Review Board, established by City Ordinance acts both as a resource and a reviewing
body for exterior building changes. Any exterior improvement within the Business Improvement District
which requires a permit, or has a value of $1 ,000 or more must receive a Certificate of Compatibility
from Design Review before a City permit will be issued. Salina Downtown, Inc. can assist property
owners in applying for certificates.
New Construction
Aoolicanl
Asbury-Salina Regional Med. Center
City of Salina
Edward D. Jones & Co.
Renovation
Jilka Furniture
Front facade renovation
Demolition
Fitzpatrick Mortgage Co.
Asbury-Salina Regional Med. Center
Fire damaged fonner apartment
Houses (5) to allow new construct
of new building and parking facilities
Notice 01 Decision (signs)
Paramount Bar
Taylor Tea Room
Days Inn
Nitz Law Office
The Shoe Box
Dearing Communications, Inc
McCord Tire Co.
Ben Franklin Crafts
Unifonns Unlimited
The Cellar
Unifonns Unlimited
Miller Auctions & Appraisals
Pennington Chiropractic
Constable Law Office
page 12
Lighted sign
flanders-Lee House. Tea Room signs
Sunmark Hotel pole sign
Wall sign
Lighted wall sign
Ground sign
Remove 8 signs. install wall sign
Wall sign
Wall sign
Projecting sign
Canopy sign
Wall sign
Wall sign
Wall sign