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8.3 Create SDI Chamber of CommeCITY OF SALINA REQUEST FOR COMMISSION ACTION DATE TIME 1/26/87 4:00 P.M. AGENDA SECTION: Administration ORIGINATING DEPARTMENT: APPROVED ffOR NO. 8 CITY MANAGER AGENDA: ITEM NO. 3 BY: Rufus L. Nye BY: Resolution providing for reorganization of service organizations within Business Improvement District No. 1 creating Salina Downtown, Inc., providing for joint City of Salina/Salina Downtown, Inc., Downtown Coordinator and joint City of Salina/Salina Area Chamber of Commerce Marketing Director. I MOTION BY TO: COMMISSION ACTION SECOND BY Proposal. Page 4 FOR 0lSCUSS1103 PURPOSES OILY The promotion of downtown Salina will be the responsibility of the Salina Downtown, Inc.'s Promotion Committee, a standing Committee. The Promotion Committee will develop and implement an ongoing and comprehensive promotional program for the area within the BID. The Downtown Coordinator will be the staff for the Promotion Committee. The Marketing Director, appointed by the Chamber of Commerce, will provide advice and guidance, when appropriate, and assist in coordinating downtown promotional efforts with community -wide promotional efforts. The Promotions Committee will have a budget of -$5,000 from the $20,000 BID assessment in 1987. Kansas Statutes limit the purposes to which BID funds may be spent "to ... governmental functions... which a city is authorized to perform or provide.." Within such limits, the Committee may use BID funds to promote downtown Salina. Some.projects that may be funded include brochures for use in the marketing effort, signs, banners, event funding and similar generic promotions. However, BID funds cannot be used for commercial advertising for sales events and other advertising for private promotions. Private funds must be raised by the Promotion Committee to finance promotional efforts and events that cannot be funded by the BID. Maintenance The maintenance of downtown consists of the upkeep of the existing and new public improvements. Also, an ongoing effort should be made to encourage and assist private property owners with their maintenance, needs and plans, including refuse collection and snow removal. Proposal Page 5 It is suggested that the City continue to be responsible for normal maintenance for this public property. This is based on the fact that the City is responsible for maintenance of all public facilities wherever they may be located. However, it is recognized that downtown Salina has special maintenance needs. These needs may include such items as removal of vegetation from the sidewalk and perhaps more frequent cleaning and upkeep than the City normally provides. Salina Downtown, Inc. will appoint a standing Maintenance Committee with responsibility to monitor and advise on downtown's normal and special maintenance needs. The Committee will encourage and aid private property owners in their maintenance plans and needs including refuse collection and snow removal. BID will contract with the City to perform special maintenance in the downtown. In 1987, a special maintenance agreement will be for $15,000, which will come from the BID assessment. In future years, this amount could be adjusted depending on the level of special maintenance desired by the BID. Design Review The Design Review Committee will continue to function as outlined by City ordinances except that the ordinances should be amended to provide that the Design Review Committee be a standing Committee of the BID. The Committee's function and authority will continue as under rm-q_ R Proposal Page 6 the existing ordinance. The Design Review Committee members are appointed by the Mayor from recommendations by the Board of Advisors of the BID. Funding This proposal is for the City, Chamber of Commerce and Salina Downtown, Inc. to fund jointly the downtown programs. It is a private - public partnership. The BID assessments would be, as initially envisioned, concentrated on services in the assessment district. The level and method of assessments could, of course, be changed from year to year depending upon the recommendations of the Board of Advisors and approval by the City Commission. Private funding will be contributed by the Chamber of Commerce for community marketing efforts. The businesses in downtown will raise private funds for promotional and support activities. In 1987, the BID budget is approximately $35,000•with $20,000 from BID assessments and the remaining $15,000 from City funds. In order to implement this program in 1987, the City will have to provide $158,000 from City funds and the Chamber of Commerce and Salina Downtown, Inc. will provide approximately $42,000. Budgets for 1988 and 1989 would be at the same level. -January 1987 7-7-19 FOR .-DISCUSSION FURPOS' LY DOWNTOWN COORDINATOR Under direction of the Chair of Board of Advisors of Business Improvement District No. 1 and Salina Downtown, Inc., develops and implements a retail and commercial promotional and marketing programs for Business Improvement District No. 1. The Coordinator works closely with committees of Salina Downtown, Inc., and cooperates with the Salina Area Chamber of Commerce Marketing Director. Examples of Duties - Develops and implements in cooperation with the Promotions Committee of Salina Downtown, Inc., specific retail promotional efforts and events in the Business_ Improvement District. - Develops and implements in cooperation with the Marketing Committee of Salina Downtown, Inc., an effective marketing program to attract to and retain within Business Improvement District No. 1 retail and other commercial businesses. - Coordinates downtown promotional activities with similar events throughout the City. Reviews current and proposed state and federal legislation that could affect the Salina Business Improvement District No. 1. Researches and completes information on various sources of funding. Performs the necessary administrative and clerical work required for the operation of the BID.. Advises and assists Board of Advisors of BID and Salina Downtown, Inc., and committees with other matters relating to BID's growth and development. Meets and.confers with property owners and others who have property or buildings to rent or sell in the BID. Cooperates with the Marketing Director of the Salina Area Chamber of Commerce to promote and increase business activity in the BID. Keeps current on matters relating to commercial and retail promotion ideas, concepts and practices. Peforms other related work as directed by the Chair. Desirable Qualifications Completion of Bachelor's Degree at an accredited university or college. Academic training and/or experience and knowledge in the areas of public relations, advertising and commercial and retail promotions. Must possess a high level of personal initiative, organizational skills and ability to deal with divergent groups, organizations and individuals. Must possess a high level of verbal and written communication skills. MARKETING DIRECTOR Under direction of the President of the Salina Area Chamber of Commerce, develops and implements a city-wide retail and commercial marketing program. Special effort and attention will be directed to the areas of greatest need in the City, which shall specifically include Business Improvement District No. 1. The Director works closely with private individuals and organizations to develop and implement a marketing program that will be most effective and beneficial to the community and to existing and future businesses. Examples of Duties - Develops, in consultation with interested groups and individuals, and implements a comprehensive marketing plan for retail and commercial properties and buildings in the City. - Develops and implements in cooperation with the Marketing Committee of Salina Downtown, INc. and the Downtown Coordinator an effective marketing program to attract to and retain within Business Improvement District No. 1 retail and other commercial businesses. - Advises and assists the Marketing Committee of Salina Downtown, Inc. and other similarly organized groups -to develop and implement specific retail promotion efforts and events. - Prepares and distributes brochures and other information throughout the state and nation concerning commercial and retail opportunities in the City. - Meets and confers with property owners and others who have property or buildings to rent or sell in the City. - Seeks out and meets with businesses interested in relocating or expanding in Salina. - Cooperates with other divisions of the Salina Area Chamber of Commerce to promote and increase business activity in the City. - Keeps current on matters relating to commercial and retail marketing and promotion ideas, concepts and practices. - Peforms other related work as directed by the President. Desirable Qualifications Completion of Bachelor's Degree at an accredited university or college. Academic training and/or experience and knowledge in the areas of commercial and retail marketing and promotions. Must possess a high level of personal initiative, organizational skills and ability to deal with divergent groups, organizations and individuals. Must possess a high level of verbal and written communication skills. F a