05-01-2018 Agenda & PacketConvention and Tourism Advisory Committee
AGENDA
Tuesday, May 1, 2018
Lamones 701 Bishop
1. Announcements/Introductions
2. Financial Report/Statistical Report Sylvia Rice
3. Highlights from Visit Salina Staff
a. Convention Market Jo Ann McClure
b. Sports Market/Social Media Tiffany Benien & Kyle Weiser
c. Tourism Market Sylvia Rice
4. Chamber Report Don Weiser
5. Guest Reports
Rolling Hills Zoo
Salina Parks & Recreation
6. Committee Forum
Next Convention & Tourism Advisory Committee meeting will be June 5 at 7:30am. Watch
your reminder email for LOCATION!
12, 2018
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May 6
National Travel and Tourism Week 2018 Theme:
Monthly Board of Directors Results Report
Visit Salina
Monthly Tasks Result
The KSHSAA 4A DII State Baseball & Softball
KSHSAA
State Tournaments will be held May 24-25 at
Dean Evans Stadium & Bill Burke Park. Visit
Salina will meet with Fran Martin from KSHSAA
th
on April 30. Volunteers are currently being
recruited.
Salina Fieldhouse Activity continues to be brisk at the Fieldhouse.
New events upcoming include ASA/USA Softball
Youth Indoor Fast-Pitch Tournament (Chuck
Vogan), MAYB Qualifier Tournament (Ryan Hujing)
USSSA Basketball Midwest Crossroads Regional
Championship (James Taylor). Working with SDI to
specifically trying to inform the restaurants in the
downtown area so they can prepare appropriately
with hours of operation, staffing and inventory.
Site vists this month include BJ Harris with Ks
Shrine Bowl as well as Ramsey Jamoul and Kevin
Regan with Midwest eSports
Sports Conferences/Trade Shows & Associations Tiffany and Kyle will be attending the National
Association of Sports Commissions (NASC)
Symposium April 23-27, 2018. The professional
development conference is also a t radeshow
where NASC members will have one-on-one
meetings with Event Rights Holders.
Sports Marketing Tools Video shoots w ill take place through mid-May.
Volunteers were recruited as actors. Specifically,
families, residents and business men and women
are needed to complete the filming. The footage
will be used to update some videos on the
website, as well as create two new videos, one
featuring new jet service in Salina, and the other
promoting sports facilities.
Visit Salina continues to market the new Sports
Facility Guide to prospects. Sports Destinations
and VYPE Magazines include ad with the call to
action to see visit our website and specifically link
to the guide. http://bit.ly/SalinaSportsGuide
NCAA Ad in VYPE magazine was well received, and
all copies picked up at the event. Salina was
featured with a full page ad.
Advertising, Marketing Visit Salina hosted its first ever April Business After
Hours on Thursday April 5. More than 100
members and partners attended. Messaging
included both what we do on a local level, and
what tourism means to Kansas, and specifically
Saline County.
Promotion of the SalinaAE.com ente rtainment
calendar continues on all platforms.
The App/SalinaAE ads are up in the TPEC
concourses. The design is also being used as
stuffers in visitor info mailings, on-site at hotels
and events, and in print, digital ads.
The Visit Salina Guide is in editing stage. Proof 1 is
being re-addressed for accuracy.
Industry Support A timeline has been set for the roll-out of the
Destination Salina program, an incentivized
frontline orientation curriculum.
Plans for National Travel and Tourism Week 2018
are underway. Watch local media for ads and
editorial content.
The industry was invited to participate in the TIAK
seminar re: Active Shooter training and Disaster
Management.
Working with local partners Staff met with Convention and Tourism Advisory
Committee to report on projects and activities.
Promotion on behalf of the cultural roundtable of
the Salina Arts & Entertainment calendar -
www.salinaae.com and
on graphic design for the collective campaign.
Sylvia met with Gary Foss from ArkStar to discuss
marketing the new jet service from Salina
Regional Airport. Designs have been received.
Print ads and billboards are going up in the region.
A conference call is scheduled with Diana from
ArkStar to discuss group rate codes.
Sylvia is working with local businesses to organize
industry listings and print ad space in the 2019
Official Kansas Travel Guide, and updates to
listings on www.TravelKS.com
Sylvia is participating in several projects via the
Kansas I-70 Association, including the updating of
the brochure, plans for 2019 travel shows, and the
creation of the I-
Travel Information Center (TIC).
Sylvia is working with Smoky Hill River Festival on
two weeks of spotlight space in both the Belle
Plaine and Goodland TICS.
Sylvia is handling sponsorship billing and
partneri ng with SDI and the STS Committee in
planning the SculptureTour Salina UNwrap event
for Saturday, May 5. Mark your calendars now!
Research, Budgeting, Administration The hiring process for the new position is
underway!!
Sylvia is looking at potentially e arning hotel data
certification t hrough STR in 2018 or 2019.
The addition of a subset of primary hotel venues
within the STR reporting contract has been very
helpful in determining how the new rooms in the
inventory are being absorbed, and ultimately how
hotel Occupancy, Average Daily Rate and RevPAR
(Revenue per available room) are being affected
both within the subset, and across the community.
Kansas Society of Association Executives Jo Ann is meeting with local meeting venue
contacts to promote KSAE involvement through a
Visit Salina scholarship program that she ha s
developed.
Development Capitol Networks
center for potential conference in August 2019.
United Postal Workers Visit Salina provided services for delegates coming
to the sessions held at Holiday Inn Express.
Kansas Airport Authority Plans continue for the upcoming summer Kansas
Airport Assn conference. Jo Ann is working with
primarily on transportation needs and off-site
experiences in cluding SculptureTour Salina.
Meet Kansas Jo Ann hosted Meet Kansas in the Blue Room at
Blue Skye Brewery.
Kansas Chapter of the National Assoc. of Housing Annual conference held at the Hilton Garden Inn.
and Redevelopment Extra activities at Bel Tree farm with support from
Visit Salina.
Rural Rental Housing The annual convention was held at the Quality Inn
and Suites. Services provided by Visit Salina
include tour of Pioneer Presidents Place and
dinner downtown, Registrat ion Assistance,
Entertainment choices.
Kansas Independent College Association
Support from Visit Salina with registration
assistance.
Public Accountants Association Jo Ann met with meeting planner to pla n off-site
events for their upcoming conference in Salina.
Postmaster of Kansas Conference held at Holiday Inn with registration
support from Visit Salina.
Kansas Health Information Management Conference held at Hilton Garden Inn. Visitor
Association information from Visit Salina.
Convention & Tourism Advisory Committee
2018 Meeting Schedule
January 3 (Wednesday, due to holiday)
February 6
March 6
April 3
May 1
June 5
July 3
August 7
September 5 (Wednesday, due to holiday)
October 2
November 6
December 4