Annual Report - 2016Annual Report 2016
TABLE OF CONTENTS
Statement of Purpose
3
Message from the Contract Administrator
Organizational Chart
Facility Overview
Heritage Hall 9
Capital Improvements in 2016
Venue Partners
Client Testimonials
Interactive Marketing
Customer Service
18
Financial Performance
20
21
22
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 2
STATEMENT OF PURPOSE
The Salina Bicentennial Center is made up of a 7,500 seat
multipurpose arena and Heritage Hall, a 25,000 square foot
convention space. The mission of the Salina Bicentennial Center is:
Provide the residents of central Kansas a place to meet, play, and
experience events that enhance living in Salina, KS.
Operate in a fiscally responsible manner.
Consistently provide superior customer service.
The Customer is the most important piece of our business.
Customers are not dependent on us; we are dependent on them.
They are not an interruption to our work, but the purpose of doing it.
They are not an outsider in our business; they are a part of doing it.
We are not doing them a favor by serving them; they are doing us a
favor by giving us the opportunity to do so.
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 3
MESSAGE FROM THE GENERAL
MANAGER
800 The Midway -Salina, KS 97401
Dear Steve,
Annual Report for the 2016 Fiscal Year. In 2016 we celebrated record highs in
Ron Rideout
the number of events held at 299 as well as a 116% increase in sponsorship
General Manager
revenue and a 13% increase in ancillary income.
Center
In addition, 2016 saw several large scale projects come to a close.The final
phases of the capital project completed including the rigging and fall
protection installation in the arena, the Ohio street digital marquee, update
to the Loge Box walls and counters, the award winning landscaping of the
north plaza, and the completion of our dressing room remodels.The
difference from when we began this project just a few years ago to the
modern and more functional space we now have is truly amazing.
2016 was also an outstanding year to be a sports fan in Salina.The Salina
2016 we
st
Liberty professional football team officially kicked off its 1season with six
celebrated record
home games scheduled in the Champions Indoor Football league. Last year
highs in the
also brought the return of professional basketball to Salina with the Salina
number of events
Saints, part of the American Basketball Association.The Salina Saints
held at 299 as
finished their inaugural season undefeated.
well as a 116%
In December, the City Commissioners voted on and approved Spectra Venue
increase in
Management for a five year extension.We sincerely appreciate the
sponsorship
opportunity to continue to manage the Salina Bicentennial Center and are
revenue and a
grateful to the city commission, city officials, and Salina community for their
13% increase in
continued support of our staff and its mission.
ancillary
We look forward to continued future growth!
Sincerely,
Ron Rideout
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 4
MESSAGE FROM THE CONTRACT
ADMINISTRATOR
Steve Hardesty
City of Salina
Deputy Director of
Parks & Recreation
professional staff
has continued to
provide sound
operating plans
that allow high
levels of customer
service to be
provided to the
many patrons,
promoters, and
meeting planners
using the
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 5
ORGANIZATIONAL CHART
General
Manager
Our team goes above and
Ron Rideout beyond to turn every event
into an extraordinary
Administrative
experience!
Assistant
Ron Rideout, General
Manager
Lee Gallion
Director of
Director of
Director of Sales
Finance
Events &
& Marketing
Alan Davis
Operations
Director of Food
Susan Trafton
& Beverage Mike Highsmith
Craig Bowerson
Operations
Coordinator
Box Office
Manager
Keith Hall
Marideth
Food & Beverage
Highsmith
Manager
Della Perry
Event Manager
Jacob Potts
Marketing
Coordinator
Nick Floyd
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 6
FACILITY OVERVIEW
The Bicentennial Center, located
in Salina, Kansas is composed of a
newly renovated 7,500+ seat
multipurpose arena and Heritage
Hall, a 25,000 square foot
convention space.
Nicknamed Mid-America's
Meeting Place, theBicentennial
Centerprovides central Kansas a
place to meet, play and
experience events that enhance
living-in and visiting the City of
Salina.
The City of Salina is the primary
owner of theBicentennial Center.
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ARENA SPOTLIGHT EVENTS
st
1Time Events
Championship Bull Riding
WWE -NXT Professional Wrestling
Blue Man Group
Inaugural Seasons:
The Salina Liberty -CIF Indoor Football
The Salina Saints -ABA Basketball
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 8
ARENA SPOTLIGHT EVENTS
Returning Events:
The Toughest Monster Truck Tour returned for
th
straight year
th
The Girl Scouts
Anniversary See & Sell Holiday Market
KSHSAA 4A State Sports for Wrestling,
Basketball, & Volleyball
Spotlight Events:
The Newsboys LOVE RIOT Tour made their only
Kansas stop at the Bicentennial Center
The Price is Right LIVE came to Salina for the
first time ever
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 9
HERITAGE HALL FEATURED EVENTS
Bridal & Prom Expo
nd
The 2annual Bridal & Prom Expo hosted 42
area bridal specialists including photographers,
bridal/prom apparel stores, caterers, hair
salons, wedding planners, & florists to show
525
guests attended. The Expo features two
fashion shows, food sampling, and a grand
prize honeymoon giveaway.
Mid Kansas Coop
Mid Kansas Co-Op returned in 2016 for their
annual member cooperative. This events hosts
over 500 members for a one day training &
team building event. Prior to our renovations
being completed this event rotated between
cities, but it has now been booked in Salina for
the last 3 years & has rebooked for 2017.
Food & Beverage revenue from this event was
over $20,000.
NightwithTheYotes
KansasWesleyanUniversitychosethe
SalinaBicentennialCenterasthisyears
locationfortheirprestigiousAthletics
rd
Fundraiserforthe3straightyear.The
NightwithTheYotesincludesaplated
dinner,andopenbaralongwithasilentand
liveauction.Ticketsfortheeventweresold
outandBicentennialCenterstaffeven
addedafewmoretablesforwalkupsales!
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HERITAGE HALL FEATURED EVENTS
nd
2AnnualMidwestMicrofest
TheSecondAnnualMidwestMicrofest
tookplaceonAugust21,2016with700
attendeesenjoyedcraftbeer&localwines
fromover30vendorbooths.OurSpectra
F&BDepartmentcateredadeliciousBBQ
ribmealforeachguest.Eachattendee
alsoreceivedapretzelnecklacetocleanse
theirpalletwhilesampling!
TasteofHomeCookingSchool
KSALNewsRadio&TheBicentennial
Centerhostedover400guestsand21
vendorsforaTasteofHomeMagazine
interactivecookingdisplay.Attendees
learned8newrecipes,sampledvendor
products,anddinedonTasteofHome
recipespreparedbyourownchef.
NoonEve
TheBicentennialCenterpartneredwiththe
SalinaParks&RecreationDepartmentto
throwafamilyfriendlyNewYearEvebash.
Thefirst300kidsreceivedafreelunch,
balloonsweredroppedatnoon,amilk&
cookiestoasttothefuturewashad.Y93.7
morningshowhostChadAllenwastheMC
totheeventandhelpedorganizemusic&
games!
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 11
CAPITAL IMPROVEMENTS 2016
Installed Arena
Rigging Steel
Fall Protection
Installation
Renovated Two
Dressing Rooms
Added Protective
Siding & New
Countertops in
Loge Boxes
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 12
CAPITAL IMPROVEMENTS 2016
Ohio Digital
Marquee Installed
Landscaping at
Ohio Street
Entrance
Completed
Won Award for
Landscaping from
the City of Salina &
The City
Commission
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 13
VENUE PARTNERS
In 2016 we added 7 new building partners & increased partnership
revenue by 116% . We also renewed 6of the 8 partner contracts up for
renewal in 2016. Our goal is to form true partnerships by understanding
our partner goals, so we can grow together.
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 14
CLIENT TESTIMONIALS
Lee & Matt were
outstanding! We will use
This was so nice, from set up, to the
the Bicentennial Center
professional staff, to the breakdown I cannot
again for events.
recommend it enough. Use the Bicentennial
Center-They get the details right!
Mary Beth Warren
KUMC AHEC
-Courtney Hail, Salina Pubic Library
GREAT venue! We will return in the future.
Kansas State University, Department of
Thanks for all the help! We
Agricultural Economics
will be doing our event next
-Rich Lleweyn
year & coming back to the
K-State University
Bicentennial Center
Justin Coop
Kansas 8 Man Coaches
Association
All staff was helpful.
GREAT JOB!
Your venue readiness guest safety, access, &
consistency are all great. The River Festival Big
Mark Lentz
Band Dance would not be possible without your
KSHSAA 4-A State
skills & resources. -Kay Quinn
Wrestling Tournament
Salina Arts & Humanities
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 15
INTERACTIVE MARKETING
Grew our page by 51% in 2016
73% Women to 26% Male
Followers
Used for event
announcements, pre-sales,
special offers, event
promotions, & branding
Increased average weekly post
reach by over 38% in 2016!
Grew followers by 16%
Increased male followers by
25% in 2016
Used for event
announcements, pre-sales,
special offers, event
promotions, & branding
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 16
INTERACTIVE MARKETING
Average of 96,032 visitors
per month
Provides ticketing & event
info to general public
In 2016 we sold 9,213
tickets online & through
online mobile for over
$350,000 in revenue
Grew subscribers 45% in
2016
Increased average weekly
open rate by over 36%
Used for event
announcements, pre-sales,
special offers, event
promotions, & branding
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 17
CUSTOMER SERVICE
program was launched in 2016. Taught to all staff members
promoting these core values & working to make sure they
are implemented whenever possible. This company wide
initiative focuses on 5 basic principals that we truly believe
ensure that a customer has a memorable GREAT experience
at all Bicentennial Center events.
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 18
CUSTOMER SATISFACTION
Customer Satisfaction is the #1 priority for the Bicentennial
Center. We measure our success on reaching that goal
through the use of a Customer Satisfaction Evaluation. This
document is sent to the organizer of each event. Clients are
asked to rate several areas of our operation with their
feedback. Below is a graph showing 2016 overall results.
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 19
FINANCIAL PERFORMANCE
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 20
KEY PERFORMANCE INDICATORS
Salina Bicentennial Center
12 Months -January through December, 2016
Arena and Convention Center| Event Days | Attendance | Net Income
Arena and Convention CenterEvent DaysAttendance Net Income
Banquets113.68%4,872 3.79%$ 145,943.00 25.10%
Concerts72.34%13,435 10.44%$ (60,716.00)-10.44%
Consumer Shows124.01%17,206 13.37%$ 63,402.00 10.90%
Conventions155.02%2,907 2.26%$ 77,419.00 13.31%
Family Shows113.68%17,534 13.63%$ 81,375.00 13.99%
Graduations31.00%6,415 4.99%$ 1,920.00 0.33%
High School Sports124.01%24,182 18.79%$ 77,677.00 13.36%
Meetings17558.53%8,415 6.54%$ 26,878.00 4.62%
Misc Other258.36%9,499 7.38%$ 26,182.00 4.50%
Other Sporting 289.36%24,214 18.82%$ 141,464.00 24.33%
Total:299100.00%128,679 100.00%$ 581,544.00 100.00%
Banquets
Event Day Breakdown
Concerts
Consumer Shows
Conventions
Family Shows
Graduations
High School Sports
Meetings
Misc. Other
Other Sporting
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 21
COMMUNITY INVOLVEMENT
Spectra hasaproudtraditionofcommunityinvestmentandacommitmentto
makingadifference.Together,theComcastSpectacor,Comcast,andNBCUniversal
familiesempoweritscommunitiestomakeadifferencebyinvestinginlocal
organizations,mobilizingresources,andconnectingpeople.
FUNatRollingHillsZoo
SpectraVenueManagementstaffrolleduptheirsleevesto
pitchinonseveralRollingHillsZooprojectsin2016.We
spentComcastCaresDay2016pullingweeds,planting
flowers,doinggeneralcleanup,andevenpreparingfood
fortheanimals.RollingHillsZooisanon-profitfoundation
dedicatedtotheconservationofrareandendangered
specieslocatedjust15minsfromSalina,KS.
StaffgivethegiftofLIFEthroughRedCross
SeveralSpectrastaffersdonatedbloodin2016duringthe
AllieEilertMemorialBloodDrive.Alliewasalocalchild
thatlostherbattlewithchildhoodcancerthreeyearsago.
Inherhonoreachyearabloodriveisheldthrougha
partnershipwiththeRedCrossofKansas.Forchildhood
cancerpatientsbloodtranfusionsareacommonprocedure
andtheneedisalwaysgreat.
MakingaWishcometruewithBraveYoungHearts
In early December 2016 the Bicentennial Center was
contacted by Brave Young Hearts about an area boy
whose dream was to meet the Newsboys. We worked with
the tour management to arrange a private meet & greet for
his family, gave his family a suite for the show, our chef
prepared a special meal due to his dietary requirements,
and raised $250 to cover their travel expenses from
Denver. This little self proclaimed Biggest Newsboys Fan
Ever had the night of his life and we were very grateful for
the opportunity to help grant his wish!
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A LOOK AHEAD TO 2017
FacilityNamingRightsPartnershipwithCompany
ANEWmobilefriendlywebsite
Over$100,000inconventionbusinessisalreadybooked!
nd
SalinaLibertyfootballkickofftheir2season
st
SalinaSaintsABAbasketballfinish1seasonundefeated
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800 The MidwaySalina, KS 67401
(P) 785-826-7200(F) 785-826-7207
www.bicentennialcenter.com
Venue Name| ANNUAL REPORT|Fiscal Year 2015-2016| 24