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Downtown Parking Master Plan Qualifications Consulting Services 1 . 1 N r City of (b"-k- t`-)1 \i*tAA. )t\wo.;v4 "- pj,1 Salina 1 J,w-ciA/ I Qualifications 1 Consulting Services 1 Downtown Parking Master Plan 1 1 City of Salina, Kansas 1 September 29, 2006 1 1 1 1 RICH Rich and Associates, Inc. Parking Consultants - Planners 1 1 21800 W.Ten Mile Rd. Suite 209 Southfield,MI 48075 tei 248.353.5080 ' RICH fax 248.353.3830 &ASSOCIATES www.richassoc.com Parking Consultants Architects Engineers Planners 1 September 26, 2006 1 Mr. Cameron Gales ICity Manager's Office City of Salina 300 W. Ash ISalina, KS. 67401 1 RE: Qualifications—Downtown Parking Master Plan RA No. 2907p 1 Dear Mr. Gales: IRich and Associates is one of the nation's oldest and most experienced parking consulting firm's. We will bring to your project more than 43 years of expertise in the I study,planning and design of parking. The City will benefit from our experience in the completion of over 2,000 parking projects nationwide. I You will be assured that your issues will be carefully and thoroughly investigated so that you can make informed decisions that are in the best interest of your community. The key personnel that we have assigned to your project represent the best within our firm. I Individual members have experience in all aspects of parking planning, design, construction, operations and financing. I As the only company also involved in the financing, development and management of parking, we know exactly what goes into creating successful parking systems. Our direct involvement in this area provides us with unique insight into the critical decision making Iprocess that you face. What you will get from Rich and Associates is a team of experts in all areas of parking Isystem planning, design and management that will be immediately effective in achieving and exceeding your project goals. I I I Lutz,FL 813.949.9860 Windsor,ONT 519.977.9490 } i RICH &ASSOCIA1ES i Mr. Cameron Gales September 26, 2006 Page 2 We look forward to discussing our qualifications and approach in more detail. Thank you for your consideration. If you should have any questions please do not hesitate to call me at 248.353.5080. Sincerely, RICH AND ASSOCIATES INC. PARKING CONSULTANTS 1 David N. Rich Director of Business Development 1 1 1 1 1 r 1 Lutz,FL 813 949 9860 Windsor,ONT 519.977.9490 Table of Contents K A N S A S 11 ' City of Salina Downtown Parking Master Planning Study 1 September 29, 2006 Section 1 Introduction I Section 2 Background of Firm ' • Background 4 • Services 5 • Experience with Municipal Parking Studies 6 • Experience Designing Parking Structures 7 Section 3 Project Team- Resumes • Introduction 9 • Resumes 10 1 Section 4 Related Experience ' • Introduction 14 • Project Descriptions 15 ' Section 5 Conceptual Approach • Introduction 24 • Draft Scope of Work 26 Section 6 Additional Information • Introduction 41 • Articles 1 1 1 Rich and Associates,Inc. 2907p I ' Parking Consultants 0� ., �kk. •�" "^ri City of Salina - Downtown Parking Master Plan K A N S A S Section 1 - Introduction Introduction IOn behalf of Rich and Associates, Inc. we wish to thank the City of Salina for We are a different kind giving us the opportunity to present our qualifications to provide parking of parking company with consulting services to complete the Downtown Parking Master Plan. ' a different approach. We call it integrated The following is a summary of our proposal including our recent relevant ' parking-you'll call it a experience, the key personnel that will be assigned to your project, and our great place to park. approach to completing your study. We have organized our team to insure the successful completion of your project. As you will read in later sections, our team presents to the City and your community a combination of talented consultants with diverse experience and outstanding credentials in the study of municipal parking systems. The key personnel that we are assigning to your project have been involved in the successful completion of hundreds of similar studies throughout the country. ' The following are direct responses to the General Information requested on page 1 of the RFQ. 1) Name,address and phone number of consulting company. Rich and Associates,Inc. 21800 W. 10 Mile Road,Suite 209 Southfield,MI. 48075 t248.353.5080 2) Geographic location of company's principal office(s). Rich and Associates' principal offices are in Southfield, Michigan and Tampa, Florida. Our project team for your project will be coming out of our Michigan office. 3) Number of years such company has completed projects which are very similar to that requested herein. ' 43 years. Rich and Associates has been specializing in the study, planning and design of parking since 1963. I Rich and Associates,Inc. 1 Parking Consultants I .> `- �.:- -Ii City of Salina — Downtown Parking Master Plan G Section 1 —Introduction IK A N S A S I I 4) The percentage of company's time spent or volume of total annual work performed on such studies/project. Rich and Associates is a full service parking consultant providing I I customized solutions to every type of parking need. One Hundred Percent (100%) of our work or time is spent completing similar parking master planning studies, designing parking structures an d 1 consulting on parking management,operations and security. 5) The number of projects conducted over the last ten (10) years IRich and Associates has completed more than 75 similar parking planning studies over the past ten(10) years. 1 6) Size of company's total staff and size of firm's project staff utilized for services requested. ITotal Staff: 26 Project Staff: 6 I7) Vitae of company's employees who would be responsible for performing technical work or project management on this project I (please do not include clerical,data entry,etc.). The following identifies the roles and responsibilities of our project staff. The team that we have assembled, bring to your project a I combined average of more than 15 years of parking industry experience. I Richard A. Rich will direct our team as the principal in charge. Resumes of our key personnel can be found in Section 3. 1 Years of Ke Personnel Assi•nment Experience I Richard A.Rich Principal in Charge 29 David W.Burr Senior Parking Planner 27 I John C. Revell,AICP Parking Planner 8 Annaka L.Norris Parking Planner 3 I I Rich and Associates,Inc. IParking Consultants ICity of Salina— Downtown Parking Master Plan KANSAS a N s Ads Section 1 —Introduction Il ,I I 8) Any other information related to the company's background, experience,etc.that the company my wish to include. Rich and Associates is a full service parking consultant providing I customized solutions to every type of parking need. For over 43 years we've developed innovative solutions designed to meet the specific challenges of communities,businesses, airports,institutions, as well as Iretail/entertainment developments throughout the United States. We have experience in the development and implementation of I marketing and public relations programs for downtown parking systems. This includes preparing public announcements, press releases, producing brochures and developing marketing campaigns Ito promote downtown parking. Upgrades to signage, improving accessibility to parking areas, park Iand shop programs, and upgrades to existing facilities to make them more user friendly, all go into our analysis of marketing parking systems. IIn addition, we have a great deal of experience in the operational p p assessment of existing parking systems through our experience in Imore than 300 cities and our hands on experience operating municipal parking systems. Our experience includes: 1 • review and amendment of local zoning ordinances and codes, • management policies and procedures, • space allocation planning,and I • revenue accountability. We take a comprehensive approach to parking and this gives us a I unique perspective. With expertise in every stage of creating successful parking from planning, to financing to design to operation, our team of experts has a real-world understanding to I develop parking solutions that bring long term value to your community,development or campus. I As the only company also involved in the financing, development and management of parking, we know exactly what goes into creating successful parking systems. Our experience in financing and I managing our own parking gives us a clear understanding of how our recommendations and long term planning will impact your community over time. I Rich and Associates,Inc. 3 Parking Consultants •iC City of Salina - Downtown Parking Master Plan t K A N S A S Section 2- Background I IBackground of Firm I Rich and Associates is a full service parking consultant providing customized solutions to every type of parking need. For over 50 years we've developed innovative facilities designed to meet the specific challenges of businesses, I municipalities, airports institutions, as well as retail/entertainment developments throughout the United States. I We take a comprehensive approach to parking and this gives us a unique perspective. With expertise in every stage of creating successful parking — from planning, to financing to design to operation, our team of experts has a ' real-world understanding to develop parking solutions that bring long term value to your development,campus or community. Our direct involvement in ' As the only company also involved in the the private development financing, development and management of ar,d management of peaking provides LiS we parking, we know exactly what goes into creating uniqu e insight i nto the 1 successful parking structures. Our experience in critical the financing and managing our own parking gives c ri rib l decision making that you face. us a clear understanding of how our designs will We can work closely with I function over time. you analyzing all aspects of successfully implementing your At Rich and Associates we know that when it sarkirag improvements. Icomes to parking one size does not fit all. That's why we carefully listen to you, your needs and plan our solutions specific to your needs. The end result is a safe, attractive, durable and functional facility Ithat creates a positive experience for your customers. We bring an intense focus to every project and a strong commitment to Ipersonal service. That's why we have a principal of the firm directly involved in every project, to ensure you get the attention and expertise you deserve. Regardless of the size of the project,when you work with Rich and Associates Iyou get our best effort and the best possible solution to your parking needs. I I I Rich and Associates,Inc. Parking Consultants 1 ' City of Salina — Downtown Parking Master Plan K A N S A S Section 2— Background IServices We have the experience Rich and Associates' staff are exceptionally qualifiied to provide the following and the knowledge to quickly analyze and parking related services: present all of the I options to assist you in • making Parking supply and demand studies akng the right ■ Economic feasibility studies (pro forma analysis) decisions. Y �p Y ) • Site analysis and conceptual design studies I • Traffic flow/functional design • Parking access and revenue control systems I • Parking garage design and engineering • Construction administration services • Parking management and operations consulting I • Private Development and Management of Parking Garages 1I I I I I I I I Rich and Associates,Inc. 5 IParking Consultants II Z Y,411 City of Salina—Downtown Parking Master Plan I ,K A N s A s Section 2— Background I IExperience with Municipal Parking Studies I Rich and Associates, Inc. has completed over 300 municipal parking demand, master planning and feasibility studies across the country. The following matrix provides information on many of our recent Iprojects. Demand Operations/ Feasibility Site/Design Public Parking Utilization Management Pro Forma Feasibility Consensus Master IAnalysis Analysis Analysis Analysis Building Plans Appleton,WI X X X X X Arlington Heights,IL X X X X IBellingham,WA X X X X X X Cedar Rapids,IA X X X X X I Champaign,IL X X X X X • Charleston,WV X X X X X X Charlottesville,VA X X X X X X Coralville,IA X X X X X ICrystal Lake,IL X X X X Davenport,IA X X X X X X Dearborn,MI X X X X X X IDetroit,MI X X X X X Eugene,OR X X X X I Flint,MI X X X X Fort Pierce,FL X X X X X Highland Park,IL X X X X X Iowa City,IA X X X X X X I Jackson,MI X X X X X X Jefferson,MO X X X X X X I La Grange,IL X X X X X Monroe,MI, X X X X X X Mt.Lebanon,PA X X X X X I Oxford,OH X X X X Phoenix,AZ X X Ridgewood,NJ X X X X X X I Royal Oak,MI X X X X X X Sault Ste Marie,MI. X X X X X Scranton,PA. X X X X X X I Westfield,NJ. X X X X X X Wilmington,NC X X X X X X Winnetka,IL X X X X X I Rich and Associates,Inc. 6 Parking Consultants City of Salina— Downtown Parking Master Plan 1 in K A � s A s Section 2— Background II -11 IExperience Designing Parking Structures I Rich and Associates has been involved in the design of more than 2,000 parking structures since 1963. This list represents current projects and completed projects over the past 10 years. Project I Location Cars Bradley University Parking Garage 2 Peoria, IL 650 I 150 Michigan Avenue Garage Detroit, MI. 550 Bangor International Airport Garage Bangor, ME 750 MGM City Center Development Garage Las Vegas, NV 4,800 City of Orlando Jefferson Street Parking Structure Orlando, FL. 900 I Greektown Casino Garage Detroit, MI 3,000 Main Lofts North(Freed Development)Garage Royal Oak, MI 300 Lucky Palace Casino Garage Shorter, AL 800 City of Terre Haute Multi-Modal Transit Center Garage Terre Haute, IN. 560 I JFK International Airport-JetBlue Airways Garage New York, NY 1,500 University of Massachusetts Garage Boston, MA. 1,000 City of Coralville MHCC Garage Coralville, IA 757 I Veterans Administration Hospital Garage Chicago, IL 1,587 Central Market Street Garage Moscow, Russia 750 City of Concord Capital Commons Garage Concord, NH 500 Dartmouth College Parking Garage Hanover, NH 800 I Ford Field Parking Garage Detroit, MI 1,200 Firelands Regional Hospital Garage Sandusky, OH 584 City of Coralville Multi Modal Transit Center Coralville, IA 1,000 City of New Orleans Erato Street Terminal Garage New Orleans, LA 1,100 I MGM Grand Permanent Casino Garage Detroit, MI 5,200 University of Virginia—Arena Garage Charlottesville, VA 800 Huntsville Hospital Garage 3 Huntsville,AL. 602 Blue Cross Blue Shield Garage Detroit, MI 1,800 I City of Davenport Block 46 Garage Davenport, IA 455 City of Davenport Block 32 Garage Davenport, IA 620 York University Student Services Garage Toronto, Ontario 1,000 Metropolitan Kansas City Performing Arts Center Garage Kansas City, MO. 1,000 I Michigan Opera Theatre Garage Detroit, MI. 770 Florida Grand Opera Anderson Opera House Garage Miami, FL. 300 Financial District Parking Garage Addition Detroit, MI. 488 1001 Woodward Parking Garage Detroit, MI. 600 I Columbus State Community College Garage Columbus, OH. 1,160 City of Iowa City Iowa Avenue Garage Iowa City, IA. 566 City of Dearborn Jacobson Block Garage East Dearborn, MI. 330 City of Dearborn Jacobson Block Garage West Dearborn, MI. 330 I City of Sault Ste. Marie Garage Sault Ste. Marie, MI. 500 City of Warren City Hall Garage Warren, MI. 500 Beaumont Hospital South Deck Expansion Royal Oak, MI. 1,900 Bethesda Memorial Hospital Garage Boynton Beach, FL 800 I Merchants Row Garage, Detroit, MI 242 Sparrow Hospital Garage Lansing,MI. 1,200 Portland International Jetport Garage Portland, ME. 1,500 Lester B. Pearson International Airport Toronto, Ont 12,350 I Rich and Associates,Inc. 7 IParking Consultants City of Salina— Downtown Parking Master Plan ...7„. 4......e,,.. . _ „it,„:„.,,,, ,,„,.,„„414,,,, 111 i K A N S Ads T Section 2— Background 1 I Project Location Cars Mt. Clemens General Hospital Garage Mt. Clemens, MI. 800 3600 Woodward Garage Detroit, MI. 950 I City of Orlando Courthouse Garage Orlando, FL. 750 Hillsborough County Pierce Street Garage Tampa, FL. 500 Compuware Headquarters Garage Detroit, MI. 2,200 York University Arboretum Garage Toronto, Ontario 750 I City of Bangor Plaza Garage Expansion Bangor, ME 180 Ben Gurion International Airport Garage Tel Aviv, Israel 4,200 Michigan State University Shaw Lane Garage East Lansing, MI. 1,200 City of Royal Oak 5th&Lafayette Garage Royal Oak, MI. 480 I City of Jackson Consumers Employee Garage 1 Jackson, MI 480 City of Jackson Consumers Employee Garage 2 Jackson, MI 420 Northwest Airlines Midfield Terminal Garage Romulus, MI 11,500 Wayne State University Welcome Ctr Garage Detroit, MI. 500 General Motors Vehicle Engineering Ctr Garage Warren, MI. 3,200 I General Motors Global Portfolio Garage Warren, MI. 1,200 Midtown Parking Ramp Grand Rapids, MI. 630 Beaumont Hospital West Garage Phase 1&2 Royal Oak, MI. 2,032 I Beaumont Hospital Garage Expansion Troy, MI. 560 General Motors Corporation Parcel F Garage Detroit, MI. 2,100 Huntsville Hospital Braggs Lot Garage Huntsville,AL. 1,200 Huntsville Hospital Garage No. 1 Huntsville,AL. 500 I University of Virginia Scott Stadium Garage Charlottesville,VA 650 St.Vincent Hospital MOB Garage Toledo, OH 674 City of Toledo Superior Street Garage Toledo, OH 550 Savannah International Airport Garage Savannah, GA. 2,000 I City of Ann Arbor 4th&Washington Garage Ann Arbor, MI. 277 Chrysler Technology Center(3 Garages) Auburn Hills, MI. 5,600 Rollins College Garage Winter Park, FL. 825 Center for Creative Studies Garage Detroit, MI. 658 I Rutland Multi-Modal Transit Center Garage Rutland,VT 600 St. Mary's Health Services Garage No 1 Grand Rapids, MI. 400 York University(York Lanes Garage) Toronto, Ontario 320 Hotel Dieu Grace Health Centre Garage Windsor, Ontario 537 I Bradley University Garage Peoria, IL 690 California State University Garage No 1 Chico, CA 661 City of Orlando Admin.Service Garage Orlando, FL 850 Community Service Building Garage Wilmington, DE 430 I City of Appleton East Transit Garage Appleton,WI 1,235 Harper Hospital North Garage Detroit, Ml 1,550 Intel Corporation Garage(RRP1) Rio Rancho, NM 1,400 City of Charleston Visitors/Transit Center Garage Charleston, SC 750 I City of Appleton—Washington Street Ramp Appleton,WI 811 Internal Revenue Service Computer Center Garage Detroit, MI 850 City of Northville Garages(2) Northville, MI 342 I City of Mt. Lebanon North Transit Garage Mt. Lebanon, PA 263 City of Charlottesville Water Street Garage Charlottesville, VA 624 Woodmen Park Garage Omaha, NE 596 City of Iowa City Chauncey Swan Garage Iowa City, IA 492 I I Rich and Associates,Inc. $ 1 Parking Consultants i ICity of Salina— Downtown Parking Master Plan ..K A N S AS Section 3— Project Team Resumes I IIntroduction I We bring an intense tows to every project The team from Rich and Associates is comprised of dynamic and tenured professionals committed to excellence in the study, planning and design of and a strong P Y p g $�' commitment to personal state of the art parking systems. Iservice. Our team brings to your project a combined average of more than 15 years of I experience in the field of parking planning and design. Richard A. Rich will direct our team as the principal in charge. I Detailed resumes of each of the key personnel that will be assigned to your project are provided on the following pages. I I I I I I I I. I I Rich and Associates,Inc. 9 IParking Consultants I .�� t k � City of Salina— Downtown Parking Master Plan rc A N S A�S Section 3—Project Team Resumes I IResumes I Richard A. Rich Director,Parking Planning I Education Graduate Studies in Urban Planning and Transportation Wayne State University,Detroit IBachelors of Science Industrial Organizational Psychology Wayne State University,Detroit I Since joining Rich and Associates in 1977,Rick has been involved in the study, 1 ) g Y planning,and design of hundreds of parking structure projects worldwide. As IDirector of Parking Planning Services, Rick is responsible for the completion of parking demand and economic feasibility studies. His expertise is in the areas of parking demand forecasting and economic analysis of funding Iparking alternatives. His experience includes work for small to very large complex parking systems. IVillage of La Grange,IL City of Arlington Heights,IL City of Franklin,TN City of Highland Park,IL Town of Westfield,MJ Town of Montclair,NJ I City of Eugene,OR. City of West Hollywood,CA City of Jefferson City,MO City of Kansas City,KS. City of Royal Oak,MI City of Charleston,WV I City of Fort Pierce,FL. City of Sarasota,FL. City of Cedar Rapids,IA City of Altoona,PA City of Iowa City,IA City of Louisville,KY I City of Bellingham,WA. City of Jackson,MI. City of Davenport,IA. City of Mount Clemens,MI. City of Providence,RI. City of Tacoma,WA City of Phoenix,AZ. City of Prescott,AZ. I City of Santa Fe,NM. City of Pasadena,CA. City of Detroit,MI City of Scranton,PA City of Charlottesville,VA. City of Wilmington,NC I New Jersey Transit,Trenton Wayne County Courts,Detroit,MI. City of Sault Ste Marie,MI. City of Ridgewood,NJ. City of Mt.Lebanon,PA St.Louis Rdvlpmt Authority,MO I City of Coralville,IA City of Salt Lake City,UT City of Omaha,NB City of Santa Barbara,CA Prince Georges Metro Center,MD I Rich and Associates,Inc. 10 1 Parking Consultants x u '` City of Salina—Downtown Parking Master Plan A N S s s Section 3— Project Team Resumes I ' John C. Revell, AICP Parking Planner/Project Manager Education Bachelor of Arts,Honors Planning(Business Minor) University of Windsor ' Diploma of Technology, Civil Engineering - St. Clair College of Applied Arts and Technology Previous to joining Rich and Associates John worked in a variety of fields related to civil engineering and planning, including strategic planning, community master planning and economic redevelopment. Currently his role with Rich and Associates includes overall project management of municipal parking studies. John also participates in a variety of other types of parking study work with Rich and Associates, conducting field research, data collection,analysis,and report preparation. City of Detroit,MI - Parking Master Plan City of Scranton,PA - Downtown Parking Study(99) &(03) Update Village of La Grange,IL - Downtown Parking Master Plan ' Village of Ridgewood,NJ - Downtown Parking Needs and Traffic Study City of Altoona,PA Downtown Parking Needs Study City of Highland Park,IL - Downtown Parking Needs Study City of Jackson,MI - Downtown Parking Needs Study City of Plymouth,MI — Downtown Parking Needs Assessment City of Charlottesville,VA - Parking Master Plan City of Crystal Lake,IL - Downtown Parking Needs Study Detroit Wayne Building Authority,MI Parking Feasibility Study Detroit Downtown Development Authority,MI - Parking Feasibility Study City of Jefferson City,MO - Parking Master Plan - City of Winter Park,FL Downtown Parking Study City of Delray Beach,FL - Downtown Parking Study City of Flint,MI - Downtown Parking Study Town of Westfield,NJ - Parking Master Plan Study City of Wilmington,NC - Parking Master Plan(99) &Study Update(02) ' City of Sault Ste.Marie,MI - Parking Study Update City of Fort Pierce,FL Downtown Parking Study Town of Barnstable,MA - Downtown Parking Study I City of Daytona Beach,FL - Parking&Traffic Master Plan City of Baton Rouge,LA Downtown Parking Needs Feasibility Study Town of Jupiter,FL. - Downtown Parking Facilities Plan. I Rich and Associates,Inc. I I Parking Consultants I . '" City of Salina— Downtown Parking Master Plan N s s` Section 3— Project Team Resumes K I David W. Burr Senior Parking Planner Education I Bachelor of Arts-Michigan State University,Lansing,Michigan IDave supervises data collection and evaluation in the office of Rich and Associates. He serves as Project Manager on many studies, supervising 1 fieldwork and coordinating the efforts of technicians in the development of parking alternatives and recommendations. As in-house computer programmer, Dave has designed and created several financial models and I various computer programs used in the tabulation and interpretation phases of the feasibility studies. Since joining Rich and Associates in 1979, Dave has been involved in more than 250 parking demand studies. IVillage of Libertyville,IL City of Ferndale,MI City of Jefferson City,MO City of Winter Park,FL ICity of Rochester,MI City of Royal Oak,MI City of Allentown,PA City of Grosse Pointe,MI I City of Bangor,ME City of Mt. Lebanon,PA City of Beckley,WV City of Monroe,MI City of Davenport,IA City of Wilmington,NC ICity of Cedar Rapids,IA City of Mt. Prospect,IL City of Fort Pierce,FA City of Sarasota,FA I City of Parkersburg,WV City of Novi,MI City of Detroit,MI City of La Crosse,WI Village of Arlington Heights,IL City of Bay Harbor,FL. ICity of Hollywood,FL. City of Franklin,TN Sinai Hospital,Milwaukee,WI Bellin Hospital,Green Bay,WI I Rockford Hospital,Rockford,IL Mercy Hospital,Iowa City,IA Hurley Medical Center,Flint,MI St.Joseph Hospital,Pontiac,MI Iowa Methodist Medical Center Little Company of Mary,IL IMedical College of Ohio SMSU,Springfield,MO Bradley University,Peoria UC,Riverside,CA ICSU-Dominguez Hills, Carson AHEC,Denver,CO I Rich and Associates,Inc. 12 Parking Consultants City of Salina- Downtown Parking Master Plan K NS s Section 3 - Project Team Resumes I I Annaka L. Norris Planner I . Education Eastern Michigan University,Ypsilanti,MI Bachelor of Science,Urban and Regional Planning &History IAs a planner with Rich and Associates, Annaka primarily works on municipal parking studies as an analyst and project assistant. Annaka's areas of I specialty include statistical analysis, survey development and demand modeling. Annaka also participates in field research, data collection, and report preparation. During Annaka's short time with Rich and Associates, I she has proven her skill as a planner with meticulous attention to detail and a strong customer service orientation. IPlanning Experience with Rich and Associates Village of Libertyville,IL. ICity of Plymouth,MI. City of Royal Oak,MI. IVillage of Winnetka,IL. City of Bay City,MI. City of Howell, MI. City of Champaign,IL. ICity of Detroit,MI. Town of Jupiter,FL. ITown of Franklin,TN. City of Ferndale,MI. ICity of Monroe,MI. City of Des Plaines,IL. II City of Warren, MI. City of Flint,ML I Rich and Associates,Inc. 1 3 IParking Consultants MP* irm. 111 City of Salina— Downtown Parking Master Plan API K A Section 4— Related Experience Introduction ' Rich and Associates, Inc. has completed over 300 municipal parking demand, master planning and feasibility studies across the country. Descriptions from similar recent projects completed by the firm over ' the past ten (10) years starts on the following page. I 1 I I I 1 Rich and Associates,Inc. 14 Parking Consultants Im z F City of Salina—Downtown Parking Master Plan K A Ns Ads Section 4— Related Experience I IProject Descriptions I Project: Davenport contracted Rich and `" City of Davenport,IA. Associates to complete a Downtown -, ! CBD Parking Study and Parkin Stud of the Cit m 1997. In ' - .` t g Y g Y Y L~ Garage Design Services 1991 two downtown parking structures g .�;' i ; - 9 I were demolished and replaced with 1 c � ,,,� Cost of Project: one facility to compensate for the lost it ' $20,000 (study only) supply and accommodate the demand `� y_"' from the Mid American Energy t � r ,...1 is..;... ,ir.,, _ Customer: +`' .:; Building, Plaza Hotel and the new X" T:7-;;',.,:tea « Ms.Dee Bruemmer River Center addition. Since this time ,; i ,r,,rx I Public Works Director additional forces have been generating City of Davenport the need for further expansion of the �>>_, = 563.326.7734 parking system to meet current needs to retain current business downtown. IRich and Associates conducted a comprehensive analysis of the downtown parking needs including a utilization of all public and private parking in the 56-block study area. In addition, surveys were conducted of downtown employees and pedestrians 1 to gather statistical information on their parking characteristics. Downtown businesses were interviewed regarding their outlook on the downtown, issues concerning them and their business,and how parking can improve commerce. Public I meetings were also held to discern the public's overall feelings on the parking issues facing their community. I Rich and Associates analyzed several alternatives to meeting both the current and projected near-term future condition, including remote shuttle parking, surface and structured parking areas. The primary recommendation of the study was the 1 construction of a 700.to 800 space parking structure in the core downtown. Rich and Associates studied several sites and prepared several conceptual designs on I the various sites. This analysis included traffic impacts, architectural relationships, costs, mixed-use opportunities, funding, constructability, etc. It was determined that two parking structures,would be constructed "Block 46"455 cars and "Block 32" 620 cars. :td ; �.r v - .. �imbutalsevionts 5... I Rich and Associates,Inc. 15 IParking Consultants I4\ � City of Salina— Downtown Parking Master Plan K A N S A S Section 4-Related Experience I Project: Rich and Associates is providing ._ I City of Coralville,IA. parking consulting and design —� __, Parking Master Planning services for a "Brownfield" site in ---- and Garage Design Coralville Iowa. The site is I Services approximately 140 acres. A 300 J _ \ room hotel, 15,000 SF. Banquet '�'""���� , , ` Cost of Project: Hall, and 30,000 sf(expandable to i Tii t , . .. $15,050 (study only) 60,000SF) exhibition space is 1/. ����� � �'• -71-1--,Y'.-- • ;'� ' � being developed by the City. The I� ;b �, � ' A. ' b°- " A Customer: Iowa Environmental Education 1 $_; r I ti.,. ., ,j` xrrsaa r..1n ,,,' k v f ,i�G ' Mr.Kelly Hayworth Project is also planned for part of .; _ 1ll" � "Y City Manager the site and will have L P" Pry' ry # '.1 City of Coralville approximately 1,400,000 visitors E+t,p � ea r y -- City of Salina—Downtown Parking Master Plan i t K A N s a s Section 4— Related Experience 1 Project: The City commissioned Rich and �. City of Cedar Rapids,IA. Associates to complete a � �� Parking Feasibility Study comprehensive parking demand , ' ' tom. s and feasibility study of a 40 *,,v,,,,,,,,, , `+ '. " Cost of Pro i ect: block area, including the Central ` ' " $26,000 Business District. The goals of ' '� ,' � 4 the study included: r5 # � "` , ,: 1 Customer: ' I ���q • an assessment of parking needs of � !� y Mr. William Hoekstra r ¢ , 1 the entire stud area and in . Director y �, I Cedar Rapids Five Seasons particular the core area, # � , ,0. Transportation and Parking • site of the new parking r p g � f 319.286.5567 developments, ° g F, I . and complete a financial analysis I of the parking system. 3 ✓ ?f Rich and Associates was also $7,414, charged with studying sites for the development of future parking facilities and determining the feasibility of constructing parking garages downtown. In order to reach the goals of the overall study, the firm approached the project in two phases. Phase I ' focused on current and future parking demand projections, site/design analysis of future parking facilities, and an analysis of existing parking structures. Phase II focused on a detailed financial analysis of the City's parking system, project future revenue and ' expenses for 12 years,and the feasibility of future parking developments. The results of the study revealed that the 40 block study area as a whole had a parking I space surplus of 483 spaces. However because of the size of the study area, diversity of land uses and the density in certain areas of the downtown, the study area was divided into influence areas an d the parking needs analyzed. Through this analysis it was discovered that the Core Central Business District was experiencing a severe parking Ideficit. Based upon the near term parking deficits combined with the prospect of demolishing I the worst of the two existing garages, Rich an d Associates studied several sites and design options for the construction of a new parking garage. Once a site was selected a feasibility analysis was completed. IThe final report was submitted and accepted by City officials and many of the recommendations were implemented. I I I Rich and Associates,Inc. 17 Parking Consultants -cit I ''� City of Salina—Downtown Parking Master Plan �g�.�.*,:-.7. Vie. K � N s A s Section 4— Related Experience I I Proiect: Rich and Associates, Inc. is currently involved in a comprehensive parking master City of Champaign,IL. planning study of the City's Central Business District. Champaign's downtown core is Downtown Parking Master experiencing dynamic growth with new, high-tech businesses. At the same time the I Planning Study community is looking to transition away from surface parking lots towards parking structures, freeing up land for development. Primary study area consists of +/- 50 Cost of Project: blocks (some large some small). Some of the key issues being studied include the $36,440 following: ICustomer: • Examination of the impacts from development on the current parking system, Ms.Elizabeth Hannan and project increased parking needs over a 20 year period. IMana Administrative Services • Champaign is a University Town with a business downtown area and a g distinctly separate "University Downtown" area. The study will include an City of Champaign Y P Y Y 217.403.4700 assessment of the impact of the divergent parking needs. I • Address methods of reducing parking demand. Specifically,bicycles,walking, mass transit,car-pooling etc. I • The study will address how parking is to act as a link in various transportation modes. • Study process is stakeholder/public input oriented with many meetings and Iinterviews throughout. • We will address parking operations, management, equipment, and 1 enforcement. • Downtown to be oriented towards a residential core, as well as business community. The study needs to examine the unique parking requirements for I this mix and in particular shared-use opportunities. • There are many evening/night venues (bars) that also present parking problems"after-hours"conflicting with residential parking needs. 1 I I I I I Rich and Associates,Inc. 18 1 Parking Consultants I "! m. -i%►. w City of Salina— Downtown Parking Master Plan K A N s A s Section 4— Related Experience I I Project: The Village of La Grange r •f t -: ra Village of LaGrange, IL. contracted Rich and � + �. Comprehensive Parking Associates to undertake a T' 1-` r'''" Planning Study comprehensive parking ,; � ' I planning study as Village r-- \- f - Cost of Project: Staff reco ized a arkin - • $37,590 shortage and had begun to i ,. II consider the prospect of „� a . I. -1 1 . -• Customer: additional new parking in the Mr. Bob Pilipiszyn downtown. The primary 1 a ilj 4 r I Village Manager focus area consisted of the 9 _ 4 ''.,f M< . Village of La Grange core 15-block downtown that 708.579.2318 had, since the mid 1990's, . .. :, 'r ., , " �". '' F,,,, begun to experience economic I growth and re-development. In particular, the proliferation of downtown restaurants had increased early evening parking demand on Friday and Saturday evenings to the point of most downtown parking being at or near capacity. IA unique aspect of the La Grange study was the extensive survey modeling that was undertaken from the outset of the project. Village Staff wanted to be sure that all I stakeholders had some opportunity for input into the planning process and as such, Rich and Associates developed five different survey models for the study. Typical to a parking study were the manger and employee surveys used to assess needs and I opinions from a commerce perspective and the pedestrian surveys used to interview a general cross-section of parking users. Unique to La Grange was the employment of newspaper surveys distributed throughout La Grange and the local metropolitan area I and the use of an interactive Internet survey linked to the Village web page and promoted to all who might visit LaGrange for one reason or another. Subsequent to the completion of the demand study, Rich and Associates studied I several sites and provided conceptual design of a new parking structure. Once the preferred site and scheme were selected, we assisted the City in preparing a Request for Proposal for final design services and a Request for Proposal to hire a construction Imanager for the project. I I I I Rich and Associates,Inc. 19 IParking Consultants I AP's, �,�►.4 � City of Salina— Downtown Parking Master Plan tv K A .N s xis Section 4—Related Experience I Project: The City of Crystal Lake contracted y �, .- City of Crystal Lake,IL. Rich and Associates to prepare a .,! , y 1 ¢ CBD Parking Study parking planning study which y , ,,,,,, ,., , No, .,, , ' would coordinate the existing A,,i, ' 4 ,,, /, P" , v r`"' Cost of Project: parking and make �` # �A� k: $34,895 recommendations regarding the , r ,; „�, ii. i ` development of potential future ;�` ` --,Customer: parking to serve downtown Mr.George Koczwara businesses and commuters. A '' Deputy City Manager number of issues were examined ,,,',x1:.1,. ��,: ?, City of Crystal Lake including operations, management, ,,4'1,,f,11411''' 815.4592020 ° ' enforcement, current parking ' �,� ,,,,,4„' demand,development scenarios and 0,/,',F t I future parking needs. ., p Provisions of this study examined the feasibility of alternate parking strategies and the overall needs and concerns of the I downtown community. The downtown area has historically been oriented towards a mix of commercial, retail and service businesses typical of a small traditional downtown core. Crystal Lake has been very successful in maintaining this traditional Idowntown core,even while suburban development prevailed all around the CBD. The scope of services performed by Rich and Associates for the City included: • turnover and occupancy studies were performed to evaluate the utilization of the on-and off-street parking areas in each of the areas, • a block-by-block evaluation of the land use type for the downtown core area was completed, • existing enforcement policies and procedures were reviewed, I • site analysis and parking recommendations. I I I I I Rich and Associates,Inc. 20 IParking Consultants ' a City of Salina — Downtown Parking Master Plan K i s AS Section 4— Related Experience I I Project: City of Highland Park,IL. Since the fall of 2000, Rich and Associates has worked with the City of Highland Park, Illinois on numerous tasks. Our first assignment was to prepare a parking planning CBD Parking Study& study. Rich evaluated the parking conditions of the 20-block"primary"study area with Conceptual Design areas outside the study examined for supply analysis and potential impacts. The study area contained a mixture of uses, which include predominantly commercial structures, Cost of Project: the City Hall, a library, railroad terminal (Metra), various parking areas, churches and $27,760 some residential units. In addition,enforcement policies and procedures were reviewed I Customer: along with the staffing and routing of enforcement personnel and recommendations made to enhance the parking operation. Ms.Linda Sloan I Planning Manager City of Highland Park This study was unique in regard to the extensive level of committee meetings and group consensus building undertaken for this parking supply and demand study. The Central 847.926.1614 Business District study area has historically been oriented towards a mix of commercial Iretail and service businesses. Highland Park has always been an upscale community, originally serving as a lakefront retreat for Chicago business people. Gradually Highland Park has been transformed into a commuter town that serves as a bedroom community for Chicago. Although considered a "typical" suburban center, Highland I Park has a respectable sized commercial district that caters to the relatively affluent residents of the City. I A separate assignment for the City included the conceptual design and massing studies of proposed parking structures. Upon selection of the preferred site and scheme, we assisted the City in the preparation of a design/build Request for Proposal for the final Idesign and construction of the parking structure. e:L.,,'-; ---A ,c;?,, ' ' 4 a- „ ' a i tf Y$ i? ICI____Ens i —' Oct I_. 3 3 ."-..;.1 I 2 ,.,,,.,,t ■ . ! � 11 t a�fi""y c trN.. fir:. a i .8f4..° Par.. wxrwrw, } / ''"' 0.n,''d} r{n �2 tmclrerki• Yo-. F r i , ,.,,2. ki F L, -:"-, rm, ,,,..,.,';..,:r>,''''' 4m3 7 „,!5.,-*7.1"1", ,i7m7, -. - ,i , :.,----k,..---,=-0,- G Pz�a Y i € s9 a4i, 1, Mtn RPF tAi RI liiglaland.Palk �T r av, 1 I Rich and Associates,Inc. 21 IParking Consultants 17 � � City of Salina — Downtown Parking Master Plan • I�K N s n ad s: .. Section 4- Related Experience I Project: The firm of Rich and Associates was - Village of Arlington commissioned by The Village of ArlingtonY; I vz1 rAfN Heights,IL. Heights,Illinois to complete a detailed parking A,G '�'" w � Downtown Parking Master analysis g Village ` . �� g anal sis in the CBD of the Village. The Villa e 1 �� IPlanning Study had three above grade and one below grade � '" parking structure as was interested in knowing "': w l Cost of Project: whether additional parking was required and ''',;',N,,,,,,,,N442',,,.4.,4 . , . I $39,000 to what extent. Additionally, it was desired to review the existing policies and procedures in I `' Customer: the Village _ N e �" g for allocating parking in the ___ ' ��, Mr.William Enright downtown among a diverse user group of � - �t ,� ', Deputy Director Planning employees, visitors downtown residents and ' '''",I � Village of Arlington Heights � - _ ���� � �`'�g g g commuters. Key components of the analysis I l 847.368.5211 l 'included: 1 fIr I R.. - • Surveys of downtown business owners v" E ' li• Surveys of downtown employees ..., .�,�._,..,.4...J.«,k (*Meg • Pedestrians and commuters boarding at the Arlington Heights Metra station. • Surveys of residents in 7 of the major condominium and apartment developments in the downtown. • Personal interviews with several key business owners and managers. • Detailed on and off-street utilization studies over four consecutive days between Ithe hours of 5:00 a.m. and 11:00 p.m. From the collected information, Rich and Associates developed a detailed picture of I the parking needs for representative weekday and weekend periods. The results of the analysis showed the parking needs within the CBD to peak at about 67% of the total capacity occupied on a peak weekday and slightly more than 50% on a typical weekend day. One conclusion developed from the study was it appeared that the existing parking structures developed by the Village were strategically positioned to accommodate the I needs of the various groups and that considering the influence area around each structure that adequate parking was provided by the buildings. However, some allocation adjustments were recommended to ensure that patrons to the theatre and I restaurants in the downtown could be accommodated with convenient parking by allowing the dual use of permit spaces as free three hour parking when not used by a permit holder. IRich and Associates also made some recommendations to increase the user friendliness of two of the above grade facilities with lighting improvements, painting 1 for brighter interior and signage improvements. I Rich and Associates,Inc. 22 Parking Consultants Phi Z City of Salina— Downtown Parking Master Plan t * K Ns As' - Section 4— Related Experience I Project: Over the past 6 years Rich and City of Detroit,ML Associates has been working with CBD Parking Master Plan the City of Detroit and the Downtown Development Authority, s�$ , ICost of Project: studying various aspects of $87,000 economic development and the 41.`s . 1 downtown public parking system. _ z, . ' - � I I Customer: ' Mr. Brian Holdwick During this time we have completed b �' Vice President parking analysis for the financing of r _, IDetroit Economic Growth new parking structures being �.� j Corporation-City of developed as part of the Campus I 1 Detroit Downtown 1 Maritius Development Plan. I Development Authority I313.237-4617 Our most recent assignment was the completion of a downtown parking master planning study of the 100 block central business district. I We analyzed the current and future demand for parking for the City of Detroit parking facilities taking into consideration announced (and unannounced) plans for additional parking developments by the private sector or other governmental I agencies. This analysis took into account existing parking areas that may be lost due to non-parking development. Data we had from recently completed studies in the Central Business District, combined with additional data we gathered in our U fieldwork,were used to project parking needs,absorption rates and utilization for the City of Detroit parking system, as it currently existed and projected in the future with the three new parking projects planned. IThe demand analysis was produced on our own spread sheets such that changes could be made based on client reviews and changes to the overall parking market in the CBD. Of particular concern was planned private development of parking areas I within the catchment area of the City of Detroit Parking System. These private parking structures,while satisfying new demand in some cases,provided competition to the municipal parking system. I I I I I Rich and Associates,Inc. 23 IParking Consultants I 41106-'69 City of Salina — Downtown Parking Master Plan K A N S A S Section 5—Conceptual Approach I IIntroduction I The study we would propose to undertake for the City of Salina would seek to gain an understanding of the economic development activities and opportunities downtown, and answer vital questions about the conditions I and adequacy of the parking system. Some of the questions that we would seek to answer would be include but not be limited to the following: I ■ What is the nature and magnitude of the present parking situation downtown? ■ What factors are influencing current parking trends (both positive and negative)? IM How will new development (mixed-use and residential) impact parking? ■ In what areas is there insufficient capacity to satisfy peak needs? I ■ What changes in parking policies, regulations and requirements can positively influence new development/redevelopment opportunities? ■ What impact, if any, will changes recommended to the total parking system have Ion the long-term conditions of the downtown? • Is it possible to more effectively manage the supply of public and private parking I downtown so that the needs of the different user groups are better accommodated? • What parking generation ratios are appropriate for the types of development occurring downtown? I • What parking mitigation strategies can help better manage parking demand and how can alternative transportation play a key role? TOD's (Transit Oriented Development)be included in the planning? I • Are there parking rate structure strategies that can be implemented to more effectively manage the supply and demand for parking? I • How many spaces should be built in the form of surface and/or structured parking facilities? ■ Are there sites for additional parking development that are properly located to meet the current and future needs of the CBD and that are consistent with the community's goals and objectives? • Which sites offer the most convenience, can maximize revenue and attract private investment? • What impact would the addition of more parking have on the parking operations and what changes are needed to effectively manage the expanded system? I Rich and Associates,Inc. 24 111 Parking Consultants a.. R:: „:*,.,00 R. 1 City of Salina — Downtown Parking Master Plan III t K a ry s ` s -34 Section 5-Conceptual Approach• 1 I . How can improvements, both capital and operational,be financed? • Is the current parking rate structure sufficient to meet current and future operational and capital improvement needs? I • How may the implementation and timing of new parking impact redevelopment and new development? The goal of this study is to provide the City with answers to these and other questions and, in so doing, prepare for the City a long-term parking improvement program. We recognize that the models and strategies that we I have developed successfully for other cities would not necessarily be successful in Salina. Long term recommendations and strategies must respond to the unique characteristics of the City to be implemented successfully and to effect positive change. I I I I I I I I I I Rich and Associates,Inc. 25 IParking Consultants City of Salina — Downtown Parking Master Plan K AS �. Section 5—Conceptual Approach I IDraft Scope of Work IPhase 1 - Parking Demand Analysis involves quantifying and qualifying the parking needs in the study area. IParking Supply I Determine by conducting on-street&off- "° street ' inventories t I2 I Land Use Comparison of Determine by Multiplied by surplus& deficit parking by conducting parking block building inventory generation for each block demand requirements y ii sParking needs model Utilization IDetermine Used to geographic ,calibrate parking I distribution of demand model Zone Analysis parking (EBPR) utilization levels (more detailed& accurate evaluation of parking) t I To obtain parking Parking needs analysis characteristics unique to Saline ,..,,,. I Parking needs determination I I Rich and Associates,Inc. 26 Parking Consultants " Qom. City of Salina—Downtown Parking Master Plan Section 5—Conceptual Approach K A N S AS p p p ' Task 1 - Kick-Off Meeting The goals and objectives of the study will be reviewed during a kick-off meeting. We will review the overall work program, discuss significant issues, and review the boundaries of the study area to insure that all major demand generators, development areas and supply providers are accounted for in our analysis. During the kick-off meetin g, our team will request specific information and documentation. This information was identified on page 1 of this section 1 Public Meeting Throughout the study it We recommend that a public (stakeholder) meeting be held at this point. is important for City During this meeting we will meet with members of the community and ' officials to kept present to them the purpose and goals of the stud the study process, data appraised of the P p p g Y� project status.At the collection tasks that we will be completing, and a preliminary schedule for conclusion of each completion of the study. The goal of this meeting is to introduce them to the task' our Project Manager will prepare and distribute a parking study process and answer any q uestions that they may have. We find by doing this prior to the surveying and data collection tasks that we get Progress better response rates on our surveys. ' Memorandum- Task 2 -Field Research and Data Collection tIn this task various inventories, counts and surveys will be completed to update current data the City may already have and/or data from previous studies. This information is vital to quantifying available parking and establishing characteristics unique to Salina. Our approach, collecting and using unique data gathered in the subject area has proven to be a more realistic and accurate means of projecting current and future parking demand. A. Parking Space Inventory Purpose To update inventory of all public and private off-street parking and on- street parking in the study area. ' Methodology 1. Review previous studies and current counts or inventories. ' 2. Complete an update to the inventory of all public and private spaces in the study area and categorize by: • on or off-street parking, Rich and Associates,Inc. 27 Parking Consultants I Apo a' -'- W '7c.z ' , City of Salina- Downtown Parking Master Plan E K a N s nos Section 5-Conceptual Approach 1 I I • use restrictions(private or public)and hours of operation, • parking mix-long term vs.short term,residential,commuter,etc. • parking rate analysis, • availability of parking-waiting lists for monthly lease parking, • residential parking(on-street and off-street). I Results 1. Parking inventory shown on tables and maps,(refer to Table A) 2. Parking rate analysis. ITable A Off-Street Parking Inventory Block;' Rsdtl Mthly Meter 'Free - - 2Hr. 12Hr Prvt- Total 1 1 123 0 158 213 0 118 232 844 2 27 102 110 98 312 133 151 933 3 0 54 0 77 0 0 63 194 1 4 0 151 0 0 88 156 20 395 5 0 0 0 567 21 133 18 739 6 0 81 0 0 55 232 70 438 Total 150 388 268 955 476 772 554 3,543 IB. Land Use Review Purpose I All of the land use in the study area will be analyzed. Land use not available in the information collected from the City or from previous studies will be gathered. To accurately assess both current and future parking needs, planned I projects in the area will also be reviewed for their potential impact on the parking system. Methodology 1. Update building inventory on each block face in the study area. 2. Identify each building,business type,vacancies&parking. 3. Analyze square footage from information provided by the City. I 4. Identify residential uses,multi-family,commercial,educational,etc. 5. Quantify employment(daytime)in each building. Results I 1. Land use and parking by block,and total square footage. 2. Ratio of building use (e.g.percentage office,retail,residential,etc.) I 3. Record of vacant building space and vacant or underutilized land. 4. Employment levels. 5. Land-use database. I Rich and Associates,Inc. 2.8 Parking Consultants ICity of Salina— Downtown Parking Master Plan ' ' - Section 5—Conce tual A roach i 1 ' -1 K A`N s AS p pp IC. Parking Utilization Analysis Purpose We will utilize the firm's I specialized software to We will perform a utilization study of select on-street and off-street public and evaluate parking space private parking spaces. We will coordinate with the City on the date and times usage patterns. for this analysis.This task provides the average hourly occupancy figures,which will support the demand projections and identify which,if any parking areas are I currently underutilized. This information is also important in projecting the parking system revenue. 1 Methodology 1. Record vehicle's license plate number in each space once every one to two hours. I 2. Completed on a typical weekday from 9:00 am to 8:00 pm. 3. At free spaces, note any violations and citations issued for overtime parking. I Results 1. Using computer software written by Rich and Associates,determine: • geographic distribution of usage among all public and private parking I areas,(refer to Table B) • the occurrence of any vehicle space shifting to avoid time violation, • overtime violation and citations noted I 2. Comparison with any existing occupancy data, and data from the previous studies. ITable B On-Street Parking Occupancy Distribution Less Than Between Between . More Than Total# '. Zone 50% - 50%-75% 75%-90% 90%. of Blocks I A (1) 1 4 1 6 � 12.. B 4 2 2 0 8 C 0 5 3 4 12 D 1 1 3 1 6 E 8 16 8 11 43 F 3 2 6 5 16 ITotal 17 30 23 27 97 (1) Number of blocks in the respective zone,e.g. the parking on 1 block in Zone A was less than 50% occupied. I D. Manager Interviews / Employee Surveys 111 Purpose The purpose of these surveys is to collect data specific to different land use types I (parking demand & trip generators) in the study area. This information consists of Rich and Associates,Inc. 29 IParking Consultants - P City of Salina— Downtown Parking Master Plan K A N S AS Section 5—Conceptual Approach I parking characteristics of businesses and downtown employees to confirm or adjust parking generation requirements (zoning codes) by land use and modal split. 1 Methodology 1. Interview a sampling of owners/managers of different land uses (business types)in the study area,and distribute questionnaires to employees. I2. Questions to managers include: • type of business, • square footage of area, I • number of full time and part time employees, • estimated number of visitors/customers during a typical and peak day,parking provided to the business, I • future plans,etc.. Results 1. Establish parking generation requirements by land use 2. Determine the following characteristics for employees: • modal split by classification(drive and park), • origin and destination(location parked), • distance parked to work place, • duration parked, • perception of downtown parking. 3. Use employee survey data with manager surveys to project long-term demand by land use. IE. Regional Surveys Various municipalities will be contacted to gather regional information I on parking suburban downtown standards. The municipalities will be chosen in consultation with City staff. The purpose of these surveys is to gather information on regional trends of parking standards in mixed-use I environments for various types of land uses and downtown business districts. This information will be used is analyze the appropriate parking generation rates for Salina. IF. Stakeholders Interviews IWe will develop a list of candidates for potential interviews. Interviews will be conducted with City officials,business interests, and other private parties. These interviews will be focused on identifying parking issues I and needs, development and redevelopment plans and opportunities, and parking policies. I Rich and Associates,Inc. 30 IParking Consultants I '' 1 City of Salina— Downtown Parking Master Plan K A N S A S Section 5—Conceptual Approach I ITask 3—Parking Projections 1 The data collected during the fieldwork and surveys will be compiled and analyzed. The unique characteristics of the different user groups in Salina will be defined and charted for comparison. We will compare parking demand I generation factors calculated from the study and gathered from the surveys to national standards,local zoning and past studies. I All of the data gathered from the study relative to parking demand generation factors will be taken into consideration and we will consult with the City on identifying ratios that are more appropriate to Salina. We do not want to rely solely on regional or national standards in establishing parking generation ratios. There are unique factors in every community that can influence the need for parking. These factors include parking pricing, convenience and I accessibility, transit availability, land use density and mix, distance from commuter train station, etc. National standards or industry averages do not take these factors into consideration. A computer analysis will be used at this point to review existing parking demand and supply within the study area. Future parking demand will then I be factored into the analysis. Through our experience in over 3010 municipalities,we have A. Current Demand ' means a specialized 1. Summarize parking characteristics by land use and needs by block. of assessing new development and i€till 2. Project short term (ST), long term (LT) and residential parking needs for development scenarios, various times of the day such as 10:00 a.m., noon, 2:00 p.m., 5:00 p.m., 7:00 II and accurately projecting the p.m.,9:00 p.m. and any seasonal demand. 3. Compare results of current demand projections for times noted in#2 above corresponding parking space needs. to utilization study results for those corresponding times to calibrate I analysis. 4. Identify shared use parking impacts and opportunities. 5. In tabular and graphic form, show current parking supply and demand by I block and block face. 6. Identify area of vacant parking spaces and how that availability impacts the surrounding blocks. I 7. Where appropriate, divide the study area into zones, EBPR(Effective Block Parking Radius), (the zones may include, transitional, residential, governmental areas,etc.). I8. Identify surplus or deficit conditions by block,block face and zone. I Rich and Associates,Inc. B 1 IParking Consultants 41111 'ARP.1 City of Salina- Downtown Parking Master Plan • K N S A a = Section 5-Conceptual Approach I ' Table C Parkin: Demand Generation Factors (I) City R&A From" ' Factor Land Ilse Type ITE Code ? Model. Study-< Used ' Professional Srvcs 4.11 spaces 6.67 spaces 4.00 spaces 3.30 spaces 3.32 spaces Restaurant 9.08 spaces 6.67 spaces 6.87 spaces 6.27 spaces 5.65 spaces Retail 3.07 spaces 6.67 spaces 2.99 spaces 2.75 spaces 2.41 spaces ' Service N/A 6.67 spaces 4.80 spaces 4.30 spaces 4.13 spaces Office 4.11 spaces 3.33 spaces 3.50 spaces 3.30 spaces 3.10 spaces Mixed-Use(2) N/A N/A 3.25 spaces 4.00 spaces 3.92 spaces Hotel .80 space 1 space 1 space N/A 1 space room room room room (1) parking spaces per 1,000 square feet of space • (2) mixed-use is a combination of retail/office and service office B. Future Parking Demand ' 1. Base future parking demand within the study area on the following; • re-occupancy of vacant space, • new buildings to be constructed and infill development on existing ' surface lots(commercial,residential,retail,etc.), • changes in land use and in traffic patterns, • alternative development scenarios from Task 1, ' • changes in parking operation (allocation, rates, time restrictions, enforcement),and • expansion of the existing parking system. ' 2. Complete future supply and demand projections by block face, block and zone. 3. Identify areas of parking surplus or deficit by block and zones. 4. Analyze different development/re-occupancy scenarios, 5. Forecast changes in parking demand on near term, mid term and long term basis. C. Review of Current and Future Parking Parking demand will be projected for periods covering 5, 10, and 20 ' years. We will review with the City blocks of current and future deficits or surpluses, and review issues such as additional parking, the related timing and costs, and how underutilized areas may be used more efficiently. From this,recommendations will be prepared and will include future parking needs and areas for future parking lot/garage locations. 1 Rich and Associates,Inc. 32 Parking Consultants r.���� City of Salina — Downtown Parking Master Plan s - K A N A s Section 5—Conceptual Approach I 1 I Table D Su .1 vs Demand(Zone Analysis) Zone 1 Parldug Supply Parking Demand Surplus/ Block# On-Street Off Street Total Lg Term St Term Total (Deficit) 2 23 279 302 79 68 165 137 I 3 35. 27 362 303 277 580 105 (218) 4 20 22 42 45 60 (63) 5 25 57 82 65 31 96 (14) 6 28 65 93 46 46 92 1 I 13 24 139 163 154 142 296 (133) 14 15 55 70 63 35 98 (28) 15 20 16 36 149 163 312 (276) 1 16 7 14 21 143 65 208 (187) 1 20 9 608 617 32 71 103 2055 514 Total 1788 (267) ITask 4- Preliminary Report/Meeting At this point a meeting will be held with the City (or Parking Study Committee I if one is established) to review the preliminary report. This report will contain the data compiled from the counts and surveys, analysis of the parking, current and future demand projections, an assessment of future City parking Isystem needs,rate analysis and pro forma. Based on the results of the preliminary report meeting, our analysis of the Iparking needs, and of the current financial conditions, we will begin the process of recommending improvements to insure the long-term economic vitality of the downtown and the parking system. The elements of this improvement program will address all aspects of the parking system including operational and management strategies, space allocation, wayfinding, financing and capital improvements in the form of new parking, Iequipment,etc. IPublic Meeting: At this point we suggest that another public meeting is held to present to the community the fieldwork and the projected parking conditions. This will give us the opportunity to reach out to the citizens and Igather their input on possible solutions. The purpose is to continue the consensus building process so that as difficult decisions need to be made by the City, the community understands many of the dynamics around the Idecision. I I Rich and Associates,Inc. 33 IParking Consultants '4. ..��� '1 City of Salina — Downtown Parking Master Plan K A N s n s = Section 5— Conceptual Approach 1 I , Phase Two - Parking Improvement Program is the preparation, recommendation and implementation of strategies for short and long term parking improvements that combine parking management improvements, ' with capital improvements. Preliminary Program Consensus of user requirements, amenities, level of service, structured vs surface 1 Site Analysis Proximity to generators ped/veh traffic flow, limitations,efficiency, revenue maximization mixed-use,etc. c Interactive Planning Session in Salina Walk the downtown Design Analysis Observe potential sites Discuss needs&wants ' - Discuss concerns Determine design Review options efficiency,dimensions, scale&massing Parking System Recommendations ' (Policies, Technology, Pricing,Allocation) System Analysis Sites for New Parking (Surface or Structured, ' Review policies, Cost,Feasibility, Timing) procedures, enforcement,signage, Consensus on marketing, Solutions maintenance, technology, space allocation 1 I Rich and Associates,Inc. 34 Parking Consultants ` .,:A -1 City of Salina— Downtown Parking Master Plan Section 5—Conceptual Approach 1 l KANSAS p pp I ITask 5-Parking Operations/Management An important part of a viable long-term parking improvement program are improvements to the parking system. Our scope of work includes an I examination of the current parking operations including the following. As current garage operators and past municipal parking A. Review of Existing Organization system managers,we As part of this process we will review the organization or management are sensitive to parking operational structure overseeing the parking operations. The purpose of this review I issues and their is to understand the roles and responsibilities of the person(s)involved in impact on the the daily management of the parking system, how assets are managed, l� availability of parking policies are created or modified,and enforced. over and overall public I perception. B. Review of Existing Facilities Each of the parking areas will be reviewed for current conditions. We will I review conditions of parking control equipment, surface condition and maintenance. This is completed to project the maintenance costs of existing parking, and measure the attractiveness of each area, including Ilighting, security,cleanliness, signage and wayfinding, etc. C. Parking Policy Review IIn order to develop recommendations concerning parking operations and management a review of the parking policies will be necessary. This I review will include policies related to long term and short term space allocation, parking rate increases, space turnover, in lieu parking payments, seasonal and special event parking, peripheral parking, I parking meters and enforcement. Based on the review of the above policies, recommendations will be developed. In addition we will look at the existing fee in lieu of parking ordinances and benchmark that to Iother communities. D. Marketing of Parking I An analysis will be made of any existing marketing procedures implemented for the parking under the control of the City. Such issues as security, wayfinding, and park and shop programs will be reviewed for Itheir effectiveness... Based on feedback from the various surveys completed in the beginning I of the study process, we will analyze potential amenities and/or services that may be added to the operations to improve marketability, user friendliness,and generate goodwill and additional revenue. I Rich and Associates,Inc. 35 IParking Consultants ' 0 City of Salina— Downtown Parking Master Plan — � � , mss K A N S AS Section 5—Conceptual Approach I I E. Parking Signage and Wayfinding As part of this task we will review the signage and wayfinding within each parking area, at the entrances and exits, and at the street level I directing visitors to public parking. The purpose of this review is to assess the effectiveness of the signage at directing visitors to available parking, to the appropriate parking space,communication of policies and J We will update our rates, and other pertinent information. Proper signage can improve current database of people's perception that there is not sufficient parking downtown by municipal parkin rates in t his region from making it easier for people to find parking and their destination. I recent studies we completed in similar F. Enforcement Cities. The enforcement of policies will be reviewed along with the number of tickets written and the collection rate. We will also review current staffing, routes and methods of issuing tickets. Recommendations will be developed to enhance enforcement productivity and customer service. I Task 6—Rate Review Other Communities As previously mentioned, a review of the historic rates and rate increases in Salina, including both public and private parking, will be completed. In I addition, we will research parking rates in other communities surrounding Salina as well as benchmark communities of similar size in the region. This information gives credence to the rate projections and ultimately the revenue Iprojections for both the existing and future parking system. ITask 7- Existing Parking Analysis Based on the parking needs and our previous review of existing parking 1 areas, we will evaluate each surface parking lot. The purpose of this evaluation is to determine the feasibility of reconfiguring the areas to improve capacity and traffic flow. At the same time we will also evaluate the allocation Iof City owned parking. Before re-allotment of current parking, the City should establish objectives I and policy for the use of City-owned parking. Based on the City's objectives for parking a simple economic model will be developed to provide guidance in the re-allocation of City parking spaces. The model will use the parameters I of land use, revenue, value and distance. The model will be developed in a manner that will allow the City to adjust the parameters. I Rich and Associates,Inc. 36 iParking Consultants &1 4 --,111M711 City of Salina— Downtown Parking Master Plan �� KANSAS N S A S p uapp Section 5—Conceptual Approach K Task 8 - New Parking Analysis (Preliminary Program) Based on our analysis and projections of parking demand within the study area, we will complete a site analysis for the construction of new parking. Much of the information gathered in the previous tasks, particularly the demand projections by block, and the analysis of future developments,will be used in this analysis. We will review with the City the parking needs of the study area and tY p g Y collectively develop a preliminary program for new parking alternatives. This ' preliminary program will serve as a basis for analyzing sites. The preliminary program may include an analysis of the following: ' 1. review of any downtown development strategies, master plans and/or design guidelines, 2. evaluate projected parking needs and relate to size of new parking area, ' 3. evaluate user requirements(long versus short term needs), 4. review any requirements/opportunities for potential mixed-use space, 5. evaluate opportunities for multi-modal options, ie intercity and intracity bus ' transportation, 6. review timing of needs and phasing options(future expandability), ' 7. develop evaluation criteria and decision matrix. 8. new buildings to be constructed, or changes to existing buildings (potential infill development on existing surface lots)in the District and Focus Areas. We will review the parking needs on a block by block basis and by zone. We will discuss the factors that are impacting the parking in each zone and on ' each block. Special emphasis will be placed on development/ redevelopment of vacant or underutilized land. Rich and Associates will prepare several scenarios projecting parking needs based on land use mix, building size and ' density, and how parking impacts or promotes development and how transit can be a part of the plan. ' Again the purpose of this review is to make certain that all involved have a firm understanding of the parking needs downtown and the factors contributing to any deficit conditions. From this we can then begin the process of making recommendations to meet the near term and long term needs. Task 9- Site Analysis New Parking Based on the preliminary program developed in Task 8, we will evaluate sites for new parking lots and/or structures. This will include an analysis of the following: Rich and Associates,Inc. 37 Parking Consultants i �i%:< ' � City of Salina — Downtown Parking Master Plan E K a N s A III s' Section 5—Conceptual Approach I 1. evaluate each site-dimensions,topography,utilities,etc., 2. evaluate existing traffic flow and patterns to and from each site, 3. study pedestrian flows from each site to the various demand generators, I 4. study access from surrounding streets and proposed entry/exit locations in potential lots and/or structures, 5. evaluate environmental and historic site impacts, I 6. evaluate sites with respect to any demolition requirements, 7. evaluate sites with respect to property ownership and acquisition requirements, 8. identify sites that are existing parking lots and the resulting net add impact. I We propose that a two day Interactive 1e would also suggesi P p y , :,,,k,,,,,,, inviting the public to a Planning Session be held during the , I I portion of the Interactive site analysis phase to involve the City Planning Process to and others or the Parking Study 1 ° discuss their issues, let ` them observe how sites are Committee if one is put in place. f I analyzed, and explain why During the IPS we will confirm the certain sites are program above, and validate sites for * considered and d others are new parking. Prior to this process we 4. anticipate that many of the valid sites 14.15 '- I It has been our experience '. ; will be reviewed among the that including the public in consultant team and City project this process will further t' p help us gain consensus on manager or study committee. a final improvement plan. For each site alternative we will discuss the following: I1. design feasibility, 2. impact on surrounding businesses, 3. impact on relationship to existing&proposed transit operations, 1 4. impact on traffic circulation and accessibility, 5. ability of the adjacent streets to handle additional traffic volume, 6. relationship of the parking to areas of existing and future parking demand, 7. ability of parking to enhance future economic development, 8. general site accessibility, I 9. location to current and potential demand generators, 10. projected land acquisition and relocation costs, 11. ability of site location to enhance feasibility of mixed-use opportunities, 1 12. existing parking lost to structure(s) (net add if site is existing lot). Task 10 -Cost Analysis 1 For the parking improvements we will prepare preliminary cost estimates. These estimates will include both capital costs and operating costs. I Rich and Associates,Inc. 36 1 Parking Consultants IAPI, .'� , City of Salina— Downtown Parking Master Plan . ilk�� K A rvs AS, Section 5—Conceptual Approach I I For new parking facilities the project Costs will be less any additional funds that could be contributed to the project to offset the total project costs. These funds could come from reserves, state and/or federal sources, grants,revenue I from the sale or lease of commercial space within the proposed structure(s),in lieu fee funds, etc. I The Finance Costs will also be prepared and include interest expenses, any interest income derived, bond counsel expenses as well as applicable financing fees. The resulting annual debt service amount will be based on the Itotal amount of bonds at current market rate and an appropriate amortization. Operating Costs will be based on our review of the current operations, and I will include labor, materials, maintenance and debt service costs, plus annual capital improvements needs. Task 11 - Pro Forma Analysis I This task encompasses the body of work necessary to measure the sufficiency of the current parking operations and rate structure to produce the amount of revenue needed to meet current and projected operating requirements and Icapital improvement investments. This task is broken down into three steps. A. Operation Cost Analysis I Operating expenses will be projected based on historical increases and changes discussed with the City for the next 10 years. The operating expenses will also include routine maintenance, repair and replacement I items. Any new parking areas or changes to the parking system will also be factored into the projected operating expenses. IB. Revenue Analysis and Projections Preliminary revenue projections will be prepared based on current utilization of the City's parking areas and future projections of utilization Ibased on changes in utilization, changes in the City's parking areas and changes in rates and fines. IC. Preliminary 10 Year Pro Forma Analysis The 10-year pro forma will be completed. If deficits occur or debt I obligations are not met at any given year, options will be evaluated for changes to meet system requirements. I Rich and Associates,Inc. 39 ' Parking Consultants City of Salina— Downtown Parking Master Plan K A N s Ass Section 5—Conceptual Approach 1 Task 12 - Final Report/Meeting A draft final report will be prepared and submitted to the City for review. Any modifications required as a result of this review will be made and the Final Report completed. We will make two formal presentation of the Final Report. The overall recommendations will form a Parking Improvement Program including,but not limited to: A. Near-Term Recommendations ' 1. Improve perception of parking i.e. signage, security, maintenance, marketing and promotional activities. 2. Increase parking supply through improved efficiency in existing areas. 3. Parking generation rates for mixed-use&residential development. 4. Modify parking system space allocation. 5. Changes to parking ordinances,zoning,etc. 6. Expand existing parking lots or consider sites for new structure. 1 7. Parking system management / operations improvements, policies, regulations,procedures,enforcement,etc. 8. Parking mitigation strategies. 1 9. Implementation(timing,sources,costs,funding). B. Mid-Term Improvements 1. Identify need for new parking based on needs and development activities. 2. Consider land banking - surface parking now - structured parking in the future. ' 3. Financial impact,financing alternatives. 4. Vehicle and pedestrian traffic concerns. 5. Implementation(timing,sources,costs,funding). 1 6. Changes to Fee in Lieu of program C. Long-Term Improvements 1. Identify new parking to be implemented based on revised supply / demand analysis. 2. Demolition of existing structure and replace with new parking,commercial development or combined mixed-use structure. 3. Site concerns for surface and structured parking options. 4. Parking mitigation measures(shuttle remote parking,vanpool,etc.). ' 5. Financial impact,financing alternatives. 6. Implementation(timing,sources,costs,funding). r I Rich and Associates,Inc. 40 Parking Consultants II °'« City of Salina — Downtown Parking Master Plan Section 6—Additional Information K A N S A S I IIntroduction I The following are recent articles authored by several of the key project team members we have assigned to your project. These articles have been published in many industry trade publications. I I I 1I I I I I I I I I Rich and Associates,Inc. 41 ilParking Consultants • v ,tA." Y Uf a (.,.. ..i ,I 'p '' '- ' f�� v� (1 1'4 ......1.) r , I I °ic a ., An." w ar inn "For I dipp'd into the future,far as human eye could see, Saw the Vision of the world, and all the 0 the wonder that would be" Alfred, Lord Tennyson n the sixty years since the park- ing industry really emerged, 111 la r e advances to parking design and planning have come slowly but steadily. From the introduction of self-park structures, to the cre- ation of the first mega-structures, New to tlment of y , , Technologies_ t- a approaches and tools have gener- ally appeared in fits and starts. e n Today however,we are in the • midst of a period of innovation. It r in n u s t r seems that on a regular basis, new tools that can enhance security, improve parking management and revenue collection, or make park- wow ing more convenient are intro- duced to the marketplace. In fact, vp so many new technologies have been introduced that parking , 11 '1 - owners, operators, and designers suffer from an embarrassment of riches. The real challenge is fi r- _ ing out which tools make sense for each individual parking struc- - ture or lot. - • - Some owners are turning to an old tech- nology:mechanical,or elevator,garages. - Mechanical garages can accommodate more cars on extremely tight sites,and t today's version features more attractive facades that can fit seamlessly into any — neighborhood. 1 1 benefits provided by these tools, they can also provide significant cost savings over the installation J : of traditional fiber optic or copper vt, f:,,; cable systems,which can be very " expensive to install and maintain. Another type of wireless tool- < - one that is particularly attractive to municipal parking authori- ties—is Mobile Payment P .y Technology, or the "virtual meter."Virtual meters permit parkers to use their cell phones or Personal Digital Assistants to pay. parking, logging sys- ment. years have seen dramatic improvements to the design of pay-on-foot equip- for p g� t gg i g into the Y ment. Today's equipment can be programmed to accept any type of cash or credit card tem with their phones when they payment,making it more user friendly than ever. are arriving and logging out again when they are leaving. Both I Improving Management patrons and owners benefit from them for a number of reasons. First, parkers enjoy For many owners and operators,the most exciting advances have revolved around greater convenience because they never parking management and revenue collec- have to hunt around for change to plug the tion. There are a host of new tools available meter. Also, they never have to pay for to make managing parking both easier and more parking than they need,nor do they less costly. have to guess how long they will need the Wireless communication is one such space when they pay. Parkers only pay for 1 use the the amount of time they actually Wireless technologies offer Y Y potential benefits in terms of both efficiency space—and they never have to subsidize and cost savings. There are a host of new parking for the next person who uses that wireless tools available that permit owners space if they end up leaving before the to track how many parkers use their facility meter expires. each day,when peak and low usage hours Municipalities benefit in two ways. First, occur,and the length of the average park- there's no potential for the lost revenues ing stay, and then transmit that information that commonly occur when a vehicle con- to a central database for tabulation. This tinues to use a space even after the meter ' technology has been introduced to individ- expires. These lost revenues build up over time and can cost municipalities thousands ual meters and pay-by-space meters, for example. of dollars over the course of a year. Also, Other technologies simplify the commu- municipal parking managers can manage nication process between the revenue col- their on street parking resources more lection machine and credit card companies. effectively because these systems permit In addition to the obvious management electronic monitoring of how each space is utilized. 20 PARKING March 2006 s www.npapark.org s National Parking Association i. I IThere have also been important St. advances to more traditional tools, such as lighting. High Output IFluorescent Lighting promises to provide the advantages of fluores- w*,rte<: cent lighting,such as significantly lower operating costs, better color rendition, and reduced mainte- 1 nance, without being susceptible to the adverse effects of cold tempera- tures. Operating costs, coloration, and maintenance have traditionally ' led many parking designers to turn to high pressure sodium and mer- Space Identification Technology(SIT)can provide real-time information about how I cury vapor lighting,in spite od their many spaces are open,and where those spaces can be found. clear shortcomings. Finally,some owners and their parking important advance was the development of designers are turning to an old technology: pay-in-lane equipment,which is much I mechanical garages. Mechanical or elevator smaller than traditional pay-on-foot garages were more common at the begin- machinery and can be located in individual I ning of the parking age but were soon exit lanes, rather than in remote corners of phased out when self-parking became the a structure.As a result, exiting drivers don't have to seek out pay-on fo norm. Today, however, some owners are ot equipment Itaking a new look at mechanical garages to before returning to their vehicles. They can help maximize the number of cars they can just hop into their cars, drive to exits, and fit on extremely tight sites. pay for parking as they leave. Overall, cashierless systems have I Benefits To Parkers advanced to the point where they can truly provide the most convenient parking pay- ' Recent trends and breakthroughs don't just ment experience imaginable. They can be benefit parking owners. Parkers are also programmed to accept any type of cash or realizing advantages from the development credit card payment, and they minimize the I of new technologies and design approaches. risk of lengthy back-ups that are so corn- Perhaps the most important trend from a mon at staffed exit booths. They also customer service point of view is the contin- reduce the errors from the "human factor" I uing growth of cashierless parking.Pay-on- that plague parking systems. foot technologies have been around for more Another technological advance that can than a decade,but equipment improvements make the parking experience much more Iand the public's gradual acceptance of pay- convenient is the development of Space on-foot have resulted in a greater push than Identification Technology(SIT).The most ever for cashierless parking. common SIT tools,which operate on a simi- ' Last year was a break-out year for lar principal to motion-detectors,utilize cashierless technologies. Perhaps the most INational Parking Association •■ www.npapark.org •■ March 2006 PIARICING 21 1 I I 111111111111k, p V I r I phone. Not only would you know that there is a space waiting for you,but you would also know exactly where that space is. Online reservation technologies can be equally beneficial to parking own- ers, particularly those in competitive marketplaces. By marketing these - online services to prospective parking With Mobile Payment Technology,or the "virtual meter,"parkers can use their - customers,parking owners can gain a cell phones or Personal Digital Assistants to pay for parking,logging into the sys- competitive advantage over other local tem with their phones when they are arrive and logging out again when they are parking facilities. I leaving. microwave boxes located above parking Making The Right Choices stalls tt record whether that space is current- It would be easy to approach all of these ly in use.The SIT boxes then communicate that information to LED signs located at the new tools like a kid in a candy shop. It all entrance to each floor. The signs can then looks so good,it can be tempting to buy provide parkers real-time information about them all. Obviously though, that's not pos- t sible for most owners. Like many new tech- how many spaces are open on that floor. This technology also provides for instant nologies, these new parking tools can be identification of which spaces are available expensive.And in many cases,they may with indicators placed above every space. not be necessary Finally,Web-based technologies promise It's important to fully evaluate any new I to dramatically improve management and technology before integrating it into the customer service for parking structures, design of a new structure or adding it to an and are already in use in Europe. The existing facility.As with any expense, own- , Web-based equipment performs many of ers and designers should conduct a full the same functions that have already been cost/benefit analysis to determine whether discussed here,including providing real- the advantages provided by each tool merit time information about available parking undertaking the expense. spaces, storing information about parking The good news is that there is a huge resources in a parking database, and relay- range of new technologies and tools avail- ' ing that information to parking managers able. The wide variety of options virtually and planners. However, these Web-based assures that owners and parking designers tools can also provide a fourth service: per- can find a tool to meet almost any need, 1 mitting parkers to reserve spaces before vis- and generally at a reasonable cost. f iting the parking structure. Richard A.Rich is director of Parking Planning Services I Imagine as a parker being able to reserve and Richard W.Kinnell is a vice president at Rich and and pay for a parking space over the Associates. Based in Southfield,Michigan,Rich and Internet before you leave your house, or Associates is the oldest firm in North America dedicated even from your vehicle using your cell solely to parking design and planning. The firm can be found on the Internet at www.richassoc.com. 22 PARKING March 2006 • www.npapark.org ■ National Parking Association 1 i 'II r y x �, �n , YYn+.�s.w J < L' F' . - `max i r., Jy. f THE NEI% 1 BY DAVID RICH AND BILL SMITH I unicipal parking administration can be a to locate parking, how much to charge for it, how to thankless job.No matter how effective a handle enforcement,and the myriad of other issues that city's parking program is,it often seems must be addressed in a parking program. It is just as I impossible to please the people who rely important for cities and towns to inform the public on parking services. There is always about the regulations embodied in their plans, as well someone complaining that that there as the reasoning behind those regulations. This is I isn't enough parking, that the parking where municipalities usually drop the ball. that is offered isn't convenient enough, or that enforcement is too aggressive. BASIC MARKETING: COMMUNICATING The fact of the matter is that most THE RULES I municipal parking planners and The most basic form of municipal parking market- administrators do an excellent job of managing their ing revolves around explaining the rules to parkers. A cities' parking systems. They are able to develop and strategic parking program can serve a number of I oversee parking programs that serve a number of con- important functions, including facilitating traffic man- stituencies, many of which have different—even corn- agement, supporting business areas, enhancing quality peting—needs or agendas. I "What we got here is a failure to communicate." —Strother Martin in Cool Hand Luke I So why do city parking programs often get such a of life through New Urbanism or other planning bad rap?The answer lies not in what planners are doing approaches,and of course,generating revenue.Howev- ' wrong,but in what they may not be doing at all—mar- er,no parking program can succeed if parkers don't do keting their programs to their various constituencies. their part by parking in appropriate parking areas. It is It's not enough to make effective decisions about where the city or town's responsibility to let parkers know 24 december 2003 the parking professional �.. —Sr' .-f- "!g ' f"4k. -+±s.1 110,4... _ ',aLL lOi 4 � A 9 ,f/ .. �. y - 'w ` -4 - _ I 1 FRONTIER 1 1 OF MUNICIPAL PARKING For Municipal Administrators, Communication Is A Key To Success I where they can park,and when. where and when people can park in certain areas. I The easiest way to do this is through signage.Park- Brochures can be particularly useful for keeping local ing structures and lots should be clearly marked,and any business owners informed about curbside and metered on-street parking restrictions should also be communicat- space regulations,particularly if there are special rules ed through clear and concise signage.This is one of the for snow emergencies or other intermittent rule I most basic parking management rules,and most munici- changes.They can then let their customers know about palities already have signage programs underway. the special rules. Similarly, city residents can be According to Sam Vennero, Parking Division informed of parking regulations by including informa- IManager for the City of Orlando,signage is particular- tional brochures in monthly utility bills and other ly important in the effort to inform parkers who may municipal mailings. only visit a particular city once or twice a year. "It is Public relations can also be an inexpensive strate- important to clearly indicate where people can and gy for informing the public of snow bans,construction- ' can't park," said Vennero. "Infrequent visitors are the related parking restrictions, or other short-term most likely to park illegally, or park on private proper- changes to parking rules.Most cities and towns already ty and have their vehicles towed.That's one of the rea- have public information officers who can draft and dis- ' sons that all of our municipal parking structures are tribute simple press releases to local media whenever clearly marked with a unique city parking logo—so such a change is going to be put into effect. people will know that they are using a public parking Finally, some cities and towns are beginning to area." post parking regulations on municipal websites. I There are also a number of more marketing-orient- According to Sam Vennero, websites are one of the ed strategies for keeping the public informed about most effective tools for informing the public of parking parking regulations. For instance, many cities and regulations. "Here in Orlando, we have a special web- towns use direct mail, creating brochures explaining site that provides nothing but parking information:' 1 diparking professional december 2003 25 p 1 said Vennero. "In addition to outlining the city's park- - I g ty p also be more affordable than other marketing strate- .ing regulations, it also provides answers to frequently gies, such as advertising or direct mail. There are a asked questions, such as which city parking structures number of ways for municipalities to pursue a parking II generally have open spaces during certain times of the PR effort.The simplest and cheapest may be to rely on day." existing communication resources,having city commu- These are just some of the marketing strategies nications officers write and distribute press releases or that are already in use in cities and towns across the arrange media briefings that could lead to feature sto- ' United States.They are effective tools for assuring the ries. success of any municipal parking program. However, In cases where in-house assistance isn't already parking administrators who rely solely on these strate- available,or where municipal communications officers I gies are only fighting half the battle. don't have the necessary parking expertise to develop and manage a parking PR effort, outside consultants ESSENTIAL MARKETING: EDUCATING can be useful. The key is to find a consultant who THE PUBLIC understands parking, and who is willing to work with Perhaps the most frustrating task facing any park- you to develop a cost-effective plan (a particularly ing administrator is helping the public understand why important consideration during uncertain economic certain decisions are made, and where they fit into a times like these). comprehensive parking program.Why is satellite park- Public relations can be obtained more affordably if I ing less expensive than parking in the center of a city? PR/marketing services are included as part of the RFP Why is parking enforcement necessary? Or why are process for parking planning projects. Since communi- some metered spaces good for one or two hours,while cation and education are such vital parts of the process, others are good all day? When it comes to educating it makes sense that experienced marketers should be the public about these types of issues, communication included as part of the planning team,and that their ser- is vital, and marketing strategies can be among the vices should be included within the overall planning most powerful approaches. budget. "One of the biggest functions of a parking author- While any of these strategies can be effective in its ity is to communicate what you are doing,and why you own right,each is most useful when pursued as part of are doing it," says Linda L. Kauffman, Executive a strategic parking marketing plan.A strategic planning Director of the Allentown, Pennsylvania Parking process can help parking administrators figure out who I Authority." they need to reach and what messages they want to Direct communication is one of the most common, communicate. A marketing plan utilizing the most and most effective approaches. "We have been very effective strategies for communicating key messages successful from a political standpoint because we have can then be developed. I worked hard at informing the public," said Kauffman. "Marketing is one of our biggest issues,"said Ven- "We attend neighborhood meetings,crime watch gath- nero. "Starting in 2004, we plan to set up a separate erings,and other community events.Whenever there is division that we will use to market our services, espe- I a new initiative, we attend these meetings to explain cially new services." not just the changes we are implementing,but the his- Finally,it is important to remember that cornmuni- tory that led to those changes. People are much more cation is a two-way process.As much as you want to supportive if they understand what goes into a deci- educate and inform the public,it's just as important to I sion." try to learn from them. "We are constantly conducting Staff interaction with parkers can also provide surveys in our garages," said Vennero. "We want to good educational opportunities. "It's not enough for know what our customers like and don't like about our I enforcement officers to just ask illegally parked drivers services." to move, or explain tickets by saying `you are in a no For many cities and towns, an effective parking parking zone,"' said Kauffman. "Instead, officers marketing program can mean the difference between a should be prepared to explain why they are asking the successful parking program and one that's a failure—at I driver to move,or why parking is restricted in that par- least in the public's mind. Parking administrators ticular area." should make sure that their programs aren't under- Public relations can also be a very powerful tool mined by a failure to communicate. • for educating the public. Through public relations, I municipalities can arrange articles about their parking David Rich is Director of Business Development for South- programs and the planning processes that went into the field, Michigan-based Rich and Associates,the oldest firm in development of those programs. A PR effort can also America dedicated solely to parking design and planning. He can be reached at dnrich@a richassoc.com. ' be used to announce changes to the parking program, or opportunities for community members to take part in Bill Smith is Principal of Smith Phillips Strategic Communica- the planning.process if changes are being considered. tions,a Boston-based public relations firm specializing in park- In addition to being effective, public relations can ing. He can be reached at bsmith@smith-phillips.com. 1 I 26 december 2003 the parking professional r I I liv li ., .--- r 1 ' i I THE co $ T 1 OF POOR PLANNING: 1 When It Comes IT n Parkin Few municipal planning issues evoke as much emotion as park- g� ing. Parking planning can play a direct role in the success of a city's One Si7P traffic management, the health of its businesses, and the level of I Doesn't Flt All satisfaction enjoyed by residents and visitors. The cost of poor planning can be disastrous. Traffic can become grid-locked, urban businesses may have trouble competing with suburban competition, or residents and visitors may get increasingly fed up with having to search for parking spaces. These are common issues that affect urban life every day. Yet, as trouble- some JOHN REVELL some as these issues can be, they pale in comparison to what can happen when parking planning goes awry. I A Worst Case Scenario ecent problems experienced by Based on the consultant's rec- 1 �{ the city of Spokane, Washing- ommendations, Spokane city man- on illustrate the potential agers had expected the parking struc- repercussions of poor planning. In the ture to earn hundreds of thousands of I early 1990s, city planners were con- dollars in profits each year. However, sidering expanding a downtown park- rather than making money, the garage ing structure by 75% in an effort to failed to even recoup the cost of the attract retail and theatre patrons,while debt service.And when the Downtown ' at the same time raising revenues for Foundation turned to the City for help, city coffers. On the advice of an out- the City balked. In the end, Spokane side consultant,the City decided to go was faced with an ugly financial and John Revell is a parking planner for ahead with the project, and to guaran- political mess that eventually led to the ' Southfield,Michigan-based Rich and Associ tee the $31 million in bonds sold by firing of the city manager and a down - the North America's oldest firm dedicated the non rofit Downtown Foundation grading of the City's bond rating.Ulti- to to parking planning and consultation. p g g Y' g to pay for the renovation. mately, the bond downgrading could 1 20 february 2002 the parking professional 1 end up costing the City millions of exist as topographical boundaries body needs parking at the some time.In dollars on future bond issues. (changes in terrain, rivers, railroads, areas in which there is a mix of busi- Clearly,this is a worst-case sce- highways, etc.), land use distinctions nesses and institutions with different nano.However,if a simple garage ren- (university, hospital or tourism dis- parking needs, cities can often offer ovation can have such dire conse- trict) or separate business districts. shared facilities.For instance, churches quences, imagine the potential impact Approaching municipal parking needs have their greatest need on weekends, of larger planning miscues. through definable zones permits plan- while businesses need parking on week- So what went wrong? While it ners to address the specific, unique days. A partnership between the two is hard to place the blame on a single needs of each section of the city. could offer the perfect opportunity for individual or decision, it appears that After establishing these zones, sharing parking facilities. As a result, the City's consultants made a common planners can collect local information, fewer parking spaces are needed, and mistake that ended up spiraling out of including both empirical and scientific money can be saved. control. An important factor seems to data for each. There are several effec- Establish how much parkers have been the consultant's over- tive strategies for collecting valuable are willing to pay. No single model reliance on national planning data pro- information: can tell planners how much people duced by the Institute of Traffic Engi- Survey business owners: Busi- will pay for parking. Circumstances neers (ITE) in drawing usage conclu- ness owners often have the best under- and driver behaviors differ from city to sions. However, the data is only standing of who their customers are city.As a rule,planners should consid- intended to serve as a reference point; and what their customers' parking er the elasticity of demand when pric- the ITE resources themselves clearly needs are. ing parking. Additionally, there is a state that their guidelines are based on Collect data from cities of simi- difference that must be considered limited samples and that they should lar size and demographics with com- between projecting stand-alone struc- not be considered the final word. parable parking needs: Planners can tures as opposed to parking facilities Unfortunately, unique local fac- gain an invaluable understanding of that are part of a larger system. Also, tors that may impact parking behavior their cities'parking needs by studying municipal parking facilities generally seem not to have been given the weight the experiences of similar cities. shouldn't compete with private park- they merited during the planning Evaluate local mass transit and ing when setting rates. Finally, city process.Important issues, such as local how it impacts parking needs: It isn't planners and administrators shouldn't usage patterns and area parking prices enough to know how many people set prices with an eye towards earning may have been ignored. As a result, visit a particular section of the city a quick profit. The initial goal should when the renovations were completed, each day. Planners must also know be for the parking structure or system the garage offered too many parking how they are getting there.Mass tran- to be self-sufficient. Any surpluses spaces,at too high a cost. sit is intended to reduce the number of from parking operations should first drivers in the city, and planners must be set aside for a repair and replace- Av®iding Nanning Disasters be able to quantify its impact on park- ment fund, even if such a fund isn't ing requirements. mandated. Remaining surpluses While most cities don't experience Understand how climate should then be placed in a parking parking planning problems on such a impacts parking need: Warm weather improvement fund. dramatic scale, these general issues cities may experience reduced parking By addressing each of these are common.Consultants and munici- needs because shoppers and employ- issues,planners can get a head start on pal planners often rely too heavily on ees may walk from point to point. developing an effective parking plan. canned data,rather than concentrating Conversely, cities that often experi- The answers they come up with will on the factors that can impact parking ence inclement weather may need help determine how much parking is locally.While the ITE data is an excel- more parking because people will be needed,and where that parking should lent resource, planners should also be more likely to rely on the vehicles to be located. They will also help plan- careful to conduct specialized surveys get around. ners better understand the existing that address important factors that are Evaluate the types of drivers: parking supply,and how effective cur- unique to the area. Shoppers are more likely to be short- rent parking plans are. It's possible First, planners should organize term parkers,while employees of local that current parking supplies are suffi- the city into separate,zones to gain a businesses are more likely to need cient,but that they need to be managed better understanding of each area's long-term parking. more effectively. parking need, and how that need can Evaluate usage times: This is a However, if the results of the best be met.These zones often already very important issue, since not every- parking study indicate that additional parking is needed,planners will have a Effective Parking Planning much better sense of how much should be built, where it should be located, City officials have to deal with parking issues everyday. and what should be done to assure its Generally, mistakes don't imperil municipal bond ratings. effectiveness. However, even when the repercussions aren't as dramatic as they were in Spokane,they can still be troublesome. 111 Municipal planners and their consultants can avoid these problems by evaluating all aspects of their parking needs, and not relying on cookie-cutter solutions. Each municipality is unique, and parking plans must reflect a city's distinct characteristics and requirements.■ 60 parking professional february 2002