Agr Curbside Recyling Survey
MEMORANDUM OF AGREEMENT
CONTRACT # 2003-10
THIS AGREEMENT effective this te-day ol\nru J fl/\ J j , 2002, by and between the
City of Salina, Kansas (hereinafter referred to ~~ort Hays State University
through its Docking Institute of Public Affairs, a non-profit educational institution of the state of
Kansas (hereinafter referred to as the "Institute"), is made to affiliate the City and the Institute
for the purpose of providing survey consulting services to conduct a curbside recycling needs-
assessment and servie-interest telephone survey. The following is the full contact information of
the client:
Mike Fraser
Director of General Services
City of Salina
412 E. Ash St.
Salina, KS 67402-0736
785-309-5750
mike. fraser@salina.org.
Article 1 - Administration and Control
The contract shall encompass working with the City to provide survey services to the City for
the purpose of understanding demand for and interest in a curbside recycling program. A
description of this research and its objectives is provided in Attachment A. The Provisions
found in the Contractual Provisions Attachment (Form DA-1461a, Rev. 9-93), which is attached
hereto, and hereby incorporated in this contract are made a part hereof.
1.1
1.2
1.3
The principle investigators for the survey research activities will be Brett
Zollinger, Ph.D. and Michael Walker, M.S. Dr. Zollinger is the Director of and
Mr. Walker is a Research Scientist at the Docking Institute's University Center
for Survey Research.
In principle, the Institute is charged with the responsibility of conducting a
telephone survey after coordinating with the City to develop an unbiased survey
instrument, which will meet the stated objectives. Based on these data collection
efforts, the Institute will write a report on the attitude of the general population of
Salina with respects to a curbside recycling program.
The City is responsible for cooperating fully and promptly with the Institute's
requests for data necessary to conduct this survey. The ability of the Institute to
finish the draft report early in March 2003 is related to how promptly the City
responds to the Institute's requests for data.
FHSU Docking Institute / Salina Curbside Recycling Survey
Page 1
Article 2 - Description of Consulting and Technical Services
2.1
2.2
The role of the Institute is to provide survey services which will assess the
attitudes toward Salina City curbside recycling services. This includes
conducting a four-minute telephone survey. It is incumbent upon the Institute to
maintain an unbiased approach and provide research and analysis with a high
degree of integrity and accuracy. The Institute will have the final say in the
methodology, research, and work methods which ensure such reliability.
Interpretations of gathered data are a function of the expert opinions of the
Institute's staff.
All data, studies, and survey results will be the property of the City and may be
used by the City as it wishes; however, the Institute shall have authority to use
such information for academic study and/or academic publication. The Institute
will provide a .pdfversion ofthe final report, as well as one printed copy to the
City. Unless otherwise agreed, the Institute will not publish or release such
information for a minimum of 60 days following the delivery of same
information to the City.
Article 3 - Costs, Billings and Related Expenses
3.1
3.2
For the services described, the total cost for these research services is $5,500.00.
Any travel expenses (33 cents per mile) and lodging expenses incurred by the
Institute to fulfill this contract will be billed to the City of Salina. At this time,
travel expenses in excess of that required to present findings to City of Salina are
not anticipated.
The following time line assumes that the City is able to cooperate when necessary
in a timely manner. Task 1 will take approximately two weeks from the date of
contract execution and receipt of first half payment. Task 2 will take
approximately two weeks from the start of surveying. Task 3 will require two to
three weeks. Task 4 is dependent upon the corrdination between the City and the
Institute, but is expected to be completed in two weeks. It is anticipated that the
entire project can be completed in early March 2003.
Task 1:
Work with representatives of the City to develop the survey
instrument for telephone adminstration. The Institue will program
the survey instrument for adminstration using our software and
phone survey lab. Task 1 will begin in December 2002.
Task 2:
Using Random Digit Dialing methods the Institute's UCSR will
survey adults in Salina. The Institue will pretest the survey
instrument, and any minor revisions necessary will be made by
FHSU Docking Institute / Salina Curbside Recycling Survey
Page 2
survey research experts within the Institute. Any major revisions
deemed necessary will be dicussed between the Institue and City
representatives prior to actual revision. The telephone survey will
be conducted of no less than 400 randomly selected adults ITom
single family dwellings and duplexes in the city of Salina. Task 2
will begin in the first week of February 2003.
Task 3:
Clean, validate, and analyze survey data and author a report of
findings. A draft report will be delivered to the City, and the
Institute will consider suggested revision/additions prior to
delivering the final report. Task 3 will begin in the third week of
February 2003.
Task 4:
Deliver .pdfversion and one paper copy of the final report to the
City; and present results of the study to the City at a mutually
agreed upon time and place. Task 4 will begin in the first week of
March 2003.
Article 4 - Agreement Modification
4.1
Any agreement to change the tenus of this contract in any way will be valid only
if the change is made in writing and approved by mutual agreement of authorized
representatives of the parties hereto.
Article 5 - Term and Termination
5.1
5.2
This Agreement will become effective upon the date first hereinabove written
and will continue in effect until completion of the evaluations identified in
Attachment A.
In the event that either party hereto shall commit any breach of or default in any
of the tenus or conditions of this Agreement, and also shall fail to remedy such
default or breach within sixty (60) days after receipt of written notice thereof
ITom the other party hereto, the party giving notice may, at its option, tenninate
this Agreement by sending notice of tennination in writing to the other party to
such effect, and such tennination will be effective as of the date of the receipt of
such notice of tennination. At that time, the Institute will give to the City all the
infonnation it has collected and will charge the City only the expenses incurred
up to the date of the notice of tennination.
Article 6 - State of Kansas Contractual Provisions Attachment
6.1
The provisions found in Contractual Provisions Attachment (fonn DA-146A),
FHSU Docking Institute / Salina Curbside Recycling Survey
Page 3
which is attached hereto and executed by the parties to this Agreement, are
hereby incorporated in this Memorandum of Agreement and made a part hereof.
IN WITNESS WHEREOF, both of the parties accept and approve this AGREEMENT.
City of Salina ~-
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FHSU Docking Institute / Salina Curbside Recycling Survey
Approved as to Form
Fort Hays State University '"
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Page 4
ATTACHMENT A
PROPOSAL TO PROVIDE SURVEY SERVICES TO THE CITY OF SALINA
Submitted to:
Mike Fraser
Director of General Services
City of Salina
412 E. Ash St.
Salina, KS 67402-0736
785-309-5750
mike. fraser@salina.org
Submitted by:
The Docking Institute of Public Affairs
Fort Hays State University
Hays, KS 67601
785-628-5563
mwalker@fhsu.edu
INTRODUCTION
This is a proposal to provide survey administration services to the City of Salina (hereafter referred to as
the City). The Docking Institute of Public Affairs at FHSU is uniquely qualified to provide this survey
service because of its extensive experience in surveying for governmental entities in Kansas, Nebraska,
Missouri, and Colorado, its University Center for Survey Research (UCSR), and its previous experience
conducting needs assessment and service interest surveys for communities, non-profits and state
agencies. The Institute's UCSR uses industry standard Ci3@ and WinCati@ software for questionnaire
construction and survey sample management, respectively, in its telephone survey operations.
EXPERIENCE AND QUALIFICATIONS OF THE DOCKING INSTITUTE
-+
The Institute's UCSR has conducted over 70 surveys in the past five years, tailoring those surveys
to fit the information needs of clients.
-+
The Institute has conducted a number of surveys that include substantial needs assessment and
service interest components. Some of those clients within the past three years include, the City of
Hays, the City of Great Bend, the City of Garden City, Hays Medical Center, Living Independently
in Northwest Kansas, the Kansas Division of Environment, the Kansas Forest Service, the Kansas
Attorney General's Offices, and the USD 489 federal grant project known as Rural Underpinnings
for Resiliency and Linkages.
-+
The Docking Institute won "Best of Class" awards in 2000 from both the American Economic
Development Council and the National Rural Economic Development Association for its labor
force availability survey.
-+
Institute personnel have expertise in environmental issues, including curbside recycling programs.
The Docking Institute of Public Affairs @ November, 2002.
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STUDY OBJECTIVES
The primary objective is to assist the City in understanding demand for and interest in a curbside recycling
program. The Institute will assist the City by developing and administering a curbside recycling needs-
assessment and service-interest telephone survey. Institute professionals will obtain existing curbside
recycling survey instruments and any that the City has available toward tailoring a survey instrument that
best meets the City's information needs.
TIME LINE AND COSTS
The Institute proposes to conduct a four-minute survey of the desired respondents as outlined in the tasks
below for a total cost of $5,500. As a part of the contract, the Institute will provide a .pdf version of the
final report, as well as one printed copy to the City. The Institute will post the survey report on its web site
(after a 60 day waiting period from delivery of final report to client, unless requested by client to do so
sooner). Any travel expenses (33Ø a mile) and lodging expenses incurred by the Institute to fulfill this
contract will be billed to the City of Salina. At this time, travel expenses in excess of that required to
present findings to City of Salina are not anticipated.
The following time line assumes that the City is able to cooperate when necessary in a timely manner.
Task 1 will take approximately two weeks from the date of contract execution and receipt of first half
payment. Task 2 will take approximately two weeks from the start of surveying. Task 3 will require two to
three weeks. Task 4 is dependent upon the coordination between the City and the Institute, but is
expected to completed in two weeks. It is anticipated that the entire project can be completed in early
March 2003.
Task 1: Work with representatives of the City to develop the survey instrument for telephone
administration. The Institute will program the survey instrument for administration using our software and
phone survey lab.
Task 1 will begin in December 2002.
Task 2: Using Random Digit Dialing methods the Institute's UCSR will survey adults in Salina. The
Institute will pretest the survey instrument, and any minor revisions necessary will be made by survey
research experts within the Docking Institute. Any major revisions deemed necessary will be discussed
between the Institute and City representatives prior to actual revision. Conduct the telephone survey of no
less than 400 randomly selected adults from single family dwellings and duplexes in the city of Salina, and
managing data for the duration of the interviewing.
Task 2 will begin in the first week of February 2003.
Task 3: Clean, validate, and analyze survey data and author a report of findings. A draft report will be
delivered to the City, and the Institute will consider suggested revisions/additions prior to delivering the
final report.
Task 3 will begin in the third week of February 2003.
Task 4: Deliver .pdf version and one paper copy of the final report to the City; and present results of the
study to the City at a mutually agreed upon time and place.
Task 4 will begin in the first week of March 2003.
The Docking Institute of Public Affairs @ November, 2002.
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INTERVIEW METHODOLOGY
Sampling: The sample for the telephone survey will be assembled by randomly generating suffixes,
within specific area codes and prefixes. As such, unlisted numbers will be included in this sample,
minimizing the potential for non-response bias. Known business, fax, modem, and disconnected number
banks will be screened out (Le., excluded from) of the sample, by the sampling vendor to the extent
possible. This will minimize surveyor dialing time and costs.
Screening: Two additional screenings will be performed during interview process. The first will be to
exclude non-single-family dwellings/duplexes from the survey, while the second will be to exclude any
households located outside of the City boundaries.
Unit of Analysis: Randomly selected adults in each household will serve as the survey respondents.
Adults 18 years of age and older with the most recent birthday will be asked to complete the telephone
interview. This method follows best practices, renders a random adult contact within each household, and
provides a well balanced set of survey responses from males and females.
Call Attempts and Interviewing: Highly trained interviewers will survey no less than 400 randomly
selected adults from single family dwellings and duplexes from within the City of Salina. Up to eight
attempts will be made to contact each targeted respondent during three calling periods (10 AM to Noon, 2
PM to 4 PM, and 6 PM to 9 PM). Multiple attempts will be made to contact each respondent during two
evening shifts, and then attempts will be made during a morning and an afternoon shift. If contact is still
not made, additional attempts will then be made during all three calling periods in rotation.
Answering machine messages will be left at the initial contact of an answering machine. The message will
include the title and purpose of the survey, and will state that an interviewer will call back at a later date.
Multiple messages will not be left, as this tends to antagonize potential respondents.
Initial refusals will be re-attempted by specially trained "refusal converters." In cases of a "soft" refusal
(e.g., "I don't have time right now," "I am too busy right now," and "not interested"), the targeted
respondent will be called back after a two-day waiting period. Refusal conversion will be attempted only
once. If a completion does not result in the second attempt, the targeted respondent will be assigned a
final disposition of "refusaL" Any initial "hard" refusals (e.g., "do not call back again," "I will not participate"
"take me off your list") will immediately be assigned a final disposition of "refusaL"
The survey introduction will include a brief description of the study, the sponsor of the research (Le., "the
City of Salina"), and the survey research entity (Le., "Fort Hays State University"). Contacts will be
assured of the confidentiality of their information. In addition, each interviewer will be in the possession of
a "Purpose Sheet" The sheet will provide greater detail about the purpose of the study and a description
of the Docking Institute of Public Affairs and the University Center for Survey Research. Contacts will
also be provided with the names and phone numbers of one of the principle investigators (Mike Walker) if
desired.
The Docking Institute of Public Affairs @ November, 2002.
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PERSONNEL
The principle investigators for the survey research activities will be Brett Zollinger, Ph.D. Director of the
Docking Institute, and Mike Walker, M.S., Research Scientist.
Brett Zollinger (Ph.D. Sociology, Utah State University, 1998)
Dr. Zollinger is the Director of the Docking Institute and Assistant Professor of Sociology. He has
extensive experience conducting surveys for state agencies in Kansas. He was the principal investigator
on a recently completed survey for the Kansas Department of Wildlife and Parks and is currently the
principal investigator on another statewide survey for the KDWP. He is also an investigator on a state-
wide study for the Kansas Attorney General's Office currently underway in the Docking Institute's
University Center for Survey Research. He has designed, conducted, and analyzed survey data for the
Kansas Department of Social and Rehabilitation Services, the Kansas Department of Human Resources,
the Kansas Forestry Service, the Kansas Department of Health and Environment's Division of
Environment, and the Kansas Department of Housing and Commerce. Dr. Zollinger has also consulted in
the design and administration of a Projectserv AmeriCorp's survey of Fort Hays State University faculty.
He co-authored studies that won "Best of Class" awards from both the American Economic Development
Council and the National Rural Economic Development Association in 2000. Dr. Zollinger has published
the journal of Research in Community Sociology, the Journal of the Community Development Society, the
Kansas Government Journal, and Rural Sociology (forthcoming). He has presented papers at the Rural
Sociological Society meetings, Midwest Sociological Society meetings, the Western Social Science
Association meetings, and the Southwest Social Science Association meetings. He is Director of the
Institute's UCSR.
Mike Walker (M.S. Sociology, Utah State University, 1995)
Mr. Walker is a Research Scientist with the Docking Institute, and is an Assistant Professor of Sociology
and Social Work at Fort Hays State University. He has published in the journal Society and Natural
Resources and the Water Resources Bulletin, and presented papers at the Rural Sociological Society
conference and the Western Sociological Society meetings. He is a member of the Rural Sociological
Society, the Community Development Society, the Midwest Sociological Society, and the Western Social
Science Association. Mr. Walker has managed the Institute's UCSR and was the lead researcher and
author of more than 10 labor availability studies and employee skill assessments. He has also designed
and conducted the Great Bend Parks and Recreation survey of services and facilities, the Hays
Interagency Coordinating Council's daycare provider needs assessment survey, and co-authored the most
recent state-wide Kansas Labor Force Assessment for the Kansas Department of Human Resources.
Prior to joining Fort Hays State University and the Docking Institute, Mr. Walker worked in the survey
research center at Utah State University, and performed qualitative and quantitative research in many mid-
western and western states. His research interests include community development and urban-rural
issues.
The Docking Institute of Public Affairs @ November, 2002.
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EQUIPMENT AND TECHNICAL CAPABILITIES
The Docking Institute's University Center for Survey Research has fifteen personal computers. These
computers are linked in an area network to support the day to day operations of the Institute and the
Center's Computer Aided Telephone Interviewing (CATI) system, WinCati@. The CATI system allows
interviewers to code survey information into a computer data base as they are polling respondents thereby
reducing coding errors and increasing the validity of the survey results. The UCSR uses Remark Office
OMR@ optical scanning software and hardware for its self-administered surveys. In 2001, the Institute
added to its repertoire of survey software resources the Survey System@ for conducting Web-based
surveys. Through the IBM-9000, the Docking Institute is connected to Internet and the World Wide Web,
and has access to statistical packages such as SPSS, SAS, BMDP, and SHAZAM. The Institute uses a
number of personal computing software packages including Wordperfect 9.0, Paradox 9.0, and Quattro
Pro 9.0. The Docking Institute also has access to Fort Hays State's Geographic Information System (GIS)
lab, which is powered by a DEC Pentium server. These combined computer capabilities allow the Institute
to do high quality polling, data processing, and desk top publishing to better serve the needs of our clients.
RECENT SURVEY CLIENTS
Kansas Hospital and Educational Research Foundation (Melissa Hungerford, 785-233-7436)
Kansas Department of Human Resources (Richard E. Beyer, 785-296-5058)
Kansas Department of Wildlife and Parks (Keith Sexson, 620-672-5911)
Kansas Department of Health and Environment (Reference: Ron Hammerschmidt, 785-296-1535)
Kansas Department of Social and Rehabilitation Services (Reference: Gene Dawson, 785-628-1066)
Kansas Forestry Service (Reference: Bill Loucks, 785-532-3300)
Lawrence, Kansas, Chamber of Commerce (Reference: Kate Michaelis, 785-865-4411)
Manhattan, Kansas, Chamber of Commerce (Reference: Harry Watts, 785-776-8829)
Northwest Missouri Council of Governments (Reference: Jack Briggs, 816-632-2121)
Ozark Regional Economic Partnership (Reference: Allen Kunkel, 417-862-5567)
Regional Economic Development Incorporated (Reference: Vicki Pratt, 573-442-8303)
Kansas Chief Information Technology Officer (Reference:Don Heiman, 785-296-3463)
Kansas Justice Commission (Reference: Honorable Robert Bennett, 913-642-7300)
Finney County Economic Development City (Reference: Carol Meyers, 316-276-3264)
Development Corporation of North Platte (Reference: Richard Baier, 402-362-6272)
CloudCorp (Reference: Kirk Lowell, 785-243-2010)
Norton County Hospital (Reference: Richard Miller, 785-877-3351)
Haskell County Hospital (Reference: Tom Lee, 316-649-2761)
NEK-CAP, Inc. (Reference: Robert Carlton, 785-597-6563)
Goodland Area Chamber of Commerce (Reference: Ron Harding, 913,899-7130)
Barton County Economic Development Commission (Reference: Howard Partington, 785-793-1950)
Ellis County Coalition for Economic Development (Reference: Lavern Squier, 785-635-3102)
Pratt Chamber of Commerce (Reference: Jeanette Siemens, 316-672-5501)
State of Kansas, State Telecommunications Task Force (Reference: Senator Alicia Salisbury, 785-272-2557)
City of Hays (Reference: Dorothy Stites, 785-628-7320)
City of Garden City (Reference: Vince DiPiazza, 316-276-1160)
The Docking Institute of Public Affairs @ November, 2002.
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COMPANY PROFILE AND FINANCIAL INFORMATION
Fort Hays State University's award-winning Docking Institute of Public Affairs was founded in 1980 by the
Kansas Board of Regents. Since that time, the Institute has performed applied public policy research for
governmental and non-profit entities. The Institute employs highly trained research staff and has access
to substantial depth of knowledge in its twenty-two Policy Fellows, who consist of Fort Hays State
University faculty members from varying disciplines ranging from Sociology to Nursing to Information
Networking. The Docking Institute performs research for entities ranging in size from small rural
communities to state and national entities.
The Docking Institute of Public Affairs is a departmental and budgeting unit of Fort Hays State University.
As such, it is an entity of the State of Kansas and serves teaching, research, and service missions as part
of the Kansas Board of Regents System. Additionally, because the Docking Institute is an entity of the
State of Kansas, it is covered by the Kansas Tort Claim Act for tort liability purposes. The Institute is not
involved in any litigation nor faces any claims on its assets which would affect the work to be performed.
The Docking Institute of Public Affairs @ November, 2002.
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