Budget Requests Report
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DEPARTMENT OF FINANCE
AND ADMINISTRATION
Rodney Franz, Director
300 West Ash, P.O. Box 736
Salina, Kansas 67402-0736
TELEPHONE (785) 309-5735
FAX (785) 309-5738 .
TDD (785) 309-5747
E~MAIL rod.franz@salina.org
Website: www.salina-ks.gov
Salina
DATE: July 13, 2010
TO: City Commissioners
FROM: Rod Franz, Director of Finance and Administration
RE: Economic Development Requests
Attached is supplemental information relation to the Economic Development ReQuests.
1. Visit Salina Annual Report and Request. Visit Salina has requested $600,000 for
traditional activities. In addition, they have reQuested $39,984 for marketing of
Oakdale/Kenwood Park and $99,960 for the Cultural Marketing programs.
2. I have attached supplemental material for the SDI reQuests, including the Development
Incentive Program guidelines and a copy of the Powerpoint presentation that is scheduled.
3. Project Open, sponsored by the Salina Chamber of Commerce, has requested a five
year commitment of Special Sales tax funding in the amount of $25,000 per year starting
3/1/2011. SEDIC has considered the request, and recommended use of the Special Sales
Tax funds for these purposes. A report of Project Open activities and the request for
funding is enclosed.
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DEVELOPMENT INCENTIVE PROGRAM
FA<;ADE IMPROVEMENT PROGRAM GUIDELINES
The Development Incentive Program (DIP) provides partial reimbursement for
eligible facade improvements and new construction to property owners and new
or expanding Lee District business tenants. The intent of the OIP is to strengthen
the economic viability of the Lee District by providing financial incentives for
improving the exterior of existing buildings and constructing new commercial
buildings. DIP provides an opportunity to preserve the architectural heritage and
enhance the unique atmosphere of the Lee District. The best approach to
encouraging compatible downtown building design is through pres'ervation of a
building's original architectural features whenever possible. The DIP program
promotes this intent by focusing on this reimbursement program as a primary
business recruitment and retention tool.
Since DIP provides partial reimbursement, the property owner or business
merchant may obtain additional financing from any source. All design plans shall
be reviewed and approved by the City of Salina and/or the Design Review Board .
as appropriate to the project.
DIP funds for small projects (Mini-Grants) shall not exceed $3,499 and DIP
funds for large projects (Forgivable Loan for Major Project) shall not exceed
$15,000. However, if a commercial building, less than one ownership, is a multi-
tenant building, the tenant of each separate unit with an individual storefront
fa~ade and an independent ground floor entry shall be eligible to receive DIP
funds. Total DIP funds shall not exceed $15,000 per unit or $30;000 for the entire
building. If the owner or tenant of a building, which occupies more than sixty
(60) feet of storefront; applies for DIP funding, the SOl 80ard may award
additional funds at its discretion. A building's eligibility is renewed annually.
Successful applicants receive disbursement of DIP funds after completion of .
project, approval of work performed by a final City inspection, and SUbmittal of
DlP Final Report Forms and copies of paid invoices for apptoved expenses to the
SOl Executive Director. Additionally, for DIP Forgivable Loans for Major
Projects; the property owner must sign an agreement to maintain the
improvements funded for the building as rehabilitated for a period of at least 3
years. This agreement shall provide for a lien against the property in an amount
equal to the reimbursement amount. This property lien will be subordinate to
liens of other lenders. The grantee shall agree to own/occupy the property for a
period of three (3) years after the execution ohhis agreement. The owner/tenant
agrees to repay to Salina Downtown Inc. a sum of money equal to one-thirty
sixth (1/36) of the amount of the loan for each whole month remaining prior to
expiration ofthe three (3) year period. The agreement shall be filed with Saline
County Register of Deeds and transferred upon sale of the property.
, Salina, KS 67402-1065. (785) 825-0535. FAX (785) 825-7216. www.SalihaLeeDistrict.com
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2011 Report
to
Salina City Commission
Salina Downtown, Inc.
Phyll Klima, Executive Director
2010 CITY FUNDING to Salina Downtown. Inc.
· Lee District Service Fee Revenue
Pass throughfrom Lee D Members
$87,000
· General Operating Supplement $40,000
Special Sales Tax/or Economic Development (2010)
· Development Incentive Program
Fayade Improvement Program
Special Sales Tax/or Economic Development
$50,000
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SDI SERVICES
BUSINESS SUPPORT AND RECRUITMENT
· Development Incentive Program including:
o Facade Improvement Grants and Forgivable Loans
o New Business Recruitment Loans (new 2010)
o Cluster Marketing Grants (new 2010)
· Project Open, helping entrepreneurs succeed.
SDI provides volunteers, staff, FastTrac, business
coaching and marketing assistance
· Monthly publication of Available Properties (also website)
· Total Package Series of 14 Best Practices Workshops
· Quarterly Stakeholder meetings
· Graffiti clean up kits
· May Pole Painting Party
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SDI SERVICES
DESTINATION MARKETING
· Annual publication of Business Directory and map
· Web site marketing and links to member sites
.Lee District banners
· Billboards - on 1-35 at Concordia & seasonally on I 70
· Media Advertising in newspaper, on radio and television
· Social Networking marketing
· Special Events
oBuddy's Block Party
oOctober Breast Cancer Awareness Month
oBig Boo RaIna
oHoliday Open House
oChristmas Festival & Parade of Lights
oThe Market
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SDI SERVICES
COMMUNICATIONS & ADVOCACY
.Social Media Networking
· Critical date reminders
· Monthly Newsletters or e-Newsletters
· Annual Meeting and Member Recognition
· Monthly advocacy at City and State levels
· A VOLUNTEER Board of dedicated champions
of your healthy, vibrant downtown community!
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DIP Fa~ade Program
$187,000 Public Investment 2005 to 2010
.Thirty Awards to date totalling $153,927
023 Mini Grants
07 Forgivable Loans
.Projects total over $684,024 in allowable costs
That means that private citizens invested
$4.42
for every DIP dollar awarded.
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Development Incentive Program
Fa~ade Improvement
303 S Santa Fe*
Before
After
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Development Incentive Program
Fa~ade Improvement
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Development Incentive Program
Fa~ade Improvement
113 N Santa Fe
Rear - 7th St
Front - Santa Fe
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Development Incentive Program
Fa~ade Improvement
117 S Santa Fe*
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Development Incentive Program
Facade Improvement
134 S Santa Fe**
Du ri ng
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Development Incentive Program
Facade Improvement
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Development Incentive Program
Facade Improvement
152 S 5th Street
After
During
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Development Incentive Program
Facade Improvement
200 S Santa Fe
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Development Incentive Program
Fa~ade Improvement
th St
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Development Incentive Program
Fa~ade Improvement
159 54th St
Du ri n 9
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Development Incentive Program
Facade Improvement
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Development Incentive Program
Facade Improvement
Projects in Progress
· 200 S Santa Fe*
· 120 WAsh
· 310 S Santa Fe*
· 132 S 5th
· 210 S Santa Fe
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QUESTIONS
Thank you from everyBUDDYin
the Lee District!
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DEVELOPMENT INCENTIVE PROGRAM
Facade Improvement Mi,ni-Grant Guidelines
Eligible Applicants
Owners and/or tenants of structures located within the Lee District, who are in good standing (Lee
District Service Fees current), may apply for DIP funds. Priority will be given to Lee District members.
However, non~profit Salina Downtown, Inc. partner businesses whose principal location lies within the
Lee District boundary are also eligible to apply for DIP funds.
Eligible Buildings
Any existing or proposed commercial building located within the Lee District, which is owned or leased
by an eligible applicant, is eligible for DIP funds. Because DIP is a business recruitment and retention
tool, new building construction and building additions - for new or expanding businesses - will be given
priority.
Projects approved for DIP funds must comply with all applicable City of Salina codes and ordinances. All
projects must obtain a building permit when required by City Code and may require site plan approval by
the Salina Planning Commission and the Design Review BOl:!fd.
This grant program is designed for small scale renovatio.n projects to the faf):ade of buildings within the
Lee District.
AVAILABLE FUNDS: Maximum single project award $3,499. SDI has $15,000 to award in 2010.
These funds are made available in the Lee District through a generous grant from the City of Salina.
MATCHING REQUIREMENT: All applications are competitive and require a minimum cash only
match of $2 private investment to $1 Development Incentive Program (DIP) grant funds. In-kind
contributions will NOT count towards the required match.
ELIGIBLE USE OF FUNDS: Exterior improvements only. Projects may include but are not limited to:
· Buildingexp;msion
· Vacant building redevelopment
· Facade renovation and restora.tion (emphasis on removal of metal siding and metal awnings)
and/or replacement with new coverings or roU",ups.:.,
· Worl<:complying withSalipa Downtown DeSign Guidelines, contingent on Design ReviewBoard
approval,' .
INELIGIBLE USE OF FUNDS:
· Signage
· Projects with no minimum 1.5: 1 match
· Projects outside the Lee District boundaries
· In-kind labor of ~roperty/business owners
· Interior renovation costs
APPLICATION ImQUIREMENTS:
(I) Project Application
(2) Project description
(3) Project schedule
(4) Budget Worksheet
(5) Photos, drawings and/or plans. (See Application Check List and Budget Worksheet)
SELECTION ClUt'li:lUA: All projects will be judged on their individual merits and components. The
following criteria will serve as the basis of consideration:
. Ratio of matching funds to private investnIent (minimum 1.5 to I). Additional consideration
given to applicants providing more than the minimum match requirements
. Projects creating new businesses and/or additional employment in downtown will receive
additional consideration or priority.
. Project's adherence to Salina Downtown Design Guidelines
APPROVAL: Applications are subject to review and approval by the DIP Review Committee with final
approval ofthe Salina Downtown, Inc. Board of Directors. The DIP Grant Review COlI1Illittee includes
two members ofthe SOl Business Support and Recruitment Committee, one SDI Board member, one
Design Review Board member and one member appointed by the Salina City Commission.
Al>DITIONAL REQUIREMENT: All projects awarded grants must be completed within one calendar
year from the official date ofthe award letter.
~PLl~1\1J~N'j)~AJ)tINE:(jQtnplet~:appltc~tj()IlS~1"ediileattbe' SOl omce by ''12:00 noonMonday,
August 'I 6,',2010.
Applications awarded DIP funding will officially be notified by letter.
Application forms are available from Salina Downtown, Inc. (SOl), 120 West Ash Street, Salina, KS
67402-1065 and online at www.SalinaLeeDistrict.com. (
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DEVELOPMENT INCENTIVE PROGRAM
Exterior Improvement Mini-Grant Application
Business Address
Business Name
Business Owner (Contact)
Phone
e-mail
Property owner
Property owner mailing address
Property owner phone.
e-mail
Main contact for grant application
business owner
property owner
Project description and details on whetb'er this project will
(a) serve an existing or a new business
(b) increase employment and
(c) als.o involve interior renovation (interior costs are not eligible for reimbursement
and may NOT be used as match). (Attach or use opposite side)
Project timeline. Outline the proposed time schedule for the project (be specific). Keep in mind
that the project must be completed within one calend~ year of the award. (Attach or use opposite
side)
Amount Requested $
(Maximum request $3,499)
Wbat i.s tbe ratio of tbe private investment to grant request?
(Minimum $2 private: $lgrant request)
ADDITIONAL REQUIREMENTS
Complete and attach
. Budget Worksheet
· Photographs of the project
. Drawings and/or plans for the project
Applicant signature
Date
Exterior Improvement Mini-Grant Application
BUDGET WORKSHEET
Include the proposed line item expenses for the project showing the amount of investment and
the amount of requested grant funds to be applied to the specific expenses. Budget should be
broken down to include each expense by line item.
MATCHING
EXPENSE DETAILS DIP FUNDS FUNDS TOTAL
$0.00
.. " ,..... 0" . ~ . - --.., .... . 0""
$0.00
.-
$0.00
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$0.00
.-
$0.00
$0.00
$0.00
$0.00
d ......
$0.00
- -
$0.00
$0.00 .
$0.00 $0.00 $0.00
PROJECT TOTAL
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. Exterior Improvement Mini-Grant Application (continued)
APPLICATION CHECK LIST
D- Application Form
D- Project Description (Maximum one pag~)
D- Project Timeline
D- Budget Worksheet
SUPPLIMENTARY REQUIREMENTS
D- Proofthat Lee District S~rvice Fees are paid for existing busin~ss (must be current).
D- Professional contractor cost estimates of iropr9v~m~nts .
.8- Design Sketch (color choices and materials to be used) .
8- Written approval of building owner if the applicant is leasing
D- Legal description of property
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DEVELOpMENT INCENTIVE PROGRAM
Facade Improvement Forgivable Loan GUidelines
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Eligible Applicants
Owners and/or tenants of structures located within the Lee District, who are in good standing (Lee
District Service Fees ,current), may apply for DIP funds. Priority will be given to Lee Districtniembers.
However, non-profit Salina Downtown, Inc. partner businesses whose principal location lies within the
Lee District boundary are also eligible to apply for DIP funds.
Eligible Buildings
Any existing orprdposed. commercial buildin:g loctited within the Lee District, which is owned or leased
by an eligible applicant; is eligible for DIP funds.. Because DIP is a business recruitment and tetention
tool, new building construction and building additiofis ~ for new or expanding businesses- will be given
priority.
Projects approved tor DIP flIIids must cdmply with all applicable City of Salina codes and ordinances. All
projects must obtain a building pennit when requited by City Code and may require site plan approval by
the Salina Planning Commission and the Design Review Board.
This grant program is designed fdr small scale renovation projects to the fa~ade of buildings within the
Lee District.
AVAILABLE FUNDS: Maximum single projectaward $15,000. SOl has $35;000 to award in 2010.
These funds are made available in the Lee District tht(jugh a genetous grant from the City of Salina.
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MA TCHlNG aEQ Ol'REl\iIENT: All applications are competitive and require a minimum cash only
match of $2 private investment to $1 Development Incentive Program (DIP) funds. In-kind contributions
will NOT count towards the required match.
ELIGIBLE USE OF FUNDS,: Exterior improvemelits only. Projects may inchide but are not limited to:
. Building expansion
. Vacant building redeveldpment
. Facade tenovationand restoration (emphasis on removal of metal siding and metal awnings)
and/or replacement with new coverings or roll..ups
. Work complying with Salina Downtown Design GUidelines; contingent on Design Review Board
approval
INELIGIBLE USE OF FuNDS=
. Signage
. Projects with no minimum 2: 1 match
. Projects outside the Lee District bOUhdaries
. In-kind labor of propertylbusiness owners
. Interior renovation costs
APPLICATION REQUlItEMEN'l'S:
(1) Project Application
(2) Project description
(3) Project schedule
(4) Budget Worksheet .
(5) Photos, drawings and/or plans. (See Application Check List and BudgetWorksheet)
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SELECTION CRITERIA: All projects will be judged on their individual merits and components. The
following criteria will serve as the basis of consideration:
· Ratio of matching funds minimum $1.5 private to $1 DIP. Addition.u consideration given to
applicants providing more than the minimum match requirements.
· Projects creating new businesses and/or additional employmeltt in downtown will receive
additional consideration or priority.
· Project's adherence to Salina Downtown Design Guidelines
APPROVAL: Applications are subject to review and approval by the DIP Review Committee with final
approval of the Salina Downtown, Inc. Board of Directors. The DIP Grant Review Committee includes
two members of the SOl Business Support and Recl1.Jitment Committee, one SOl Board member, one
Design Review Board member and one member appointed by the SaJina City Commission.
ADDITIONAL REQUIREMENT: All projects awarded grants must be completed within one calendar
year from the official date of the award letter.
APPLICATION DEAPLINE: Completed applications are due at tb,e SOl office by 12:00 noon Monday,
August 16, 2010.
Applications awarded OIP funding will officially be notified by letter.
Application forms are available from Salina DowntoWll, Inc. (SDI), 120 West Ash Street, Salina, KS
67402~1065 and on line at www.SaIinaLeeDistrict.com.
DEVELO:PMENT.INCENTIVE PR()GRAM
Exterior Improvement Forgivable Loan Applicatiob
.
Business Address
Business Name
Business Owner (Contact)
Phone.
e-mail.
Property owner
Property owner mailing address
Property owner phone
e-mail
Main contact for grant application. ..
.. business OWner
. property owner
. Project description and details on whether this projectwlll
(a) serve an existing or a new bushtess
(b) inereaseemplaymentand .
(c) also involVe interior renovation (interior costs are not eligible for reimbursement and
may NOT be used as match). (Attach or use opposite side)
Project tirneline. Outline the proposed time schedule for the project (be specific). Keep in mind that
the project must be completed within one calendar year of the award. (Attach or Use opposite side)
Amount Requested.$.
(Minimum $3,500, maximum $15,000)
Whatis the ratio of the private investment to grant request? ..
(M:inimum$l.5 private: $1 loan request)
ADDITIONAL REQUIREMENTS
Complete and attach
. Budget Worksheet
. Photographs of the project
. Drawings and/or plans for the project
Applicant signature.
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L_
Exterior Improvement Forgivable Loan Application
BUDGET WORKSHEET
Include the proposed line item expenses for the project showing the amount of investment and the
amount of requested grant funds to be applied to the spe.cific expenses. Budget should be broken
down to include each expense by line item.
MATCHING
EXPENSE DETAILS DIP FUNDS FUNDS TOTAL
$0.00
.
$0.00
$0.00
-. .. ..
$0.00
$0.00
$0.00
...
$0.00
$0.00
$0.00
$0.00
$0.00
$0.00 $0.00 $0.00
PROJECT TOTAL
nIP Fa~ade Improvement Forgivable Ldan Application (continued)
APPLICATION CHECK LIST
D- Application Form
D- Project Description (Maximum one page)
~ P~oject Timeline
~ Budget Worksheet
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. SUPPLIMEN'tARY REQUlREMEN'tS
~ Proof that Lee District Service Fees are paid for existing business (must be current).
D- Professional contractor cost estimates of improvements
D- Design Sketch (color choices and materials to be used)
D- Written approval of building owner if the applicant is leasing
D- Legal description of property
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Visit Salina Annual Report
July 2070
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From: Sylvia Rice, Director Visit Salina
Re: Visit Salina Annual Report to City Commission
Overview
Visit Salina, a division of the Salina Area Chamber of Commerce, works to promote Salina as a visitor
destination. Our full time staff of four works with scores of local volunteers and industry professionals
toward our primary objective - increasing economic activity in Salina that is generated through overnight
visitors'spending.
In a very general sense, we've experienced both succesSes and challenges in 2010. Hotel reVenue in late
2009 and early 2010 fell short of projections, creating in tum a shortfall of anticipated transient guest tax
(TGT) receipts, one of two sources of income for Visit Salina. This necessitated oni}oingrevisions to our
program and budget this year. Some hotels are reporting strong numbers for early summer, others are not
as optimistic. Early reports from KS Dept. of Revenue indicate some leveling off, but we are cautious about
the coming months. The 2011 preliminary budget has been developed accordingly.
General
Disseminating information is a big part of what we do at Visit Salina. In 2010, we will distribute more than
200 full tourist packets to hunters, antiquers, festival-goers, parents bringing kids to college, and so
on...each customized to their individual needs and interests. More than 6,500 packets telling the Salina
story will be assembled and mailed in response to inquiries generated through various ads we've place,
which compares well to our placements last year. In late 2010 or early 2011, We will conduct a basic
conversion study to see what percentage of those inquiries converted to stays in Salina.
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Already in 2010 we've assembled more than 10,000 individual "Welcome Bags' for visitors in Salina fora
variety of events. Our visitor brochures and Salina FYI pUblications are distributed in travel centers and
businesses from Limon, CO to the Missouri border, and to chambers of commerce and tourism bureaus
through the state.
Visit Salina administers an open Calendar of Events via our website, and coordinates that information for
other sources including www.TraveIKS.com and various industry publications. The www.salinakansas.orq
website averages over 17,000 visits per month, with time spent exceeding an average of 3 minutes per
viewer. Download activity is also high with nearly half of the visits resulting ina download of additional
information such as documents, coupons, and lists. We continue to update the content presented, and are
currently developing our social media program.
Program Specifics
The markets in which we concentrate our efforts include: Tourism, Conventions, and Sports & Special
Events. The following is a synopsis of work in each market.
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T aurism Market
We also refer to this as the Leisure or Transient market. These visitors are individuals and families - people
visiting friends and family, coming for entertainment, passing through to another ultimate destination and
those traveling on group motor coach tours. Success in the tourism market depends primarily upon
location, quality options for accommodations, restaurants, shops, and 'things to do and see', and terrific
service.
Because of Salina's central location on two interstate systems at 1-70 & 1-135, many of our hoteliers
consider this their 'bread and butter'. Thus, a significant portion of the marketing materials created (maps,
brochures, and advertising placements) are designed with this market in mind.
2010 ad placements included the following, among others:
. Kansas Visitors Guide and www.TraveIKS.com
. AM's Living, Journeys, Home & Away: and Midwest Traveler(1489 inquiries to date);
. Frommer's Budget Travel (273 inquiries); .
. Madden pre'-print advertorials (2256 inquiries);
. Readers Digest(1118 inquiries);
. Midwest Living, Best of the Midwest, Territorial, Travel Kansas, and other travel tabs aM
directories;
. Billboards on 1-10, 1-135, US 81 featured co-op partners: Smoky Hill Museum, Kenwood Cove,
Rolling Hills Wildlife Adventure, Smoky Hill River Festival, KKOA Leadsled Spectacular Car Show
and 000 Wop Concert, Salina JUCO Blast, aM later this year Salina Community Theatre;
Through our participation with Kansas Travel & Touiismand several other communities, Salina is featured
electronically, in Kansas newspapers, and on television and radio spots in Kansas; Nebraska, Missouri,
Oklahoma and Minnesota markets. To incorporate that sort of teach on our own would be unrealistic.
Working cooperatively through this program provides Salina mOre than $145,000 in media coverage in
return for our investment of $24,000. Though our specific message maybe abbreviated, the campaign
cre.ates a strong destination message for Kansas, and places Salina among the 'must visit' communities in
the state.
2010 is the inaugural year for the Cuttural Arts Regional Marketing program, made possible by the October
2009 TGT rate increase. The program is designed to attract overnight visitors to enjoy cultural
opportunities, and increase the economic impact of visitor spending generated in our economy by cultural
venues. At this point, two applicants - Rolling Hills Wildlife Adventure and Salina Community Theatre -
have been awarded Fund One dollars to support comprehensive regional marketing plans. Those entities
are documenting their efforts and tracking results, all of which will be shared in a more formal report. To
date, no applications have been received for Fund Two - dollars geared to support regional marketing of
individual events. We anticipate interest and use of these funds to grow in 2011.
.
The TGT rate increase also provided dollars to specifically
promote activities in Kenwood and Oakdale Parks. So far,
those dollars have been used to expand marketing of
Kenwood Cove, the Smoky Hill River Festival, the KKOA
Leadsled Spectacular Car Show and Ultimate 000 Wop
Show using direct mail, print placements, and billboards.
During National Travel and Tourism Week, Visit Salina arranged for a Mayoral Proclamation, and hosted an
open house for our front-line hospitality workers, kicking off our Summer Slide program. The program
involved secret shopping at hotels, attractions, restaurants and stores to 'test' our front-line workers' ability .
to address visitor questions about Salina. Most performed quite well when asked for directions to the zoo
or a ballpark, or where to find the closest drug store, or what local restaurants they would recommend, for
example. They each received a crisp $5 along with our congratulations on the spot!
On June 6 we hosted the first private corporate event at Kenwood Cove, inviting front-line workers to bring
their f~milies to enjoy the aquatics center as our guests. The event was meant to be both a thank you for
the tremendous work they do in welcoming our visitors, but also to provide them a personal experience with
Kenwood Cove so they could in turn 'sell' the attraction to their guests. Everyone had a great time, and we
felt it was a success overall.
Visit Salina participates in various industry coalitions such as Kansas 1-70 Association, North Central
Kansas Tourism Council, Tour Kansas, and Amazing 100 Miles. This provides us collaborative marketing
opportunities to expand our reach beyond what our budget could afford on our own. Our involvement with
the Travel Industry Association of Kansas (TIAK) provides Salina another legislative voice relevant to
tourism issues, on both the state and federal level, in addition to continuing education and opportunities to
network with our peers.
Convention Market
In the Visit Salina program, this market includes all types of groups - corporate, trade associations,
fraternal, religious, military and government - convening to conduct business, receive education, and
network. Vying for conventions and meetings is arguably the most highly competitive market we are
involved in.
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Visit Salina recently conducted a survey of meeting planners who represent a cross section of past, present
and potential convention and meeting business. Survey results support what we've long recognized-
convention groups have very diverse needs and expectations, and are represented by quite discerning
meeting planners.
Salina's central location and immediate interstate accessibility are tremendous assets in attracting
conventions, particularly for groups with attendees from across the state. Visit Salina has a very good
reputation for providing services, based on the individual needs of the event. Building strong relationships
with planners is certainly a key, and we excel in this area.
Convention activity in the past year has included hosting several newer pieces of business:
. KS Gang Investigators (Feb) - 250 attendees, $99,900 direct visitor spending
. KS Firefighters Association (Apr) - 200 attendees, $88,300 direct visitor spending
. Professional Insurance Agents of KS (June) - 50 attendees, $16,300 direct visitor spending
. Christian Church-Disciples of Christ (Oct) - 160 attendees, $35,000 direct visitor spending
. KS Environmental Education Conference (Nov) -150 attendees, $33,800 direct visitor spending
.
Successful bids for future business include a re-bidforKS Pupil Transportation (2011), KS Assoc of
Elementary and Secondary Principals (2011), and KDHE Medical Reserve Corp (2011). We have several
bid decisions pending for groups in 2011 and beyond, representing 1,365 visitors for multi-day events.
Overall, Salina is experiencing a decline in conventions and meetings. Part of that decline can be attributed
to the economy with corporate and government meetings seeing some cut-backs. However, the success
rate of Salina's bids has also fallen. Some of the groups we have been successful in booking - KS
Firefighters, KS Emergency Managers, KS Gang Investigators - have indicated they won't return based on
their recent experience.
Further, we have long-term, in some cases annual, clients that have cancelled their future business in
Salina or have at least indicated they are looking for other options, including:
. KS Lions Mid Winter Rally - 250 attendees, $49,800 direct visitor spending
. TOPS - 500 attendees, $135,112 direct visitor spending
. KS UMC West Conference - 800 attendees, $301,267 direct visitor spending
. KEPCO - Spring: 40 attendees, $14,275 direct visitor spending; Winter: 70 attendees, $23.175
There had been a marked change in the number of high-quality venues we compete with for each piece of
business. As other communities have unveiled new meeting facilities and convention centers, Salina'
facilities have not kept pace. Today, there are many options across the state for small to mid-size to very
large gatherings, and more developments are on the horizon. A quick list of primary COnvention
competition includes:
. Junction City: Courtyard by Marriott - 119 rooms,16,OOO sq ft of meeting space;
. Lawrence: The Oread - 99 rooms, and multiple meeting spaces for 25-300 people;
. Topeka: Topeka Capitol Plaza - 224 rooms, 25,000 sq ft of meeting space plus connection to both
Maner Conference Center and the Kansas Expocenter;
. Wichita is a strong competitor with several venues to offer - Hyatt/Century II, Airport Hilton, and
others;
.
. Overland Park: OP Convention Center - 85,000 sq ft of Space, connecting to the Sheraton's 412
rooms and 20,000 sq ft of space;
. Manhattan: Hilton Garden Inn - under construction, 130 rooms and 12,000 sq ft meeting space;
. Dodge City: Casino has hotel and event center currently under construction;
· Hays: Proposals for a conference center with at least 12,000 sq ft meeting space, placed in
proximity to existing hotels being considered.
.
Improvements being made at the Bicentennial Center will address some of the concems raised by planners
regarding quality meeting space. Our survey indicated that 92% of respondents ranked the aesthetics of
the facility - condition, appearance, etc. - as Important, Very Important or Most Important in their site
selection process.
However, as the competitive list above illustrates, and the Meeting Planner Survey substantiates, hotel
rooms immediately adjacent to meeting space - a high quality 'meet/sleep' facility - has become the
expectation, and is a productour competition is providing. Survey says...85% of planners reSpOnding
ranked 'hotel rooms in close proximity' as Important, Very Important or Most Important. Several
commented that this is a 'deal breaker', as was tne case with a planner on a recent site visit. When Salina
was not awarded the convention throughout the next five-year cycle, the planner provided this insight:
Sports & Spetial Events
Perhaps a more stable market for us is the Sports & Special Events market. In general, if Johnny or Susie
are playing ball, the family is traveling to watch them. The formula for success here is: great facilities,
strong local support base, affordability and flexibility.
Competition to host sports events is tough, particularly from Wichita, Topeka, Lawrence, Emporia, Hays,
Hutchinson, and Johnson County. Obviously, repeat business of any kind is important, but replacing lost
sports events is particularly difficult. Each presents very specific challenges - defined seasons, dealing
with nature, organizing entities with their own policies and politics. This is very labor intensive work,
requiring equal parts of energy, organization and diplomacy.
Visit Salina worked with many events in 2010, about 15 ofthose being long-standing that we hope will
continue as Salina traditions. We also welcomed a few new ones, a couple of which have promise of
becoming annual events for us. There was some decline in gate attendance at some events, which
seemed to be a trend with the other state high school event venues. One example - the KKOA Leadsled
.
.
.
.
Spectacular Car Show - anticipates a significant increase, which encouraged them to move the event from
Thomas Park to Oakdale Park. A partial list of sports related events we work with that follows represents
more than 24,000 visitors to Salina, and a combined estimate of $4,442,606 in direct visitor spending.
Salina Invitational Tournament
Kansas Kids Wrestling
KSHSAA 4A State Basketball
KS 8-Man Football Coaches Clinic
USA Weightlifting
AAU Missouri Valley Charnpionship Gymnastics
Kansas Disc GOlf Assoc
Salina Senior Games
American legion Grand Slam Toumarnent
KS ASA Girls' 16 & 18 Fast Pitch Tournaments
East/West Shrine Football Practice
KSHSAA Basketball Area Supervisors/Officials Meeting
AAU X-treme Gymnastics
KSHSAA 4A State Wrestling
NJCAA Women's Basketball Nat'1 Championships
KSHSAA 4A State Football
COllege Sports Fanz Senior Classic All Star Footban
Triple Crown Kansas Baseball
KSHSAA 4A State Baseball and Softball
KS ASA Girls' 10, 12 & 14 Fast Pitch Tournaments
Sacred Heart Alumni Golf Tournament
KKOA leadsled Spectacular Car Show
Sunflower Bank Softball Showcase
KSHSAA 3A/4A State Volleyball
As you can see, these events translate to an incredible amount of direct visitor spending in hotels,
restaurants, convenience stores, retail shops and attractions. Salina must maintain and whenever possible
enhance the facilities and services we can offer as a host city. It is vital that we do what We can to secure
Salina's ability to host these events - they would certainly be of great loss to the business community.
As an example:
Visit Salina hosts the NJCAA Women's Basketball National Championship each March. Our current
contract runs through 2012. Each year we make a significant investment, both in time and dollars, in this
toumament. A task force of 200 people makes it happen, along with generous local businesses that support
the effort through sponsorship dollars. In 2010 our attendance dropped significantly, which affected our
anticipated income. At the same time, our expenses grew considerably. So, while our sponsorship dollars
grew substantially from the year before, our net loss on the event was greater than anticipated. You might
ask why we would host an event that is a net loss to our budget every year. We've done this because of
the more than $613,000 in visitor spending generated throughout championship week each year by
players, coaches, recruiters and media, in our local hotels, restaurants, retail stores, attractions,
laundromats, drug stores, etc. Our challenge going forward will be to determine if it is possible to develop
a bid that is competitive, attractive to the NJCAA, but that we can afford to support, especially considering
the decreased overall budget We face.
Conclusion
As we look ahead, we see exciting opportunity for Salina's tourism industry. Developments such as
enhancements at the Bicentennial Center, the addition of Kenwood Cove, bringing The SculptureT our
Salina initiative to the Lee District, the expansion at Salina Community Theatre, and the vast potential of
the proposed future River Development are all very exciting. We look forward to our continued
partnerships with the City of Salina, and the business community in promoting all that Salina has to offer.
Salina Area Chamber of COl1u'nerce
Visit Salina
Tentative Budget -2011 Preliminary
Budget 2011 .
REVENUE
Project Activities
SJBB 60,000.00
High School Basketball
High School Football 21,000.00
High School BasebalVSoftball 20,000.00
High School Wrestling 1,300.00
Subtotal Project Activities 102,300.00
Transient Guest Tax 600,000.00
Transfer Visit Salina carryover from prior year
SOl Support
Visit Salina Budget $ 702,300.00
EXPENSES
Project Activities
. ACIvertising/Signage 52,000.00
Convention Marketing 18,000.00
Convention Services 17,000.00
Tourism Marketing
Tourism Marketin'g 16,000.00
1-70 Association 4,200.00
TIAK 2,000.00
Regional Marketing
KATTlWild West 1,000.00
Visitors Guide. In Room Pub 750.00
Tour BrOchure/Cards 6,000.00
Sports & SpeCial Events
Gen. Sports & Special Events 18,500.00 .
High School Basketball 3,200.00
High School Wrestling 800.00
High School Football 20,000.00
High School Baseball/Softball 17,000.00
SJBB 86,000.00
ASA & AFA Softball 6,000.00
Special Projects
Hospitality Services 1,500.00
Smoky Hill River Festival 5,000.00
Visit Salina Organization Dues 3,000.00
Artspace
Calendar of Events (Newsletter) 2,000.00
Total Project Activities Expenses $ 279,950.00
Administration & General Expenses 33,000.00
Staff Expenses 364,000.00
Building Expenses 34,000.00
TOTAL EXPENSES $ 710,950.00
INCREASE/DECREASE IN NET ASSETS $ (8,650.00)
tGT. Cultural Marketing $ 99,960.00
TGT - Kenwood Mktg $ 39,984.00
Designated TGT Funds Flow In: $ 139,944.00
FUND ONE: Cultural Arts Mktg PlahEnh $ 79,968.00
FUND TWO: Cultural Art Reg'l Mktg Grants $ 19,992.00
Kenwood Marketing $ 39,984.00
Designated TGT Funds flow out: $ 139,944.00 .
.
.
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Memo
Date:
To:
May 27,2010
Salina Economic Development Incentive C()uncil members, Rita Diester, Jason
Gage and Tim Rogers
MEMO RE: Ptojeet Opel)
Subject:
Pl'oieet Description
Project Open is the entrepreneurship development ill.itiative of the Salina Area ChaIllber of
Commetce and Salina Downro\Vn Inc. Volunteers and staff from the chamber and SOl, City of
Salina, Ransas Sma)) BUsiness Development Center and N()rthcentral Regional Planning
Commission also participate as Project Open leaders. In addition volunteers from the chamber
board, 8DI volunteers an~ minority owned businesses are members of the Project Open steering
committee.
Eligible Applicants
Eligible applicants must have c()mpleted Entrepreneur Training, which includes an approved
training program and completing or updating a business plan, prior to applying for Business
Development Funds. No application for Business Development Funds will be accepted without
Steering Committee confirmation of successful completion of Entrepreneur Training.
AppliC3litS 1I1Ust own an existing business or be developing a business concept they intend to
locate in Saline County.
Pl"Oject Objectives
The BUsiness Development Funds are intended to accomplish two objectives, per the Sillina
Economic Development Strategic Plan, adopted by the City of Salina and the Salina Area
Chamber of Commerce:
1. Increase the ability of the finn to attract customers that are currently not in the SAlina ttultket.
This will increase the amount of trade and commerce occurring in Salina via llew business
activity.
2. Increase the ability of the finn to retain customers that are currently leaving the Salina
market to purchase the product or service. This will increase the amount of trade and
commerce occurring in Salina via better retentiOn of business activity that should occur in
Salina but doesn't.
Eligible use of fimds
l.
2.
3,
4.
5.
6.
7.
Continuing Education
Professional Services
Brick & Mortar Improvements
Marketing
Equipment critical to implementing the business plan
Additional product lines or major product line expansion
Additional or significantly expanded services
.
Funding Criteria
Financial Soundness
Owner Operator Experience
Business Plan
Potential Economic Impact
Project Open funding on businC5S
Ownersl3i'd party funding
Future prospects for growth
Quality of life impact
20 points
15 points
15 points
10 points
10 points
15 points
10 points
5 points
Since its ineeption, dozens of entrepreneurs have received training and several have opened the
doors of their business in Salina.
Program Open received $45,000 of SEDIC support for the period for 3.1.08 to 2.28.11. The first
$45,000 ofSEDlC funds were leVeraged to $179.061 of regional and state funds under the control
of Project Open. Of the $45,000, the rUSt $14.863 awarded to entrepreneurs leveraged $295,352 to
initiate several projects. Additional State orKansas funding bas been secured to provide multiple
ways for Project Open recipients to financially support applicants.
In 2009, SEDlC received an update from Project Open volunteers and staff leaders. Some ofthe
program criteria information was adjusted io better reflect program intent and to address issues
that Were unforeseen at the start of tbe program.
.
A verbal request for $125,000 was made during the 2009 Project Open update to SEDIC. It was
proposed that the $125,000 of funds be provided over a five year period starting 3.1.11.
Summary of ProjeCl Open Applicants
This information summarizes each of the businesses that have applied for Project Open funds.
[nfonnation about the status of the project is detailed. including the status of projects that applied
for Project Open support but did not receive funding.
2
.
~d Quarter 2009
.
Business
Quilting Bee
Thiessen-Elise
AlIstar Automotive
JMH Cleaning
Cut and Dye
ADPlication Date
May 2009
May 2009
May 2009
May 2009
May 2009
Grants
$4,000
$4,500
$4,000
$2,263
Not Funded
StartuD Kansas
$6,000
$6,750
$6,000
$3,544
Not Funded
Quillin!! Bee -"-all existing and established business used the $10,000 of funding to obtain a point
of sale computer software application. This has enabled the business to better track sales,
inventory and customer purchases. The company estimates that sales to out of town customers
have increased 33 % in the past year due to better marketing made possible by the tracking
system. Business reports sales steady to better than last year to date. Startup Kansas Loan
admin,istered by Salina Downtown Inc. for repayment to Network Kansas Loan is current.
Thiessen-Elise - A new business in the Lee District used the $11,250 of funding to upgrade the
marlc.eting of the business and supply additional working capital for product expansion. The
business is growing steadily and now employees 12 full time hairdressers plus the owners. The
business is tracking approximately 40% of their sales to out oftown customers. Startup Kansas
Loan administered by Salina Downtown Inc. for repayment to Network Kansas Loan is current.
.
Allstar Automotive LLC - a new business to be placed on Pacific Street in north Salina The
location selected by the business owner containing an existing paint booth did not turn out to be
usable as originally thought and several alternate locations were considered. All required a
considerable increase in startup costs which could not be covered by additional private capital,
bank loans or grant funds. The owner has placed this project on temporary hold until sufficient
capital can be raised to allow the business to start. Awarded Startup Kansas funds were released
back to the state and SEDlC Grant funds were returned to the Project OPEN Fund for reuse.
Project OPEN Staff continues to work with the business owner to bring the environmentally
friendly business to market.
JMH Cleaninl! - A business that had been in existence for 6 months prior to OPEN assistance.
The business used the funds to purchase equipment necessary for the expansion of services to the
market. This busineSs continues to grow slowly serving businesses in four counties at this time
and adding to his existing customer base. Business is holding steady at this time but additional
,contracts are pending. Startup Kansas Loan administered by Salina Area Chamber of Commerce
staff for repayment to Network Kansas Loan is current.
Cut & Dve - A styling salon opened in Ktaft ManOr Shopping Center. Owners applied for
funds to be used for working capital. The business did not receive funding as it did not meet the
Project OPEN guidelines. The business closed 4 months after opening. It closed due to non
business reasons.
3
.
r Quarter 2009
Business Anplication Date
New Boston August 2009
Ralph's Lawn Service August 2009
Max Stewart LLC August 2009
Jack and Jill's August 2009
Ergo-Write August 2009
Funded
Not Funded
Not Funded
Not Funded
$3,000
$2,500
Startun Kansas
Not Funded
Not Funded
Not Funded
$4,500
$3,750
.
New Boston Creative Solutions; Ralph's Lawn Service and Max Stewart LLC were all deemed
to not meet the Project OPEN Program Objectives and were not eligible for Grant Funding. If
they do not meet the Grant funding guidelines they cannot access the Start up Kansas funding
guidelines.
New &stOD Creative SolutIons - is a Manhattan Kansas based marketing finn doing business
in Salina at this time. They plan to open an office in Salina sometime in the next 18 months. If
they had received the funding requested they would have opened an office immediately. Their
future plans are to someday have an office in Salina.
Ralpb's Lawn Service - is a five year old existing business that wanted grant funds to improve
his equipment, property and to purchase a security system to protect his equipment. Business is
still open and operates 9 months of the year. No expansion of the business is planned at this
time.
Max Stewart LLC - was anew artist studio located in the Lee District. The business Was the
outlet for the photography of Mr. Stewart who specialized in landscapes. The use of funds was
to pUI'Chase equipment to improve his ability to make higher qualit)' photos fot the market.
Business opened two months prior to Bl'plication, Business llloved from its downtown location
after three more months. It is operating from the owner's bottle at this time.
Jack and Jill's Salon - This is a new business in the Lee District that specializes in children's
haircuts using special chairs and lifts made for children to sit and play in while they are getting
their hair cut. Funds ate being used to purchase equipment and for marketing. Business suffered
a flood one month after opening and was closed for another month during repairs. The shop Was
fully insured and it reopened in December of2009. Business has been increasing and the
applicant hopes to add another person in the spring af20lO. Salina Downtown Inc. is the
administrator of this loan and the loan is current.
.
Erl!o-Write - this is a small start up ll1anufacturer of an adjustable whiteboard application. Mr.
Garcia has hired a sales consultant to assist in the marketing of the product. Units are being made
by KASA in Salina at a reduced cost of goOds sold and an updated web site is being created.
A minimum number of board holders are being manufactured and stockpiled as the company
works its marketing plan. Sales are behind for the year according to the original business plan
but not unexpected in this slow economy. Salina Area Chamber of Commerce administers this
loan and the loan is current.
4
.
.;h Quarter 2009
.
Business ADolication Date
Little Caesars Pizza Nov 2009
Funded
Not Funded
Startup Kansas
Not Funded
Little Casen - a new Pizza Franchise opening in Salina. After a staff review, the application
was not submitted to the financial review board for consideration as the consensus was the
business could not meet the program objectives for funding.
1" Quarter 2010
Business
Salina Running Company
Compass Medical LLC
Am>lication Date
Feb 2010
Feb 2010
Funded
$5,000 SEDlC
$3,000 sa.
E-Communitv
$7,500
$4,500
Salina RUBBin!! ComoallV - An existing ManhattarJ Kansas business, decided to expand into
the Salina Market as they had a very good cliental driving to Manhattan to purchase special
running shoes. Manhattan Running Company DBA Salina Running Company opened May 3,
2010 serving Salina customers with one full time and 5 part time employee's. The Salina Area
Chamber of Commerce is the administrator of the E-Cornmunity Loan. Repayment starts on
JIDle S, 2010.
.
Comoass Medical LLC - A new business to Salina, the applicant will use the funds awarded to
purchase equipment needed to serve a military medical need. The business is to be housed at the
Salina Airport. The business is a military medical contract supplying local medical and dental
services to military personnel prior to their deployment overseas. Contract is for two years.
Funds are to be disbursed upon receipt of signed award lettet from the military. The company
will employee from 4 to 7 medical personnel hired under contract from the local community.
the Salina Area Chamber of Commerce is the administrator of the E-Community Loan.
Repayment start date has not been assigned yet.
rd QUilrter 2009
Business Allplication Date
Hernandez Enterprises, LLC May 2010
Treasurers of the Heart May 2010
Funded
$ 800 sa.
$1,700 SEDIC
E-Communitv
$2,400
$2,550
Heruandez.Euterprises. LLC - DBA.. Great Ptay's Music Program a six month old business
located in Salina Downtown area which supplies Musical instruction to both local and out of
county students currently serving students from McPherson; Newton and Beloit, KanSas. Teresa
Hernandez holds a Kansas teaching license. She is a Master Cellist and holds positions with the
Salina Symphony and is adjunct faculty member ofI'<ansas Wesleyan University. Ms.
Hernandez also is a licensed Psychotherapist DBA - Hernandez Counseling and operates an
office co-located with her music facilities. This creates two full time jobs and one part time job
in three years. The Salina Area Chamber of Commerce is the administrator of tile E-Community
Loan. Repayment start date has not been assigned yet.
5
.
Treasurers of the Heart - Owned by Tara Batman, will provide seamstress services to Salina
and the surrounding areas. The business will do alterations, custom sewing and quilting of aU
kinds. Business was fonned in April of2010 and will operate Homthe home of the owner. The
business will provide teaching, counseling, class's workshops and an e-bay sight. The Salina
Area Chamber of Commerce is the administrator of the E-Community Loan. Repayment start
date has not been assigned yet.
.
. SG - Supplemental Grant Funds derived from the sale of State Tax Credits Unrestricted
Much of the success of Project Open has been the ability of recipients to leverage Project Open
support to gain additional funds to support their business. The chart below details the ability of
recipients to secure additional funds. To date, every Project Open applicant has received 100
percent of Start Up Kansas funds they have applied for.
THE LEVERAGING IMPACT OF PROJECT OPEN FUNDS
PRomer Project SOl Private Slart Up Eo- Bank Tolal
OPEN prOI!Ja1nS Investment KallSas Coinmunitv Finllllcio2 Investment
1 $ 2,363 SO $ 4,433 $ 3,544 5 10,340
2 5 4,500 SO $ 25,800 $ 6,750 5103,200 $140,250
3 $ 4,000 SO $ 4,762 5 6,000 S 14,762
4 5 4,000 $0 $ 5,000 5 6,000 5115,000 S130,000
5 S 3,000 $0 $ 29,014 54,500 $ 36,514
6 S 2,500 $0 $ 14,994 $ 3,750 $ 21,244
7 $ 4,430 $ 569 5 15,000 $ 7,500 $ 58,000 $ 81,499
8 $ 3,000 $0 S 6,094 $ 4,500 S 66,000 $ 79,594
9 $ 800 $800 $ 8,700 $ 2,400 $ 12,700
10 S 1.700 $0 S 18.883 $ 2.550 S 23.133
Total 530.293 51.369 5132.680 $30.544 516.950 5342.200 5554.036
Local Investments:
SEDlC Grant funds $26,493 .
Supplemental Grant funds $ 3,800
Salina Downtown Inc. $ 1,369
Loan Funds
Start Up Kansas
Salina Downtown Ine
E-Community
$30,544
$ 800
$16,950
Value
Bank financing
Private investment
Total investment
SEDIC Leveraged Value
SEmC Leveta2ed Value
$276,200 I $26,493 = $10.43 for every SEDIC $1 granted
$128,880 I $26,493'" $ 4.86 for every SEDlC S1 granted
$462,742/ $26,493 = $17.43 for every SEDlC $1 granted
6
.
.
Number of participants In the Entrepreneur Training - 42 participants have completed
training since January 19,2009 via the Kansas Small Business Development Center. 9 people
have completed training via the FastTrac@ program.
Number of business start-ups from tbe Entrepreneur Training participants - Since
January19,2009 16 new businesses have opened and 7 additional businesses in the process of
opening.
Number of jobs crtaled - Project OPEN has had contact and/or worked with a total of 134
interested parties since January 19, 2009. The 10 businesses that have received Project Open
funding have created 12 full time and 24 part time jobs. 7 full time jobs and 25 part time jobs
were created at the remaining 5 businesses that did not receive Project Open funding.
Jobs
Retained/Created/Proposed
BUSINESS DEVELOPMENT
STAGE
Start-up business
Existing business
Still in concept stage
Number of
Business
20
22
68
Full Time
0/26/5
24/214
nla
Part Time
0/62/0
8/0/10
nla
Anticipated jobs retained, created or proposed in the businesses which have submitted completed
intake applications. The numbers of anticipated jobs will change daily as applications are
received. PLEASE NOTE: First annual report has NOT been submitted as of the preparation
date of this report
Timeline
$125,000 ofSEDIC funds will be used by Project Open over a five year period starting 3.1.11.
.
Prolect Budl!et
Total project income:
$ 45,000 - Initial SEDIC funds
$ 30.000 - NCKRPC (to be used for Project Open marketing & administration)
$ 95,000 - State of Kansas ~Comml1nity program
$ 9.067 - Supplemental State or Kansas su~port
$179,067 - Total Project Open incoDle secured sl> tar
$125,000 - Additional SEDIC funds sought
$ 25,000 ~ Federal Home Loan Balik funds applied for
5120.000 - State arKansas E-Cottununity funds (will be applied for)
$270.000 - Potential Additional Total Project Open support
$449,067 - Potential Project Open resources to support entrepreneurs
SEDlC Grant RequeSt
$125,000 of SEnIC funds are requested payable over a five year period starting 3.1.11.
7
.
Recommendations
Chamber, city, county. airport authority staff are unanimous in our conclusion to recommend the
approval of a $125,000 SEDlC grant for the growth of the Project Open entrepreneurship
development initiative.
Thank you for your favorable consideration of the Project Open SEDlC grant proposal. .
8
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.
.