2008 Budget (Preliminary)
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...more than ever!
Salina Area Chamber of Commerce
120 W. Ash / P.O. Box 586/ Salina, KS 67402-0586
785.827.9301 / Fax: 785.827.9758
www.salinakansas.org
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Date: June 29, 2007
To: Rod Franz, Finance Department
City of Salina
From: Sylvia Rice, Convention and Visitors Division
Salina Area Chamber of Commerce
Re: 2008 Preliminary Budget
Enclosed is the 2008 Preliminary Budget for the Convention and Visitors Bureau
of the Salina Area Chamber of Commerce. Please forward as appropriate to the
Board of City Commissioners.
Thank you.
Cc: Dennis Lauver, President
Salina Area Chamber of Commerce
Jason Gage, City Manager
City of Salina
Salina Area Chamber of Commerce - Convention and Visitors Bureau (CVB)
Addendum to Preliminary 2008 Budget
"State of the Local Industry"
To date, 2007 has been a strong year for the Salina tourism industry, despite potentially significant
challenges. With Salina located at 1-70 & 1-135, the drive market is vital to many of our lodging
establishments, and there has been concern that gas prices would adversely affect lodging receipts this year.
Spring flooding heavily impacted some hotels, and had short term affect on others, as access was limited to
service areas from the interstates. In actuality, transient guest tax reports indicate that for the period
January through May, 2007 revenues have surpassed 2006 receipts by 18%.
2007 CVB Program Highlights
This has been a productive year for Chamber / CVB tourism program. A few highlights include:
Advertising / Marketing
A Marketing Review / Publications task force is in place to develop a new logo and tag line for the Chamber /
CVB, and to make recommendations for all marketing efforts including publications. Tourism materials that
will see enhancements include visitors guide, tourism brochure, maps, event calendar and web site
development.
Salina joined five other Kansas communities (Wichita, Manhattan, Lawrence, Kansas City and Overland Park)
and the Kansas Travel & Tourism Division in a new cooperative television campaign in four out-of-state
target markets - Des Moines, IA; Omaha, NE; Oklahoma City, OK; and Kansas City, MO; and also in-state
through Wichita and KC cable markets. This summer and fall, 'advermercials' are planned across the state
in cooperation with Hays' and Hutchinson. Print placements in magazines, newspapers and billboards target
both group and leisure markets, and have grown substantially in 2007.
Hospitality Orientation
Meetings with a group of hotels and attractions provide an opportunity to build relationships within the
industry. In May, the Chamber / CVB held an open house for front-line employees as a thank you for their
dedicated work, and to raise awareness of what Salina has to offer visitors. Nearly 100 attended, a great
success in our first year.
Conventions Market
Great progress has been made recruiting new convention business for 2007 and beyond. Continued
enhancements to venues have been crucial in this endeavor. A few of those bookings, their attendance and
estimated direct economic impact include:
KS Grain and Feed Assoc - 250 people - $27,000+
KS Airport Assoc. - 70 peo'ple - $11,000+
KS Assoc. of Addiction Prof. - 170 people - $22,000+
KS Grain and Feed Assoc - 150 people - $13,000+
KS Recovery Conf. - 300 people - $42,000+
KS Pupil Transportation - 170 people - $48,000+
Many proposals are still pending, the more significant of those being:
A three-year bid to bring 500 attendees and $79,000+ per year
A multi-year bid to bring 170 attendees and $48,000+ per year
A 4-day event to bring 600 people and $129,000
Sports and Special Events
KSHSAA
Salina continues to have a very strong relationship with KSHSAA (Kansas State High School Activities
Association), which translates to hosting high school championship events throughout the year. In 2007,
those events include:
4A State Basketball
SA State Baseball
SA State Softball .
3N4A State Volleyball
State Football - class to be determined (we hosted 3A in 2006)
Special Note: 4A State Wrestling - 2007 was our 2nd year to host 4A State Wrestling. Salina was awarded an
unprecedented multi-year contract to host this event through 2012.
NJCAA Basketball
We celebrated our 10th year as the host for the NJCAA Women's National Championship (Salina JUCO
Basketball Blast). Our current contract runs through 2009, with another 3-year contract open to bid in 2008.
Softball and Baseball
This market continues to grow. Salina hosted two new Triple Crown Sports (TCS) Youth Baseball
tournaments in 2007, with at least 30 out of town teams competing in each. TCS is anxious to return.
In 2005, we collaborated with KS Amateur Softball Association (ASA) to host a Northern National
tournament. That July tournament is expected to involve at least 50 teams from multiple states.
American Legion Baseball will hold their lih Grand Slam Tournament over the July 4th holiday, and this was
the 2nd year to host their AM State Baseball tournament.
Special Events
In late July, Kustom Kemps of America (KKOA) will return for their 3rd Leadslead Spectacular Car Show in
Thomas Park. This event brings more than 500 cars from across the US and Canada.
The Chamber / CVB continues to support the Smoky Hill River Festival, through marketing efforts and
financial support.
We work with various Ag shows annually, with the Kansas Futurity Quarter Horse Registry Affiliate being one
of the largest. This year, this becomes a national event, which will increase their attendance and impact.
Overall:
As we look to the remainder of 2007 and into 2008, our emphasis will be to
Improve and broaden our advertising and marketing efforts, particularly through cooperative
opportunities;
Concentrate on e-marketing, through enhancement of our website;
Further define individual market segments of our local industry partners, and assist them in
strengthening their efforts
Develop and implement improved data collection processes
Submitted by:
Sylvia Rice, Vice President - Salina Area Chamber of Commerce / CVB
Salina Area Chamber of Commerce I CVB - Preliminary 2008 Budget ~)-.:<9-~7
2006 2007 2008
Actual Annual YTD Annual
Total Budget Total Budget
REVENUE
Project Activities
SJBB 59,418.79 59,000.00 57,264.75 60,000.00
High School Basketball
High School Football 23,573.90 26,000.00 447.50 26,000.00
High School Baseball/Softball 20,876.00 20,000.00 19,466.50 20,000.00
High School Wrestling 875.54 900.00
Discover the Crossroads Magazine 4,000.00
Special C & TFunction & Activities 1,237.34 30.00
Subtotal Project Activities 105,106.03 109,000.00 78,084.29 106,900.00
Transient Guest Tax 549,467.70 555,000.00 215,880.01 600,000.00
Transfer CVB carryover from prior year 46,909.00
TOTAL REVENUE 654,573.73 710,909.00 293,964.30 706,900.00
EXPENSES
Project Activities
Advertising
Signage 10,569.57
Advertising 40,064.87 50,000.00 39,162.43 75,000.00
Convention Marketing 9,567.80 21,000.00 5,691.36 22,000.00
Convention Services 15,292.33 25,000.00 6,896.62 25,000.00
Tourism Marketing
Marketing 32,754.61 36,500.00 15,018.22 42,000.00
1-70 Association 341.89 1,000.00 650.36 1,000.00
TIAK 2,348.02 5,000.00 1,114.25 3,000.00
Regional Marketing 25.67 20,000.00
KATTlWild West 1,389.53 3,000.00 915.21 3,500.00
GlobalFlyer 404.65
Magazine - Discover the Crossroads 919.10 5,000.00 591.66 1,500.00
Tour Brochure/Cards 1,649.69 13,500.00 1,097.26 18,000.00
Sports
Special Events 13,000.44 17,000.00 3,078.36 20,000.00
High School Basketball 3,000.00 3,000.00 3,256.49 3,300.00
High School Wrestling 55.07 60.00
High School Football 21,732.25 25,000.00 25,000.00
High School Baseball/Softball 19,455.88 19,000.00 14,813.13 19,000.00
SJBB 83,917.84 78,000.00 58,170.58 79,000.00
ASA & AFA Softball 3,368.00 2,750.00 3,000.00
Special Projects
Hospitality Services 480.06 1,500.00 701.74 2,500.00
Smoky Hill River Festival 5,000.00 5,000.00 5,000.00 5,000.00
CVD Organization Dues 4,269.00 6,000.00 3,675.00 5,000.00
Calendar of Events 2,200.00 2,400.00 800.00 4,000.00
Total Project Activities Expenses 271,725.53 319,650.00 160,713.41 376,860.00
Administration & General Expenses 39,940.86 39,544.00 14,423.32 42,000.00
Equip Svs, Computer Svs, Insurance,Supplies, Postage, etc.
Staff Expenses 263,885.98 312,834.00 127,684.11 325,347.00
Sa/aries, Taxes, Medical, Retirement, Prof Deve/opment, etc.
Building Expenses 32,631.12 38,430.00 13,725.55 39,968.00
Utilities, Depreciation, Janitorial, Taxes, Insurance, etc.
TOTAL EXPENSES 608,183.49 710,458.00 316,546.39 784,175.00
INCREASE/DECREASE IN NET ASSETS 46,390.24 451.00 (22,582.09) (77,275.00)
Transfer from CVD Reserve 77,275.00
Total 46,390.24 451.00 -22,582.09 0.00